September 24, 2008
Sony 300x CompactFlash® Card combines 16GB capacity with super-fast 45MB/second write speed
Sony Recording Energy & Media (RME) has launched its highest capacity 300x CompactFlash® card to date. The new card offers a substantial 16GB of storage and the speed necessary to meet the requirements of the most demanding photographer. The card supports UDMA (ultra direct memory access), allowing it to achieve data transfer rates of 45MB/second during write operation. This makes it the perfect partner for UDMA-enabled cameras such as Sony’s α DSLR range, letting you to record more frames per second in continuous shooting mode.
The advantages of the additional capacity are immediately apparent: up to 3,608 10 Megapixel pictures; 2,465 12 Megapixel pictures in Fine mode[1]. Rigorous manufacturing quality control means peace of mind for photographers, and the card is backed by a 5 year warranty underlining the care with which it has been produced. On any occasion when you do need to recover unreadable or unintentionally deleted images, the Sony Image Recovery service is available to ensure that you get your pictures back.
The addition of a 16GB card completes the current line-up of high-speed 300x UDMA CompactFlash cards available from Sony designed for high quality DSLR cameras.
1 The actual number of images will depend on the camera, object and other parameters.
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September 23, 2008
32 Gigabyte Sandisk EXTREME III CF Cards
COLOGNE, GERMANY. September 23, 2008 –The recent release of Canon’s EOS 5D Mark II DSLR camera represents an emerging trend in digital imaging: the convergence of high-megapixel still photograph and High Definition (HD) video capture in a single digital single-reflex lens (DSLR) camera and the need for large-capacity memory cards to support these added capabilities. With flickr.com now allowing users to post 90 second videos, or “long photos” as they are called, the DSLR video movement has definitely arrived. Canon’s new DSLR camera enables enthusiasts to take professional-grade photos and video, while SanDisk (NASDAQ:SNDK) memory cards provide the robust capacity required to store the resulting data.
The groundbreaking addition of HD video capturing capabilities in a DSLR camera opens up whole new avenues of creative expression for users. Point and shoot digital cameras have been able to shoot video for some time, but HD video-enabled DSLRs take such innovation to another level. DSLR cameras offer users increased versatility with the ability to film using a wide variety of lenses. Now video enthusiasts can use a fisheye lens during one shot in order to capture wide hemispherical images, and a telephoto lens during another shot for close ups.
RAW images consume up to 10 times as much space as regular JPGs, making an afternoon’s worth of wedding photos or using burst mode at sporting events a memory-intensive affair. The new 32-gigabyte1 (GB) SanDisk Extreme® III CompactFlash® (CF) card enables photographers to shoot in RAW for extended periods of time without worrying about running out of storage space.
Featuring 16:9 Full HD video capture at 1920 x 1080 pixels and 30 frames-per-second (fps), Canon’s EOS-5D Mark II DSLR demands a memory card with the storage capacity required to make such filming both possible and enjoyable. At a whopping 32GB, the latest addition to the award-winning SanDisk Extreme III Compact Flash line can store over an hour and a half of video at full HD resolution. With a 30 megabyte-per-second2 (MB/s) write speed, SanDisk’s card can transfer 32GB of content to a computer in a little over 15 minutes.
“The Canon EOS-5D Mark II highlights the newest trend in DSLRs which is to combine high-quality still photography with full HD video,” said Susan Park, director of product marketing at SanDisk. “This is truly a remarkable camera that takes full advantage of the SanDisk Extreme family of high-performance and large-capacity memory cards.”
The SanDisk Extreme III family includes CompactFlash cards that range from 4GB to 32GB as well as the new SanDisk Extreme III SDHC™ and SanDisk Extreme III Memory Stick PRO HG DUO™ cards that recently received a 50 percent speed increase from 20MB/s to 30MB/s. Renowned for their world-class durability, SanDisk Extreme III CF cards possess the industry’s widest guaranteed operating temperature, ranging from minus 13F (minus 25C) to 185F (plus 85C).
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Sandisk EXTREME IV CF Card Ships At Double Capacity And Increased Speed
COLOGNE, GERMANY September 23, 2008 – SanDisk today announced that it is now shipping an upgraded family of SanDisk Extreme® IV CompactFlash® (CF) memory cards to better meet the needs of professional digital photographers. The entire series of SanDisk Extreme IV high-performance memory cards has received a 12.5-percent speed boost up to 45 megabytes per second (MB/s)1 and the newly-released 16-gigabyte (GB)2 card is twice as large as previous capacities. The announcement was made at the Photokina trade show where SanDisk is demonstrating products in Hall 5.1, Stand A20.
SanDisk Extreme IV CompactFlash 45MB/s (300X) memory cards offer advanced technologies that are fully compatible with all CompactFlash cameras including the latest UDMA-enabled cameras. SanDisk Extreme IV CF cards have undergone internal testing with many leading manufacturers’ cameras and DSLRs, such as Canon’s EOS series, Nikon’s D300 and D3 cameras, the Sony Alpha A700, and the Olympus E500 and E3 cameras. Depending on the camera used, the increased performance of the SanDisk Extreme IV memory card line may help reduce the delay between shots, enabling photographers to take more photos overall. The high-speed cards let all photographers save time and improve their workflow with faster card-to-computer data transfer speeds.
