May 13, 2008
Olympus Launch E-520 Digital SLR Camera
Olympus Imaging Corporation (President: Masaharu Okubo) today announced the launch of the E-520, the latest addition to the Olympus E-System series of interchangeable lens type digital SLR cameras. Featuring a built-in image stabilization mechanism functional at up to 33x* when used with ZUIKO DIGITAL lenses, the new E-520 is scheduled to be released at the end of May 2008.
Main Features
Thanks to a powerful built-in image stabilizer with a compensation effect of up to 4 EV steps**, image stabilization shooting is available at magnifications up to 33x over a wide range of focal lengths from super-wide-angle to super telephone when combined with ZUIKO DIGITAL lenses.
Enhanced "Live View" shooting with new "High-Speed Imager AF" that provides users to the same ease of use available with a compact digital camera.
"Face & Back Control" for clearer reproduction of both faces and backgrounds.
Advanced new 10-megapixel Live MOS Sensor and TruePic III image processing engine.
An advanced, updated version of the E-510 digital SLR camera (released in June 2007), the E-520 features a built-in image stabilization mechanism that actually shifts the image sensor to compensate for camera shake, as well as an impressive array of versatile functions that make it easier than ever for users to take exactly the photographs they intended. The image stabilization system incorporated in the E-520 uses SWD (Supersonic Wave Drive) actuators to shift the image sensor and compensate for camera shake by up 4 EV steps*. As the E-520 is fully compatible with any lens compliant with the Four Thirds System standard, this means that image stabilization shooting is possible at up to 33x magnification across a wide range of focusing distances from 18mm (35mm camera equivalent) super-wide-angle to 600mm (35mm camera equivalent) super telephoto. To achieve this performance, the user can simply combine the E-520 with a Four-Thirds standard lens such as the newly released ZUIKO DIGITAL ED 9-18mm f4.0-5.6, the ED 14-42mm f3.5-5.6 or ED 40-500mm f4.0-5.6, and ED 70-300mm f4.0-5.6 super telephoto zoom lens.
The E-520 also incorporates the same High-Speed Imager AF initially unveiled on the E-420 (released in April 2008). This sophisticated autofocus system uses contrast detection to assure fast, accurate focusing and improve the ease and comfort of Live View shooting. In addition, the E-520 boasts Olympus's sophisticated new Face & Back Control that uses a face detection function able to detect up to 8 separate faces and optimize exposure of both faces and background. This function assures beautiful portrait or group shots, in which both the faces of the subjects and the background are clear and sharp.
All of this performance and versatility is incorporated in a compact, lightweight body. Thanks to the new 10-megapixel Live MOS Sensor and the TruePic III image processing engine, the E-520 offers the same outstanding quality as the E-3, our widely praised flagship model. With its simplicity, convenience, and excellent portability, the E-520 is a great choice even for beginners, while its powerful function set and superb quality will satisfy advanced users as well.
* When used in combination with one of Olympus's four Standard Series lenses – the ZUIKO DIGITAL ED 9-18mm f4.0-5.6, the ED f3.5-5.6, the ED 40-150mm f4.0-5.6 or the ED 70-300mm f4.0-5.6 super telephoto zoom lens, the E-520's image stabilization is effective across a wide range of focal lengths from super-wide-angle of 18mm (35mm camera equivalent) to super telephoto of 600mm (35mm camera equivalent), with magnifications up to 33x.
** Under our in-house test conditions
Development Background
In the autumn of 2006, Olympus began writing Chapter Two in the story of the Olympus E-System with the declaration, "we will continue to develop revolutionary features that extend the frontiers of DSLR photography, and to strengthen the Olympus E-System body, lens, and accessory line-up. We will continue to develop Olympus E-System bodies, lenses, and accessories for a wide range of genres, so that even more people are able to take photographs that could never be taken before."
All three models launched in 2007, the E-410, E-510 and E-3, embodied the concept set forth in "Olympus E-System Chapter Two" declaration through the incorporation of the Live View function, and, in the cases of the E-510 and E-3, through the incorporation of an integrated image stabilization mechanism.
The newly announced E-520 incorporates advanced versions of both functions. The Live View function is now easier to use and more reliable thanks to face detection and a High-Speed Imager AF, while the built-in image stabilization is now even more effective in more situations thanks to the enhancement of the lens line-up. When combined with the ZUIKO DIGITAL ED 70-300mm f4.0-5.6 image-stabilized super-telephoto shooting at 600mm (35mm camera equivalent) is possible, while with the newly announced ED 9-18mm f4.0-5.6 image-stabilized super-wide-angle shooting of 18mm (35mm camera equivalent) is possible. This means makes possible handheld super-telephoto shooting of a distant subject with a compressed effect as well wide-angle shooting of city lights at night.
With these features, the E-520 and the Olympus E-System series of cameras have written the climax of Chapter Two the Olympus E-System story, fulfilling Olympus's goal of making it possible for "even more people... to take photographs that could never be taken before."
Other Features
Reliable Dust Reduction System
Fast 3.5 frames-per-sec. sequential shooting
Built-in flash with wireless flash control
New large 2.7-inch HyperCrystal II LCD monitor with improved visibility in Live View shooting and picture playback
"Perfect Shot Preview" function to compare the results of various effects before actual shooting
Continuous AF mode with improved focus tracking
Super Control Panel with excellent visibility and operability
Large, ergonomic grip that fits the hand and direct-access buttons for quick setup.
Pricing & Launch Date
Price: Open pricing
Launch Date: The end of May, 2008
Posted by Webmaster at 10:16 PM | Comments (0)
Olympus Zuiko Digital ED 9-18mm f4.0-5.6 Lens Announced
Olympus Imaging Corporation (President: Masaharu Okubo) is pleased to announce the ZUIKO DIGITAL ED 9-18mm f4.0-5.6, a super-wide-angle zoom lens compliant with the Four Thirds System standard for digital SLR cameras and scheduled for release by the end of 2008.
Based on the Four Thirds System standard, Olympus ZUIKO DIGITAL lenses are interchangeable lenses with a digital-dedicated design that maximizes the performance of the image sensors used by digital SLR cameras. The newly announced ZUIKO DIGITAL ED 9-18mm f4.0-5.6 — which will join Olympus's Standard series*1 of Olympus interchangeable lenses, is a super-wide-angle zoom lens covering a wide focusing range equivalent to 18-36 mm on a 35-mm camera lens. Representing the commercialization of the "super-wide-angle zoom lens" described in the ZUIKO DIGITAL Interchangeable Lens Roadmap currently promoted on the Olympus website.
Until now, super-wide-angle lenses tended to be big, heavy, and expensive, making it difficult for most camera users to take advantage of them. The newly announced ZUIKO DIGITAL ED 9-18mm f4.0-5.6 promises to change all this. With its ultra compact and lightweight design and the outstanding portability, thanks to the DSA (Dual Super Aspherical) lens, available only with the Four Thirds System, this lens will make super-wide-angle photography friendlier and more affordable. Despite its compact size — it's just 73 mm long and weighs a mere 280 grams (current plan)*2 — this lens boasts a long focusing range equivalent to 18-36 mm on a 35-mm camera lens.
No manufacturer has yet released a zoom lens in the super-wide-angle domain that has both a focal distance equivalent to less than 20 mm on a 35-mm camera lens and a built-in image stabilization mechanism. However, when used with an Olympus digital SLR camera body with a built-in image stabilization mechanism such as the E-3 (released in November 2007), the E-510 (released in June 2007) or the newly announced E-520, the ZUIKO DIGITAL ED 9-18mm f4.0-5.6 enables super-wide-angle handheld shooting at a focal distance equivalent to 18 mm on a 35-mm camera lens without using a tripod even at night. And with any one of these combinations, users will also enjoy the benefits of the Live View shooting function, which makes it possible to create compositions using unique and unusual perspectives that are difficult to obtain with conventional viewfinders.
*1 The OLYMPUS ZUIKO DIGITAL series of interchangeable lenses is comprised of three lines: 1) the Standard series, which prioritizes high cost efficiency and reduced size/weight; 2) the High Grade series with advanced functions and high performance including a splash- and dust-proof design; and 3) the Super High Grade series, which features the professional specifications and superior imaging required by top professionals.
*2 Specifications may be subject to change without prior notice.
