July 21, 2008
Panasonic Lumix DMC-FZ28 Camera Announced
Panasonic introduces the Lumix DMC-FZ28 digital still camera, featuring a 27mm wide-angle Leica DC VARIO-ELMARIT lens with an 18x optical zoom*. Joining Panasonic’s popular FZ series of cameras that pack a high-powered zoom into a compact body, the FZ28 also boasts 10.1-megapixel resolution and adds a number of enhanced features that boost user fun and convenience, represented by an advanced iA (Intelligent Auto) mode.
The super-powerful 18x zoom lens makes it easy to pull in subjects from far away or to take dramatic close-ups. For an added boost, zoom power can be increased to 32.1x with the Extra Optical Zoom function**. The 27mm wide-angle feature is ideal for both broad landscapes and tight indoor shots, letting photographers capture a wider view. The 10.1-megapixel resolution allows photos to be greatly enlarged while still retaining outstanding detail, or edited by trimming and enlarging parts of the photo to print.
For image processing, the FZ28 features the high-speed, high-performance, Venus Engine IV. Thanks to the Venus IV, the FZ28 can snap off consecutive shots at a fast max.13 frames per second for subjects with fast motion in High Speed Burst Shooting mode***. In High Sensitivity mode, the FZ28 can capture stunning photos with sensitivity up to ISO 6400 in extremely low light situations****. The engine allows the FZ28 to shoot up to 460 photos (CIPA) on a single battery charge thanks to improvements in power efficiency.
Panasonic’s iA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos, has been further enhanced . The newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos of decisive moments. The FZ28 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera. The Intelligent Exposure function helps capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights.
The FZ28 inherits and enhances the manual operation that has proven so popular with other members of the FZ family. The FZ28 manual controls are more versatile than in previous models and the control layout has been improved, making use of the manual controls easier and more intuitive. Also, the Advanced Scene mode, unique to Lumix high-end compact cameras for users who want more creativity, now includes a Close-up mode that lets users enjoy sophisticated close-up photography according to the subject to shoot with remarkable ease.
In addition to capturing beautiful still images, the FZ28 makes it easy to shoot high-definition 1280 x 720p motion images at 30 fps with outstanding detail. Using the DMW-HDC2 HD Component Cable (available separately), these motion images can be output from the FZ28 directly to a HD ready TV for large-screen viewing.
The FZ28 features a large, 2.7-inch Intelligent LCD with 230,000-dot resolution. Clearly visible in virtually all conditions, this advanced LCD gives the user a clear, detailed look at the shot being composed and plays back crisp, clear images after shooting. The viewfinder resolution has also been increased to 201,600 dots for easier viewing.
The FZ28 offers a number of other functions that expand photographic possibilities, including a stronger flash for long-distance lighting and extended use, a colour temperature display that makes it easier to set the white balance more accurately, a colour bracket function, and new scene modes – Pin Hole and Film Grain -- that create film-camera-like effects. Image leveling and other new functions add convenience after shooting as well.
Available in black or silver*****, the DMC-FZ28 is a compact wide-angle, super-zoom camera that offers both uncommon convenience and exceptional creative freedom. Users from family members to serious amateur photographers will find the versatile FZ28 a perfect answer to their needs.
*35mm film camera equivalent: 27-486mm
**In 3-megapixel resolution mode.
***In speed priority mode, max. 13 fps in 2-megapixel (16:9) recording, 12 fps in 2.5-megapixel (3:2) recording and 11 fps in 3-megapixel (4:3) recording.
**** In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
*****Availability of models and colours may vary depending on the sales area.
Pricing and Availability
The Lumix DMC-FZ28 will be available in the UK from August for £329.99.
Posted by Webmaster at July 21, 2008 07:15 PM