Rob Galbraith, a professional photographer and an independent digital imaging reviewer, tested the 16GB SanDisk Extreme IV memory card and released his review on www.robgalbraith.com. Following performance testing with the Nikon D700 and Canon EOS-1Ds Mark III digital cameras, Rob states that the 16GB SanDisk Extreme IV card offers the fastest write speed of any card at the 16GB capacity. He adds that such top-line performance can be expected when using the card with most or all current Canon and Nikon digital SLRs.
The new high-capacity, high-performance SanDisk Extreme IV CompactFlash cards are ideal for professional photographers who typically shoot in RAW or RAW + JPG formats, which require up to ten times more card capacity than JPG images. In addition, photographers who regularly use burst or continuous shooting mode during high-action situations such as sporting, wildlife or fashion photography can also benefit from the increased capacity and performance.
“The new 16GB SanDisk Extreme IV CompactFlash card at 45MB/s demonstrates SanDisk’s commitment to providing serious photographers with the high performance they require,” said Susan Park, director of consumer product marketing for SanDisk’s performance cards. “Our goal is to help photographers maximize their productive output by equipping them with cards that offer ample storage space and fast data transfer rates.”
“Hasselblad and SanDisk have a long working relationship in advancing digital photography,” said Christian Poulsen, the CEO of Hasselblad. “The 16GB SanDisk Extreme IV card’s increased storage capacity and high speed deliver the performance required to optimize our Hasselblad digital backs and H3D digital cameras for professional-grade uses.”
SanDisk Extreme IV cards carry a lifetime limited warranty and hold the industry’s widest guaranteed operating temperature range, from 13F (minus 25C) to 185F (plus 85C). Finally, Extreme IV CF cards can transfer data from card to computer using a SanDisk Extreme FireWire reader (sold separately), which helps speed up workflow by transferring large image files through the computer’s FireWire port at a speed of up to 45MB/s.
Pricing and Availability
The 16GB SanDisk Extreme IV CompactFlash memory card is available now and it carries a manufacturer’s suggested retail price of $399.99 in the United States.
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Lexar Increases Speed of Popular Professional 133x Line Memory Cards to 233x
Fremont, CA, September 23, 2008 -- Lexar Media, a leading global provider of memory products for digital media, announced today that it has enhanced the performance of its Professional line of CompactFlash® (CF) memory cards to 233x, a significant speed advancement over the line's previous speed-rating of 133x. The Lexar Professional 233x CF memory cards are now UDMA (Ultra Direct Memory Access) enabled and capable of minimum-sustained read and write speeds of 35MB per second - a considerable improvement over the previous read and write speeds of 20MB per second. These exceptionally fast cards are available in three popular capacities, including 2GB, 4GB, and 8GB, and deliver professional-level performance for a wider range of digital SLR users, including professionals and photo enthusiasts seeking high-capacity and high-speed performance. Lexar Professional 233x CF cards also greatly improve digital imaging workflow and convenience by reducing the time needed to transfer images from the card to the host computer. The new cards are also complemented by the line of Lexar Professional UDMA-compatible high-speed card readers. For more information about Lexar Professional 233x CF cards, please visit www.lexar.com.
"With the recent surge in popularity of digital SLR cameras, professional photographers and photo enthusiasts require flash memory cards that not only safely store all of their images, but also are fast enough to keep pace with rapid shooting," said Greg Agustin, senior product marketing manager, Lexar. "The new Lexar Professional 233x CF cards provide the reliability, speed, and capacity photographers require to shoot continuously and confidently, while improving post-production workflow capabilities."
The Professional 233x CF line enhances the performance of the broad Lexar Professional line, which includes Lexar Professional 300x CF products ranging from 2GB to 16GB in capacity, and Lexar Professional Secure Digital 133x products ranging from 2GB to 8GB. With this enhancement to the line, Lexar provides improved performance and choice of capacity throughout its Professional memory card offering.
The new Lexar Professional 233x CF cards include a limited lifetime warranty, free dedicated technical support, and the full version of Lexar Image Rescue™ 3, Lexar's award-winning image recovery software. Lexar Professional 233x CF memory cards will be available in October.
Lexar will be displaying the Professional 233x CF cards at Photokina 2008 at stand F022 E023 in hall 04.1.
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September 11, 2008
SanDisk Extreme III 32-Gigabyte Compactflash Card
MILPITAS, Calif. September 11, 2008 – Who says big cards can’t be fast? SanDisk Corporation today announced the 32-gigabyte (GB)1 SanDisk Extreme® III CompactFlash® (CF) card, the latest addition to its award-winning SanDisk Extreme III line. Combining world-class storage capacity with fast data transfer rates, SanDisk’s new memory card is designed to meet the demands of professional digital videographers and photographers. For many cards, an increase in storage capacity often comes at a cost to speed, but the 32GB SanDisk Extreme III CF card at 30 megabytes per second (MB/s) offers customers the best of both worlds.
SanDisk’s New Card Caters to Video Professionals
“High-definition camcorders require high-capacity memory cards, and our 32GB SanDisk Extreme III CompactFlash cards offer video professionals longer record times and improved data transfer rates,” said Susan Park, director of consumer product marketing for SanDisk’s performance cards. “Our award-winning SanDisk Extreme III CompactFlash cards carry a tradition of excellence, and the recent series-wide speed increase to 30MB/s advances their legacy as professional-grade storage devices.”
