Photography News: FujiFilm Archives

June 21, 2008

Fujifilm launches fastest CompactFlash card to date

Announcement Date: 18 June 2008 - Fujifilm UK Ltd has announced the launch of a new 310x version of its CompactFlashTM card. The Fujifilm Professional UDMA enabled 310x CompactFlashTM card offers the fastest sustained write speed of any memory card available today. Using a specially designed controller and the latest SLC flash memory chips, the Fujifilm 310x CompactFlashTM card is available in 4GB, 8GB and 16GB capacities.

This memory card provides support for the latest generation of UDMA compatible digital SLRs and professional video cameras. With a staggering sustained write speed of 46.5MB/sec, the Fujifilm 310x CompactFlashTM card will cope with every picture a professional photographer could ever want to take and more!
*Correct at time of going to print and based on Fujifilm test matrix data.

Availability & pricing
The Fujifilm 310x CompactFlashTM card is available from UK retailers end of July 2008.

Pricing is as follows:
• 310x CompactFlashTM card 4GB – SRP £49.99
• 310x CompactFlashTM card 8GB – SRP £119.99
• 310x CompactFlashTM card 16GB – SRP £209.99

Posted by Webmaster at 12:15 PM | Comments (0)

May 24, 2008

FinePix A850 is the new addition to Fujifilm's A-Team

Announcement Date: 22 May 2008. Fujifilm is pleased to announce the launch of the new Fujifilm FinePix A850. The stylish new camera joins the existing FinePix A920 and A900 in offering high-end technology to every-day users who want pofint-and-shot simplicity at an affordable price point, but are not prepared to compromise on image quality. The FinePix A850 features a sharp Fujinon 3x optical zoom lens, an 8 Megapixel CCD sensor and ISO 800 sensitivity at full resolution.

The FinePix A850 features Image Intelligence processing combined with a 3x Fujinon lens to deliver images of unrivalled quality. Fujifilm has employed decades of imaging know-how to ensure that each image, no matter how challenging the shooting conditions, is optimised for colour, tone, exposure and colour balance. This makes the FinePix A850 the perfect camera for beginners, because the combination of a sharp lens and cutting-edge image processing means that quality images, without overdue effort, will be produced time after time. Despite its modest credentials, Fujifilm employs its Picture Stabilisation (usually found on higher-priced models) to ensure that image blurring, caused by subject movement or camera shake, is kept to an absolute minimum.

In addition to this, the FinePix A850 offers handy features such as selectable scene modes and movie recording with sound, for versatility and ease of use.

An intuitive, icon-based Graphical User Interface (GUI) and simple button layout make it easy for users to navigate through menus and switch between shooting modes and scene positions.

The 14 selectable scene modes simplify shooting even further. With options including Beach, Snow, Sports and even Museum mode, users can be creative with their picture taking, regardless of the situation or their experience behind the lens.

The FinePix A850 features 24MB of internal memory, which is a great fallback storage option, so users can continue to shoot and save pictures even when the media card is full. What's more, the camera's low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.

Lastly, looks are everything for modern electronic products. Consumers demand elegant styling, beautiful curves, and simple ergonomics. They demand a product to be proud of. The FinePix A850 does not disappoint in any respect. It has the feel of a high-end camera, with a sculpted grip and metallic finish, and mimics models sold for more than twice the price.

Fujifilm has designed three key features into this model: excellent image quality, simple operation and amazingly good looks. The FinePix A850 is likely to be the hit camera for this summer's key selling season.

FinePix A850 features at a glance:

8.1 Megapixels
3x optical zoom
2.5-inch LCD monitor
Selectable sensitivity up to ISO 800
24MB internal memory permits shooting without a media card
Power source 2x AA-size alkaline (included),2x AA-size Ni-MH (optional) and AC Power Adapter AC-3V (optional)
Movie mode, 30 frames/ second with monaural sound
Picture stabilisation
14 selectable scene positions

Availability & pricing
The FinePix A850 will be available from retailers from July. Pricing will be announced nearer to the date of the launch.*

Posted by Webmaster at 11:59 AM | Comments (0)

Fujifilm FinePix Z200fd

Announcement Date: 22 May 2008. Fujifilm today announced the launch of the 10 Megapixel FinePix Z200fd, the latest addition to its popular range of ultra-slim, metal-bodied, high performance ccompact digital cameras.

Despite being only 19.8mm thick the FinePix Z200fd is packed with state-of-the-art technology including a 5x Fujinon optical zoom lens, Fujifilm's acclaimed Face Detection technology, intelligent red-eye removal and Dual Image Stabilisation, as well as two brand new self-timer modes: Couple Timer and Group Timer.

It's all about the timing
The FinePix Z200fd features two brand new self-timer modes: Couple Timer and Group Timer. Working in combination with Face Detection technology, the self-timer automatically sets off after the camera has detected faces in a frame. The camera won't take the photo if one of the faces is out the frame, so there's no need to worry about someone being missed out of the shot!

Cheek-to-cheek
The Couple Timer mode cleverly detects two faces in a frame and will automatically release the shutter button as the two faces come closer together. The Couple Timer mode has three settings so users can set the timer to detect faces at various distances, whether they are standing side by side, or cheek-to-cheek.

The more the merrier
Group shots have never been so easy. The FinePix Z200fd's Group Timer mode can detect up to four faces in a frame and automatically sets the timer to take that precious shot. Using the Face Detection button, the user can select the number of faces in the frame, from one to four, and the camera will only take the shot once all the specified number of faces are in the frame.

Cutting edge design and packed with features
The FinePix Z200fd houses powerful features in an elegant, metal body. This stylish camera comes in four attractive colours – a black and red combination, pink, silver and black – and has a unique diagonally sliding lens cover with a snazzy 'Z' logo that illuminates when the camera is switched on. Its slim design means that it can fit easily into a cluttered handbag or jean pocket so your camera is always to the ready.

Beneath its trendy exterior, the FinePix Z200fd boasts an impressive Fujinon 5x zoom lens (33-165mm equivalent), Dual Image Stabilisation, which combines CCD-shift and high ISO to combat the problem of camera shake and blurry images, and ISO sensitivity up to 1600. There's also Fujifilm's Intelligent Flash system, which sets the power output to achieve natural foreground illumination with balanced background exposure for more natural looking photos. For users who cannot decide whether to use a flash or not, Natural Light plus Flash mode takes two photos in quick succession, one with flash and one without. Both photos are then displayed side by side for quick comparison allowing users to decide which one they prefer.

The FinePix Z200fd makes perfect portraits simple with Fujifilm's Face Detection technology. Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame, and is not confused by spectacles. In addition, the automatic red-eye removal feature can find and instantly correct any red eye from every face in the frame, saving the user the time consuming process of doing it afterwards on the computer.

To share and share-alike
The FinePix Z200fd is a perfect social camera. In addition to the Face Detection technology and people-friendly self-timers modes, the FinePix Z200fd features a Blog mode, which resizes images for easy upload to social networking sites such as Facebook™, and an Auction mode, which combines up to four photos in one frame – ideal for eBay™ users. What's more, the FinePix Z200fd's IrSimple™ function allows consumers to share photos from one IrSimple™ device to another.

Real Photo Technology
Driving the FinePix Z200fd is Fujifilm's unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

With the human eye as the ideal, Real Photo Technology cameras are designed from the ground up to capture 'real' photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.

Adrian Clarke, Fujifilm's Director of Photo Products, said: "The FinePix Z200fd is the perfect 'social' camera for the user looking for a combination of classic styling and cutting edge features. We believe that consumers wanting a super-slim camera shouldn't have to make compromises on image quality or features, and with the FinePix Z200fd they don't."

FinePix Z200fd features at a glance

Ultra slim (19.8mm thick) styling with two-tone all metal body
5x optical zoom lens (33-165mm equivalent)
Dual Image Stabilisation
Face Detection Technology and automatic intelligent red-eye removal
52MB internal memory plus xD-Picture card, SD and SDHC compatibility
ISO 100-1600 sensitivity at full resolution
Wide view 2.7-inch high resolution screen
Playback features including Face Zoom and Micro Thumbnail (100 shot) view
IR Communication (IR simple™)
Blog mode and Auction mode
VGA movie capture of 30 frames per second with sound
New modes including Folder Select (categorise your photos using handy preset folders) and Illustration Mode.
PictBridge™ compatible for direct printing without a PC.

Availability & pricing
The FinePix Z200fd will be available from UK retailers from August. Pricing will be announced nearer to the date of the launch.*

Posted by Webmaster at 11:52 AM | Comments (0)

January 25, 2008

Fujifilm unveils the ultimate 'F Series' digital camera

Following the long line of award-winning F-Series models, Fujifilm UK today announced the most accomplished model in the range yet, the FinePix F100fd digital camera. Combining a 12 Megapixel 8th Generation Super CCD with a powerful Fujinon 5x wide angle optical zoom lens, a 2.7" high-resolution 230,000 pixel wide angle view LCD, the FinePix F100fd is one of the most sophisticated compact digital cameras Fujifilm has ever produced. It offers the most advanced technologies available, including Wide Dynamic Range, Dual Image Stabilisation, Face Detection 3.0 Technology with automatic red-eye removal and ISO settings of up to an unprecedented ISO 12800 - so missing great shots is not an option.

NEW Wide Dynamic Range
Dynamic Range, or the gradations of light that exist between bright and dark in any scene, can be easily detected by the human eye, but not by most cameras. Fujifilm first expanded dynamic range capture functionality on the professional imaging side with its FinePix S3 Pro digital camera. The technology, now perfected in the EISA Award-winning FinePix S5 Pro, has been brought to the consumer in the FinePix F100fd. Through a combination of advances in Fujifilm's new Super CCD HR VIII sensor and RP (Real Photo) Processor III, this wide dynamic range dramatically broadens tonal capability and guarantees exceptional rendition of photos with both bright highlights and dark shadows. This expansion of sensitivity captures greater detail, and subtle nuances of brightness and tonality that bring the photo closer to what the human eye actually sees helping to avoid the 'white sky' effect caused by the loss of fine highlight detail.

NEW Faster Face Detection 3.0
The FinePix F100fd is also equipped with Fujifilm's proprietary Face Detection 3.0 technology featuring automatic red-eye removal. As with the original version of Face Detection, it can detect up to 10 human faces in a scene in as little as .035 seconds, automatically correcting focus, exposure, and white balance, regardless of where subjects are located within the frame. Now the FinePix F100fd is able to identify faces at much more extreme camera angles than before. The camera can register faces with up to 90O movement in either direction for profiles, and with rotations of up to 360O. After the shot is taken, the system instantly corrects red-eye as fast as 0.1 second and then saves both the original and the corrected image file automatically.

Total protection from blurred pictures
The FinePix F100fd features Fujifilm's Dual Image Stabilisation mode, which combines a mechanically stabilised Super CCD sensor with high ISO sensitivities for total anti-blur protection. The combination of these technologies reduces the blurring effect of both hand-shake and subject movement even further to provide the highest quality digital pictures yet, with sharp, clean and clear results no matter what the shooting conditions. Thanks to the 8th generation FinePix Super CCD HR chip and the RP Processor III, the FinePix F100fd can utilise ISO settings of up to ISO 3200 at full resolution and an amazing ISO 12800 at reduced resolution1, capturing stunning images even in low light, while preserving the natural colour and clarity of the shot.

FinePix F100fd key features:

• 12 megapixel Super CCD HR VIII and RP (Real Photo) Processor III: Ultra high resolution for razor-sharp results and unrivalled dynamic range.

• 5x Fujinon zoom lens: Powerful and versatile shooting options.

• Face Detection Technology 3.0 with intelligent red-eye removal: Even more capable, even faster than before.

• Dual Image Stabilisation: Combine mechanical image stabilisation with the effects produced with higher ISO (up to an amazing ISO 12,800).

