June 04, 2008

Pentax DA 17-70mm f/4 AL [IF] SDM Lens Announced

GOLDEN, CO. (June 3, 2008). PENTAX Imaging Company has introduced the smc PENTAX DA 17-70mm f/4 AL [IF] SDM lens designed for exclusive use with PENTAX digital SLR cameras. This standard lens with extra zoom offers outstanding, well-balanced handling, and covers the most frequently used focal lengths between wide-angle and telephoto making it ideal for a variety of shots including scenery, snapshot and portraiture.

Previously shown in February at PMA 2008, this lens features a 4.1X zoom ratio covering wide-angle to moderate-telephoto ranges, and covers a focal-length range from 26mm wide angle to 107mm telephoto in the 35mm format. When mounted on a compatible* DSLR camera body, the PENTAX-original SDM system driven by a built-in supersonic motor, offers exceptionally smooth, quiet autofocus.

* This lens is compatible with the K20D, K200D, K100D Super and K10D (with Ver. 1.30 or later firmware installed) and later PENTAX DSLR camera bodies. When mounted on other camera bodies, the focus mode is automatically switched to manual.

Developed specifically for PENTAX digital SLRs,** this 17-70mm lens also features PENTAX SP (Super Protect) coating that protects the exposed lens elements and repels dust, water and grease. It also features a Quick-shift Focus System that allows instant switching from auto to manual focus with a turn of the focus ring.

**SDM-only focusing lens may be used with non-SDM PENTAX DSLR bodies in manual focus mode.

Other important features of this lens include:

Exceptional Image Clarity
Incorporating two hybrid aspherical (AL) optical elements, this zoom lens assures exceptional image quality while effectively compensating for various aberrations.

Maximum Aperture of f/4 Over Entire Zoom Range
With a maximum aperture of f/4 over the entire zoom range, the lens allows photographers to use higher shutter speeds to minimize camera shake (especially in telephoto applications) or reduce the depth of field to intentionally throw the background out of focus.

Close Minimum Focusing Distance
This lens offers a minimum focusing distance of 11 inches (0.28 meters) over the entire zoom range, and an Inner-Focus (IF) optical design that eliminates lens extension and retraction during focusing operation.

Digital SLR Optical Design
From lens coating and curvature to the positioning of optical elements, the lens optics are meticulously designed to optimize the lens's digital imaging characteristics. The image circle is perfectly proportioned to a PENTAX camera's image-sensor size.

SPECIFICATIONS

Lens mount: PENTAX KAF3 mount
Lens construction: 17 elements in 12 groups
Angle of view: 79° - 23° (with PENTAX D-SLR camera body)
Number of diaphragm blades: 7
Minimum aperture: F/22
Minimum focusing distance: 0.28m (0.92 ft.)
Filter size: 67mm
Maximum magnification: 0.31X
Dimensions (diameter x length): 75mm x 93.5mm (3.0 inch x 3.7 inch)
Weight: 485g (17.1 oz.) without hood; 515g (18.2 oz.) with hood

This PENTAX lens will ship in July 2008 at US $599.95.

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Posted by Webmaster at 10:54 PM | Comments (0)

February 01, 2008

Pentax Exhibit New Lens Models At PMA 2008

GOLDEN,CO January 29, 2008. PENTAX Imaging Company will be showcasing three digital SLR interchangeable lenses that are currently under development under glass at PMA 2008 from January 31 to February 2 in Las Vegas. The lens models include two DA * (Star) models and one standard zoom as detailed below:

Product name (tentative): smc PENTAX-DA*55mm F1.4 SDM

A uni-focal moderate-telephoto lens offering a focal length equivalent to 84.5mm in the 35mm format
A large F1.4 maximum aperture to produce beautiful out-of-focus backgrounds
SDM system to assure super-quiet, extra-smooth autofocus operation
Launch Date TBA
Product name (tentative): smc PENTAX-DA*60-250mm F4ED [IF]SDM