Reinforcing SanDisk’s position as a leading innovator of flash memory technology, the 32GB SanDisk Extreme III CF card provides increased capacity for longer-duration filming, and its 30MB/s (200x) read and write speeds 2 enable users to record and transfer content quickly and reliably, thus maximizing critical workflow. These complementary features make the new card especially attractive to field producers and camera crews who typically operate under tight deadlines.
“The 32GB SanDisk Extreme III CompactFlash cards are a great fit for our Infinity DMC 1000/10 and DMC 1000/20 camcorders,” said Scott Sheehan, director of marketing for new and emerging markets at Thomson. “Our customers want a choice in media that meets the needs of their file-based workflows. Solid state memory provides the fastest access to such content, and with SanDisk CompactFlash it’s also affordable. Using SanDisk’s 32GB Extreme III CompactFlash card, our customers can record more than 80 minutes of 100 MB/s, 10-bit, 4:2:2 HD video at the high performance needed for today’s professional video applications.”
The 32GB SanDisk Extreme III CF memory card will be featured at the Thomson Grass Valley booth at the International Broadcasting Convention (IBC) in Amsterdam Sept. 12-16. Thomson will showcase its line of professional camcorders in conjunction with SanDisk’s new 32GB card, and demonstrate the practical applications of the card’s increased storage capacity and speed.
Increased Storage Capacity Proves Advantageous to Photographers The 32GB SanDisk Extreme III CF card benefits professional photographers, who often shoot strictly in RAW format. RAW images demand up to ten times as much space as regular JPG images. Photographers often use continuous shooting mode during high-action situations such as sporting events or theatrical performances, and the high resolution photos add up quickly.
All SanDisk Extreme III CF cards from 4GB to 32GB, as well as the new SanDisk Extreme III SDHC™ and SanDisk Extreme III Memory Stick PRO HG DUO™, recently received a 50 percent speed increase from 20MB/s to 30MB/s. Renowned for their world-class durability, SanDisk Extreme III CF cards possess the industry’s widest guaranteed operating temperature, ranging from minus 13F (minus 25C) to 185F (plus 85C).
Pricing and Availability
The 32GB SanDisk Extreme III CF card has a manufacturer’s suggested retail price in the United States of $299.99. Worldwide availability of the card is targeted for October.
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October 22, 2007
SanDisk Introduces 8-Gigabite SanDisk Extreme III SDHC Card
NEW YORK, N.Y., OCTOBER 17, 2007 – More capacity and fast transfer speeds are the chief benefits of the SanDisk Extreme® III 8-gigabyte (GB)1 SDHC™ (SD High-Capacity) flash memory card, which was introduced today by SanDisk Corporation (NASDAQ: SNDK). This and other imaging products from SanDisk will be displayed in Booth 1808 at PhotoPlus 2007 International Conference & Expo, which opens Thursday at Jacob K. Javits Convention Center.
The 8GB SDHC card will be packaged with a SanDisk MicroMate™ USB 2.0 Reader – a $20 value – so that users have a one-stop solution for capturing, storing and transferring their images. The bundled card and reader are expected to ship within the next 30 days to U.S. retailers at a suggested price of $179.99. It will also be available in Europe.
An 8GB SanDisk Extreme III SDHC card can store more than 4,000 high-resolution pictures or up to 16 hours of MPEG 4 video2. The card has a read/write speed of 20 megabytes per second, thus providing rapid downloads to a personal computer.
“With the introduction of more cameras that can use SDHC, including the Nikon D80 and the Canon EOS-1D Mark II, the SanDisk Extreme III card is an ideal choice for those who want maximum dependability, durability and fast download speeds,” said Tanya Chuang, SanDisk’s director of retail product marketing for global imaging. “Also, since many of these cameras have extended video capabilities, the 8GB capacity provides users with storage for longer movie clips.”
The SDHC format is designed to allow for capacities greater than 2GB, but devices must be SDHC compatible in order to work with SDHC memory cards. For video applications, SanDisk Extreme III SDHC cards have a speed rating of Class 6, the highest available SDA speed class, meaning that they have a minimum continuous data transfer rate of 6MB/second3.
All SanDisk Extreme III cards offer ESP Technology to streamline data transfer, RescuePRO® software to recover accidentally deleted files and images, a dedicated technical support telephone hotline and a limited lifetime warranty. The cards are designed for shooting in extreme temperatures (-13 to 185 degrees Fahrenheit or -25 to 85 degrees Celsius), high altitudes and other demanding situations.
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August 31, 2007
SanDisk Boosts Capacities in High-Performance SanDisk Ultra II Line
BERLIN, GERMANY, August 31, 2007 – SanDisk® Corporation (NASDAQ:SNDK) today introduced two new capacities in its high-performance SanDisk Ultra® II line: a 4-gigabyte (GB)1 SDHC™ Plus card and an 8GB Memory Stick PRO Duo™ card. The announcement was made at IFA, the world’s largest consumer electronics show, where SanDisk is exhibiting at Booth 130, in Hall 15.1 of Messe Berlin, through Sept. 5.
Both cards offer fast read and write speeds of 10 megabytes per second2 (10MB/sec), reducing the waiting time between camera shots and the download time when transferring photos and video to a computer.
