The PowerShot A700 and PowerShot A540 pack a vast array of additional high-end features into a remarkably compact space, including:

Canon's DIGIC II image processor and iSAPS technology [1] for fast, superb results
Accurate focusing with Flexizone AF/AE1 [1] (PowerShot A700) and 9-point AiAF1 ISO 800 shooting
Widescreen (16:9) stills recording
30fps VGA movie recording
2.5" LCD with Night Display and Grid Line Display
With its powerful optical performance and rich feature set, the PowerShot A700 is the new flagship of the A-series range. The versatile PowerShot A540 is the replacement to last year's popular PowerShot A520.

"The PowerShot A-series range stands for performance, ease of use and affordability," explains Mogens Jensen, Head of Canon Consumer Imaging Europe. "By broadening the range with these fully featured cameras, Canon is putting advanced photography into the hands of the mainstream consumer."

Optics
A 6x optical zoom lens (35mm equivalent: 35 - 210mm) on the PowerShot A700 and 4x optical zoom lens (35mm equivalent: 35 - 140mm) on the PowerShot A540 deliver crisp, bright results that make the very most of the cameras' 6.0 Megapixel resolution. In a first for a 6x optical zoom digital compact camera, the
PowerShot A700 features a real-image optical viewfinder, allowing fast framing and precise manual focusing without the LCD.

Each camera has optional Wide (0.7x) and Tele (1.75x) converter lenses to extend the focal length range, for an effective 15x optical zoom with the PowerShot A700 and 10x optical zoom with the PowerShot A540. Both are also compatible with optional close-up lenses for detailed macro photography.

Pricing and availability
The PowerShot A700 and PowerShot A540 will be available from March 2006, priced at £289.00 RRP inc. VAT/ €429.99 RRP inc. VAT and £249.00 RRP inc. VAT/ €369.99 RRP inc. VAT respectively

Read More >>>