A telephoto zoom lens covering moderate- to super-telephoto ranges, with focal lengths equivalent to 92mm to 383mm in the 35mm format

SDM system to assure super-quiet, extra-smooth autofocus operation
Launch Date Scheduled For Summer 2008
Product name (tentative): smc PENTAX-DA17-70©LF4 AL [IF]SDM

A moderate-telephoto zoom lens offering a 4.1-times zoom ratio and focal lengths equivalent to 26mm to 107mm in the 35mm format
SDM system to assure super-quiet, extra-smooth autofocus operation
Launch Date Schedule For Summer 2008

Note: The product names, designs, specifications and marketing schedules of the products above are not final, and are subject to change without notice. Their retail prices have not been decided at this point.

Posted by Webmaster at 08:39 PM | Comments (0)

January 23, 2008

Pentax Announce K20D, K200D and 5 New Lenses

GOLDEN, CO. (January 23, 2008)…PENTAX Imaging Company announced today two new digital SLR camera models including the PENTAX K20D digital SLR camera with 14.6 megapixels and the PENTAX K200D digital SLR with 10.2 megapixels. Both cameras are equipped with advanced features including dust-proof and weather-resistant bodies, an improved PRIME image processor, and PENTAX developed Shake Reduction that works with any of the 24 million PENTAX lenses ever manufactured.

PENTAX K20D Digital SLR

Improving on the technology of the award winning K10D, the flagship PENTAX K20D is the highest resolution camera in the advanced photo enthusiast category and allows more experienced photographers, who demand complete control, to fully customize the camera. The most significant features in the K20D include:

· A newly developed CMOS image sensor to bring out the optimum performance of PENTAX interchangeable lenses. Featuring 14.6 effective megapixels and the latest noise-reduction technology, the sensor assures superb image quality.

· Custom Image functions that allow users to select between six preset options and further adjust image processing, including saturation, hue, contrast and sharpness. The K20D also offers an Expanded Dynamic Range function that allows users to gain more contrast and detail in bright settings.

· A Live View that allows users to see the full image area to confirm composition, focus status and lighting on the large 2.7 inch LCD monitor. A grid display may be engaged to help assure the perfect arrangement of an image and Auto Focus may be activated by simply pressing the AF button on the back of the camera. Further fine tuning of the image can be confirmed with the 4X or 8X zoom option.

· An improved Dust Reduction system that features the new Dust Alert function to pinpoint the exact location of dust particles for the photographer to remove.

· A weather and dust resistant body that allows photographers to keep shooting even in harsh conditions.

· A PC sync socket for more advanced photographers who use studio lighting.

PENTAX K200D Digital SLR

With an easy-to-use interface housed in a compact body, the new PENTAX K200D contains all the advanced imaging technology of the award winning K10D and is designed for users who may be unfamiliar with DSLR cameras but want a camera that will allow them to grow as they learn about photography. With 10.2 megapixels and a 2.7 inch wide view LCD, this model features many of the award winning advancements of the PENTAX Series including:

· Auto Picture and Scene modes that offer shooting ease, while advanced modes, such as the Sv mode, allow photographers to grow with the camera.

· A weather and dust resistant body, unique in this class of cameras, that allows photographers to keep shooting even in harsh conditions.

· Custom Image functions that allow users to select between six preset options and further adjust image processing, including saturation, hue, contrast and sharpness. The K200D also offers an Expanded Dynamic Range function that allows users to gain more contrast and detail in bright settings.

· An improved Dust Reduction system that features the new Dust Alert function to pinpoint the exact location of dust particles for the photographer to remove.

· A PENTAX-developed Shake Reduction (SR) system for sharp, blur-free images even under difficult shooting conditions, such as macro and telephoto photography or low light settings without a flash.

“Our unique approach to building PENTAX DLSR equipment allows each customer to be confident in their camera choice whether they are just learning about photography or they are a more advanced photo enthusiast,” said Ned Bunnell, president, PENTAX Imaging Company.