“With video recording becoming a standard feature on digital still cameras, memory cards need more capacity and speed to capture not only high-quality photos, but also video” said Susan Park, senior product marketing manger for SanDisk Ultra II cards. “Our SanDisk Ultra II line of high-capacity memory cards provides increased storage and speed to meet the growing demands of digital photography, so consumers can capture, preserve, and relive their most precious moments.”
“High-resolution digital still cameras and high-definition video camcorders using flash memory are changing the way people capture their memories,” said Ron Glaz, program director for digital capture devices and photofinishing research at IDC. “But the extra clarity and detail of these images require significant increases in the speed and storage of flash memory, creating demand for capacities such as 4GB and 8GB that would have seemed outlandish a few years ago.”
Beyond speed and capacity, the 4GB SanDisk Ultra II SDHC Plus card offers both SD™ and USB functionality in one card. Designed with SanDisk’s unique, patented Hinge Lock technology, the card may be inserted into a USB port on any computer. This two-in-one SD-plus-USB feature eliminates the need to carry cables or card readers to transfer photos and videos from cameras or camcorders. Despite its small size, the hinge is sturdy – having survived more than 10,000 open-close cycles in SanDisk’s durability testing.
The 8GB SanDisk Ultra II Memory Stick PRO Duo is designed for recording high-definition videos and high-resolution still images on Sony digital cameras and camcorders.
Pricing and availability
The 4GB SanDisk Ultra II SDHC Plus card has a manufacturer’s suggested retail price in the United States of $79.99. The 8GB SanDisk Ultra II Memory Stick PRO Duo card has a U.S. MSRP of $159.99. Worldwide availability of both cards is targeted for October.
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July 19, 2007
SanDisk Extreme® Ducati Edition CompactFlash
First for Photographers
At 45 MB/second*, the sequential read/write speed of the SanDisk Extreme® Ducati Edition CompactFlash card is as fast as they come. It’s no wonder that professional photographers have come to rely on the responsiveness and performance of the SanDisk Extreme line of flash memory products. With this new, faster card, high-end professional photographers, including those who use medium format/digital-back cameras, can edge ahead of their competition with the ability to capture images faster, store more images, and view and offload their images with greater speed. Just like the Ducati motorcycles, this card can endure the abuse of adverse conditions—it’s built to perform in the extreme environments and temperatures of the most demanding photo shoots.
First for Professionals
The SanDisk Extreme® Ducati Edition CompactFlash is also perfect for professionals who demand the best from their devices. By choosing the SanDisk Extreme® Ducati Edition Compact Flash, professionals can be assured that they have chosen the best, highest-performance card SanDisk has to offer.
The included RescuePro® Deluxe software delivers the added convenience of enabling users to recover images, documents, music, or other files that they may have accidentally deleted.
First for Race Fans
With its unique styling, and official Ducati branding, the SanDisk Extreme® Ducati Edition CompactFlash is the perfect fit for fans of motorcycle racing. Since this is a limited-edition release, and it bears the official Ducati license, Ducati loyalists now have a collectible card that can set them apart from the crowd.
Product Details
Available in 4GB and 8GB configurations
Fast 45MB/second sequential read/write speeds *
Extended temperature tested:
-13°F to 185°F (-25°C to -85°C)
Includes travel case
Includes RescuePRO® Deluxe Recovery Software CD
Comes with Lifetime Limited Warranty
Dedicated Technical Support hotline (US only): 1-866-744-0474
* Based on internal testing; performance may be lower based on host device.
Note: 1 megabyte (MB) = 1 million bytes; 1 gigabyte (GB) = 1 billion bytes. Some of the listed capacity is used for formatting and other functions, and thus is not available for data storage.
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March 09, 2007
SanDisk Unveils 8-Gigabyte SanDisk Ultra II SDHC Card
LAS VEGAS, NEVADA, Mar. 8, 2007 – SanDisk® Corporation (NASDAQ: SNDK) today introduced an 8-gigabyte (GB)1 SanDisk Ultra® II SD™ High Capacity (SDHC™) card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video2. The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center, where SanDisk is displaying its photographic products in Booth G191 on Level 1 of the South Hall.
The SanDisk Ultra II SDHC card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec.3 The cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards. The card carries a Class 44 speed rating.
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February 21, 2007
Lexar Introduces Breakthrough 300x Speed-Rated Professional Flash Memory Cards
Fremont, CA , February 20, 2007 - Lexar, a leader in advanced digital media and accessories, today introduced Professional UDMA (Ultra Direct Memory Access) memory cards, the latest addition to the company's award-winning Professional line of high-performance cards.
When paired with a UDMA-enabled device, such as Lexar's new Professional FireWire 800 Reader, UDMA cards improve the professional photographer's digital imaging experience by reducing the time needed to download captured images to a destination computer. In addition, the benefits of Lexar Professional UDMA memory cards extend well beyond card-to-computer transfer rates, to improved in-camera performance in several UDMA-enabled digital camera backs and digital SLR cameras expected to be announced later this year. Speed-rated at 300x, or capable of a minimum sustained write speed of 45MB per second, and available in capacities of 2GB, 4GB, and 8GB, new Lexar Professional UDMA cards deliver a 125% performance improvement over Lexar's previous generation 133x CompactFlash® product line when the card is used with a UDMA-enabled device.
