August 21, 2007
Canon PowerShot A650 IS and PowerShot A720 IS
Date of announcement: United Kingdom / Republic of Ireland 20 August, 2007.
Canon today strengthens its PowerShot A-Series range with two feature-packed new models. The elegant PowerShot A650 IS offers a range-leading 12.1 Megapixel CCD, 6x optical zoom lens and a 2.5” vari-angle LCD, while the compact PowerShot A720 IS combines an 8.0 Megapixel CCD with a 6x optical zoom lens. Equipped with optical Image Stabilizer technology1 and advanced high ISO capabilities, both cameras offer a comprehensive solution to image blur. Replacing the PowerShot A640 and PowerShot A710 IS respectively, the PowerShot A650 IS and A720 IS also benefit from Canon’s DIGIC III processor, which powers Face Detection AF/AE/FE and Red-Eye Correction for improved people shots.

“The PowerShot A650 IS and PowerShot A720 IS incorporate several features usually associated with high-end cameras in two affordable, compact packages,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “This makes both models an attractive proposition for novices and experienced camera users alike.”
Availability and pricing
The PowerShot A650 IS will be available from September 2007 priced at £329 / €489 RRP inc. VAT and the PowerShot A720 IS will be available from the end of August priced at £229 / €339 RRP inc. VAT exclusively at Jessops.
Features at a glance: PowerShot A650 IS
12.1 Megapixels and 6x optical zoom
Total anti-blur solution with optical Image Stabilizer, High ISO Auto and Auto ISO Shift
2.5” vari-angle LCD with real-image zoom optical viewfinder
DIGIC III with Face Detection AF/AE/FE and Red-Eye Correction in playback
21 shooting modes including full manual control and Long Play VGA movies
Optional accessories including lenses and waterproof case
Features at a glance: PowerShot A720 IS
8.0 Megapixels and 6x optical zoom
Optical Image Stabilizer and High ISO Auto to combat image blur
DIGIC III with Face Detection AF/AE/FE and Red-Eye Correction in playback
2.5” LCD with real-image zoom optical viewfinder
19 shooting modes including full manual control and Long Play VGA movies
Optional accessories including lenses and waterproof case
Go further with PowerShot
With resolutions of 8.0 and 12.1 Megapixels respectively, the PowerShot A720 IS and A650 IS give users the power to create poster-size prints or crop sections of photos without loss of detail. The 6x optical zoom lenses on both cameras benefit from Canon’s 70-year heritage in optics with a range of leading technologies. Aspherical lens elements ensure maximum sharpness and clarity throughout the zoom range, while the lens-shift type optical Image Stabilizer (IS) combats blur without affecting image quality.
Users can take zooming further with the incorporated Digital Tele-Converter and Safety Zoom – offering all the benefits of digital zoom without the danger of interpolation. Both models can be supplemented with Canon’s range of converter lenses, including Close-up (A720 IS only), Tele Converter and Wide Converter lenses (both models). The PowerShot A650 IS also features Canon’s improved Image Inspection Tool, which allows users to quickly check key parts of an image at extra-high magnification on the integrated 2.5’’ LCD.
DIGIC III: the power behind great photos
As well as assuring fast performance, superior colour reproduction and accurate white balance in both models, Canon’s DIGIC III processor powers a range of features designed to assist photographers of all levels. Advanced Noise Reduction Technology safeguards images against graininess, even at high ISO speeds. Face Detection AF/AE/FE locates up to 9 faces in any scene before optimising focus, exposure and flash for perfect people shots. And for flash shots affected by red-eye, improved Red-Eye Correction during playback is included. This innovative system uses Face Detection Technology to identify faces and correct red-eye in captured images – while ensuring that no other part of the image is affected in the process. Red-eye correction can also be performed manually if needed.
Anti-blur features
A combination of technologies allows the PowerShot A650 IS and A720 IS to produce great shots with minimal risk of image blur. Both cameras feature Canon’s optical Image Stabilizer, first developed for Canon’s professional EF lenses for the world-leading EOS SLR photography system. The optical Image Stabilizer uses lens-shift technology to counteract the effects of camera shake. As a second line of defence against camera shake, the PowerShot A650 IS also incorporates Auto ISO Shift, a manually selected feature that boosts ISO just enough to avoid blur.
A range of high ISO features avoid the blur caused by subject movement, as well as camera shake when low light would normally require a longer exposure. Both cameras feature user-selected settings up to ISO 1600 and High ISO Auto, which prioritises high ISO settings for better low light snapshots. For particularly dark conditions, the PowerShot A650 IS incorporates a special ISO 3200 scene mode, which captures images at 1600x1200 resolution – perfect for postcard size prints.
Total versatility
With 19 and 21 different shooting modes respectively, the PowerShot A720 IS and A650 IS ensure that novice users can get great results with minimal effort – even in situations with tricky lighting. For more experienced photographers, full manual control offers wide scope for experimentation. Both models also incorporate Canon’s My Colors, which can be used to apply effects and enhancements during shooting.
A new Image Resize function users can downsize full-resolution images to 1600x1200, 640x480 and 320x240 sizes. This is equally useful for conserving storage space or preparing images for email or the Web.
Movie moments
With both the PowerShot A650 IS and A720 IS, users can capture their memories in smooth 30fps VGA movies with sound – either in standard mode or a new LP (Long Play) mode, which offers movies of half the file size without compromising on resolution or frame rate.
Posted by Webmaster at August 21, 2007 03:34 PM
