August 22, 2005

New Canon EF70-300mm f/4-5.6 IS USM

Canon70-300IS.gifCanon, leader in photographic and imaging technology, is pleased to announce the launch of the EF70-300mm f/4-5.6 IS USM zoom lens. Featuring the latest 3-stop Image Stabiliser (IS) for outstanding camera shake reduction, the lens is also equipped with super responsive auto focus. Replacing the popular EF75-300mm f/4-5.6 IS USM, the world’s first interchangeable lens with IS, the lens is expected to appeal to serious amateur nature and sports photographers looking to achieve outstanding results while shooting hand held.

IS dramatically reduces image blur caused by camera shake. The
EF70-300mm f/4-5.6 IS USM features Canon’s latest 3-stop IS, a one-stop improvement over its predecessor. This allows shutter speeds up to three stops slower than would otherwise be possible, with no perceptible increase in image blur. Photographers normally shooting a 300mm frame handheld at 1/500s can obtain the equivalent result with a shutter speed of just 1/60s, vastly extending options in low light conditions.

Gyro sensors detect unwanted vibrations, triggering the corresponding movement of a correcting lens group perpendicular to the optical axis. This alters the light path, returning the image to its correct position on the sensor or film plane.

The EF70-300mm f/4-5.6 IS USM provides 2-mode IS for shooting immobile subjects. Mode 1 stabilises the image along both the horizontal and vertical axes. For shooting while panning to follow a moving subject, Mode 2 turns off correction in the panned direction and prevents the effect of dragging the subject back through the frame. IS switches off automatically when the camera is mounted on a tripod, thus preventing feedback loops between the IS sensor and stabiliser motor vibrations.

The micro USM motor found in the EF70-300mm f/4-5.6 IS USM employs ultra-sonic frequency vibrations to drive auto focus with unrivalled speed and near-silent operation. Good holding torque stops the lens with precision and accuracy, the instant it arrives at the correct focus point and without overshoot. A high speed CPU and optimised AF algorithm result in a significant increase of AF speed compared to that of its predecessor.

A zoom ring locking mechanism is provided that locks the zoom at the wide-angle setting. This ensures that the lens is carried or stored in its most compact position, preventing possible damage caused by the lens extending and hitting obstacles when being carried mounted on a camera with a strap.

Posted by Webmaster at August 22, 2005 08:42 AM