"Professional photographers today capture a large volume of high-resolution images," said John Omvik, Director of Professional Product Marketing, Lexar. "Our new Professional UDMA 300x speed-rated cards dramatically improve the photographer's workflow by reducing the time needed to download images after a shoot. Working in conjunction with one of our new UDMA-enabled CompactFlash card readers, a photographer instantly benefits by having more time to capture, manage, and share his or her images."
"The positive impact I experienced was dramatic," said professional photographer Reed Hoffmann. "Shooting in RAW mode, I filled six Lexar Professional UDMA flash cards during a two-day shoot in Yosemite. The improvement in my working process was exceptional as I was able to spend half the usual time moving data from the cards to the computer. For me, this is particularly important when I am out in the field working from battery-powered laptops. That time savings helps conserve battery strength and enhances my ability to focus on other client projects," he added.
"UDMA technology can greatly assist professional photographers who have a serious interest in reducing administrative time and improving their digital imaging workflow," said Chris Chute, manager with IDC's digital imaging practice. "At the start of the process, improved in-camera performance will help professionals capture sought-after images much more quickly, while the faster download performance should improve the time needed to manage captured content."
Like all products in the Lexar Professional line, the new 300x speed-rated cards come with a limited lifetime warranty, free dedicated technical support, and a comprehensive suite of software that includes a full version of Corel® Paint Shop Pro® X, Lexar Image Rescue™ 3 and Lexar Backup n Sync™. Lexar Professional 300x speed-rated flash memory cards will be available in April.
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February 13, 2007
Lexar Flash Memory 133x 4GB Secure Digital High Capacity (SDHC) Cards
Fremont, CA , February 13, 2007 - Lexar, a leader in advanced digital media and accessories, today expanded its professional product line with the introduction of a 133x speed-rated Secure Digital High Capacity (SDHC™) flash memory card designed for professional and high-end amateur photographers who demand the freedom and flexibility to quickly capture a large number of high-resolution images with SDHC-enabled digital cameras. Delivering a minimum sustained write speed capability of 20MB per second, Lexar Professional SDHC cards allow photographers to capture more images while spending less time changing memory cards.
"Our new Professional SDHC card meets the increasing storage capacity requirements of professionals and enthusiasts who demand the highest performance and want to take full advantage of the speed and file sizes provided by today's digital SLR cameras," said John Omvik, Director of Professional Product Marketing, Lexar. "The RAW workflow capabilities of these new cards allow users to fully exploit the great flexibility and image quality that DSLR cameras offer. Capturing large RAW files on smaller-sized cards was a limitation in the past, but our Professional 4GB SDHC card removes this limitation. SDHC-based camera users can now benefit from the many advantages of high-capacity storage that CompactFlash-based system users have always enjoyed."
Increased capacity is only one of the benefits provided by Lexar's new Professional SDHC card. The card's high-speed performance, providing a minimum write speed capability of 20MB per second, significantly reduces the time needed to download stored information. When used in conjunction with the high-speed USB 2.0 reader included free with every Lexar Professional SDHC card, photographers will experience an immediate improvement when downloading stored images to a destination device.
In addition to free dedicated technical support and a limited lifetime warranty, Lexar Professional SDHC memory cards come with a comprehensive suite of valuable software available for free download, including Lexar Image Rescue™ 3 and Corel® Paint Shop Pro® X.
Lexar Professional SDHC cards will be available in March.
About SDHC
SDHC cards are based on the Secure Digital Association's 2.0 specifications, utilizing the FAT32 file system. While the form factor of SDHC cards is identical to that of standard SD cards, SDHC cards are not backwards compatible with standard SD host devices, meaning that SDHC cards cannot be used in standard SD host devices. SDHC cards are specifically designed for use with SDHC-enabled devices, and allow users to leverage the higher capacity offered by the cards within those devices.
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January 08, 2007
Lexar Platinum II and Standard Line Secure Digital High Capacity (SDHC) Flash Memory Cards
Fremont, CA , January 8, 2007 - Lexar, a leader in advanced digital media and accessories, announced today that new Secure Digital High Capacity (SDHC™) flash memory cards will be available as part of the company's Platinum II and Standard lines of products. Lexar SDHC cards satisfy market demand for reliable SDHC cards that are ideal for storing and sharing digital images, video, and music and are offered at varying price and performance levels. SDHC cards from both Lexar product lines will be available next month in 4GB capacity, and later this year in 8GB capacity.
"As digital camera resolution continues to increase and capturing video becomes an even greater consumer habit, SDHC cards provide much needed capacity and performance to ensure a superior user experience," said Michael Yang, director of product marketing, Lexar. "We're excited about extending two of our popular product lines to include SDHC-format flash cards and we look forward to improving the digital experience of many who have - or will have - SDHC-enabled devices. Within these two product lines, an ideal SDHC flash card now exists for consumers needing varying price and performance specifications."
Lexar Platinum II SDHC cards will be available next month in 4GB capacity and speed-rated at 60X, capable of a minimum sustained write speed of 9MB per second. (By SDHC specifications, the cards are SDHC Class 6 - providing a minimum sustained write speed of greater than 6MB per second.) Lexar Platinum II SDHC memory cards include the standard edition of Corel® Photo Album™ 6 and a limited lifetime warranty.