• Continuous Shooting: Top/Final 3 at 1.7 frames per second at full resolution and Top/Final 12 at 5 frames per second at 3 Megapixels.

• High speed playback: No waiting for high-resolution images to load during play back. The FinePix F100fd can display images at full resolution at 10 frames per second.

• Portrait Enhancer Mode: Mimicking a professional photo studio setting, by using Face Detection and preset camera settings, Portrait Enhancer minimises fine lines and small skin blemishes for smooth, natural looking portraits.

• Dual Shot Mode: In this selectable mode, the FinePix F100fd quickly shoots two images in rapid succession – one with the flash and one without – and saves both. This convenient function lets users perform a comparison at their convenience and select the most pleasing image.

• Special scene modes: The FinePix F100fd has 16 pre-programmed scenes, including a special underwater scene mode for use with a special underwater casing and a Blog mode that automatically reduces the size of copied images for easy posting to a Blog, Web page or email attachment.

• Micro Thumbnail: A playback feature that allows for viewing an index-style print on the LCD. The FinePix F100fdwill show up to 100 images in micro form, then the control buttons are used to select specific images. An innovative wheel navigation dial makes it easy to quickly find a single image by being able to jump to particular segments of images in the time sequence.

• IrSimple™: Infrared communication via IrSimple™ technology for fast, easy wireless image transfer to a compatible device.

• xD/SD/SD-HC compatible slot: The FinePix F100fdfeatures a xD/SD compatible slot which accepts not only Fujifilm's traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.

• 1ISO 6400 and higher at 3MP or lower

Real Photo Technology
The secret to the FinePix F100fd's class-leading image quality is Fujifilm's unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

Real Photo Technology cameras are designed from the ground up to capture 'real' photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.
With the human eye as the ideal, RPT continues to evolve and to set even higher standards for digital photography.

Adrian Clarke, Fujifilm's Director of Digital Products, said: "Fujifilm's 'F' series models have long been the compact camera of choice for serious photographers who demand the ultimate performance. The FinePix F100fd is the result of Fujifilm's commitment to image quality and innovation, and boasts features not normally found outside the professional arena, and is the best 'F' camera yet."

Availability & pricing
The FinePix F100fd will be available from UK retailers in March 2008. Pricing will be announced nearer to the date of the launch.*

Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre.

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
0870 084 1310

Specifications Fujifilm FinePix F100fd*

Number of Effective Pixels 12.0 million pixels

CCD Sensor
1/1.6-inch Super CCD HR VIII

Storage Media
Internal memory (Approx. 57 MB) / xD-Picture CardTM (16MB-2GB) /
SD memory card / SDHC memory card

File Format
Still image: JPEG (Exif Ver 2.2 ) Movie: AVI (Motion JPEG ) Audio: WAVE format, Monaural sound
(Design rule for Camera File system compliant / DPOF-compatible)

Number of Recorded Pixels
Still image: 4,000 x 3,000 / 4,224 x 2,816 (3:2 format) / 2,848 x 2,136 / 2,048 x 1,536 / 1,600 x 1,200 / 640 x 480 pixels

Lens
Fujinon 5x Optical zoom lens, F3.3 – F5.1

Lens Focal Length
f=6.5mm – 31.6mm, Equivalent to 28 - 140mm on a 35mm camera

Digital Zoom
Approx. 8.2x (max.)

Aperture
Wide Angle: F3.3 – F14.4

Focus Distance
Normal: Wide angle: Approx. 45cm / 1.5 ft to infinity
Telephoto: Approx. 80cm / 2.6 ft. to infinity

Macro: Wide angle: Approx. 10m / 33 ft. to 80cm / 2.6 ft
Telephoto: Approx. 50cm / 1.6 ft to 80cm / 2.6 ft

Sensitivity
Auto / Auto (3200) / Auto (1600) / Auto (800) / Equivalent to ISO 100 / 200 / 400 / 800 / 1600 /3200 / 6400 / 12800 (Standard Output Sensitivity)
(ISO 12800, ISO 6400 at 3M recorded pixels or lower)

Exposure Control
TTL 256-zones metering

Exposure Modes
Programmed AE

Shooting Modes
Mode dial: Auto, Natural Light, Natural Light with Flash, SP1, SP2, M (Manual), Movie
SP1 / SP2: Portrait, Portrait Enhancer, Landscape, Sport, Night, Fireworks, Sunset,
Snow, Beach, Underwater, Museum, Party, Flower, Text

Image Stabilisation
CCD-shift type

Shutter Speed
4 sec. to 1/1500 sec. (depends on Shooting mode)

Continuous Shooting
Top-3: (max. 2 frames/sec)
Top-12: High-speed (max. 5 frames/sec., 3M or lower)
Final-3: (max. 2 frames/sec)
Final-12: High-speed (max 5 frames/sec., 3M or lower)
Long-period: (max. 0.5 frames/sec.)

Focus
Auto focus (Area, Multi, Centre) / Continuous AF
(AF assist illuminator available)

White Balance
Automatic scene recognition.
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom

Self-timer
Approx. 10 sec./ 2 sec. delay

Flash
Auto flash
Effective range: (ISO AUTO): Wide angle: Approx. 0.6m / 2.0 ft. to 4.3m / 14 ft.
Telephoto: Approx. 0.6m / 2.0 ft. to 2.8m / 9.2 ft.
Macro: Approx. 0.3m / 1.0 ft. to 0.8m / 2.6 ft.
Flash modes:
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Auto, Red-eye Reduction Auto, Red-eye Reduction & Forced Flash,
Suppressed Flash, Red-eye Reduction & Slow Synchro.

LCD Monitor
2.7-inch, approx. 230,000 pixels, Amorphous Silicon TFT colour LCD monitor,
approx. 100% coverage

Movie Recording
640 x 480, 320 x 240 pixels, 30 frames/sec. with monaural sound
*Zoom function cannot be used during movie recording.

Photography Functions
Face Detection (with red-eye removal), Performance, Best framing, Frame No. memory

IR Communication
IrSimple™/ IrSS™

Playback Functions
Face Detection (with red-eye removal), Dynamic range, Slide show, Trimming, Single frame, Multi-frame playback including Micro thumbnail mode, Sorting by date, Image rotate, Voice memo

Video Output
NTSC / PAL selectable

Digital Input/Output
USB 2.0 High-speed

Power Supply
Rechargeable NP-50 Li-ion battery (included) / CP-50 with AC power adapter AC-5VX (sold separately)

Dimensions
97.7 (W) x 58.9 (H) x 23.4 (D) mm / 3.8 (W) x 2.3 (H) x 0.9 (D) in.
(excluding accessories and attachments)

Weight
Approx. 153g / 5.4 oz. (excluding accessories, batteries and memory card)

Accessories Included
Li-ion battery NP-50, Battery charger BC-50, Hand strap, A/V cable, USB cable, CD-ROM: FinePix Viewer, Owner's Manual

Optional Accessories
xD-Picture card™: 256MB, 512MB, 1GB, 2GB
Li-ion battery NP-50, Battery charger BC-50, DC coupler CP-50, AC power adapter
AC-5VX, PC card adapter DPC-AD, Compact Flash™ card adapter DPC-CF

*Specifications subject to change

Posted by Webmaster at 09:59 PM | Comments (0)

January 24, 2008

Fujifilm FinePix S1000fd: The world's smallest* 12x optical zoom digital camera

Fujifilm S100FD.jpg Fujifilm UK today announced the introduction of the FinePix S1000fd, a compact and lightweight digital camera with an impressive 12x optical zoom lens.

Perfect for advanced amateur photographers the 10 Megapixel FinePix S1000fd features a versatile Fujinon 12x optical zoom (33mm-396mm equivalent), Face Detection Technology with automatic red-eye removal, ISO levels of up to ISO 1600 at full resolution and ISO 3200 at 3 Megapixel resolution, and a brand new Panoramic Shooting Mode.

Panorama Shooting Mode
For capturing sweeping scenery or large groups of people, the new Panorama Shooting Mode makes it easy to create impressive panoramic photos. Panorama Shooting Mode captures and combines a maximum of three consecutive shots at 3 Megapixel resolution, which are saved to the memory card as a panoramic picture.

Face Detection Technology
Fujifilm's Face Detection technology was originally developed for the company's photofinishing division, where it was used for reproducing the fine detail in people's faces in print. It works in the camera by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to six faces in a single frame. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by glasses.

Say goodbye to red-eye – for good
Red-eye is the single biggest reason why the best portraits are ruined. The FinePix S1000fd uses Face Detection technology to find and instantly correct any red-eye from every face in the frame as the shot is taken.

The system on the FinePix S1000fd will only correct redness in the pupil of the eye, not elsewhere in the picture, because the camera uses eye detection within face detection to find the pupil. While other cameras can sometimes convert lips or red jewellery to brown or blue, the FinePix S1000fd never gets it wrong.

Fujifilm's new FinePix S1000fd also offers the following features:

• Picture Stabilisation Mode: Picture Stabilisation uses the increased sensitivity of the FinePix S1000fd and high-speed shutter settings to reduce blur caused by hand-shake or subject movement. It allows the camera to automatically choose the correct light sensitivity and optimal shutter speed to produce clear, blur-free images.

• Full manual photographic control: Photo enthusiasts and advanced photographers have total control with manual adjustment options for various camera settings including resolution, ISO, aperture, shutter speed and more.

• High speed shooting: Capture the action with the High Speed Shooting mode: 7.5 fps @ 2MP for 15 shots; 3.3 fps @ 5MP for 6 shots; and 1.4 fps @ 10MP for 3 shots.

• Movie Mode: VGA quality at 30 frames per second with sound.

• 14 Pre-programmed scene modes: The FinePix S1000fd features 14 pre-programmed scene modes that offer a one-touch setting for almost any situation, including: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower and Text.

• xD/SD/SD-HC compatible slot: The FinePix S1000fd features an xD/SD Compatible slot which accepts not only Fujifilm's traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.

• Operates on 4xAA batteries: The ultimate in convenience and accessibility, using AA batteries means in a pinch, more batteries are just moments away.

Real Photo Technology
Driving the FinePix S1000fd is Fujifilm's unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

RPT is an umbrella term for the combination of cutting edge technologies such as Face Detection, Real Photo Processor and Fujinon lens, all optimised to work together to produce the most natural, beautiful results in any conditions. As one of the largest imaging companies worldwide Fujifilm is in a position to develop and to manufacture these components themselves, and it is this control over the design of the entire system that makes RPT so powerful.
Real Photo Technology cameras are designed from the ground up to capture 'real' photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.

With the human eye as the ideal, RPT continues to evolve and to set even higher standards for digital photography.
"With the introduction of the FinePix S1000fd we are offering enthusiast photographers a uniquely affordable digital camera with an impressive range of features," said Adrian Clarke, Fujifilm's Director of Digital Products. "The new 12x zoom lens and new features such as the Panoramic Shooting Mode show Fujifilm's commitment to offering sophisticated, highly competitive cameras at all price points."

Availability & pricing
The FinePix S1000fd will be available from UK retailers in March 2008. Pricing and will be announced nearer to the date of the launch.*

Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre.

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
0870 084 1310

*Smallest 10 Megapixel – 12X optical zoom as of January 2008.

Specifications Fujifilm FinePix S1000FD*

Number of Effective Pixels 10.0 million pixels

CCD Sensor
1/ 2.3-inch CCD

Storage Media
Internal memory (approx. 24MB) /xD-Picture Card TM ( 16MB - 2 GB )
SD memory card /SDHC memory card

File Format
Still image: JPEG (Exif Ver 2.2 )
Movie: AVI (Motion JPEG ) Audio: WAVE format, Monaural sound
(Design rule for Camera File system compliant / DPOF-compatible)

Number of Recorded Pixels
Still image: 3,648 × 2,736 / 3,648x 2,432 (3:2 format) / 2,592×1,944 / 2,048×1,536 / 1,600 x 1,200 / 640 X 480 pixels
Movie: 640 x 480 pixels (30 frames/sec.), 320 x 240 pixels (30 frames/sec.) with monaural sound

Lens
Fujinon 12 X Optical zoom lens , F2.8 (Wide) - F5.0 (Telephoto)

Lens Focal Length
f=5.9mm - 70.8mm, Equivalent to 33-396mm on a 35mm camera

Digital Zoom
Approx. 5.7x (max.)

