“Kodak is a digital photography leader, not only in ease-of-use, but also image quality,” said Mary Hadley, general manager of digital cameras for Kodak's Consumer Digital Imaging Group. “The C663 model fits the needs of a broad range of people looking for a compact digital camera that delivers exceptional image quality, plus Kodak’s hallmark simplicity of operation. Our latest innovation — the addition of KODAK PERFECT TOUCH Technology to the camera itself — helps people take the best possible pictures, which they’ll be more apt to share and print.”

The KODAK EASYSHARE C663 camera (US$299.95 MSRP; available March 2006) uses the exclusive KODAK Color Science image-processing chip for phenomenal image quality with rich color and accurate skin tones. Seventeen programmed scene modes (e.g., party, fireworks, children) and five color modes (high, low and natural color, sepia, and black & white) help capture the best shot with the least effort.

On-camera picture-enhancing features include cropping, auto picture rotation, digital red-eye reduction, and blurry picture alert. The model also integrates Kodak's Share button with its ‘favorites’ feature for storing multiple pictures in an on-camera digital photo album. Each picture can then be shared anytime on the camera’s high-resolution 2.5-inch indoor/outdoor LCD display. For capturing more than just still pictures, the camera also features high-quality (VGA) video capture, playback and video action print options.

In related news, Kodak also introduced the EASYSHARE C530 digital camera (US$139.95 MSRP; available February 2006), a 5.0 MP model that offers fully automatic point-and-shoot convenience to make it incredibly simple to take and share pictures and videos. With its automatic mode, three different color settings, and on-camera cropping, first-time users are guaranteed to get a great shot time after time.

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