Standard Lexar SDHC cards will also be available next month in 4GB capacity. By SDHC specifications, the cards are SDHC Class 2 - providing a minimum sustained write speed of greater than 2MB per second. Standard Lexar SDHC cards include the starter edition of Corel Photo Album 6 and a 5-year limited warranty.
Lexar is providing additional value to both the Platinum II and Standard SDHC flash memory card packages by including an SDHC-enabled card reader that allows for high-speed data transfer from card to destination device.
Lexar Platinum II 4GB SDHC cards and Standard Lexar 4GB SDHC cards will be available in February at a manufacturer's suggested retail price of $99.99 and $79.99, respectively.
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September 03, 2006
New SanDisk and Phase One collaboration
August 31st, 2006, Copenhagen, Denmark: Phase One®, the world leader in professional digital imaging solutions and SanDisk® Corporation, the world’s largest supplier of flash storage card products, are helping photographers to realize the benefits of shooting in RAW. All SanDisk Extreme™ III CompactFlash® cards now include a full and free edition of Phase One’s Capture One™ LE RAW Workflow software. Capture One LE normally retails at $ / € 99.
The bundle of the two products will enable photographers that shoot in JPEG to easily join their professional peers in working in RAW. Extreme III users who already shoot RAW images can now process their images in the industry leading Capture One at no additional charge.
Purchase of Extreme III CompactFlash cards also offers upgrades from Capture One LE to Capture One PRO at a 15 per cent discount. Upgrades can be purchased through Phase One’s on-line store at www.phaseone.com.
Promoting Perfect Photography for the Professional
Location photography specialist and RAW devotee Drew Gardner says, “This move by Phase One and SanDisk is very important to encourage more photographers to experience the benefits of shooting in RAW. I can’t overstate how important RAW is to my photography. It gives you the edge over digital photographers who shoot in any other way because RAW gives you such a degree of control and produces images of incredible quality. I make all my amendments in RAW
using Capture One PRO.”
Phase One knows that RAW has the greatest technical potential to achieve the perfect image and the company is committed to enabling more photographers to take advantage of the benefits of RAW.
The RAW file format has transformed digital photography. A RAW file contains the original, unprocessed data from a camera's image sensor. Unlike shooting in JPEG, where camera settings are recorded and fixed at the time of capture, shooting in RAW enables photographers
to make post capture changes to the many exposure settings including the linearity, matrix processing, white point, color balance, sharpening, contrast, brightness, color space and saturation.
A Product Bundle for the Professional Photographer
The award winning SanDisk Extreme III product line has been designed for professional photographers. It has gained a reputation for very high performance, speed and functionality. By distributing a free Capture One LE RAW Workflow license with all Extreme III cards, SanDisk is offering professional photographers vast improvements in efficiency.
The Capture One LE license bundled with Extreme III cards works for both Windows and Mac operating systems and includes 2 computer activations and one free LE to LE update.
Trine Voss, VP Sales & Marketing for the Capture One product line says: “The superior quality and flexibility of the RAW file format has quickly seen it become the gold standard for digital
capture. It gives photographers unparalleled control over the appearance of their final images by enabling them to alter camera settings post-capture . By bundling two complementary and
industry leading products more photographers will be encouraged to take advantage of the benefits of RAW and the level of investment photographers must make to attain professional standards is reduced.”
Phase One developed Capture One RAW Workflow to deliver unrivalled image quality when photographers process RAW files. It also contains a range of editing, previewing and processing tools that help the photographer to utilize the RAW format to its full potential. All RAW files supported by Capture One have International Color Consortium (ICC) color profiles designed for each camera.
This is the second bundling collaboration between Phase One and SanDisk. All of Phase One’s P-series digital camera backs, including the P 45, P 30 and P 21 products, are bundled with the
award winning SanDisk Extreme III Compact Flash storage cards and accommodating USB readers.
Phase One was the first photographic hardware manufacturer in the world that could use the full bandwidth of SanDisk Extreme III cards. Phase One is also contributing to the testing of SanDisk’s recently launched Extreme IV line.
Customers can find more detailed information on how to download, install and activate the Capture One LE license by referring to the coupon enclosed in the SanDisk Extreme III packaging or at www.phaseone.com/sandisk.
Retail pricing
The suggested retail prices for Capture One LE and PRO are:
Capture One LE is available at $ / € 99
Capture One LE to PRO is available at $ / € 429
Capture One PRO is available at $ / € 499
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July 20, 2006
SanDisk Introduces Extreme IV CompactFlash Cards
NEW YORK, NY, July 19, 2006 – SanDisk® Corporation (NASDAQ: SNDK) today introduced the new SanDisk Extreme® IV line of CompactFlash® digital film cards for professional photographers. The line is targeted at photographers who require the highest possible performance and the largest capacities for their medium format and high-end digital single lens reflex (SLR) cameras. The SanDisk Extreme IV cards are available in capacities of up to 8-gigabytes (GB)1 and deliver minimum read and write speeds of 40 megabytes per second (MB/sec.)2 making these the fastest flash memory cards in the world. This exceptionally fast card speed is critical when shooting large numbers of high-resolution images.
SanDisk also introduced the new SanDisk Extreme FireWire reader that can transfer images from the SanDisk Extreme IV cards to a computer at up to 40MB/sec. for significantly improved workflow efficiency. These new products were announced at a press conference held today at the NASDAQ Market Site in New York City.