Aperture
F2.8 - F5.6 (Wide) / F 5.0 - F 8.0 (Telephoto)
max 5 steps in 1/3 EV increment

Focus Distance
Normal: Wide angle: Approx. 40cm / 1.3 ft to infinity
Telephoto: Approx. 1.5m / 4.9 ft to infinity

Macro: Wide Angle: Approx. 5cm / 2.0 in to 3m / 9.8 ft
Telephoto: Approx. 80cm/2.6 ft. To 3m/9.8 ft

Super Macro: Approx. 2cm / 0.8 in. to 1m / 3.3 ft.

Sensitivity
Auto / Auto(800) / Auto(400) / Equivalent to 64/100/200/
400/800/1600/3200 (Standard Output Sensitivity)
*ISO 3200: 3M pixels (Number of recorded pixels) (Standard Output Sensitivity)

Exposure Control
TTL 256-zones metering

Exposure Modes
Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual

Shooting Modes
Mode dial: Auto, Natural Light, SP1, SP2, P, A, S, M, Panorama, Movie
SP1/SP2: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text, PS(Anti-Blur)

Shutter Speed
AUTO mode: 1/4 sec to 1/2000 sec., All other mode): 8 sec. to 1/2000 sec. (depends on shooting mode)

Continuous Shooting
Top-3 ( max 1.4 frames/sec)
Last-3 ( max 1.4 frames/sec)
Long-period ( max.1.4 frames/sec)
Long-period ( max.0.5 frames/sec)
Top-6, High speed (max 3.3 frames/sec, 5M pixels)
Top-15, Ultra High speed (max 7.5 frames/sec, 2M pixels)

Focus
Auto focus (Area, Multi, Centre)/Continuous AF

White Balance
Automatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom

Self-timer
Approx. 10 sec./ 2 sec. delay

Flash
Auto flash
Effective range: (ISO AUTO):
Normal: Wide Approx. 40cm / 1.3ft to 8.7m / 28.5ft
Telephoto Approx. 1.5m / 4.9ft to 4.8m / 15.7ft
Macro: Wide Approx. 30cm / 1.0 ft to 3.0m / 9.8ft
Telephoto Approx. 80cm / 2.6ft to 3.0m / 9.8ft

Flash mode:
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.

LCD Monitor
2.7-inch, approx. 230,000 pixels, Amorphous Silicon TFT colour LCD monitor,
approx. 100% coverage

Electronic Viewfinder
0.2-inch, approx. 230,000 dots FLCD monitor (R/G/B colours are displayed in a single dot) approx. 94% coverage

Movie Recording
640 x 480 pixels, 30 frames/sec.
320 x 240 pixels, 30 frames/sec.
With monaural sound

Photography Functions
Panorama shooting mode, Face Detection (with red-eye removal), High speed shooting, Best framing, Post shot assist windows, Frame No. memory, Automatic playback, Histograms

IR Communication
IrSimple™/ IrSS™

Playback Functions
Face Detection (with red-eye removal), Dynamic range, Slide show, Trimming, Single frame, Multi-frame playback including Micro thumbnail mode, Sorting by date, Image rotate, Voice memo

Video Output
NTSC / PAL selectable

Digital Input/Output
USB 2.0 High-speed

Power Supply
4xAA type alkaline batteries(included), Ni-MH rechargeable batteries(optional) or Lithium batteries(optional)
DC Coupler CP-04 with AC power adapter AC-5VX (optional)

Dimensions
102.5(W)× 73(H)× 67.8(D) mm/4.0(W)× 2.9(H)× 2.7(D) in.(excluding accessories and attachments)

Weight
Approx. 325 g/11.5 oz.(excluding accessories, batteries and memory card)

*Specifications subject to change

Posted by Webmaster at 09:46 PM | Comments (0)

Fujifilm unveils its most advanced consumer digital camera to date: The FinePix S100FS

Fujifilm S100FS.jpg Fujifilm UK today unveiled the FinePix S100FS (Film Simulation) digital camera, its most advanced DSLR-styled camera to date. The FinePix S100FS provides an all-in-one solution for photo enthusiasts and advanced amateur photographers seeking the manual controls and functionality of a DSLR without the bulk, hassle and expense of additional lenses and other accessories.

The FinePix S100FS is equipped with a 14.3x Fujinon manual zoom lens, Fujifilm's 8th generation 2/3" Super CCD sensor with 11 Megapixels, third generation RP III processor, 2.5" tiltable LCD and ISO capabilities of up to ISO 6400 (at 6 MP) and an incredible ISO 10,000 at 3 Megapixels. Photographers will appreciate the ease of use and shooting versatility offered by Optical Image Stabilisation and high sensitivity anti-blur systems, and Fujifilm's acclaimed Face Detection 2.0 Technology with automatic red-eye removal, while enjoying a wide dynamic range of 100-400% that's previously only been available to users of the highest-end D-SLR cameras, and film simulation modes that only Fujifilm can provide.

One-of-a-kind lens design for a one-of-a-kind camera

The FinePix S100FS represents the cutting edge of Fujifilm's imaging technology innovation, and redefines what users can expect from a compact digital camera. Through a unique collaboration between Fujifilm and Fujinon R&D engineers, the development team approached the process of designing this unique camera as a single project, creating the lens and CCD for express function as a single unit. This design allows the ultra-high precision Fujinon lens to achieve maximum resolution at all focal lengths of 28mm-400mm equivalent and maximum aperture of a bright F2.8 (wide angle) to F5.3 (telephoto). Because of the composite body and lens structure, there is no penetration of dirt and dust onto the CCD and the lens is perfectly matched to the sensor and perfectly aligned for the best possible results. The mechanical zoom offers framing with fingertip precision as well as offering a user experience that closely matches the use of a high end digital SLR.

A feature set borrowed from the FinePix S5 Pro
In the FinePix S100FS Fujifilm's engineers have incorporated some of the features from the award-winning FinePix S5 Pro D-SLR that have been most appreciated by professional photographers, including film simulation modes and settings that expand the camera's dynamic range. The FinePix S100FS has an extended dynamic range (100%, 200%, 400%) similar to that of negative film thanks to the newly developed low-noise 2/3-inch 11.1 Megapixel Super CCD VIII HR and the new RP Processor III. This unique technology preserves subtle highlights and shadow tones and prevents harsh clipping whatever the subject. Fujifilm's unique Film Simulation modes (FS) allow photographers to select the ideal "film" mode for the scene with a choice of four modes that optimise for portraiture, low-contrast (soft), vibrant colours (Velvia), or general use (Provia). Only Fujifilm has developed its camera technology from its photographic heritage in film, which allows the FinePix S100FS to capture subtle changes in tone and colour reproduction and provide the photographer the widest latitude for the ultimate creative expression.

Face Detection 2.0 with automatic red-eye removalFujifilm's proprietary Face Detection 2.0, featuring automatic red-eye removal was first seen on the award-winning FinePix F50fd. This one-touch selectable mode enables cameras such as the FinePix S100FS to detect up to 10 human faces in a scene, correcting focus, exposure and white balance automatically as fast as 0.05 seconds to ensure that photos of human faces are clear and properly exposed, no matter where subjects are located within the frame. Fujifilm's Face Detection 2.0 has an advantage over the other face detection systems currently on the market because it can identify faces at extreme angles – even in full profile. The system allows for up to a 90° movement in either direction for profiles and up to 135° for leaning or lying down in either direction, for a total range of 270°.

The automatic intelligent red-eye removal feature works in conjunction with Fujifilm's Face Detection 2.0, automatically correcting red eye directly after the shot is taken and then saving both the original image and the corrected file. The user can then perform a side-by-side picture comparison in playback mode and select the best image.

Other key features found on the FinePix S100FS include:

• Optical Image Stabilisation: The FinePix S100FS features Fujifilm's Optical Image Stabilisation technology to ensure clean, sharp and blur-free images, even in low-light conditions. This combines image stabilisation through a mechanically stabilised "floating" lens element to reduce blur from the photographer's hand-shake, with Fujifilm's Picture Stabilisation Technology, to reduce blur caused by subject movement, for the ultimate in stabilisation technology.

• Multi-Bracketing function: The FinePix S100FS has three bracketing functions useful for high level photography: Film Simulation Bracketing, Dynamic Range Bracketing and AE Bracketing.

• Comprehensive photographic controls: Including Aperture Priority and Shutter Priority exposure modes.

• High-speed shooting: Reliable high-speed performance is possible through Fujifilm's newly developed Super CCD VIII HR and the new RP (real photo) III Processor. At 3 Megapixels, a maximum of 50 continuous shots at 7 frames/second is possible. In addition, 14 scene settings and customer settings can be selected, as can four auto-focus modes offer convenient high-speed, high-precision shooting and focusing for a diverse range of conditions.

• Image formats: Capture images in both JPEG and RAW format.

• Movie Mode: Movie mode with sound at 30 frames per second in VGA quality, and zoom capable with manual zoom ring while in movie mode.

• xD/SD/SD-HC compatible slot: The FinePix S100FS features an xD/SD compatible slot which accepts not only Fujifilm's traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.

• 2.5" tiltable LCD: The FinePix S100FS features a tilting 2.5" LCD that makes it easy to frame shots from a variety of shooting positions.

Real Photo Technology
The secret to the FinePix S100FS's class-leading image quality is Fujifilm's unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

Adrian Clarke, Fujifilm's Director of Digital Products, said: "The FinePix S100FS is an important and exciting new 'flagship' bridge for Fujifilm, designed from first principles for superb performance and offering cutting-edge technology and genuine innovation. For the consumer wanting the quality and versatility of an SLR without the weight, cost or bulk of extra lenses, we think the FinePix S100FS represents the most accomplished 'prosumer' model on the market."

Availability & pricing
The FinePix S100FS will be available from UK retailers in March 2008. Pricing and will be announced nearer to the date of the launch.*

Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre.

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
0870 084 1310

Specifications Fujifilm FinePix S100FS*

Number of Effective Pixels Approx. 11.1 million pixels

CCD Sensor
2/ 3-inch Super CCD HR VIII HR

Storage Media
Internal memory (approx. 25MB) / xD-Picture card TM ( 16MB - 2 GB )
SD memory card /SDHC memory card

File Format
Still image: JPEG (Exif Ver 2.2 )
Uncompressed CCD-RAW (RAF format, RAW conversion software included in CD-ROM
Movie: AVI (Motion JPEG ) with sound
Audio: WAVE format, Monaural sound
(Design rule for Camera File system compliant / DPOF-compatible)

Number of Recorded Pixels
Still image: 3,840 x 2,880 / 4,032 x 2,688(3:2 format) / 2,816 x 2,112 / 2,048 x 1,536 / 1,600 x 1,200 / 640 X 480 pixels

Lens
Fujinon 14.3 X Optical zoom lens , F2.8 (W) - F5.3 (T)

Lens Focal Length
f=7.1mm - 101.5 mm, Equivalent to 28- 400 mm on a 35mm camera

Digital Zoom
Approx. 2.0 X

Aperture
F 2.8 -F 11 (W), F 5.3 -F 11 (T), max. 13 steps in 1/3 EV increment

Focus Distance
Normal: Wide angle, Approx. 50cm/1.6 ft to infinity, Telephoto, Approx. 2.5 m/8.2 ft to infinity

Macro: Wide angle: Approx. 10cm/0.3 ft to 3m/9.8ft , Telephoto: Approx. 0.9m/3.0 ft to 3.0m/9.8ft
Super Macro: Approx. 1cm /0.4 in. to 1m /3.3 ft.