Pricing & Launch Date
Price: TBA
Launch Date: Before end of 2008
Posted by Webmaster at 10:08 PM | Comments (0)
March 05, 2008
Olympus E 420 compact digital SLR camera with Autofocus Live View
The latest addition to the Olympus E-System, the E-420, represents a winning formula for both seasoned photographers and entrants to the D-SLR domain alike. Users benefit from the remarkable quality only D-SLR photography can deliver, yet also enjoy the ease of use usually only associated with a compact camera. This includes Live View depictions on the LCD, which can significantly simplify image composition. In addition, as one of the world’s smallest and lightest D-SLRs, mobility is hardly an issue. The E-420 will fit just about anywhere – from a small daypack to a lady’s handbag. This makes it a perfect companion for journalists, travellers or other adventurers who appreciate the one-of-a-kind portability, performance and value for money it delivers. The easy-to-use 10.0 Megapixel E-420 features 28 shooting modes to suit a multitude of photographic situations and is ready to use straight out of the box.
Summary of Main Features
World's most compact D-SLR*
Exceptional ease of use
Comfortable viewing with Autofocus Live View
100% D-SLR quality
6.9cm / 2.7'' HyperCrystal II LCD
10 Megapixel Live MOS sensor
Face Detection for perfectly focused and exposed faces
Shadow Adjustment Technology
Excellent dust reduction system
Built-In flash and wireless flash control
3.5fps with up to 9 images in RAW buffer
Four Thirds Standard
28 shooting modes
ISO 100-1600
TruePic III image processor
One-touch white balance
AF / AE lock functionality
Depth of field preview
Anti-shock (Mirror lock) function
Beginners’ and advanced info screen
100% field of view via LCD
Detailed playback info screen with histogram
Bracketing functions
Perfect image control
Hi-speed USB 2.0
*As of March 2008
**Full contrast AF performance available with ZUIKO DIGITAL 14-42mm 1:3.5-5.6, ZUIKO DIGITAL 40-150mm 1:4.0-5.6 and new ZUIKO DIGITAL 25mm 1:2.8 “pancake” lens. For all other lenses contrast AF is used in combination with the phase detection AF.
Availability
The Olympus E420 will be available in stores from late April 2008.
Posted by Webmaster at 09:29 PM | Comments (0)
October 22, 2007
Olympus Announce Four Thirds System Standard Interchangeable Lenses
Olympus Imaging Corp. (President Masaharu Okubo) is pleased to announce that it will release three interchangeable lenses that comply with the FourThirds System Standard: the ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD, the ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD, and the ZUIKO DIGITAL ED 14-35mm f2.0 SWD. Incorporating Olympus' newly developed industry-leading SWD (Supersonic Wave Drive), these lenses offer quiet, ultra-fast autofocusing. In combination with the just-announced E-3 digital SLR camera, these lenses will allow users to take advantage of the world's fastest autofocusing speed*.
To ensure the best possible quality and precision, all three lenses will be manufactured at Tatsuno Plant (Kamiina-gun, Nagano, Japan) of Olympus Opto-Technology Co., Ltd., which is equipped with the most advanced production technology.
The ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD is a high-performance standard zoom lens that features for the first time the SWD (Supersonic Wave Drive) autofocusing system and covers a zoom range equivalent to 24 to 120 mm on a 35 mm camera lens. Special optical glass elements are used to correct various types of aberrations, while the digital-dedicated design ensures high-definition performance with clear, crisp images from edge to edge. This lens also boasts impressive close-up shooting capability, allowing users to shoot from as close as 25 cm throughout the zoom range.
Autofocusing is powered by Olympus's breakthrough SWD. Developed as the world's fastest AF system, this extraordinary autofocusing drive provides both high speed and high precision while operating with lower noise than ever. Optimized for use with the concurrently released E-3 camera, this lens enables the E-3 to demonstrate the full power of its high-speed capability, providing the fastest autofocusing available in the world*1 using a standard zoom lens.
The ZUIKO DIGITAL ED 14-35mm f2.0 SWD is the world's first standard zoom lens to feature a large f2.0 aperture *1. Boasting industry-leading imaging performance, this lens is a worthy addition to our Super High Grade (SHG) series. Together with the ED 7-14mm f4.0, ED 35-100mm f2.0 and ED 90-250mm f2.8 lenses, this lens completes our series of professional zoom lenses with fixed F-values.
The flagship of the ZUIKO DIGITAL series, this lens was developed to meet the requirements of the most demanding professionals. With features like the best possible image quality, reliable dust-/drip-proofing, Olympus's exclusive SWD-driven ultra-fast AF system, a mechanically interlocked manual focusing mechanism, and a large, flower-shaped hood with a polarization filter control window, this lens offers the reliable, trouble-free performance you need to express yourself with confidence.
With its unique f2 aperture and a zoom range equivalent to 28 to 200 mm on a 35 mm camera lens, this lens epitomizes the versatility, power and creative freedom made possible by the FourThirds System.
*1 Among interchangeable lenses for digital SLR cameras. (Survey by Olympus).
The ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD is a high-performance super-telescopic zoom lens that features for the first time the SWD (Supersonic Wave Drive) autofocusing system and covers a zoom range equivalent to 100 to 400 mm of a 35 mm camera lens. ED lens elements are used extensively to correct the color blurring that can occur when telescopic lenses are extended to their maximum focal length, while the digital-dedicated design ensures high-definition performance with clear, crisp images from edge to edge. Close-up shooting capability is also superb, with a minimum shooting distance of just 1.2 meters throughout the zoom range.
Autofocusing is powered by Olympus's breakthrough SWD, enabling this lens to achieve an AF speed about two times faster* than our previous ED 50-200mm f2.8-3.5 model. The ideal partner for the concurrently released E-3 camera, this lens maximizes the E-3's high-speed autofocusing capability.
* Measurement based on our in-house measuring standard.
Posted by Webmaster at 04:04 PM | Comments (0)
Olympus Announce E3 Digital SLR Camera
Olympus Imaging Corporation (President Masaharu Okubo) is pleased to announce that the eagerly awaited "E-3," the new flagship of Olympus E-System digital SLR cameras for professionals and serious amateurs, will be released in November 23, 2007.
Main Features
High-speed performance thanks to the world’s fastest AF*1 with 11-point-full twin cross sensoring, high-speed sequential shooting at 5 frames/sec., and high-speed shutter up to 1/8000 sec.
Ultrahigh image quality thanks to a built-in image stabilization mechanism with a compensation range up to 5 EV steps, an advanced 10.1-megapixel High-Speed Live MOS Sensor, and the "TruePic III" image processing engine.
Expanded shooting possibilities thanks to Free-Angle Live View that uses a dual-axis flexible-angle HyperCrystal LCD monitor with free horizontal/vertical swiveling.
High reliability thanks to a large optical viewfinder with 100% field of view and 1.15x magnification, a high-powered, always-on Dust Reduction System, dust- and splash-proof magnesium-alloy body that stands up to the most severe conditions, and a durable shutter design tested to more than 150,000 releases*2.
As the new flagship model of Olympus’s E Series - the world’s leading line of compact, high-performance digital interchangeable-lens SLR cameras, the E-3 has been carefully designed to offer demanding professionals the highest possible levels of picture quality, mobility and reliability. Ruggedly constructed from lightweight, rigid magnesium alloy to withstand the most severe operating conditions, the dust- and splash-proof E-3 boasts substantial improvements in performance that include the world’s fastest AF*1 with an 11-point-full twin cross AF sensor system, high-speed sequential shooting capability at 5 frames/sec., and a high-speed shutter up to 1/8000 sec.
That top-level image capturing performance is supported by an industry-leading built-in image stabilization mechanism that’s already been proven on the E-510 to effectively eliminate blur with a camera shake compensation effect of up to 5 EV steps*. Picture quality is further assured by a powerful 10.1-megapixel High-Speed Live MOS Sensor and the high-speed "TruePic III" image processing engine, while increased data reading speed enables high-speed sequential shooting possible. Put it all together and you’ve got a camera that offers today’s highest level of digital shooting quality and performance.
The E-3 is also the first camera in its class to incorporate Olympus’s exclusive Live View function, which allows users to compose their shots on a rear-panel LCD monitor. Now made even more versatile with a dual-axis flexible-angle HyperCrystal panel that can be rotated for easier vertical shooting, Live View promises to expand the world of photographic expression into new and uncharted territory.