The SanDisk Extreme IV cards are targeted at the professional photographer who needs the absolute highest performance and maximum reliability. The company will continue to offer the SanDisk Extreme III and SanDisk Ultra® II lines.
“The new SanDisk Extreme IV CompactFlash card and SanDisk Extreme FireWire reader offers photographers a number of key benefits,” said Tanya Chuang, senior retail marketing manager at SanDisk. “First of all, the new cards are twice the speed of the current SanDisk Extreme III cards and offer performance that is ideal for medium format cameras, digital backs and other high-resolution cameras that require the combination of high performance and large capacities. In addition, they are available in industry-leading capacities so that photographers can capture a larger number of RAW or other high-resolution images. Lastly, photographers can quickly transfer gigabytes of images from the card to the computer for greatly increased workflow efficiency, an important consideration when working under deadline pressures.”
SanDisk Extreme IV CompactFlash cards and new reader will be available during July/August 2006.
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July 18, 2006
SanDisk Introduce 4-Gigabyte SDHC Flash Card
MILPITAS, CA, July 17, 2006 – SanDisk ® Corporation (NASDAQ: SNDK) today introduced a 4-gigabyte (GB)1 SD High Capacity (SDHC ™ ) card. The new cards, which support capacities of 4GB and higher, are rated Class 2 for speed and performance and can store more than 2,000 high-resolution pictures, more than 1,000 digital songs or up to 8 hours of MPEG 4 video 2.
The 4GB SDHC card will be bundled with the MicroMate ™ USB 2.0 reader at no extra charge. These new readers work with both SDHC and SD cards. SDHC cards require an SDHC-compatible reader.
SDHC is the new designation for SD cards larger than 2GB that adhere to the SD 2.00 specification, a completely new design that is required for cards and hosts to support 4GB to 32GB capacities. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. These cards adhere to the SD Speed Class Rating specification which defines a minimum sustained transfer speed for SDHC cards 3.
Susan Park, retail product marketing manager at SanDisk said, “Demand for high capacity cards continues to increase as storage-intensive applications such as digital cameras and digital video camcorders capable of taking high-resolution pictures and recording high-quality video clips come into the mainstream.”
Though standard SD and SDHC cards look identical in size and shape, only SDHC-compatible products will be able to accept the new SDHC cards. SanDisk differentiates its new cards with the new SDHC logo on the card and retail package.
Chris Chute, research manager at IDC, said, “Consumers are beginning to demand next-generation image and video capture features in smaller devices. SDHC, while only supported by a few manufacturers and camera models now, is sure to be adopted by the imaging market as HD video recording and higher-resolution photography necessitates larger capacities.”
Wes Brewer , vice president of consumer product marketing at SanDisk, said, “In order to provide the easiest and most compatible solution for 4GB and larger capacity SDHC cards in the market, SanDisk chose to bundle its new MicroMate USB 2.0 SD/SDHC compatible card reader, which normally retails for $19.99, with this new card. We are confident that our customers will have the best user experience and highest value—dollar for dollar—anyone can offer at this time.”
Availability: July 2006
For additional information, please visit SanDisk’s website:
What is SDHC: http://www.sandisk.com/sdhc/SDHC.pdf
SDHC product information: http://www.sandisk.com/sdhc/
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February 27, 2006
SanDisk Announces 4-Gigabyte Memory Stick Pro Duo Cards
ORLANDO, FL, Feb. 26, 2006 - With increasing sales of high-resolution digital cameras, video camcorders and other electronics devices that require more memory capacity and speed, SanDisk ® Corporation (NASDAQ: SNDK) today announced the 4-gigabyte (GB) SanDisk Ultra ® II Memory Stick PRO Duo ™ card. The addition of this card to its high-speed SanDisk Ultra II line of flash memory cards represents a doubling of its highest capacity card in this card format. The announcement was made at the Photo Marketing Association trade show where SanDisk is demonstrating products in booth #2741.
The Ultra II cards are primarily targeted to advanced digital photographers with high-resolution digital cameras that require fast, large-capacity digital film cards to quickly shoot many high resolution images. Each SanDisk Ultra II card features a minimum write speed of 9 megabytes per second (MB/sec.) and a minimum read speed of 10MB/sec. These fast write speeds are designed to take advantage of advanced digital camera features such as rapid fire, continuous-shooting modes or to capture digital video clips.
“Sony and other manufacturers continue to introduce cameras and other consumer electronics products that can leverage the fast SanDisk Ultra II Memory Stick PRO Duo cards,” said Tanya Chuang, senior retail product marketing manager at SanDisk. “Memory Stick PRO Duo continues to be a key format among flash memory cards and we continue to find an eager market for these faster and higher-capacity cards.”
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Sandisk 8-Gigabyte Extreme III Cards
ORLANDO, FL, Feb. 26, 2006 - SanDisk® Corporation (NASDAQ:SNDK) today announced the addition of new card capacities to its Extreme III line of flash cards for professional digital cameras that are double the highest capacity points currently available. The new cards include the 8-gigabyte (GB)1 CompactFlash®, 2GB SD™ and 2GB Memory Stick PRO Duo™ digital film cards. The announcement was made at the Photo Marketing Association trade show where SanDisk is demonstrating products in booth #2741.