Sensitivity
Auto / Auto (1600)/Auto(800)/ Auto(400)/ Equivalent to 100/200/400/800/1600/3200/6400/10000 (Standard Output Sensitivity)
*ISO 6400： 6MP or lower, ISO10000: 3MP or lower (number of recorded pixels)

Exposure Control
TTL 256-zones metering

Exposure Modes
Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual

Shooting Modes
Mode dial: Auto, FSB, SP1, SP2, C1, C2, P, A, S, M, Movie
SP1: Nature, Nature-soft, Nature-Vivid, Flower
SP2: Portrait, Portrait-soft, Baby, Portrait Enhancer, Night, Sunset, Snow, Beach, Sport, Fireworks
FSB: Film simulation Bracketing, C1/C2: Custom setting position

Image Stabilisation
Lens-shift type

Shutter Speed
AUTO mode 1/4 sec to 1/4000 sec (All other mode) 30sec. to 1/4000 sec.
Bulb mode (up to 30 sec)

Continuous Shooting
Top-7: ( max3 frames/sec), (CCD-RAW: Top-3)
High speed Top-50: (max 7 frames/sec, 3M pixels)
Last-7: ( max3 frames/sec), (CCD-RAW: Last-3)
Long-period: ( max.1.1 frames/sec)

Focus
Auto focus (Area,Multi,Centre) / Continuous AF / Manual focus (One-push AF mode include
AF assist illuminator available

White Balance
Automatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom

Self-timer
Approx. 10 sec./2 second delay

Flash
Auto flash
Effective range: (ISO AUTO): Wide angle: Approx. 0.6m / 2.0 ft. to 4.3m / 14 ft.
Telephoto: Approx. 0.6m / 2.0 ft. to 2.8m / 9.2 ft.
Macro: Approx. 0.3m / 1.0 ft. to 0.8m / 2.6 ft.
Flash modes:
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Auto, Red-eye Reduction Auto, Red-eye Reduction & Forced Flash,
Suppressed Flash, Red-eye Reduction & Slow Synchro.

LCD Monitor
2.5-inch, approx.230,000 dots, Amorphous silicon TFT colour LCD monitor(WV type), approx. 100% coverage

Movie Recording
640 x 480 pixels, 30 frames/sec.
320 x 240 pixels, 30 frames/sec.
With monaural sound and zoom capabilities

Photography Functions
Film Simulation mode, Dynamic range selection, Face Detection (with red-eye removal), High speed shooting, Best framing, Frame No. memory, Histograms

Playback Functions
Face Detection (with red-eye removal), Multi-frame playback including Micro thumbnail mode, Trimming, Image rotate
Slide show, Sorting by date, Histograms(Highlight warning),Voice Memo, Automatic Vertical-Horizontal Detection
Video Output
NTSC / PAL selectable

Digital Input/Output
USB 2.0 High-speed

Power Supply
NP-140 Li-ion battery(included) / AC power adapter AC-84V (sold separately)

Dimensions
133.4(W)×93.6(H)×150.4(D) mm/　5.3(W)× 3.7(H)× 5.9(D) in. (excluding accessories and attachments)

Weight
Approx.918g/32.4 oz.(excluding accessories, batteries and memory card)

Accessories Included
Li-ion battery NP-140
Battery charger BC-140
Lens cap
Lens cap cord
USB cable
A / V cable
CD-ROM
FinePix Viewer RAW conversion function included
Owner's Manual

Optional Accessories
Li-ion battery NP-140
AC Power Adapter AC-84V
Remote Release RR-80
xD-Picture Card TM: 256MB,512MB,1GB,2GB
PC Card Adapter DPC-AD

*Specifications subject to change

Posted by Webmaster at 09:34 PM | Comments (0)

Get the bigger picture with the FinePix S8100fd

Fujifilm s8100fd.jpg Fujifilm UK today announced the launch of the long zoom, SLR-styled FinePix S8100fd digital camera, which combines user-friendliness with long-zoom versatility and high speed shooting modes that are rarely found in non-professional models.

Continuing on the success of the FinePix S8000fd, the 10 Megapixel FinePix S8100fdintegrates a Fujinon 18x wide angle optical zoom fixed lens (27mm-486mm equivalent), and new Zoom Bracketing and Instant Zoom modes give the user more flexibility than ever before. The sealed, fixed-lens system prevents dust contamination and eliminates the need for additional zoom or wide angle lenses, making it an easy-to-use, affordable alternative to the complex DSLR system.

The big zoom advantage
The FinePix S8100fd's 18x zoom lens – first seen on the FinePix S8000fd - is ready for every possible photographic challenge, from landscapes and interiors to wildlife and sports action.

The wide angle is perfect for large group shots and sweeping holiday landscapes; the long telephoto lens is capable of picking out a single face on a distant stage or playing field, offering an unparalleled range of creative opportunities without the need for add-on lenses or adapters.

Face Detection Technology
Fujifilm's award-winning Face Detection Technology has enabled a number of advanced features that will excite both novice and more experienced photographers and make getting perfect portraits easier than ever. Face Detection operates by identifying and prioritising up to 10 faces in a frame and then adjusting the focus and exposure accordingly to ensure the sharpness and clarity of human subjects in the picture, regardless of background. After the shot is captured the new automatic red-eye removal feature instantly checks each detected face for red-eye and if it's found, corrects it in the camera automatically, saving the time-consuming process of fixing it in your PC after the image is downloaded. A new Instant Zoom function captures moving subjects at high zoom settings. After zooming on a subject, a single button gives an additional 1.4x or 2x digital zoom at the centre focus region of the frame. Zoom Bracketing performs a similar action using Fujifilm's Face Detection Technology to lock its zoom action on a subject's face automatically as it enters the shot.

The FinePix S8100fd features Fujifilm's Dual Image Stabilisation combining mechanical sensor shift stabilisation with Fujifilm's Picture Stabilisation Technology, which uses fast shutter speeds and ISO levels of up to ISO 6400 (at 5 Megapixels) for total anti-blur protection. As a result the FinePix S8100fd produces sharp, blur-free photographs even in low light conditions. A Continuous Shooting Mode makes it easy to shoot moving subjects such as pets, kids and sports. This improved feature allows high-speed shooting of up to 33 frames at 13.5 frames per second (at 3 megapixels; 6.8 frames per second at 5 megapixels). With high-speed playback at 10 frames per second you can be sure you've captured all of the action.

Other features found on the FinePix S8100fd include:

• Intelligent Flash: Intelligent Flash detects subtle lighting differences within a scene and then varies the flash intensity accordingly. It also uses the high sensitivity of the FinePix S8100fdto enable the camera to use less flash, resulting in an image that displays natural tones without a washed-out effect. With an automatic pop-up flash, it's always ready when you need it.

• Scene modes: A wide range of 13 pre-programmed scene modes provides top-quality photos in a variety of shooting conditions.

• Super Macro Mode: Full-frame close-ups are easy with this new feature that lets the photographer to get as close as 1cm (0.4 inch).

• Dual Shot Mode: In this mode, the FinePix S8100fd quickly shoots two images in succession – one with and one without flash – saving both. This convenient function lets the user perform an on-the-spot comparison and decide whether the FinePix S8100fd produced the most pleasing photo with flash, or without.

• Movie Mode: VGA quality 30 frames per second with sound.

• High resolution LCD: The 2.5" Wide View LCD display offers 230,000 pixels of high resolution with a 60 frames per second refresh rate for smooth viewing.

• Electronic viewfinder (EVF): In addition to framing your shots with the 2.5" high resolution LCD, the FinePix S8100fd also offers a high resolution electronic viewfinder to eye up the best shot with an astonishing 60 fps refresh rate for smooth viewing.

• xD/SD/SD-HC compatible slot: A single media slot accepts not only Fujifilm's traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity (SD-HC) cards too.

• Operates on 4xAA batteries: The ultimate in convenience and accessibility, using AA batteries means in a pinch, more batteries are just moments away.

"The FinePix S8000fd set the standard for 'big zoom' consumer compacts," said Adrian Clarke, Fujifilm's Director of Digital Products. "The FinePix S8100fd builds on this successful formula, adding genuinely useful new features and offering an affordable and uniquely versatile alternative to the bulk and expense of a digital SLR system."

Availability & pricing
The FinePix S8100fd will be available from UK retailers in March 2008. Pricing will be announced nearer to the date of the launch.*

Specifications Fujifilm FinePix S8100FD*

Number of Effective Pixels 10.0 million pixels

CCD Sensor
1/2.3-inch CCD

Storage Media
Internal memory (Approx. 58 MB) / xD-Picture CardTM (16 MB-2GB) /
SD memory card / SDHC memory card

File Format
Still image: JPEG (Exif Ver 2.2 )
Movie: AVI (Motion JPEG ) with sound
Audio: WAVE format, Monaural sound
(Design rule for Camera File system compliant / DPOF-compatible)

Number of Recorded Pixels
Still image: 3,648 x 2,736 / 3,648 x 2,432 (3:2 format) / 2,592 x 1,944 /2,048 x 1,536 / 1,600 x 1,200 / 640 x 480 pixels

Lens
Fujinon 18x Optical zoom lens, F2.8 (Wide) – F4.5 (Telephoto)

Lens Focal Length
f=4.7mm – 84.2mm, Equivalent to 27 - 486mm on a 35mm camera

Aperture
F2.8 – F8.0 (Wide) / F4.5 – F8.0 (Telephoto), max. 10 steps in 1/3 EV increment

Digital Zoom
Approx. 5.7x

Focus Distance
Normal: Wide angle: Approx. 70cm / 2.3 ft to infinity
Telephoto: Approx. 1.5 m / 4.9 ft to infinity

Macro: Wide angle: Approx. 10cm / 0.3 ft to 80cm / 2.6ft
Telephoto: Approx. 1.2m / 3.9 ft to 3.2m / 10.5ft

Super Macro: Approx. 1cm / 0.4 in. to 1m / 3.3 ft.

Sensitivity
Auto / Auto (1600) / Auto(800) / Auto(400) / Equivalent to
ISO 64 /100 / 200 / 400 / 800 / 1600 / 3200 / 6400 (Standard Output Sensitivity)
*ISO3200 / 6400: 5M pixels or lower (Number of recorded pixels)

Exposure Control
TTL 256-zones metering

Exposure Modes
Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual

Shooting Modes
Mode dial: Auto, PS (Picture Stabilisation), Natural Light, Natural Light with Flash,
Zoom Bracketing, SP, P, A, S, M, Movie
SP: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum,
Party, Flower, Text, Auction
Full manual photographic control

Image Stabiliser
CCD-shift type

Shutter Speed
1/4 sec. to 1/2000 sec. (AUTO mode)
4 sec. to 1/2000 sec. (All other modes)

Continuous Shooting
Top-3: (max 1.1 frames/sec),
Long-period: (max.0.5 frames/sec)
Top-33: High speed (max 6.8 frames/sec, 5M pixels or lower)
Top-33: Ultra High speed (max 13.5 frames/sec, 3M pixels or lower)

Auto Bracketing
±1/3 EV, ±2/3 EV, ±1EV

Focus
Auto focus (Area, Multi, Centre) / Continuous AF / Manual focus
AF assist illuminator available.

White Balance
Automatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom

Self-timer
Approx. 10 sec./2 sec. delay

Flash
Auto flash
Effective range: (ISO AUTO (800)): Wide angle: approx. 0.5m / 1.6 ft. to 8.8m / 28.9 ft.
Telephoto: approx. 0.5m / 1.6 ft. to 5.6m / 18.4 ft.
Macro: approx. 0.3m / 1.0 ft. to 3m / 9.8 ft.
Flash mode:
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash,
Suppressed Flash, Red-eye Reduction & Slow Synchro.