Traditional shooting styles are supported as well by a bigger optical viewfinder that provides a brighter, more comfortable view with a 100% field of view and 1.15x magnification. Equally importantly, the E-3 is built to withstand the rigors of professional shooting day in and day out. Made of a lightweight, rigid magnesium alloy and sealed to keep out dust and splashes, the E-3 incorporates a powerful Dust Reduction System that effectively removes any dust that gets inside the camera and a durable shutter tested to 150,000 releases*2.
*1 Among digital SLR cameras available as of October 17, 2007.When the ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD lens is used with the E-3 at a focal length of 60mm(120mm: 35mm equivalent).Based on Olympus's in-house measurement conditions.
*2 Based on Olympus in-house testing.
Development Background
The first chapter in the Olympus E-System story began in the fall of 2003 with the launch of the award-winning E-1. Since then, seven cameras have been released as part of the designed for digitalEOlympus E-System and the series continues to set new benchmarks for professional image quality, performance, mobility, and reliability thanks to compact, lightweight designs supported by innovative industry-first features like our advanced Dust Reduction System, a feature now indispensable for any digital SLR.
At Photokina 2006, Olympus exhibited a prototype of the successor to the E-1, declaring, "Chapter Two in the history of Olympus E-System will begin next year, we will continue to develop revolutionary features that extend the frontiers of DSLR photography, and to strengthen the Olympus E-System body, lens, and accessory lineupE We will continue to develop Olympus E-System bodies, lenses, and accessories for a wide range of genres, so that even more people are able to take photographs that could never be taken before."
Chapter Two actually began this spring, when Olympus released two digital SLR camera models, the E-410 and E-510, and announced the upcoming release of the E-1s successor, the E-3 announced today. While the E-410 and E-510 were targeted at a wide range of users, including entry-level users who are new to SLR photography, the new E-3 is designed to meet the needs of professionals and represents the culmination of our development efforts so far, marking a major step forward in every aspect of performance and functionality, featuring the highest-possible picture quality, excellent mobility, enhanced reliability, and a rugged design thats ready to handle the toughest conditions a professional photographer might face. The E-3 will be released in November 2007, taking its position as the flagship of the E-series and completing our line of digital SLR models Ea lineup that now meets the needs of all users, including beginners, advanced users and professional photographers.
In the years ahead, Olympus is determined to continue developing innovative functions that are possible only with digital technology and to expand and enhance our lineup of lenses and accessories.
Other Features
· Picture mode and record mode with various setting capabilities
· Gradation Auto for under-/over-exposure adjustment with Shadow Adjustment Technology
· Loss-less compression of raw data without image degradation
· High-precision 49-zone metering system
· Secure grip enhances mobility
· Instant-response control system
· Super Control Panel with excellent readability and controllability
· Built-in flash with commander function
· Dual slots for multiple storage media
Posted by Webmaster at 03:49 PM | Comments (0)
August 27, 2007
Olympus SP-560 UZ with 18x Optical Zoom Announced
Get as close to your subject as you want with the 8.0 Megapixel Olympus SP-560 UZ. Picking out hard-to-capture motifs like birds in trees or the kids on the football field is made easy with an 18x optical zoom, while wide-angle capabilities provide a broader view – so you’ll also be able to photograph the whole family in a single group shot. And forget the worries of blurred images from camera shake too: an advance image stabilisation system ensures sharp shots, even at large magnification levels.
* Equivalent to a 35mm camera
** In reduced pixel mode (1.2 MP)
Main Features
18x optical zoom (equivalent to 27-486mm*) - from extreme close ups to stunning scenes
Avoids blur thanks to Dual Image Stabilisation
Don't miss the moment with high-speed 15fps sequence shooting**
Face Detection Technology for perfectly focused and exposed faces plus correct exposure of other image areas
P/A/S/M exposure modes for creative freedom
24 scene modes for (the right setting)best results in different situations
8 Megapixels to make poster-size prints
See and share images on the 6.4cm/2.5" LCD
Better low light shooting thanks to BrightCapture Technology
Liven up your memories with movie recording with sound
TruePic III image processor for faster image handling and higher image quality
Underwater shooting up to water pressure equivalent of 40m possible in combination with optional underwater case PT-037
Posted by Webmaster at 03:30 PM | Comments (0)
January 26, 2007
Olympus SP-550 Ultrazoom
Get up close and personal in a whole new way. With the world’s first wide 18x optical zoom, the Olympus SP-550 UZ accepts no limits, bringing photographers closer to far-away subjects. Capture candid street scenes from a discreet distance, or snap the details of a football game from way up in the stands - then even use the wide angle lens to see and shoot more within closer range: This model’s focal length spans an amazing 28-504mm (35mm camera equivalent)!
Enjoy double protection against blur with Dual Image Stabilisation. Even at high magnifications or when capturing fast-moving objects, this technology ensures results are significantly sharper. Packing 7.1 Megapixels of detail-capturing power, the SP-550 UZ opens up a new realm of creative possibility - because if it’s in your life, it’s in your Olympus SP-550 UZ.
Specification
7.1 Megapixels
Wide 18x Optical zoom, Focal length(equiv. 35mm) 28 - 504mm
6.4cm / 2.5'' LCD
Dual Image Stabilization (Combination of Mechanical Image Stabiliser and high ISO settings)
High burst rate (up to 15fps at 1.2 Megapixel mode)
Super Macro mode from as close as 1cm (wide) P/A/S/M exposure modes
Posted by Webmaster at 07:47 PM | Comments (0)
Olympus FE-230 Digital Camera
Style and ease of use characterise the affordable Olympus FE-230. At just 16.5mm, its smart stainless metal body cuts a great figure wherever it's taken. Its easy operation makes capturing photos a snap and 7.1 Megapixels guarantee top-class pictures that will leave any mobile phone camera in the dust. The large 6.4cm LCD ensures framing becomes an accurate affair and viewing the results a sheer pleasure.
Specifications:
7.1 Megapixels
3x Optical zoom, Focal length(equiv. 35mm) 38 - 114mm
6.4cm / 2.5'' Stainless metal body that's just 16.5mm thin
18 scene modes
High ISO Setting mode with ISO 1250
Movie recording function (30 fps, VGA)with sound
Posted by Webmaster at 07:30 PM | Comments (0)
January 25, 2007
Olympus FE-210 Digital Camera
London, 25 January 2007 – Price, performance and ease of use go hand-in-hand in the slim and smoothly-curved Olympus FE-210. A 3x zoom lens and 7.1 Megapixel resolution ensure that this affordable camera delivers excellent shooting performance, with the results easily appreciated on a large 6.4cm LCD screen. The image quality is excellent – so you are sure to want to keep your precious memories to enjoy for years to come – and even print them out as large format photos to put on show.
The Olympus FE-210 will be available in the UK from February 2007, with an estimated High Street price of around £100. For further information call 0800 0720070 or visit www.olympus.co.uk.
With a 7.1 Megapixel CCD, the FE-210 packs lots of imaging power. No matter whether you want to just view your shots on-screen, get them printed to postcard size for your album, or as poster size prints for your walls, the photos come out a treat every time. The 3x zoom lens gives users the flexibility needed to capture outstanding shots no matter whether they’re stood close to the subject or some distance away, and the results can be easily checked and shown around to groups of friends on the big 6.4cm LCD screen.
Incorporating a “one button, one function” design principle, the FE-210 is ready for use straight out of the box and 15 scene modes have been pre-programmed with the best settings for many common shooting situations such as Indoor, Fireworks, and Self Portrait – a handy Movie function has even been included to let users record the action as it happens.
To meet memory needs, the camera’s internal memory is complemented with an xD-Picture Card slot. And for easy photo editing and archiving on a computer, the camera comes with the Olympus Master software. Expect to see the FE-210 in UK stores from February 2007, with an estimated High Street price of around £100.