“The K20D builds on the technology of the award winning K10D and is ideal for the advanced photographer seeking maximum resolution from their camera as well as complete control over how the camera captures images. The K200D offers an easy-to-use interface while incorporating advanced imaging technology from the award winning K10D. This K200D will grow with an amateur photographer's skill as they learn more about their hobby by offering more features than what is found in entry level models,” added Bunnell.

PENTAX also announced five new lens models all developed specifically for PENTAX digital SLRs bringing the complete line of lenses to 22 current models. Each new lens features a Quick-shift Focus System for instant switching from auto focus to manual and the PENTAX SP coating that protects the exposed lens elements from grease and dust.

Included are two SDM lenses that create a smoother, quieter auto focus. The smc PENTAX DA* 200mm f/2.8 ED (IF) SDM (focal length equivalent to 300mm in the 35mm format) and the smc PENTAX DA* 300mm f/4 ED (IF) SDM (focal length equivalent to 450mm in the 35mm format) are high performance telephoto lenses featuring weather resistant and dust resistant bodies.

PENTAX also expands its limited lens series with the smc PENTAX DA 35mm f/2.8 Macro Limited (focal length equivalent to 52.5mm in the 35mm format). This compact lens with one-to-one magnification in a normal focal length features high-grade aluminum construction of the lens barrel, hood, and cap.

PENTAX expands its offering of zoom lenses with the smc PENTAX DA 55-300mm f/4-5.8 ED (focal length equivalent to 82.5mm to 450mm in the 35mm format) with ED elements that compensate for chromatic aberration. Finally, PENTAX updated the standard smc PENTAX DA 18-55mm f/3.5-5.6 AL II with improved resolution to match higher resolution sensors. This lens offers the ideal zoom focal range (focal length equivalent to 27mm to 82.5mm in the 35mm format) for a wide range of shooting applications.

All of these latest PENTAX products will be displayed at the PMA 2008 Trade Show from January 31 to February 2 in Las Vegas. The PENTAX K20D (body only) digital SLR model will ship in April 2008 for US $1299.95, while the PENTAX K200D digital SLR will ship in March 2008 for US $799.95 (with new 18-55mm lens). The lens pricing and shipping dates are as follows:

smc PENTAX DA* 200mm f/2.8 ED (IF) SDM will ship in March 2008 for $1099.95

smc PENTAX DA* 300mm f/4 ED (IF) SDM will ship in May 2008 for $1299.95

smc PENTAX DA 55-300mm f/4-5.8 ED will ship in May 2008 for $399.95

smc PENTAX DA 35mm f/2.8 Macro Limited will ship in April 2008 for $599.95

smc PENTAX DA 18-55mm f/3.5-5.6 AL II will ship as a kit lens with PENTAX K200D in March 2008 (value $199.95).

PENTAX K20D Digital SLR Fact Sheet

Newly Developed CMOS Image Sensor

The PENTAX K20D features a newly developed CMOS (complementary metal oxide semiconductor) image sensor measuring 23.4 mm x 15.6 mm. In designing the K20D, PENTAX made the significant transition to a higher resolution 14.6 megapixel sensor, rivaling the detail previously only found in images captured with 35mm film. This considerable gain offers 50 percent more resolution than 10 megapixel sensors, and 20 percent more resolution than 12 megapixel sensors. PENTAX Imaging (a leading innovator in the imaging business) collaborated with Samsung Electronics (a market leader in developing and producing semiconductors) in the development of the 14.6 megapixel CMOS Sensor found in the PENTAX K20D Digital SLR. The larger photo diode in the sensor gathers more light in a shorter time and therefore can respond more sensitively. As a result, the K20D is able to achieve higher sensitivity levels (up to 6400 in the expanded ISO mode). Also, there is a more direct light path to the pixels. Coupled with a high-performance imaging engine incorporating PENTAX-original image-processing technologies programmed to yield natural, true-to-life images, the new model assures fine-detailed, rich-gradation images.