Electronic Viewfinder
0.24-inch, approx. 230,000 pixels colour LCD monitor, approx. 97% coverage, 60fps

LCD Monitor
2.5-inch, approx. 230,000 pixels, Amorphous Silicon TFT colour LCD monitor (WV type), approx. 97% coverage, 60fps

Movie Recording
640 x 480 pixels, 30 frames/sec., 320 x 240 pixels, 30 frames/sec.
With monaural sound, with Electronic Image Stabilisation
*Zoom function cannot be used during movie recording.

Photography Functions
Zoom bracketing, Instant Zoom, Face Detection (with red-eye removal), High speed shooting, Best framing, Post shot assist windows, Frame No. memory, Histograms

Playback Functions
Face Detection, Slide show, Scrap book view slide show, Trimming, Single frame, Multi-frame playback (with Micro Thumbnail), Sorting by date, Image rotate, Voice memo, Histograms (Highlight warning)

Video Output
NTSC / PAL selectable

Digital Input/Output
USB

Power Supply
4xAA type alkaline batteries (included) / 4xAA type Ni-MH rechargeable batteries (optional) or AC power adapter AC-5VX (optional)

Dimensions
111.3 (W) x 78.2 (H) x 79.3 (D) mm / 4.3 (W) x 3.1 (H) x 3.1 (D) in.
(excluding accessories and attachments)

Weight
Approx. 405g / 14.3 oz. (excluding accessories, batteries and memory card)

Accessories Included
4x AA type Alkaline batteries, Shoulder strap, Lens cap, Lens cap cord, USB cable, A/V cable, CD-ROM: FinePix Viewer, Owner's manual

Optional Accessories
xD-Picture Card™; 256MB, 512MB, 1GB, 2GB, AC Power dapter AC-5VX, PC Card adapter DPC-AD, CompactFlash™, Card adapter DPC-CF

*Specifications subject to change

Posted by Webmaster at 09:22 PM | Comments (0)

Fujifilm introduces new J-series digital camera range

Fujifilm UK today announced the debut of a brand new J Series of digital cameras, with the FinePix J10 and J50. Designed for consumers seeking an affordable digital camera that doesn't compromise on features, the FinePix J10 and J50 provide powerful, easy to use models that fit into a pocket or handbag for instant accessibility. Housed in a compact body just 19mm thick, the FinePix J10 incorporates an 8.2 Megapixel CCD sensor, a 2.5" LCD and a 3x Fujinon optical zoom lens. The FinePix J50 takes things a step further, adding a high resolution 2.7", 230K pixel LCD and a powerful Fujinon 5x optical zoom that provides a 37mm-185mm equivalent focal length range. Despite the larger zoom and screen the FinePix J50's compact design is remarkably svelte, at only 23mm thick.

The FinePix J10 and J50 are available in either Matt Black or Brushed Silver. Both models use Fujifilm's Picture Stabilisation Mode to reduce blurry images that can be caused by camera shake or subject movement especially in low light settings. Automatically choosing the correct light sensitivity and best-matching shutter speed, the FinePix J10 and J50 help to freeze the action and produce the highest-quality digital pictures without the blur and noise often associated with low-light photographs.

Fujifilm's new J-series models also offer the following attractive features:

• Scene modes: Pre-programmed scene modes provide top-quality photos in a wide-range of shooting conditions. The FinePix J10 has 14 scene modes and the FinePix J50 has 15.
• Movie Mode: Capture QVGA quality movie clips at 30 frames per second with sound. Great for when you don't have your video camera to hand.
• xD/SD/SD-HC compatible slot: The FinePix J10 and J50feature an xD/SD compatible slot which accepts not only Fujifilm's traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.

Adrian Clarke, Fujifilm's Director of Digital Products, said: "We set out to produce a range of affordable cameras that didn't compromise on features or styling. The new FinePix J10 and J50 offer just that; carry-anywhere portability combined with high quality results and impressive feature sets at pocket-friendly prices."

Availability & pricing
The FinePix J10 and J50 will be available from UK retailers in March 2008. Pricing and will be announced nearer to the date of the launch.*

Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre.

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
0870 084 1310

Specifications Fujifilm FinePix J10*

Number of Effective Pixels 8.2 million pixels

CCD Sensor
1/2.5-inch CCD

Storage Media
Internal memory (Approx. 12 MB) / xD-Picture CardTM (16MB-2GB) /
SD memory card / SDHC memory card

File Format
Still image: JPEG (Exif Ver 2.2 ) Movie: AVI (Motion JPEG )
(Design rule for Camera File system compliant / DPOF-compatible)

Number of Recorded Pixels
Still image: 3,264 x 2,448 (8M) / 3,264 x 2,176 (3:2 format) / 2,304 x 1,728 / 1,600 x 1,200 / 640 x 480 pixels

Lens
Fujinon 3x Optical zoom lens, F2.8 – F5.2

Lens Focal Length
f=6.2mm – 18.6mm, Equivalent to 38 - 113mm on a 35mm camera

Digital Zoom
Approx. 5.1x

Aperture
Wide Angle: F2.8 – F5.2

Focus Distance
Normal: Approx. 40cm / 1.3 ft to infinity

Macro: Wide angle: Approx. 15cm / 6 in. to 40cm / 1.3 ft
Telephoto: Approx. 40cm / 1.3 ft to 80cm / 2.6 ft

Sensitivity
Auto / Equivalent to ISO 64 /100 / 200 / 400 / 800 / 1600 (Standard Output Sensitivity)

Exposure Control
TTL 64-zones metering

Exposure Mode
Programmed AE

Shooting Modes
Mode dial: Auto, Baby, Picture Stabilisation, Red-eye Reduction, Digital ZOOM, Portrait, SP (Scene Position), Movie
SP: Landscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual

Shutter Speed
8 sec. to 1/1500 sec. (depends on exposure)

Continuous Shooting
Top-3: (max 0.6 frames/sec)

Focus
Auto focus (Centre)

White Balance
Automatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)

Self-timer
Approx. 10 sec./ 2 sec. delay

Flash
Auto flash
Effective range: (ISO AUTO): Wide angle: approx. 0.5m / 1.6 ft. to 4.0m / 13 ft.
Telephoto: approx. 0.5m / 1.6 ft. to 2.2m / 7.2 ft.
Macro: approx. 0.3m / 1.0 ft. to 0.8m / 2.6 ft.

Flash modes: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro.

LCD Monitor
2.5-inch, approx. 153,000 pixels, Amorphous Silicon TFT colour LCD monitor,
approx. 96% coverage

Movie Recording
640 x 320, 320 x 240 pixels, 30 frames/sec. with monaural sound
*Zoom function cannot be used during movie recording

Photography Functions
Best framing, Frame No. memory

Playback Functions
Slide show, Trimming, Single frame, Multi-frame playback, Sorting by date, Image rotate

Video Output
NTSC / PAL selectable

Digital Input/Output
USB

Power Supply
Rechargeable NP-45 Li-ion battery (included)

Dimensions
91 (W) x 55 (H) x 19 (D) mm / 3.8 (W) x 2.2 (H) x 0.75 (D) in.
(excluding accessories and attachments)

Weight
Approx. 110g / 4.3 oz. (excluding accessories, batteries and memory card)

Accessories Included
Li-ion battery NP-45, Battery charger BC-45A, Hand strap, A/V cable, USB cable,
CD-ROM: FinePix Viewer-S / FinePix Viewer, Owner's Manual

Optional Accessories
xD-Picture card™: M 512MB, M 1GB, M 2GB
Rechargeable battery NP-45, Battery charger BC-45, DC coupler CP-40N, AC power adapter AC-5VX, PC card adapter DPC-AD, Compact Flash™ card adapter DPC-CF

Specifications Fujifilm FinePix J50*

Number of Effective Pixels 8.2 million pixels

CCD Sensor
1/2.5-inch CCD

Storage Media
Internal memory (Approx. 12MB) / xD-Picture CardTM (16MB-2GB) /
SD memory card / SDHC memory card

File Format
Still image: JPEG (Exif Ver 2.2 ) Movie: AVI (Motion JPEG)
(Design rule for Camera File system compliant / DPOF-compatible)

Number of Recorded Pixels
Still image: 3,264 x 2,448 (8M) / 3,264 x 2,176 (3:2 format) / 2,304 x 1,728 / 1,600 x 1,200 / 640 x 480 pixels

Lens
Fujinon 5x Optical zoom lens, F2.8 – F5.6

Lens Focal Length
f=6.2mm – 31mm, Equivalent to 37 - 185mm on a 35mm camera

Digital Zoom
Approx. 6.9x

Aperture
Wide Angle: F3.2 – F4.8

Focus Distance
Normal: Approx. 40cm / 1.3 ft to infinity

Macro: Wide angle: Approx. 5cm / 2.0 in. to 80cm / 2.6ft
Telephoto: Approx. 30cm / 1.0 ft to 80cm / 2.6ft

Sensitivity
Auto / Equivalent to ISO 100 / 200 / 400 / 800 (Standard Output Sensitivity)

Exposure Control
TTL 64-zones metering

Exposure Mode
Programmed AE

Shooting Modes
Mode dial: Auto, Baby, Picture Stabilisation, Red-eye Reduction, Digital ZOOM, Portrait, SP (Scene Position), Movie
SP: Landscape, Sport, Night, Natural Light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual

Shutter Speed
4 sec. to 1/1500 sec. (depends on exposure)

Continuous Shooting
Top-3: (max 0.6 frames/sec)

Focus
Auto focus (Centre)

White Balance
Automatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)

Self-timer
Approx. 10 sec./2 sec. delay

Flash
Auto flash
Effective range: (ISO AUTO): Wide angle: approx. 0.5m / 2.0 ft. to 3.5m / 11.5 ft.
Telephoto: approx. 0.5m / 2.0 ft. to 2.2m / 6.2 ft.
Macro: approx. 0.5m / 2.0 ft. to 0.8m / 2.6 ft.

Flash modes: Auto, Red-eye Reduction, Forced Flash, Supressed Flash, Slow Synchro.

LCD Monitor
2.7-inch, approx. 230,000 pixels, Amorphous Silicon TFT colour LCD monitor,
approx. 100% coverage

Movie Recording
320 x 240 pixels, 30 frames/sec. with monaural sound,
*Zoom function cannot be used during movie recording.

Photography Functions
Best framing, Frame No. memory

Playback Functions
Slide show, Trimming, Single frame, Multi-frame playback, Sorting by date, Image rotate,

Video Output
NTSC / PAL selectable

Digital Input/Output
USB

Power Supply
Rechargeable NP-40ND Li-ion battery (included)

Dimensions
95.6 (W) x 55.4 (H) x 23.0 (D) mm / 3.8 (W) x 2.2 (H) x 0.9 (D) in.
(excluding accessories and attachments)

Weight
Approx. 141g / 4.9 oz. (excluding accessories, batteries and memory card)

Accessories Included
Li-ion battery NP-40ND, Battery charger BC-40N, Hand strap, A/V cable, USB cable, CD-ROM: FinePix Viewer-S / FinePix Viewer, Owner's Manual

Optional Accessories
xD-Picture card™: M 512MB, M 1GB, M 2GB
Rechargeable battery NP-40, Battery charger BC-65S, DC coupler CP-40N, AC power adapter AC-5VX, PC card adapter DPC-AD, Compact Flash™ card adapter DPC-CF

*Specifications subject to change

Posted by Webmaster at 09:09 PM | Comments (0)

July 26, 2007

Get to the heart of the action with the Fujifilm FinePix S8000fd

Fujifilm today announced the latest addition to its award-winning range of SLR-like cameras in the shape of the FinePix S8000fd. Like its popular predecessors the new camera features a stylish lightweight, compact yet sturdy body, but with a significantly boosted feature set, including a hugely versatile 18x optical zoom, CCD-shift image stabilisation, 8 megapixel resolution and Fujifilm's ultra-fast Face Detection technology.