Posted by Webmaster at 07:59 PM | Comments (0)
Olympus µ [mju:] 770 SW
London, 25 January 2007 – A camera that’s made to photograph your life should be tough enough to survive it. That’s why the striking µ [mju:] 770 SW accepts no limits: it’s shockproof* against falls of up to 1.5m, waterproof to 10m depth, as well as being able to withstand temperatures as low as -10 degrees Celsius. Believe it or not, this Olympus µ [mju:] is even crushproof – withstanding loads up to a staggering 100kg! Its trim metal body won’t buckle under the pressures of everyday life, like forgetting to remove it from a pocket before sitting down – not to mention keeping up with extreme sporting pursuits or anything else an active lifestyle can throw at it. Explore the endless possibilities of tough photography with the chic and extremely durable µ [mju:] 770 SW, available in three colours: Dark Blue, Titanium Grey, Mocca Brown.
The Olympus µ [mju:] 770 SW will be available from March 2007 at around £300. For further information call 0800 0720070 or visit www.olympus.co.uk.
Total freedom
The 7.1 Megapixel µ [mju:] 770 SW gives users a sense of freedom never before seen in a camera of this class. Its eye-catching, metal body is waterproof to 10m, shockproof* against falls from up to 1.5m, and freezeproof to -10 degrees Celsius – all without the need for an extra case. This head-turner is even crushproof and it will withstand loads of 100kg. Its extraordinary toughness lets it go much further than conventional cameras and is sure to be appreciated by every active photographer. Whether trekking over tough terrain on a mountain bike or diving deep below the sea’s surface, pictures can be taken with complete freedom and ease. Further flexibility is given by the 3x zoom lens (38-114mm on a 35mm camera, 1:3.5-5.0), which employs a special inner-folded light path design, so that no parts protrude and risk getting bumped or broken. With the tough Olympus µ [mju:] 770 SW, the photographer is free to focus on the shot and not worry about the camera.
Do more with less light
Because BrightCapture Technology increases light sensitivity for shooting and dramatically boosts contrasts on the 6.4cm HyperCrystal LCD, better photo results are achieved in low light situations. BrightCapture Technology is used in several scene modes (including Candle and Available Light) making it easier to frame and capture atmospheric shots with less need for the flash. And to protect against unwanted blur, high ISO levels (up to 1600) are available to allow the use of faster shutter speeds, while retaining the necessary image brightness. And a built-in one-touch light provides added support, making it possible to find subjects in dark situations – such as when exploring a hidden reef under water.
So solid, yet so simple
The µ [mju:] 770 SW isn’t only designed to withstand the bumps and thumps of everyday life, beautifully simple handling makes picture-taking a breeze in practically any situation. With scene modes for 25 various shooting conditions – including four underwater modes – it’s no problem to find the perfect setting on land or beneath the waves. The intuitive user interface is refreshingly easy to use and available in 25 different languages. And with internal memory plus an xD-Picture Card slot, there’s always room to expand storage for additional pictures or video. To go even deeper, the optional underwater case PT-035 will be available – allowing photographers to explore the fascinating world underwater up to 40m.
The Olympus µ [mju:] 770 SW goes anywhere you do. This elegant water, shock*, freeze and crush proof camera will hit the shelves in March 2007 at around £300.
Posted by Webmaster at 07:42 PM | Comments (0)
Olympus µ [mju:] 760
London, 25 January 2007 – The Olympus µ [mju:] 760 lets photographers express their individuality in style while capturing life’s unforgettable moments. Available in a choice of three colours, its sleek, weatherproof* body 7.1 Megapixels enabling beautiful, detailed pictures – no matter if it rains or shines. This 3x zoom camera also features Dual Image Stabilization, blur due to camera shake is therefore significantly reduced, ensuring that photographers can easily record those special moments where fast, spontaneous action is needed to capture the shot. And with its slim-line metal body, the µ [mju:] 760 slips easily into any pocket so that it is sure to be taken along everywhere.
The Olympus µ [mju:] 760 will be available from March 2007 at around £200. For further information call 0800 0720070 or visit www.olympus.co.uk.
Looks great from every angle
Smartly designed and available in Light Silver, Dark Blue and Ruby Red, the µ [mju:] 760 radiates on individual style that grabs attention. While the compact dimensions and elegant contours of its weatherproof*, metal body make it a pleasure to have and hold, its high spec ensures excellent photo results. A precision 3x optical zoom (37-111mm on a 35mm camera, 1:3.4-5.7) gives photographers the flexibility they need to bring subjects in close and a resolution of 7.1 Megapixels gives plenty of detail-capturing power. In addition, Dual Image Stabilization takes a double-barrelled approach to fend off unwanted blur through a combination of a mechanical image stabilizer and high ISO values.
See and capture more in low light
BrightCapture Technology guarantees the capture of great atmospheric shots, even in situations where only little light is available. The µ [mju:] 760 features special scene modes that increase the ISO value to 1600 – significantly reducing the need for flash – while retaining full 7.1 Megapixel image quality. This technology is also applied in the Movie mode to considerably extend the opportunities for capturing the magic of movement at night. Furthermore, BrightCapture Technology makes it easier to frame shots on the large 6.4cm LCD screen with 230,000 pixels, as the image displayed is around four times brighter than on a standard LCD.
Simply elegant, elegantly simple
The µ [mju:] 760 matches its versatility and good looks with ease of use. This ergonomically-formed camera offers a choice of 23 scene modes that cover many common shooting situations including Candle, Sports and three Underwater modes. Users are therefore ready to take perfect shots with the minimum of fuss and effort. And featuring both internal memory plus an xD-Picture Card slot, the µ [mju:] 760 offers plenty of flexibility for the storage of images and movies.
And should the photographer fancy giving their camera a real soaking, an Underwater Case is optionally available. It lets the fun of photography continue under the water’s surface – down to 40m below, in fact!
A versatile and attractive addition to the µ [mju:] family, the metal-bodied µ [mju:] 760 is available in a choice of three colours. A must-have model that combines an exquisite slim design with advanced, easy-to-use technology. The µ [mju:] 760 will be available from March 2007, with an estimated High Street price of around £200.
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September 14, 2006
Olympus, Panasonic and Sigma publish joint Four Thirds Standard lens catalogue
London, 14 September 2006 – Olympus Corporation, Matsushita Electric Industrial Co., Ltd. (Panasonic) and Sigma Corporation announce the publication of a joint product catalogue that features the full range of interchangeable lenses suitable for use by all Four Thirds Standard-based digital SLR cameras. Coinciding with the launch of the latest Olympus Four Thirds Standard camera, the E-400, plus two new, ultra-compact ZUIKO DIGITAL lenses, the catalogue showcases how cross-manufacturer compatibility of the standard enhances versatility for photographers.
The joint lens catalogue is the first of its type in the industry*. Based on the Four Thirds Standard, all featured lenses are expressly designed for the special demands of digital SLR photography. Because Four Thirds is an open standard which, among other things, regulates lens and body mount information, users are not bound to a single provider for their lens requirements. This means photographers have the freedom and flexibility to mix and match Four Thirds camera bodies and lenses supplied by the participating manufacturers – completely according to their needs.
A total of 24 interchangeable lenses are highlighted in the 40-page, full-colour catalogue. Each lens is presented in a clear manner, with a detailed analysis of all features together with numerous examples of photos.
Distribution of the catalogue will commence in time for photokina 2006, being held in Cologne, Germany, from 26 September to 1 October. The Olympus stand will be located in 2.2, booth B 030/040, where visitors can pick up a copy the new joint catalogue.
The official Four Thirds website (http://www.four-thirds.org/en/) has also been updated to coincide with the launch of the catalogue.
* For interchangeable lenses designed for digital SLR cameras.
Based on Olympus research.
Consumers who would like this catalogue should call our brochure hotline on 0800 072 0070
Dealers who would like this catalogue should call our POS hotline on 0870 890 5678 or email Olympus@impulse.ltd.uk
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Olympus E400 Digital Camera Announced
London, 14 September 2006 – Olympus presents the latest addition to the E-System, the world’s smallest and lightest D-SLR* camera – the E-400. The compact size and low weight of this latest Four Thirds Standard camera, allows photographers to take it virtually anywhere, while not having to do without the considerable benefits of SLR photography. This model features a new CCD with 10.0 million pixels and a state-of-the-art amplifier circuit for incredible imaging performance at super fast speed. As the design of the E-400 is based on the Four Thirds Standard, users have virtually unlimited flexibility. A wide range of high-quality, interchangeable lenses, including the EISA Award winning Olympus ZUIKO DIGITAL Top Pro lenses, plus other accessories are available for all types of needs. These are provided by Olympus and, thanks to cross-manufacturer compatibility of the standard, from other manufacturers as well. As with all E-System cameras, the E-400 features the Supersonic Wave Filter – ensuring dust-free photography, even after changing lenses under challenging conditions. The E-400 is expected to arrive in the UK in November, for stockist information call 0800 0720070 or visit www.olympus.co.uk.