SanDisk Extreme III CompactFlash and SD cards have minimum write and read speeds of 20 megabytes per second (MB/sec.) Memory Stick PRO Duo cards have minimum write and read speeds of 18 MB/sec. 2 The SanDisk Extreme III cards, which range in capacity between 1- and 8GB are among the world’s fastest working cards in many of today’s leading digital single lens reflex (SLR) cameras. 3
SanDisk Extreme III cards are targeted primarily at professional photographers who require high-speed flash memory storage cards for their high-performance digital SLRs. The cards will start shipping worldwide in March to photo retailers.
“Many photographers are wary of using cards that are larger than 1GB because they don’t want to ‘put all their eggs in one basket,’ so to speak,” said Jonathan Torgovnik, contract photographer for Newsweek magazine. “While that’s a valid concern, I shoot RAW so using large capacity cards is a must. It also lets me concentrate on taking pictures rather than worrying about a pocket full of lower capacity cards that can easily be lost or misplaced.”
Tanya Chuang, SanDisk retail product marketing manager, said, “The SanDisk Extreme III line offers professional photographers an ideal combination of reliability, performance and capacity to match their shooting and workflow requirements. These are the highest performance cards you can get in CompactFlash, Memory Stick PRO Duo and SD card formats.”
SanDisk Extreme III cards use SanDisk-developed ESP (Enhanced Super-Parallel Processing) technology that combines advanced NAND flash memory chips and controller designs, 32-bit RISC processing and leading edge algorithms for an architecture that streamlines every aspect of read and write data transfer operations. In addition, SanDisk works closely with major camera manufacturers to ensure speed and compatibility. The ESP architecture effectively removes the card as the bottleneck in data storage applications.
SanDisk Extreme III cards are designed to withstand the industry’s widest guaranteed operating temperature range from a freezing minus 13F (minus 25C) to a scorching 185F (plus 85C). The cards also include RescuePRO® software that allows photographers to easily recover accidentally deleted images, lost digital images or data.
Posted by Webmaster at 08:55 PM | Comments (0)
January 19, 2006
Lexar 133X CompactFlash and Secure Digital Memory Cards
FREMONT, Ca., January 18, 2006 -- Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced digital media technologies, announced availability of its new Professional CompactFlash® (CF) and Secure Digital™ (SD) flash memory cards designed to deliver optimal performance in all digital SLR cameras. Speed-rated at 133X, Lexar's new flash memory products are capable of a minimum sustained write speed of 20MB per second and signify the company's continued commitment to providing professional photographers with reliable flash memory cards that deliver fast image read and write speeds, and seamless operation throughout each step of the digital imaging workflow process enabling the user to spend more time taking pictures.
"Our new 133X cards allow digital SLR cameras to perform optimally and support the high speed transfer of images and information, and help improve the photographer's digital imaging workflow," said John Omvik, director of professional product marketing, Lexar. "Lexar's new 133X cards are ideal for those photographers who require reliable, high-performance flash memory that makes the most of all the professional-level features available in their digital SLR camera."
Like all of Lexar's Professional series CompactFlash memory cards, the new 133X cards include Lexar's Write Acceleration Technology (WA). The WA technology is designed for optimal performance in digital SLR cameras, allowing these cameras to exchange and store images faster, for super fast image-write speeds. In addition, the new 133X CompactFlash and SD cards include Image Rescue 2.0, Lexar's award-winning image recovery software, and a trial version of Photo Mechanic 4.0, the popular image browsing software from Camera Bits. As with all of Lexar's professional products, each card includes a lifetime warranty and unlimited access to Lexar's dedicated technical support team for professional photographers.
"Second to reliability, speed is the name of the game in digital photography, and Lexar has a lengthy history providing cards and accessories that are not only fast but also substantially improve workflow," said professional photographer Vincent Laforet. "Having 133X cards in both card formats allows me to leverage both slots in my Canon EOS 1D Mark II. By storing RAW files on my CF cards and JPEGs on my SD card, I maximize my camera's technology and reduce administrative time when I'm back in my studio," he added.
"I am constantly working from remote locations like the Alaskan Wildlife Refuge and the Australian rainforests, so I need fast cards with the maximum capacity," said professional wildlife photographer Moose Peterson. "I am very impressed with Lexar's new 133X CompactFlash card because I know that they are capable of rapidly storing and uploading large images, especially those taken during burst mode shooting with the Nikon D2Hs. I love taking as many pictures as I can without changing cards and I shoot confidently knowing that in addition to an immediate write speed, the 4GB 133X has plenty of room for my largest files."
In addition to a valuable suite of software, Lexar is providing additional value to its 2GB SD flash memory card package by including a high-speed USB 2.0 Card Reader with its 133X cards to proactively address industry compatibility issues that may otherwise arise with some SD card readers. Lexar's new 133X speed-rated Professional Series CompactFlash and SD flash memory cards are currently available in photo specialty stores and through online resellers.
Additional information regarding Lexar's new 133X Professional Series flash memory cards can be found on the company's digital photography website, located at www.lexar.com/dp. Lexar's digital photography website includes valuable information and tutorials to help photographers fully utilize the unique features Lexar products offer and achieve a more rewarding experience shooting and working with digital images. Additionally, this popular site provides detailed information about new photography techniques, products and services, as well as interesting feature stories, a pro blog and background information about the many professionals who count on Lexar's flash memory cards and accessories to help them succeed.
Posted by Webmaster at 08:53 PM | Comments (0)