A world of shooting opportunities
The FinePix S8000fd's 18x zoom lens is ready for every possible photographic challenge thrown at it, from landscapes and interiors to wildlife and sports action. Covering a range equivalent to 27- 486mm on a 35mm camera, the FinePix S8000fd's zoom offers everything from true wide angle to extreme telephoto in a single compact unit.

Super sharp results throughout the zoom range
Photographs taken at very long telephoto settings – especially with a hand-held camera – present a real challenge and can often produce unsatisfactory results. The most common causes for lost shots are camera shake (which is magnified at longer focal lengths) and focus errors caused by the narrow depth of field. It can also be difficult to keep the camera steady enough to ensure the desired subject is in the centre of the frame when the shutter is pressed.

The FinePix S8000fd uses a combination of advanced technologies to ensure perfect results even at the longest telephoto settings - no matter how challenging the shooting conditions. CCD-shift image stabilisation helps combat the effects of camera shake, and high sensitivity settings of up to ISO 6400* keep shutter speeds high enough to avoid subject blur even in low light. Fujifilm's Face Detection technology locks onto faces – even at the full 18x zoom setting – and tracks them as they move around the frame, optimising focus and exposure for perfect results even if you can't hold the camera steady enough to keep the subject's face in the middle of the frame.
* ISO 3200 and 6400 at 4MP setting only

Face Detection
Fujifilm's Face Detection technology was originally developed for the company's photofinishing division, where it was used for reproducing the fine detail in people's faces in print. Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by spectacles.

Say goodbye to red-eye – for good
Red eye is the single biggest reason why the best portraits are ruined. The FinePix S8000fd uses Face Detection technology to find and instantly correct any red eye from every face in the frame as the shot is taken.

The system on the FinePix S8000fd will only correct redness in the pupil of the eye, not elsewhere in the picture, because the camera uses eye detection within face detection to find the pupil. While other cameras can sometimes convert lips or red jewellery to brown or blue, the S8000fd never gets it wrong.

The FinePix S8000fd features Fujifilm's Intelligent Flash system, which controls power output to achieve natural foreground illumination with balanced background exposure – no more blown out over-white faces or completely black backgrounds. Natural light plus Flash mode takes two photos in quick succession - one with, and one without, flash. Both photos are then displayed side by side for quick comparison so users won't miss the moment fiddling about with flash settings.

Real Photo Technology
Driving the FinePix S8000fd is Fujifilm's unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

With the human eye as the ideal, RPT continues to evolve and to set even higher standards for digital photography.

Family Friendly
This unique combination of technologies and easy to use features make the FinePix S8000fd the ideal camera for the active family. Ultra fast shooting at up to 15 frames per second** makes it easy to keep up with the action and the large, bright, high-resolution screen makes framing – and sharing - your pictures a pleasure. The S8000fd also features a high resolution electronic colour viewfinder for those who prefer to use their camera at eye level. A large 58MB internal memory is complemented by a dual slot for xD-Picture Card and SD / SDHC memory card formats. Advanced power management technology allows the FinePix S8000fd to shoot up to 400 pictures on a single set of four (optional) Ni-MH rechargeable batteries (200 shots using non-rechargeable Alkalines).
**at up to 2MP

Special scene modes
The camera's 16 scene positions include beach, sports, night and fireworks for point-and-shoot simplicity even with difficult photographic subjects. For users wanting total creative control the FinePix S8000fd also offers Aperture and Shutter Priority and Manual exposure modes and a 1cm Super Macro function for extreme close ups.

Adrian Clarke, Fujifilm's Director of Photo Products, said: "With an 18x zoom, image stabilisation, Face Detection technology, and a wide range of creative, practical and fun features, the FinePix S8000fd is an impressive photographic tool at a remarkably attractive price. The combination of compact design, comfortable handling and powerful features has made Fujifilm's SLR-like cameras hugely popular, and this is the best one yet. "

FinePix S8000fd features at a glance• High powered 18x optical zoom with true wide-angle to telephoto 27-486mm (equivalent) range
• CCD-shift image stabilisation and ISO 6400* for blur-free results
• Face Detection technology
• 8 Megapixel CCD sensor
• Compact, lightweight SLR-like design
• High resolution colour electronic viewfinder and 2.7-inch LCD monitor
• 16 scene modes plus full photographic control
• AA batteries with up to 400 shots from one set of Ni-MH rechargeables
• Dual slot offers choice of xD-Picture Card, SD and SDHC memory formats plus 58MB internal memory
• Up to 15 frames per second high speed shooting**

* ISO 3200 and 6400 at 4 megapixel resolution only
** at 2 Megapixel setting

Availability & pricing
The FinePix S8000fd will be available from UK retailers in mid September. Pricing will be announced nearer to the date of retail launch.*

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0870 084 1310.

Posted by Webmaster at 11:24 PM | Comments (0)

Dare to be different with the Fujifilm FinePix Z10fd

Fujifilm is pleased to announce the launch of the new FinePix Z10fd, a camera for teens and young adults who want something more individual than 'yet another silver camera'. The FinePix Z10fd is a slim, metal-bodied 7.2 megapixel digital camera that puts the fun back into photography with a choice of seven bold, vibrant colours; Hot Pink, Wave Blue, Red, Midnight Black, Wasabi Green, Moss Green and Sunset Orange. It's not just the colours and the design of the Z10fd that will appeal – the camera hosts in an impressive list of features designed to capture the imagination of the young across the world.

Looks can be deceiving and this new camera from Fujifilm might be pretty, or even brash, but it has hidden depths too. Packed full of technological marvels that belie its diminutive size, the FinePix Z10fd promises fantastic photos, shot after shot. And its ultra-compact proportions mean it will fit into the most cramped of handbags or smallest of pockets, without ruining the lines of Saturday-night party clothes.

The FinePix Z10fd has been designed specifically with users in their teens and twenties in mind. It boasts Fujifilm's acclaimed Face Detection technology, which will seek out faces in the darkness of a party to give perfectly focused and exposed pictures every time. An ISO 1600 option means pictures can be taken in the poor light of parties or gigs, with no need for flash, so preserving the atmosphere and producing much more flattering portraits.

Photo sharing made simple
There's no fun in taking pictures if you can't share them, and the FinePix Z10fd makes it easier than ever with fast, easy wireless transfer of images between cameras using IrSimple™. Furthermore, the FinePix Z10fd features a unique 'Blog' mode that is ideal for producing photographs for upload to sites such as Flickr™, FaceBook™ or MySpace™. And for the YouTube™ generation, the Z10fd offers the option to capture internet-friendly QVGA movie clips in addition to sharp, colourful still photographs. The Z10fd even features an Auction mode, which will group a series of pictures ready for upload to eBay™. The camera controls have also been designed with the young in mind. The menus are accessed by two circular rocker buttons, while the new GUI (graphical user interface) is clear, easy to use and allows super-fast access to the camera's multitude of photographic features. There are also 16 scene modes, like 'portrait', 'party' or 'night', meaning great photos can be taken without the need for complex menu set up.

The FinePix Z10fd features a metal compact body that is less than 19mm thick, bright 2.5-inch screen and 54MB of internal memory that provides enough storage for up to 88 photographs (at 2MP setting). Dual xD-Picture Card and SD/SDHC compatibility gives users the freedom to choose from a wide range of high capacity memory cards.

To further enhance its portability the new camera features a sharp 3x Fujinon optical zoom lens that uses vertical internal optics to zoom, rather than extending from the camera body. This maintains the slim-line proportions so popular in Fujifilm's Z series cameras and ensures that, even if the camera accidentally powers-on in cramped surroundings, no harm will come to the lens – one of the most common concerns of standard cameras.

Feature rich
Despite its affordable price, the FinePix Z10fd features many Fujifilm technologies that fans will recognize from its more expensive stable-mates. It continues the Fujifilm tradition of offering the user choice about lighting, and those who prefer to use flash will benefit from Fujifilm's Intelligent Flash system. Intelligent Flash automatically assesses the scene and sets power output so that it provides enough light for the photo, without giving friends the ghostly bleached-out look that can occur with built-in flash. For times when it's not clear whether flash is appropriate, the FinePix Z10fd's Natural Light & Flash mode takes two photos in quick succession, one with flash and one without. Both photos are then displayed side by side for quick comparison and one or the other can be deleted at a later date.

Face Detection
The FinePix Z10fd makes perfect portraits simple with Fujifilm's Face Detection technology. Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by spectacles.

Say goodbye to red-eye – for good
Red-eye is the single biggest reason why the best portraits are ruined. The FinePix Z10fd uses Face Detection technology to find and instantly correct any red-eye from every face in the frame. Getting the camera's on-board processor to do this fiddly retouch is so much easier (and accurate) than trying to do it on a complex photo manipulation package.

The system on the FinePix Z10fd will only correct redness in the pupil of the eye, not elsewhere in the picture, because the camera uses eye detection within Face Detection to find the pupil. While other cameras can sometimes convert lips or red jewellery to brown or blue, the Z10fd never gets it wrong, and it only takes a couple of seconds.

Real Photo Technology
Even the novice photographer will be ensured of bright, sharp colourful pictures from the FinePix Z10fd thanks to Fujifilm's unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

Adrian Clarke, Fujifilm's Director of Photo Products, said: "The whole point of being a teenager is not to conform, especially where style is concerned, so we thought it was high-time we launched a camera specifically for that generation. What's more, camera-phones have meant that teenagers have a 'snap-as-you-go' approach to photography, documenting much more of their lives in this way than previous generations. And the sheer volume of technology that surrounds them means they're much more tech-savvy than their parents ever were. All-in-all, we think this generation is crying out for a standalone digital camera that will take much better quality photos than they get from their phone, but is much more unique, and affordable, than the majority of cameras on the market today. We hope the FinePix Z10fd will provide the solution."

FinePix Z10fd features at a glance• Slim, stylish lightweight metal body in seven bold colours
• 7.2 megapixel CCD sensor
• 3x optical zoom lens (38-110mm equivalent)
• Face Detection Technology and automatic intelligent red-eye removal
• 54MB internal memory plus xD-Picture card, SD and SDHC compatibility
• ISO 100-1600 sensitivity at full resolution
• Large 2.5-inch high resolution screen
• Blog mode and easy to use subject modes
• IR Communication (IR simple) for fast camera to camera picture sharing
• QVGA movie capture of 30 frames per second with sound
• PictBridge™ compatible for direct printing without a PC

Availability & pricing
The FinePix Z10fd will be available from UK retailers in mid September. Pricing will be announced nearer to the date of the launch.*

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0870 084 1310

Posted by Webmaster at 11:19 PM | Comments (0)

Fujifilm launches FinePix F50fd

Fujifilm today announced the launch of the FinePix F50fd, the successor to the award-winning FinePix F31fd. Packed with innovative technology and introducing exclusive new features, the FinePix F50fd is designed to make it easier than ever to get perfect pictures and stunning portraits in even the most challenging situations. The all-new sleek and slim metal body is a mere 22.9mm thick and the 'Aero curve' design means that the FinePix F50fd isn't just capable of taking beautiful pictures; it's stylish and slim enough to slip into any pocket or purse. Dual xD-Picture Card and SD/SDHC compatibility gives users the freedom to choose from a wide range of high capacity memory cards.

Cutting edge performance
So many of the most important pictures we take are in low light, yet this is the area where compact digital cameras have always produced the least satisfactory results. This is why Fujifilm's engineers have put so much effort into improving the low light capabilities of the FinePix range of cameras.