Compact size with innovative D-SLR technology
As it is the world’s smallest and lightest D-SLR*, the E-400 is sure to never become a burden. It is the perfect travel companion, compact enough to take along on holidays or for use as a high quality back-up camera when out on the road.
Within its extraordinarily tiny frame is a treasure-trove of innovative technology. To begin with, a 10.0 million pixel CCD provides plenty of imaging power so that even the finest of details do not go to waste. This highly energy-efficient CCD features a state-of-the-art amplifier circuit that all but eradicates noise and is incredibly fast. It enables sequential shooting at up to 3fps with a five image RAW buffer in burst mode.
Like every Olympus E-System camera, the E-400 is armed with a Supersonic Wave Filter. This patented technology allows lenses to be changing – even in challenging environments – without the fear of dust contamination, giving users the brilliance of dust-free pictures every time. Developed by Olympus, the Supersonic Wave Filter generates ultra-high-speed vibrations that literally shake off dust and other particles from the CCD. These are then captured on a special adhesive membrane to prevent recontamination. For the E-400, the Supersonic Wave Filter has been optimised with smaller dimensions and a higher frequency of vibrations for even more effectiveness.
Pro features and comfortable handling.
The Olympus E-400 proves that even a feature-packed D-SLR needn’t be difficult to operate. Of course it includes the full range of manual control options for boundless creativity, and complements these with 32 scene modes that cover a wide variety of shooting situations. These include Underwater, Macro, High Key and Low Key. Users also benefit from special colour modes and the possibility to apply various Black&White filters to images.
So that photographers can continue shooting as long as they wish, the
E-400 is powered by a new high-power rechargeable battery. The camera also accepts both CompactFlash and xD-Picture Cards, giving a choice of data storage options for even more flexibility. And, to ensure that the versatility and quality of E-System photography is open to as many people as possible, the menus on the E-400, as well as its manuals and software, can be displayed any one of 25 languages, making the camera completely understandable in 39 European countries – something only Olympus currently offers.
Four Thirds compatibility for boundless versatility
As with all E-Series cameras, the E-400 conforms to the Four Thirds Standard. Olympus and various other manufacturers produce high-quality Four Thirds-compliant lenses and accessories that are specifically designed for digital SLR image capture. With only very few exceptions, the E-400 is compatible with virtually the complete range of Olympus E-System accessories. This includes the full line-up of the ZUIKO DIGITAL Top Pro lenses, which recently received an EISA award. Even an Underwater Case (PT-E03) will be available to let adventurous photographers capture the delights of the aquatic world in up to 40m of water.
New E-System lenses
For better results and improved handling, lenses based on the Four Thirds Standard feature near telecentric construction, which takes into account the specific technical characteristics and requirements of digital cameras. Two new Olympus Four Thirds lenses will be introduced with the E-400 at its launch: the EZ-1442 ED 14-42mm 1:3.5-5.6 (equiv. to 28-84mm on a 35mm camera), which is perfect for standard applications, and, for more magnification power there is the EZ-4015-2 ED 40-150mm 1:4.0-5.6 (equiv. to 80-300mm on a 35mm camera). Both lenses are exceptionally compact, for greater mobility and speedy use. They also offer maximum image quality at an excellent price and feature a stylish design with a blue ring in the middle – the new insignia for the Olympus E-System lens line-up.
The E-400 achieves a remarkable balancing act between being the world’s smallest and lightest D-SLR* and relinquishing nothing in terms of image quality and professional performance. It combines the size usually attributed to compact cameras with the stunningly crisp picture quality and versatility expected from an SLR.
The E-400 will be available from November 2006 for approximately £850. The package will include the E-400 body, a 14-42mm lens and a new compact 40 – 150mm lens.
The Olympus E-400 digital SLR – main features:
World’s smallest and lightest D-SLR*
10 million pixels
6.4cm/2.5” LCD
Supersonic Wave Filter for dust protection
Dual memory card slots (for xD-Picture Card and CompactFlash)
32 shooting modes (incl. 5 exposure, 7 creative & 20 scene modes)
Built-in pop-up flash (GN 10)
3fps with up to five images in RAW buffer
One touch white balance
TruePic TURBO image processor
AF-lock functionality
Depth of field preview function
Improved 49 segment digital ESP and spot metering
Exposure Bracketing function
Large beginners and advanced info screen
Detailed playback info screen with histogram
Exceptional ease of use with intuitive GUI and buttons that provide immediate access to frequently used features
JPEG & RAW recording
Based on Four Thirds Standard
Underwater Case available (PT-E03) waterproof to 40m
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March 04, 2006
Olympus PT-E02 Underwater Case for E-330 Digital SLR
Olympus Imaging Corporation (President: Masaharu Okubo) is pleased to announce the PT-E02 underwater case for the E-330 interchangeable-lens digital SLR camera. The PT-E02 supports professional underwater photography by allowing the photographer to shoot while continually framing shots in the LCD monitor on the back of the camera. It will go on sale in April 2006.
1. This is the world’s first (*1) system to allow the photographer to frame and shoot in the LCD monitor of AF digital SLR camera, in professional underwater photography to depths of up to 60m.
2. With the PT-E02, a variety of interchangeable-lenses can be mounted using a range of lens ports.
3. The PT-EO2 also supports underwater TTL photography using an external flash unit.
The PT-E02 is an underwater case designed for use with the E-330 camera. It can be combined with lens ports to create a system that supports professional underwater photography using a digital SLR camera and ZUIKO DIGITAL lenses. With professional use in mind, Olympus has specified the PT-E02 for use at depths of up to 60 meters.
The PT-E02 can be used with the PPO-E01, PPO-E02, PPO-E03 and PPO-04 underwater lens ports (already on sale) for underwater photography using the E-330 digital SLR camera and a variety of ZUIKO DIGITAL lenses.
The E-330 is the world’s first*1 AF digital SLR camera with a full-time “Live View” LCD monitor on the back for continual framing. No longer is the photographer limited to peering into the camera’s optical viewfinder through goggles and the underwater case. With its huge 2.5-inch LCD monitor, the new system combines the convenience of underwater photography using a compact camera, with the rapid response and superb image quality of an SLR camera.
The E-330 also features an Underwater Macro Mode and Underwater Wide Mode, which enhance color saturation and heighten blue color tones. When used in combination with ZUIKO DIGITAL lenses, such as the ZUIKO DIGITAL 35mm (70mm*2) F3.5 Macro lens (on sale since November 2005) or the ZUIKO DIGITAL ED 8mm (16mm*2) F3.5 Fisheye lens (on sale since January 2006), the E-330 offers a stress-free way to capture vibrantly colorful underwater images.
The PT-E02 is on display at Photo Imaging Expo 2006 at Tokyo Big Sight from March 23rd Thursday to 26th Sunday.
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February 27, 2006
Olympus and Panasonic Announce Four Thirds System Digital SLR Cameras
Olympus Corporation (Olympus) and Matsushita Electric Industrial Co., Ltd. (Panasonic) have been engaged in joint development of cameras that comply with the Four Thirds System standard for interchangeable-lens-type digital SLR cameras, and will display the fruit of their labors at the PMA 2006 International Convention and Trade Show that starts today, February 26, in Orlando, Florida. Olympus will exhibit the E-330, a recently introduced product that incorporates jointly developed technologies, and Panasonic will announce development of the DMC-L1, its first digital SLR camera. A prototype of the DMC-L1 will also be exhibited
The two cameras are the result of an agreement announced on January 13, 2005, under which Olympus and Panasonic agreed to jointly develop underlying technologies and key components, and promote the introduction of digital SLR camera products that take full advantage of the significant user benefits offered by the Four Thirds System standard.
