May 13, 2008

Olympus Launch E-520 Digital SLR Camera

Olympus-E-520.jpgOlympus Imaging Corporation (President: Masaharu Okubo) today announced the launch of the E-520, the latest addition to the Olympus E-System series of interchangeable lens type digital SLR cameras. Featuring a built-in image stabilization mechanism functional at up to 33x* when used with ZUIKO DIGITAL lenses, the new E-520 is scheduled to be released at the end of May 2008.

Main Features
Thanks to a powerful built-in image stabilizer with a compensation effect of up to 4 EV steps**, image stabilization shooting is available at magnifications up to 33x over a wide range of focal lengths from super-wide-angle to super telephone when combined with ZUIKO DIGITAL lenses.

Enhanced "Live View" shooting with new "High-Speed Imager AF" that provides users to the same ease of use available with a compact digital camera.

"Face & Back Control" for clearer reproduction of both faces and backgrounds.

Advanced new 10-megapixel Live MOS Sensor and TruePic III image processing engine.

An advanced, updated version of the E-510 digital SLR camera (released in June 2007), the E-520 features a built-in image stabilization mechanism that actually shifts the image sensor to compensate for camera shake, as well as an impressive array of versatile functions that make it easier than ever for users to take exactly the photographs they intended. The image stabilization system incorporated in the E-520 uses SWD (Supersonic Wave Drive) actuators to shift the image sensor and compensate for camera shake by up 4 EV steps*. As the E-520 is fully compatible with any lens compliant with the Four Thirds System standard, this means that image stabilization shooting is possible at up to 33x magnification across a wide range of focusing distances from 18mm (35mm camera equivalent) super-wide-angle to 600mm (35mm camera equivalent) super telephoto. To achieve this performance, the user can simply combine the E-520 with a Four-Thirds standard lens such as the newly released ZUIKO DIGITAL ED 9-18mm f4.0-5.6, the ED 14-42mm f3.5-5.6 or ED 40-500mm f4.0-5.6, and ED 70-300mm f4.0-5.6 super telephoto zoom lens.

The E-520 also incorporates the same High-Speed Imager AF initially unveiled on the E-420 (released in April 2008). This sophisticated autofocus system uses contrast detection to assure fast, accurate focusing and improve the ease and comfort of Live View shooting. In addition, the E-520 boasts Olympus's sophisticated new Face & Back Control that uses a face detection function able to detect up to 8 separate faces and optimize exposure of both faces and background. This function assures beautiful portrait or group shots, in which both the faces of the subjects and the background are clear and sharp.

All of this performance and versatility is incorporated in a compact, lightweight body. Thanks to the new 10-megapixel Live MOS Sensor and the TruePic III image processing engine, the E-520 offers the same outstanding quality as the E-3, our widely praised flagship model. With its simplicity, convenience, and excellent portability, the E-520 is a great choice even for beginners, while its powerful function set and superb quality will satisfy advanced users as well.

* When used in combination with one of Olympus's four Standard Series lenses – the ZUIKO DIGITAL ED 9-18mm f4.0-5.6, the ED f3.5-5.6, the ED 40-150mm f4.0-5.6 or the ED 70-300mm f4.0-5.6 super telephoto zoom lens, the E-520's image stabilization is effective across a wide range of focal lengths from super-wide-angle of 18mm (35mm camera equivalent) to super telephoto of 600mm (35mm camera equivalent), with magnifications up to 33x.

** Under our in-house test conditions

Development Background
In the autumn of 2006, Olympus began writing Chapter Two in the story of the Olympus E-System with the declaration, "we will continue to develop revolutionary features that extend the frontiers of DSLR photography, and to strengthen the Olympus E-System body, lens, and accessory line-up. We will continue to develop Olympus E-System bodies, lenses, and accessories for a wide range of genres, so that even more people are able to take photographs that could never be taken before."

All three models launched in 2007, the E-410, E-510 and E-3, embodied the concept set forth in "Olympus E-System Chapter Two" declaration through the incorporation of the Live View function, and, in the cases of the E-510 and E-3, through the incorporation of an integrated image stabilization mechanism.

The newly announced E-520 incorporates advanced versions of both functions. The Live View function is now easier to use and more reliable thanks to face detection and a High-Speed Imager AF, while the built-in image stabilization is now even more effective in more situations thanks to the enhancement of the lens line-up. When combined with the ZUIKO DIGITAL ED 70-300mm f4.0-5.6 image-stabilized super-telephoto shooting at 600mm (35mm camera equivalent) is possible, while with the newly announced ED 9-18mm f4.0-5.6 image-stabilized super-wide-angle shooting of 18mm (35mm camera equivalent) is possible. This means makes possible handheld super-telephoto shooting of a distant subject with a compressed effect as well wide-angle shooting of city lights at night.

With these features, the E-520 and the Olympus E-System series of cameras have written the climax of Chapter Two the Olympus E-System story, fulfilling Olympus's goal of making it possible for "even more people... to take photographs that could never be taken before."

Other Features
Reliable Dust Reduction System
Fast 3.5 frames-per-sec. sequential shooting
Built-in flash with wireless flash control
New large 2.7-inch HyperCrystal II LCD monitor with improved visibility in Live View shooting and picture playback
"Perfect Shot Preview" function to compare the results of various effects before actual shooting
Continuous AF mode with improved focus tracking
Super Control Panel with excellent visibility and operability
Large, ergonomic grip that fits the hand and direct-access buttons for quick setup.

Pricing & Launch Date

Price: Open pricing

Launch Date: The end of May, 2008

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Posted by Webmaster at May 13, 2008 10:16 PM