The TIPA and DIMA award-winning FinePix F30 set the standard for low light photography. The FinePix F50fd builds on this heritage with a larger than average 1/1.6 inch 12 megapixel Seventh Generation Super CCD HR sensor and Real Photo Processor II. Together these allow ultra high-resolution capture with breathtaking detail, even at high ISO settings. The newly developed sensor design features several key improvements that increase the efficiency with which each pixel gathers light, and an enhanced two-stage noise reduction system ensures that noise is kept to a minimum without valuable detail being lost. Despite doubling the number of pixels, the new sensor offers similar performance to the groundbreaking FinePix F30 and F31fd at sensitivity settings up to ISO 3200. For shooting in the very lowest light without compromising image quality, the FinePix F50fd offers sensitivity modes of up to ISO 6400 at lower resolutions (ISO 3200: 6MP, ISO 6400: 3MP).

For those occasions when flash is required, Fujifilm's Intelligent Flash system sets the power output to achieve natural foreground illumination with balanced background exposure. Avoiding both the messy background blur of 'slow-sync' flash, and the stark contrast of conventional flash, Intelligent Flash results in visibly more pleasing, natural looking photos. For times when a decision about lighting could mean a missed photo opportunity, the FinePix F50fd's Natural Light plus Flash mode takes two photos in quick succession, one with flash and one without, then displays them side-by-side for instant comparison.

New Dual Image Stabilisation
As well as offering class-leading high ISO performance for avoiding subject blur when shooting in low light, the FinePix F50fd also features CCD-shift image stabilisation for avoiding the effects of camera shake at longer shutter speeds. The combination of high ISO and CCD-shift offers a complete system for avoiding blur caused by hand shake or subject motion. Never before has a compact camera offered such a comprehensive solution for avoiding blurred results whilst retaining high-resolution photographic quality.

New Face Detection 2.0 – from any angle
The F50fd is the first FinePix model to feature the second generation of Fujifilm's ultra-fast Face Detection technology. Face Detection 2.0 offers dramatic performance and capability improvements and adds innovative new features designed to turn everyday snaps into stunning portraits.

Fujifilm's Face Detection technology was originally developed for the company's photofinishing division, where it was used for reproducing the fine detail in people's faces in print. Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by spectacles

In developing the second generation of Face Detection technology, the key goal of Fujifilm's engineers was to remove the limitations of all such systems whilst retaining the class-leading 0.05 second detection speed. The result was Face Detection 2.0, a state-of-the-art system that dramatically expands the capabilities of the original system.

Most face detection systems work only when the subject (or subjects) are looking directly at the camera, and most cannot detect a face if it is at too steep an angle (such as when the person is resting their head on someone's shoulder or lying down). Face Detection 2.0 can detect a subject in full profile and at virtually any angle (through 270 degrees), even if they are moving within the frame. The FinePix F50fd allows you to shoot natural portraits and capture the expressions of friends and family, safe in the knowledge that the exposure, focus and white balance will be perfectly optimised for the most important thing in the frame; the faces of your subjects. Photographing children who won't sit still has never been easier.

In Playback mode, Face Detection will automatically zoom in to subjects' faces – one by one if there are several in the frame - and optionally trim the shot and save a close-up 'portrait' shot in-camera. A new slideshow feature zooms in on detected faces during playback and lets you enjoy them as a slideshow.

New Say goodbye to red-eye – for good
Red eye is the single biggest reason why the best portraits are ruined. The FinePix F50fd uses Face Detection technology to find and instantly correct any red eye from every face in the frame - either as the shot is taken or in playback.

Other red eye correction systems do exist in the market, but many are prone to error. Some systems incorrectly change other red elements in the picture, like jewellery or even the subject's lips (because the red eye system is not set within the face detection process), or can only be used in playback mode, or are just too slow. The new F50fd finds red eye only in the pupil of the eye, and corrects the error in less than two seconds.

New Portrait Enhancer
The FinePix F50fd sees the debut of an exciting new feature designed to transform a snapshot into an exceptional portrait. In Portrait Enhancer mode the FinePix F50fd's powerful automatic retouching system gives skin tones a silky-smooth texture and removes blemishes such as spots and wrinkles. Once they've seen the beautiful skin tones produced by the Portrait Enhancer, the loved ones in your life will never again hide their faces whenever you get your camera out!

New 2.7 inch LCD screen
The FinePix F50fd features a large high-resolution 2.7 inch, 230,000 pixel LCD screen, which is coated with Fujifilm's proprietary Wide View film. This minimises glare and reflections, and also enables consumers to view the LCD from any angle (even in sunny conditions), to enable shooting from waist level or above the head, or to make picture playback to a group so much easier.

Special scene modes
The camera's 16 scene positions include beach, snow and fireworks for optimum photography, no matter what the event. For the more advanced user the FinePix F50fd also features Aperture and Shutter Priority modes for total creative control.

Real Photo Technology
The secret to the FinePix F50fd's class-leading image quality is Fujifilm's unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

RPT is an umbrella term for the combination of cutting edge technologies such as the Super CCD sensor, Real Photo Processor and Fujinon lens, all optimised to work together to produce the most natural, beautiful results in any conditions. As one of the largest imaging companies worldwide, Fujifilm is in a position to develop and to manufacture these components themselves, and it is this control over the design of the entire system that makes RPT so powerful.
Real Photo Technology cameras are designed from the ground up to capture 'real' photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.

With the human eye as the ideal, RPT continues to evolve and to set even higher standards for digital photography.

Adrian Clarke, Fujifilm's Director of Photo Products, said: "The FinePix F31fd was always going to be a hard act to follow, but with the FinePix F50fd we are confident that we've redefined what a compact digital camera is capable of. With its mix of style, cutting-edge features and class-leading image quality the FinePix F50fd is an exciting product that builds on the qualities of its predecessors whilst adding a wealth of features and is designed to take compact digital photography to a new level."e;

FinePix F50fd features at a glance• 12 million pixel Super CCD HR VII and Real Photo Processor II
• Dual Image Stabilisation (CCD-shift and high ISO)
• World's most advanced hardware-based Face Detection technology (2.0)
• Portrait Enhancer and automatic red-eye removal
• 25MB internal memory plus xD-Picture card, SD and SDHC compatibility
• ISO 100-1600 sensitivity at full resolution, ISO 3200 and 6400 at 6MP and 3MP resolution respectively
• 3.0x optical zoom
• Wide view 2.7-inch high resolution screen
• Playback features including Face Zoom and Micro Thumbnail (100 shot) view
• IR Communication (IR simple)
• VGA movie capture of 30 frames per second with sound
• PictBridge ™ compatible for direct printing without a PC
• Quick response times and 5 fps continuous shooting (12 frames, 3MP)

Availability & pricing
The FinePix F50fd will be available from UK retailers in early September. Pricing will be announced nearer to the date of the launch.*

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0870 084 1310

Posted by Webmaster at 01:29 PM | Comments (0)

February 23, 2007

Fujifilm upgrades EISA award-winning SLR-style camera with new FinePix S5700

Announcement Date: 22 February 2007

Fujifilm is pleased to announce the new FinePix S5700, a refinement of the FinePix S5600, voted "European Zoom camera of 2006-07" by EISA (the leading European association for consumer electronics). The new model's compact and robust but lightweight outer-shell, combined with Fujinon 10x optical zoom lens, ISO 1600 sensitivity, Fujifilm Intelligent Flash system and multiple scene selections, make it a truly take-anywhere camera. Thanks to an improved menu system and button layout, rocker zoom and mode dial, the FinePix S5700 can be operated easily with one hand.

The modifications to the FinePix S5700 mean it is easier to use than anything that has gone before. It will be a faithful companion for any and every event, from nights out or the kids' school play or sports day, right through to countryside walks and family holidays. It's the ultimate camera for every occasion and perfect for users who always want a camera to hand, but prefer to get creative, not technical, with their photography.

Key improvements of the FinePix S5700 over its predecessor include:

- An enhanced ergonomic design of even smaller proportions, which make the camera portable and easy to hold in one hand, whilst retaining its powerful 10x optical zoom.

- ISO sensitivity up to 1600, guaranteeing crisp images, with no need for flash, even on a night out or when snapping moving subjects.

- The introduction of Fujifilm's Intelligent Flash and Natural light plus Flash modes for images that are faithful to the original scene, even when flash is required.

- 2.5-inch, 230,000-pixel screen, making it much easier for users to compose, review and share images.

- Dual compatibility for Fujifilm's traditional xD-Picture Card™ and the popular Secure Digital (SD) card format, providing a greater choice of storage options.

- 7.1 Megapixel CCD sensor

- An intuitive Graphical User Interface (GUI) system, which guides the user through the menu via a series of pop-up prompts, and an improved button layout, which mean the camera is easier than ever to navigate.

The FinePix S5700's ISO 1600 sensitivity means photos can be taken in low light, without flash, resulting in much more natural looking shots that are closer in colour and tone to the original scene. When flash is preferred, over-bright faces and disappearing backdrops become a thing of the past thanks to the introduction of Fujifilm's Intelligent Flash system, which controls power output to achieve natural foreground illumination with balanced background exposure. Natural light plus Flash mode takes two photos in quick succession - one with, and one without, flash. Both photos are then displayed side by side for quick comparison so users will never again be left struggling with flash settings long after the moment has passed.

The FinePix S5700 was developed with usability firmly in mind. Thanks to its sturdy design and lightweight proportions it's ideal for people seeking fun and point-and-shoot simplicity from a camera that will produce top-quality images, no matter what the subject. Users of all abilities can experiment with different angles, subjects and distances and an array of special scene modes, accessible for the first time via the FinePix S5700's new mode dial, mean the right settings are just one touch away. The camera's powerful zoom lens, with new 'rocker' control for fingertip zooming, means nothing is out of its reach.

The integrated Fujinon lens also means users will never have to contend with dust on the sensor or need to invest in more equipment. The lens itself is more compact than its predecessor's, but retains the flexible zoom range from wide angle to telephoto, enabling users to shoot from distance or close up. A fixed lens housing also ensures fast start-up time of just 1.1 seconds, so the moment will never be missed.

Fujifilm's Anti-Blur mode, which makes use of the camera's ISO 1600 sensitivity and an ultra-fast shutter speed combine to combat the effects of subject and camera movement. For those also keen to capture moving images, the FinePix S5700 has a movie recording mode with sound, ideal for creating high quality home movies without relying on a separate camcorder.

FinePix S5700 features at a glance:
- 7.1 million effective pixels
- ISO 100 – 1600 sensitivity range
- Compact lens with 10x optical zoom
- Easy-to-use mode dial and 'rocker' zoom function
- Improved 2.5 inch LCD screen with 230,000 pixels
- Dual compatibility for xD-Picture Card and Secure Digital cards
- Intelligent Flash and Natural light plus Flash functions
- 12 scene position modes
- Rapid start-up time of 1.1 seconds and shutter lag of 0.01 seconds
- Powered by four AA batteries
- 27MB internal memory

Adrian Clarke, Fujifilm's Director of Photo Products, commented, "The FinePix S5700 represents the logical, but still impressive, evolution for the S series. We have refined an award-winning format, to give users even greater flexibility and freedom to capture images in a wide variety of situations. We are confident that this camera will once again set the standard for compact SLR style cameras."

-Ends-

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0870 084 1310

Posted by Webmaster at 07:41 PM | Comments (0)

Fujifilm raises the bar for entry level cameras with new FinePix A820

Announcement Date: 22 February 2007

Fujifilm is pleased to announce the launch of a new A series camera – the FinePix A820, featuring Fujifilm's acclaimed Super CCD HR sensor and RP Processor. The new camera joins the existing FinePix A800 and A610 in offering high-end technology to every-day users who want point-and-shoot simplicity, at an affordable price point, but are not prepared to compromise on image quality. In a first for A Series cameras, The FinePix A820 features an impressive Fujinon 4x optical zoom lens, offering users even more scope for creative photography. It offers ISO 800 sensitivity at full resolution of 8.3 Megapixels.