The two cameras are the result of an agreement announced on January 13, 2005, under which Olympus and Panasonic agreed to jointly develop underlying technologies and key components, and promote the introduction of digital SLR camera products that take full advantage of the significant user benefits offered by the Four Thirds System standard
The jointly developed mirror box unit and Live MOS sensor used in the two new cameras have significant implications for SLR performance, and have made it possible to develop products with capabilities that go far beyond digital SLR cameras of the past
The mirror box unit integrates a quick-return mirror, viewfinder, and AE sensor, and effectively functions as the heart of the SLR camera. It was specifically designed and developed so that it could be used in both Olympus and Panasonic products
The Live MOS sensor is a new-generation sensor that offers the high image quality of a CCD sensor and the low power consumption of a CMOS sensor, thereby making it possible to display Live View images on a digital SLR camera for an extended period of time. In addition, because the sensor features simplified circuitry, the distance from the microlenses to the photodiodes is short, ensuring improved response and higher image quality when light strikes the sensor at an angle.
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January 28, 2006
Olympus µ 720 SW Digital Camera
Hamburg, 26 January 2006 – Waterproof to 3m* and resistant to falls from up to 1.5m*, the rugged Olympus µ 720 SW provides protection against the knocks and bumps of everyday life. Its shock and waterproof attributes truly let this model be taken anywhere, thereby opening up an entirely new array of shooting possibilities. Of course, the camera convinces through outstanding image quality too. With 7.1 million pixels, stunningly detailed compositions are guaranteed. And thanks to BrightCapture Technology, the µ 720 SW not only produces amazing results – even in low-light conditions – but also provides a significantly brighter view on the 6.4cm LCD. The camera’s stylish metal body is available in a choice of three exciting colours: Dusky Pink, Polar Blue and Steel Silver.
Imagine your camera is struck by a football at a lively children’s birthday party, or you trip and fall into a puddle with the camera in your pocket – the list with examples of what can go wrong could continue on forever. Luckily, with the µ 720 SW, Olympus introduces a camera that is largely immune to such mishaps. It can withstand being dropped from normal handling heights of up to 1.5m* and is waterproof to 3m*, letting it go beyond the shoreline.
Boasting a powerful 7.1 million pixels, the µ 720 SW captures images in sparkling detail. Matched with a bright, 3x zoom lens (equivalent to 38-114mm on a 35mm camera), photographers can rely on this model for impressive shooting results. Framing and playback of compositions is easy and fun on the camera’s generous 6.4cm LCD. The incorporation of BrightCapture Technology, meanwhile, enhances the outcome of images in low-light conditions as well as displaying subjects up to 4x brighter on the high-contrast monitor.
The µ 720 SW features 24 scene modes for exceptional shooting versatility. Supporting the camera’s waterproof attributes, these include modes specially designed for underwater shots. For divers whose interests lie deeper beneath the water’s surface, the optional PT-033 underwater case boosts the camera’s waterproof abilities to an astounding 40m.
Easy use is assured via a Guide Function that explains the different camera operations directly on the LCD. A movie function is naturally also included – it records clips in VGA quality, whereby length is only limited by the available memory. Images and movies can be stored either to internal memory or onto optional xD-Picture Cards. In addition, the camera features PictBridge support, allowing images to be printed on compatible printer models (e.g. Olympus P-11) without the need to go via a PC.
Thanks to its water and shockproof design, the high-performance µ 720 SW is optimally protected against the wear-and-tear of everyday use. This enormously tough yet strikingly compact camera will be available form spring 2006 in the colours Dusky Pink, Polar Blue and Steel Silver.
The Olympus µ 720 SW – main features:
Waterproof up to 3m and shockproof (equivalent to 1.5m)*
7.1 million pixels
Tough metal body in three colours: Dusky Pink, Polar Blue and Steel Sliver
BrightCapture Technology for better low light photography
6.4cm/2.5” LCD
Bright 3x optical zoom 38-114mm (equivalent to 35mm camera) 1:3.5-5.0
24 scene modes (incl. Portrait, Candle, Landscape and various underwater modes)
Movie function with sound (640x480 pixels, 15fps)
Macro and Super Macro mode for shots from as little as 7cm
Editing functions (e.g. Red-eye Fix, Calendar Composition, Layout Composition, Title Composition)
PictBridge compatible
Internal memory plus xD-Picture Card slot
Multi-language menu plus possibility to download further languages from the internet
Supplied with Olympus Master Software and LI-42B battery
Optional underwater case PT-033 (waterproof up to 40m)
* Shockproof according to Olympus test methods.
Waterproof equivalent to the IEC standard publication 529 IPX8
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Olympus µ 700 Low Light Camera
Hamburg, 26 January 2006 – The 7.1 million pixel Olympus µ 700 offers the perfect solution for all those who want to capture the intense excitement of the night. The incorporation of BrightCapture Technology gives this model greatly enhanced low light shooting abilities. One main benefit of BrightCapture is that it strongly reduces the need to use a flash, thereby captured images can truly convey the spirit and atmosphere of those special night time moments. A large 6.4cm LCD further assists users by displaying subjects 4x brighter than conventional LCDs. As with all cameras in the µ family, this model is sure to catch a ton of looks. And with its stylish, weatherproof* metal body finished in a choice of four exciting colours – Moonlight Silver, Sunset Orange, Midnight Black and Twilight Blue – there’s sure to be one to match your favourite evening wardrobe while capturing your low light adventures.
The camera’s cool, weatherproof* exterior appeals to the eye through its sleekness and refined curves. 7.1 million pixels ensure crisp and detailed images while a bright 3x optical zoom makes bringing in far-away subjects closer a breeze.
Thanks to BrightCapture Technology, sensitivity is enhanced. In this way it’s often possible to shoot perfectly exposed images in low light without needing to resort to the flash. The high-contrast 6.4cm LCD, meanwhile, shows subjects 4x brighter than normal LCDs to make framing in dark conditions considerably easier.
With the versatility of 23 scene modes, the µ 700 makes the most out of any photographic situation, from landscape shots all the way through to portraits. In addition, the model’s weatherproof design allows it to be taken outside under most conditions*. For protection against even more extreme outdoor situations, users can obtain the optionally-available outdoor case CWPC-02. And for those wanting to capture striking shots of marine life in up to an amazing 40m depth, Olympus offers the underwater case PT-032.
As well as delivering outstanding results, the µ 700 also offers easy operation. Assisting users is a Guide Function that explains different camera functions and menu options directly on the LCD. Photographers are assured long-lasting shooting fun, with an internal memory plus an xD-Picture Card slot for added storage space. Naturally the camera also features a movie function with sound, whereby the recording length is only limited by the available memory.
Incorporating BrightCapture Technology and boasting high performance attributes, the µ 700 delivers brilliant results, night and day. Featuring a stylish design and available in a choice of four different colours, this camera is a night owl’s ideal choice and will hit the shelves from spring 2006.
The Olympus µ 700 – main features:
7.1 million pixels
Weatherproof* metal body in four colours: Moonlight Silver, Sunset Orange, Midnight Black and Twilight Blue
BrightCapture Technology for better low light photography
6.4cm/2.5” LCD
3x zoom lens (equiv. to 37-111mm in 35mm format), 1:3.4-5.7
23 scene modes (incl. Candle, Night Scene, Beach&Snow) plus Programme Auto mode
Movie function with sound. Recording up to memory capacity
Macro and Super Macro mode for shooting from as little as 8cm
Special editing functions to enhance images and to add creative effects: e.g. red-eye-fix, adjust brightness, insert frame and/or title
PictBridge compatible
Internal memory plus xD-Picture Card slot for new high-speed cards
Multi-language menu plus possibility to download further languages from the internet
Supplied with Olympus Master Software 1.4 and LI-42B rechargeable battery
Optional Underwater/Outdoor Cases (PT-032/CWPC-02) will be available from spring 2006.
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January 26, 2006
Olympus E-330 Digital Camera
Hamburg, 26 January 2006 – The Olympus E-330 is the world’s first* digital SLR camera to feature continuous live views directly on the LCD. Enabling the framing of compositions without the need to look through the ocular, it allows digital SLR photographers to see what’s going on around them while they shoot, significantly enhancing flexibility. Thanks to a big, 6.4cm multi-angle LCD, users will only seldom need to get into awkward positions to frame difficult shots – even if shooting from the ground. Ensuring the Olympus E-330 delivers outstanding image quality is a latest-generation MOS sensor that produces incredibly detailed 7.5 megapixel results. Meanwhile, this model naturally incorporates the Olympus-exclusive Supersonic Wave Filter for dust-free photography, as all cameras in the Olympus E-Series do. And to offer the optimal equipment in any shooting situation, the camera is compatible with the entire range of Olympus E-System accessories.
