August 24, 2005
Hasselblad launches next generation of professional photography
A year from the launch of the new Hasselblad, the company is setting a new benchmark for digital professional photography with the announcement of new flagship digital cameras and camera backs based on a new digital platform, satisfying the needs of both the general and specialist professional photographer.Building on the success of the H1 range of products, Hasselblad has developed the H2 cross-platform camera and the H2D fully-integrated digital camera. Both the cameras include a series of brand new features, and are fully compatible with Hasselblad’s existing H system lenses. New products in the Ixpress digital back line include the Ixpress CF and Ixpress CFH, bringing new levels of flexibility to specialist professional photographers, enabling them to take full advantage of everything that leading-edge digital photography can offer.
All four new Hasselblad products offer photographic professionals the quality of medium-format image capture, combined with the ‘point-and-shoot’ ease of use, portability and flexibility more often associated with smaller format DSLR technology.
The H2 and H2D cameras deliver improved mobility, quality, and workflow. Brand new camera features include a highly advanced image approval and selection tool, called Instant Approval Architecture (TM + patent pending) providing a swift and easy way to select and classify images.
Additionally, Hasselblad has built into the H2 cross-platform camera a new single-battery operation of the camera with the new Ixpress CFH digital back, offering one on/off switch and one operating system, facilitating streamlined, integrated operation. With existing digital backs already in the market, the H2 delivers the exact functionality of the H1.
Christian Poulsen, CEO of Hasselblad explains: “In the year since Hasselblad and Imacon joined forces, we have been inundated with constructive feedback from professional photographers worldwide, eager to see Hasselblad’s legendary quality evolve with developments in digital technology. When we reviewed their wishes, we were able to distil them into five key areas: format, storage, open standards, image approval and selection, and image colour refinement. This gave us a clear blueprint for the next phase of our product development.”
“The result is a new range of technologically advanced products that will change the working habits of general and specialist professional photographers, providing them with the tools they need to capture magical images, while growing a profitable, customer-focused business.”
Posted by Webmaster at August 24, 2005 10:36 PM