The new addition extends Fujifilm's Real Photo Technology (RPT) family, where Super CCD HR sensor and Real Photo (RP) Processor combine with a Fujinon lens to deliver images of unrivalled quality; with colours and tones looking natural and closer than ever before to the original scene. Added to this, the FinePix A820 offers handy features such as selectable scene modes and movie recording with sound, for versatility and ease of use.

An intuitive, icon-based Graphical User Interface (GUI) and simple button layout make it easy for users to navigate through menus and switch between shooting modes and scene positions. The camera also features a handy mode dial, for fast access to the most popular scene positions and for simple selection between camera, playback or movie recording modes.

The 14 selectable scene modes simplify shooting even further. With options including Beach, Snow, Sports and even Baby, for natural reproduction of skin tones, among the scene position modes available, users can be creative with their picture taking, regardless of the situation or their experience behind the lens.

A large 2.5" LCD screen with anti glare properties is big enough for all the family to gather around, and for even the youngest children of the family to compose images easily.

This competitively priced camera also boasts QVGA movie capture at 30 frames per second. Users can shoot mini-movies and playback through their TV at a later date, providing an interesting alternative to taking still images.

The FinePix A820 features 10MB of internal memory, which is a great fallback storage option for enthusiastic photographers, who can continue to shoot and save pictures even when the removable media card is full. What's more, the camera's low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.

Adrian Clarke, Fujifilm's Director of Photo Products, said: "Fujifilm continues to lead the way in the entry-level digital camera market, confirming our commitment to developing high performance cameras that anyone can use. Our A-series cameras combine ease of use and affordability - without compromising on image quality."

FinePix A820 features at a glance:
- 8.3-megapixels
- High-performance Super CCD HR sensor and RP Processor
- 4x optical zoom
- 2.5-inch LCD monitor
- Selectable sensitivity up to ISO 800
- 10MB internal memory permits shooting without a media card
- Power source 2x AA-size alkaline (included)/2x AA-size Ni-MH (optional) and AC Power Adapter AC-3V (optional)
- QVGA movie capture of 30 frames per second with monaural sound (AVI format)
- 14 selectable scene positions

-Ends-

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0870 084 1310

Posted by Webmaster at 07:36 PM | Comments (0)

February 05, 2007

Fujifilm Image hunter EPI - making printing easy

FUJIFILM UK has unveiled the latest addition to its ImageHunter operator software which is set to revolutionise large-format inkjet printing. The new ImageHunter Easy Print Interface (EPI) software is being launched at this year's Spring Fair and is designed to take the hassle out of printing vibrant colours or pure black and white on large-format media, enabling image makers to achieve perfect results every time.

Primarily designed for printing images prepared with Adobe® Photoshop®, ImageHunter EPI allows easy sizing and media selection for image files in five simple steps: image selection, sizing, template selection, media output and print.

As with all programs within the ImageHunter portfolio, the EPI software includes the benefits of batch printing, automatic layout to minimise paper wastage, job nesting, tiling for large displays, and on-the-fly resizing. In addition, built-in ICC profiles for all FUJIFILM media guarantees excellent full colour rendition and matching across different media types, while also being able to produce perfect black-and-white prints. It is also suitable for use on both FUJIFILM/EPSON and HP large-format printers and is compatible with Mac and PC systems.

Peter Hayward from FUJIFILM UK says: "Our ImageHunter software has been helping to create superior print outputs in simple, straightforward steps since its launch in 2004. The addition of the EPI software to the range is set to take this one step further, making it easier than ever to achieve high quality production. For professional image makers, this all adds up to a valuable saving on time and effort, while still achieving the best possible results."

FUJIFILM ImageHunter is also available in photo and professional versions. The ImageHunter Photo edition handles TIFF and JPEG file formats, and offers support for ICC colour profiles as well as standard options for colour calibration, gamma correction, brightness, contrast and saturation. The Plus (professional) edition adds a full PostScript 3 compatible processor able to also handle PostScript, EPS, and PDF file formats.

ImageHunter can be configured as either a stand-alone workstation or a large client/server installation, and can be upgraded to match the needs of a growing business. For more information on the ImageHunter Enhanced Print Interface and other supportive software, along with details of the range of FUJIFILM/EPSON Stylus Pro and HP Designjet printers, contact Lisa Graham at FUJIFILM UK on 01234 245 440.

Posted by Webmaster at 02:36 PM | Comments (0)

January 04, 2007

Fujifilm FinePix F40fd Introduced

Fujifilm is pleased to announce the launch of the FinePix F40fd, the latest in its flagship range of F series compact digital cameras. Featuring Fujifilm's proprietary Real Photo Processor II, Super CCD HR VI and hardware-based Face Detection, the new model continues the F series tradition of delivering sophisticated technology and compact, straightforward design. Added to this, ISO 2000 sensitivity at full 8.3 megapixel resolution, 3.0x optical zoom lens and 300 shot battery life make it perfect for prolific snappers or enthusiast photographers who need a high-performance take-anywhere digital camera.

In a first for FinePix cameras the FinePix F40fd features a dual memory card slot, which accepts not only Fujifilm's traditional xD-Picture Card™ but also the popular Secure Digital (SD) card format.

The new camera also debuts a redesigned outer-shell and Graphical User Interface (GUI) system for Fujifilm's F series. More slim line than its predecessor, at just 23.3mm deep, and available in three colours; silver, gunmetal and blue, the FinePix F40fd is even more pocketable and has a design that reflects the sophisticated technology within. Enhanced 2.5" LCD screen with Fujifilm's wide view filter expands viewing angle by up to 25 degrees compared to earlier models. Furthermore, a new mode dial, for faster access to popular settings, improved button layout and intuitive GUI system, with pop-up prompts to guide the user through the menu, make the camera easier than ever to use.

Real Photo Technology
Fujifilm's Real Photo Technology brings together CCD, processor and lens to deliver images of optimum quality that are rich in colour, detail and sharpness and low in noise. Fujifilm's proprietary Super CCD HR VI is a unique octagonal shape, which means it has a larger surface area than traditional sensors, making it more sensitive to light. This gives Fujifilm's FinePix cameras their unique High ISO sensitivity ratings. It also means faster shutter speeds can be used to capture images; combating image blur. The design of the Super CCD also makes it less prone to noise; the grainy, speckled effect that can occur, especially at higher ISO settings. The FinePix F40fd achieves ISO 2000 (1600 selectable) at full resolution, which means there is no trade off between ISO setting and image sharpness, or the size of the print that can be made.

The RP Processor II featured on the FinePix F40fd features double noise reduction. It has proven capability of delivering images with significantly less noise than some competing models at a lower ISO. Furthermore, Fujifilm's Fujinon lenses are the product of over seven decades of R&D into lens technology; completing the triangle of lens, CCD and processor all optimised to work in harmony together. The result is photographs of unrivalled quality no matter what the subject or level of light.

Face Detection
The FinePix F40fd is Fujifilm's fourth digital camera to feature hard-wired Face Detection technology, joining the FinePix S6500fd, F31fd and Z5fd in Fujifilm's current range. It is the result of Fujifilm research demonstrating that most photos are taken of people in low light conditions; and that these situations are also when most photos go wrong. Face Detection ensures the camera prioritises faces in the frame above other details; even if those details are a more obvious focus point. For example, when subjects are off centre or standing with the light behind them. Because the technology is hard-wired to the camera's processor, it is capable of detecting faces and taking a photo in an industry-leading 0.05 seconds.

Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by spectacles.

In Playback mode, Face Detection will automatically zoom in to subjects' faces and trim the shot for optimum portraits.

Making light work of photography
Fujifilm's Super CCD ensures that, in the majority of cases, photographers can choose to take photographs without any use of flash. However, when flash is needed or preferred, Fujifilm's Intelligent Flash system analyses the subject of the photo and sets power output accordingly. The result is much more natural looking images, with true-to-life colour reproduction and balanced background and foreground exposure. When combined with Face Detection, the system prioritises flash settings for reproduction of the best possible skin-tones, avoiding the ghostly, white-faced effect of traditional on-camera flash.

Natural Light & Flash mode goes one step further, taking two photos in quick succession – one without flash, and one with. Both photos are then displayed side by side for easy comparison.

With 14 special scene position modes, including Underwater, Snow, Night and Close-up, the FinePix F40fd is ideally suited to any photo opportunity. When a still image isn't sufficient, the camera's movie mode, at 30 frames per second, captures movie clips with sound that are limited in length only by the size of memory card used.

Adrian Clarke, Fujifilm's Director of Photo Products, says: "Fujifilm's F series cameras lead the way in low light photography. The FinePix F40fd further establishes the series as champions of our proven Real Photo Technology. Face Detection, Intelligent Flash and class-leading sensitivity combine to achieve the high image quality that people have come to associate with Fujifilm cameras."

FinePix F40fd features at a glance:
- Face Detection Technology built-in to the camera's processor
- Real Photo Processor II and new Super CCD HR VI
- ISO 2000 sensitivity at full resolution (1600 selectable)
- 8.3 million pixels
- 3.0x optical zoom
- Long-life battery (up to 300 shots)
- IR Communication (IR simple)
- VGA movie capture of 30 frames per second with sound
- PictBridge ™ compatible for direct printing without a PC

Posted by Webmaster at 08:19 PM | Comments (0)

FinePix A800 and A610 strengthen Fujifilm's entry level A series

Fujifilm today announced two new additions to its entry-level A series, the FinePix A610 and FinePix A800. In a first for Fujifilm's A series, both cameras feature the company's proprietary Super CCD HR sensor and RP (Real Photo) Processor together, making it possible to capture sharp images and more detail, with less noise. Fujifilm's 'Real Photo Technology' cameras combine lens, CCD and processor, optimised to work together for best results.

In another first for Fujifilm's FinePix cameras, both models feature a dual memory card slot, which accepts not only Fujifilm's traditional xD-Picture Card™ but also the popular Secure Digital (SD) card format.

Fujifilm's A series cameras are easy to use, with an intuitive button layout and straightforward access menus. They are a good investment for families who want a reliable, affordable take-anywhere camera that everyone can use, which captures great photos with minimum fuss.

The FinePix A800 features 8.3 megapixels, selectable sensitivity up to ISO 800 and a 3x optical zoom, whilst the FinePix A610 couples 6.1 megapixels and selectable sensitivity up to ISO 400 with a 3x optical zoom.

Users will immediately appreciate the benefits of Fujifilm's Super CCD sensor. The increased surface area means it is more sensitive to light, enabling faster shutter speeds to help reduce image blur and the need for flash when taking photos in lower light. When extra illumination is required, Fujifilm's Intelligent Flash system analyses the subject and sets power output accordingly. This overcomes the traditional problem of flooding the foreground with harsh light, leaving subjects in the frame looking 'ghostly' and the background in darkness.

Multiple scene modes make it possible for everyone to take first-rate photos in a range of situations. The new Baby mode is ideal for parents, ensuring babies' skin tones are reproduced naturally. Sports mode means action shots will suffer from less blur. The FinePix A800 also features a newly designed mode dial, so that users can quickly select scene position modes using just their thumb.

Framing and reviewing photographs is made easy thanks to a large 2.5" LCD monitor, with an anti-reflective coating to prevent glare when shooting in bright daylight.

Both cameras are powered by two AA-size batteries.

Adrian Clarke, Fujifilm's Director of Photo Products, said: "These cameras significantly bolster Fujifilm's A series, and for the first time, introduce technology from our higher-end cameras to our entry level models, demonstrating our commitment to first time users. The FinePix A610 and FinePix A800 are very affordable cameras, offering reliability, ease of use and great results, ideal for anyone starting out in digital photography."

FinePix A610 features at a glance

- 6.3-megapixel
- High-performance Super CCD
- 3x optical zoom
- 2.5-inch LCD monitor
- Selectable