The Olympus E-330 represents a breakthrough in digital SLR photography. For the first time* it gives users the freedom to see their subjects live on the camera’s tilting, multi-angle LCD. This means that macro photographers needn’t lie in the mud to frame ground-level subjects any more, and portrait photographers can keep constant eye contact with their model or client. Moreover, underwater photographers will finally have the freedom to see what they shoot through their diving mask.
This innovation is made all the better due to superior image quality by using a highly advanced Live MOS sensor with 7.5 million pixels.
As with all Olympus E-System products, the Olympus E-330 incorporates the Supersonic Wave Filter to protect the image sensor from harmful contaminants that can enter the camera during lens changes. Generating ultra-high-speed vibrations, dust and other particles that can affect image quality are shaken off and then captured on a special adhesive membrane. The function is invoked at each start-up of the camera or can be manually executed at any time.
Catering to virtually all users’ needs and preferences, this model offers a full manual exposure mode, semi-manual aperture or shutter priority options plus the convenience of automatic shooting. In addition, 20 scene modes and 7 creative modes will have the ideal solution in store for nearly every photographic situation. New features include an anti blur option, nature macro and xD-Panorama mode plus two underwater modes. A special Live View Boost function also increases the brightness of the view on the 2.5”/6.4cm HyperCrystal LCD for easy framing, even in dim lighting.
Numerous professional options ensure first-class image capture. A 49 area AE sensor with sophisticated AE algorithm, for example, provides accurate exposure values for ESP metering. Black & white shooting is available with the possibility to add colour filters – as used in analogue photography. A one-touch white balance option, AF-lock functionality and depth of field preview continue the pro-level features of the Olympus E-330. To evaluate exposure levels of individual compositions, the camera offers a Histogram function. And with both CompactFlash and xD-Picture Card slots, this model gives photographers extra flexibility for extended shooting and lets them choose the type of storage medium they prefer. Users also have the choice between saving their data in JPEG, TIFF and RAW format.
Despite all these functions, the camera is easy to handle. Thanks to the TTL optical porro design, the lightweight, ergonomic body is incredibly compact. To further enhance shooting ease, users can choose the amount of on-screen information they want to see: from advanced information for experienced photographers to just the general details for beginners.
The full advantages of SLR photography are available to Olympus E-330 owners due to compatibility with virtually the entire E-System range of accessories. In addition to the extensive line-up of lenses, specialised accessories such as various flash units are available too. And to allow the amazing potential of this model to be used even off-shore, Olympus offers the underwater case PT-E02 (waterproof up to 60m) from May 2006.
The Olympus E-330 sets a new standard in digital SLR photography with the ability to deliver continuous live views directly on the LCD. Convincing with extraordinary image quality thanks to its 7.5 million pixel MOS sensor, this model hits the shelves from March 2006.
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November 25, 2005
Olympus High Speed XD-Picture Card
Olympus photographers now have access to a range of unrivalled High Speed xD-Picture Cards™, allowing them to achieve lightning-fast image capture and startling new image effects. The new High Speed xD-Picture Cards™, when used in conjunction with Olympus digital cameras and software, will enable users to create amazing 'art effects' and 3D images.
Favourite images can be made into eye-catching cartoon art, oil painting or water colour, while the 3D function makes it simple to create pictures that leap out at the viewer. These features mean users will have as much fun enhancing images captured with Olympus cameras as they do searching for the perfect shot.
The 512mb and 1GB High Speed xD-Picture Cards™ are available from mid to late December (dates are subject to change).
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October 04, 2005
Olympus SP-700 Digital Camera
London, 4 October 2005 – The SP-700 boasts Olympus’s largest LCD to date with its 3 inch (7.6cm) HyperCrystal Sunshine LCD. Combined with 6.0 million pixels and a precision 3x zoom lens (1:3.3-4.0, equivalent to 38-114mm in 35mm format), the SP-700 ensures that users are able to easily capture, view and share their high quality images with friends. Whether at the pub, on holiday or on a day out, a streamlined metal body makes this lightweight, design-led camera the latest gadget to be seen with.
The Olympus SP-700 will be available in time for Christmas 2005.
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September 26, 2005
Olympus E500 Digital SLR Announced
The Olympus E-500 digital SLR's main features include:
• A compact, lightweight and easy to handle body in a classic penta-prism design
• A professionally approved, user-friendly controls layout
• An 8 megapixel Full Frame Transfer CCD
• Olympus’ unique Supersonic Wave Filter to eliminate problems with dust when changing lenses
• A shot preview function to provide easy viewing of images before they are saved onto the memory card
• A high resolution 2½″HyperCrystal LCD with 215,250 pixels
• Improved metering from a 49 area sensor
• A special filter to minimise image noise at high ISO levels
• Two memory card slots for Compact Flash and xD media cards
• Full manual control or a choice of 21 pre-defined scene modes
The Olympus E-500 has been designed with the user in mind. This means menus that make sense and buttons on the body that are easy to understand and operate, adding automatic settings for every imaginable situation and making the LCD big and bright enough so users can easily review all their shots.
A traditional penta-prism shape gives the camera an authentic and professional look and feel, the user-friendly controls and functions are easy to operate and the handgrip has been positioned so that the camera can easily be kept stable when shooting. The E-500 is ideal for numerous photographic situations, from capturing landscape vistas whilst mountaineering to documenting a city’s hustle and bustle.
The E-500 includes 21 pre-defined scene modes, ranging from landscape to sunset to portrait, meaning it can be picked up and used straight away. However, as a photographer’s skills develop, the manual controls come into their own, enabling experimentation only limited by the photographer’s imagination. P/A/S/M modes come as standard.
To radically improve the metering capability a new 49 area AE sensor providing accurate exposure values for ESP metering is included. This uses a newly-developed evaluation algorithm. Conventional centre-weighted average and spot metering, highlight and shadow basis spot metering and AE Lock functioning are also available too, making the E-500 the ideal choice for any ambitious amateur or creative semi-pro wishing to develop their individual technique and style over time.
The E-500 provides outstanding image quality. An eight megapixel, Full Frame Transfer CCD offers a larger pixel area than an ordinary Interline Transfer CCD and as a result delivers images with a greater exposure latitude, more detail and less noise.
Olympus has developed a way for photographers to enjoy the freedom of using all the lenses of the Olympus E-System in the most challenging, dusty environments without compromising image quality. Every time the camera is turned on Olympus’ Supersonic Wave Filter, a patented ultrasonic technology that shakes at 35,000 vibrations a second to remove dust from in front of the camera sensor, is activated. The spot-free photos that are produced liberate users from hours spent retouching photographs at the computer.
The camera is also equipped with a noise filter that can be turned on and off, as the photographer desires to minimise image noise at high ISO values.
Results can be viewed on the E-500’s 2.5 inch, 215,250 pixel HyperCrystal LCD screen that offers many times the contrast of conventional LCD monitors. Views of recorded shots can be enlarged up to 14x to facilitate easy reviewing and the LCD also doubles as the camera’s easy-to-read status panel, giving clear and detailed information of the current settings in use.
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Olympus extends E-System lens range to coincide with E-500 launch
London, 26 September 2005 – Olympus is extending its interchangeable lens range to provide photographers with a greater choice and increased creative possibilities. Based on the FourThirds Standard and compatible with all Olympus E-System cameras, the 2.6x and 10x zoom and macro lenses are targeted at users who want high performance and exceptional value for money.
In addition, two Top Pro range telephoto lenses are also being introduced. Both offer extraordinary brightness across their entire focal range and guarantee outstanding image quality.
ZUIKO DIGITAL ED 18-180mm (36-360mm) 1:3.5-6.3
Featuring 10x magnification power ranging from a 18mm to 180mm tele (36-360mm equivalent on a 35mm camera), this compact and lightweight standard zoom offers versatility and its closest focusing distance is just 0.45m at any zoom position. Available Spring 2006.
ZUIKO DIGITAL 17.5-45mm (35-90mm) 1:3.5-5.6
This standard 2.6x zoom lens will be sold exclusively as part of the Olympus E-500 SE Kit. It is extremely compact and lightweight and has a closest focusing distance of 0.28m at any zoom position.
ZUIKO DIGITAL 35mm (70mm) Macro 1:3.5
Olympus presents the world’s lightest macro lens with the introduction of this ZUIKO DIGITAL lens which weighs only 165g. It is competitively priced and enables users to take 1:1 life-size macro shots (2:1 equivalent on a 35mm camera). Available by the end of 2005.
ZUIKO DIGITAL ED – 35-100mm (70-200mm) 1:2.0
The ZUIKO DIGITAL ED 35-100mm (equivalent to 70-200mm on a 35mm camera) is the world’s first 1:2.0 telephoto lens. Its increased focal length and maintained 1:2.0 aperture over the entire range makes it the brightest choice for the professional photographer.
ZUIKO DIGITAL ED – 90-250mm (180-500mm) 1:2.8
Even at the full, ultra-telephoto 250mm focal length (equivalent to 500mm on a 35mm camera), the ZUIKO DIGITAL ED 90-250mm (180-500mm*) maintains its bright 1:2.8 aperture, making it particularly popular with sports, nature and other photographers that rely on fast framing.
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August 29, 2005
Olympus µ (mju) Digital 600 Camera
London, 29 August 2005 – The new Olympus µ (mju) DIGITAL 600 with Olympus’ BrightCapture Technology enables photographers to frame a live view in low light conditions, which will appear more than four times brighter on the LCD than on a conventional camera. As well as removing the guesswork out of framing in the dark, three special shooting modes; Available Light Portrait, Indoors and Night Scene enhance night-time images, making the best possible use of available light to achieve incredible quality shots.
Available in a choice of three colours - Navy Blue, Ruby Red and Arctic Silver - this stylish and compact camera boasts a weatherproof metal body, a precision 3x zoom lens (1:3.1-5.1, equivalent to 35-105mm in 35mm format) and 3x digital zoom.
The µ (mju) DIGITAL 600 will be available from late September at a price around £220.
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Olympus FE-100 and FE-110 Digital Cameras
London, 29 August 2005 –If you struggle getting through manuals or become baffled by technology then getting to grips with a new piece of kit can feel more like a chore than the delight you envisaged whilst choosing your ideal camera. Smart snappers will be relieved to know that with the new Olympus FE-100 and FE-110 cameras they’ll be capturing pictures perfectly in minutes!
Getting to grips with all the features is easy as each control button delivers just one function so there’s no fiddling around with buttons and missing that great picture opportunity. Also, these cameras mean even if you’re only just starting out with digital technology it doesn’t mean you have to miss out on top quality equipment.
The Olympus FE-100 is priced around £120 and will be available in shops in September and the FE-110 is priced around £150 and will be available in October.
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Olympus SP-350 and SP-310 digital cameras
London, 29 August 2005 – Offering 8.0 and 7.1 million pixels respectively, the new Olympus SP-350 and SP-310 are an enthusiast’s dream. Four exposure modes hand the photographer the freedom to experiment whilst a precision 3x optical zoom lens (equivalent to 38-114mm on a 35mm camera), ensures that crisp and razor-sharp images are produced each and every time.
Featuring a range of focusing options from regular iESP autofocus to spot and multi-spot AF both models also have a manual focus option. In addition a histogram function is available, both in playback mode and in real-time whilst framing, to enable exposure distribution to be checked on the extra-large 6.4cm LCD.
For those looking to extend the camera’s capabilities even further, a whole host of accessories are available including lens converters, an underwater case and flash units that simply clip onto the camera’s hotshoe mount.
Available from October the SP-350 and SP-310 are priced at around £310 and £270 respectively with the SP-310 exclusive to Jessops.
Posted by Webmaster at 06:34 PM | Comments (0)
Olympus announce SP-500UZ
London, 29 August 2005- Get to the heart of the action with the new Olympus SP-500UZ digital camera. With its user friendly, professionally formed body combined with a large range of advanced features, this is the perfect camera to take on action packed holidays or for use at live sporting events. The SP-500UZ offers photographers the power and flexibility of a precision 10x optical zoom lens system for taking quality shots from a distance. This combined with the 5x digital zoom allows for 50x magnification. Matched with 6.0 million pixels, the camera guarantees high-definition images every time. For more ambitious photographers, this camera offers Aperture and Shutter priority shooting as well as the option of full manual exposure control. Light distribution can also be checked by using the histogram function – accessible in both shooting and playback modes, giving photographers ample room for creativity and experimentation.
The SP-500UZ is available from October priced around £300.
Posted by Webmaster at 06:24 PM | Comments (0)
July 01, 2005
Olympus Announce C-315 Zoom Camera
Designed to make digital photography accessible and attractive for ambitious beginners, the C-315 ZOOM with its 5.1 million pixels combines ease-of-use with high quality.
In addition to its automatic functions and helpful scene programs, this user-friendly model supports PictBridge, allowing you to print glossy photos from a compatible printer without a PC. One-touch printing is also possible with printers that incorporate the ImageLink print system.
5.1 million pixels
2.8x optical zoom
5 scene programmes for easy operation
4.6cm LCD
Super macro shooting from 2cm
Movie recording function
PictBridge & ImageLink support for printing without a PC
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June 30, 2005
Olympus Announce the ZUIKO DIGITAL ED 8mm F3.5 Fisheye
Olympus Imaging Corporation is pleased to announce the introduction of the “ZUIKO DIGITAL ED 8mm F3.5 Fisheye”, the first fixed-focal fisheye lens in the ZUIKO DIGITAL series. The new lens will go on sale in January 2006. ZUIKO DIGITAL lenses, designed specifically for use with digital SLR cameras, comply with the Four Thirds System, and are able to exploit the full power of the CCD in the E-1 launched in 2003 and E-300 introduced in December 2004.
Olympus Imaging Corporation (President: Masaharu Okubo) is pleased to announce the introduction of the “ZUIKO DIGITAL ED 8mm F3.5 Fisheye”, the first fixed-focal fisheye lens in the ZUIKO DIGITAL series. The new lens will go on sale in January 2006.
ZUIKO DIGITAL lenses, designed specifically for use with digital SLR cameras, comply with the Four Thirds System, and are able to exploit the full power of the CCD in the E-1 launched in 2003 and E-300 introduced in December 2004.
The “ZUIKO DIGITAL ED 8mm (*16mm) F3.5 Fisheye” has a 180º field of view diagonal to the image sensor. This high-performance lens is perfect for photographers wishing to enjoy the special creative possibilities, including powerful deformation effects that can be achieved with a fisheye lens.
Another feature of this lens is its super-close-up focusing capability, allowing photography as close as 2cm from the lens front to the subject. This ability to approach the subject aggressively is essential to the creation of images with exaggerated perspective effects.
For professional-standard underwater fisheye photography, this product can be used in conjunction with the optional PT-EO1 underwater case (to go on sale in June 2005), which is specifically designed for the E-300, and the optional PPO-EO4 underwater lens port (to go on sale in July 2005) for this lens. This underwater system can withstand pressures at depths of up to 60m. The unique expressive qualities of fisheye lens photography can now be achieved in underwater settings as well as on land.
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May 12, 2005
Olympus µ[mju:] Digital 800 Camera
The new µ[mju:] DIGITAL 800 is especially for those wanting the ultimate in stylish, high-performance digital photography. Encased in a glossy, weatherproof body, this model ensures you’ll get great results in any kind of weather. The all-new Bright Capture Technology provides trouble-free night-time or low-light shooting, while the HyperCrystal LCD technology assures wide viewing angles and clear viewing of pictures even under bright sunlight. Add its 8.0 million pixel resolution, bright 3x optical zoom, and macro and super macro shooting capabilities into the equation, and you’ve got the formula for brilliant, high-definition images every time.
8.0 Million pixels
Weatherproof metal body with glossy surface in silver and dark blue
Bright 3x optical zoom
6.4cm HyperCrystal LCD
Bright Capture Technology for best performance in extremely low light
Movie function with sound (in VGA quality)
Guide Functions for easy operation
19 scene programmes plus Programme auto, Aperture priority and Shutter priority
Macro and super macro shooting (from as close as 3cm in super macro mode)
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