PENTAX Original Shake Reduction Mechanism

The K20D is equipped with the PENTAX-developed Shake Reduction mechanism, which reduces camera shake for sharp, blur-free images even under demanding shooting conditions, such as shooting with a telephoto lens, shooting in low light conditions or at night without supplementary flash illumination, or using extended exposures for sunset scenes. This innovative mechanism offers outstanding compensation equivalent to approximately 2.5 to 4 shutter-speed steps. In addition, the lighter image sensor unit and refined data-control algorithm offer improved image stabilization over previous models. PENTAX Shake Reduction is compatible with existing PENTAX interchangeable lenses.*

* Lenses compatible with this mechanism are: PENTAX K-, KA-, KAF- and KAF2-mount lenses, screw-mount lenses (with an adapter); and 645- and 67-system lenses (with an adapter). Some functions may not be applicable with certain lenses.

Large 2.7 Inch Wide-view LCD Monitor

The K20D features a large 2.7 inch color LCD monitor with approximately 230,000* dots resolution. The wide-view design allows the photographer to view the monitor image from approximately 160 degrees both vertically and horizontally. Since it assures effortless image viewing from a diagonal position, it facilitates low- and high-angle shooting using the Live View function.

* One dot equals 3 pixels.

New Live View Function

The K20D features a Live View function that allows users to view an image on the LCD monitor during shooting. This feature is beneficial when the photographer moves his or her eye from the viewfinder in specialized applications, such as low and high-angle shooting, or when perfecting composition. The function also allows users to confirm the Shake-Reduction effect on the monitor while shooting.

High-performance, High-speed PRIME Imaging Engine

The K20D incorporates the PENTAX-original PRIME (Pentax Real IMage Engine). Designed exclusively for PENTAX digital SLR cameras, the engine ensures well-balanced, true-to-life images with faithful color reproduction by efficiently controlling digital signals transmitted by the CMOS image sensor. It also allows complete control over other photographic factors including white balance and the new Custom Image functions. This imaging engine also features a Double Data Rate 2 (DDR2) memory to assure speedy image processing and high-speed data transfer.

Custom Image Function

The K20D is equipped with a new Custom Image function that lets the user select one of the six modes and adjust an image's processing to their preference by automatically adjusting tone, saturation, contrast, and sharpness. These modes include Natural, Bright, Portrait, Landscape, Vibrant, and B&W image modes. The photographer can make further fine-tuned adjustments to each setting. The effect on each of the primary colors is shown in a radar-type display on the LCD panel. The user can easily see the effect of their adjustments by using the digital preview option.

Expanded Dynamic Range Function

The K20D adds a dynamic-range expansion function, which allows the user to expand the dynamic range (or range of gradation reproduction) while retaining the proper contrast to avoid white-washed areas. With an approximately 1EV expansion effect, it assures beautiful, rich-gradation images.

Dust-proof, Water-resistant Construction

The K20D boasts an extremely reliable weather-resistant and dust-proof construction with special seals applied to 72 different parts of the camera body, including the shutter release button and all the switches, levers, dials. This dependable body makes it possible to use the K20D in the rain or dusty locations without worries.

Comprehensive Dust Removal System With Prevention, Removal and Alerting Devices

The K20D features the user-friendly Dust Removal system to prevent dust from sticking to the surface of the CMOS image sensor (or low-pass filter). The PENTAX-original Super Protect (SP) coating, applied to the image sensor surface through vapor deposition of a fluorine compound, effectively prevents dust from sticking to the surface. In the next step, dust that may remain on the surface will be shaken off when the system shifts the image sensor at high speed. Finally, the dust that is shaken off the image sensor falls onto an adhesive strip positioned at the bottom of the unit, eliminating any possibility of the dust returning to the image sensor surface. This upgraded Dust Reduction system also offers a new Dust Alert function, which shows the user exactly where dust may be sticking to the sensor surface.

The K20D also features a versatile exposure system for faithful reproduction of creative intentions:

Hyper Program Function

The K20D's Hyper Program function allows users to instantly switch to the Shutter-Priority or Aperture-Priority AE mode from the Programmed AE mode with a simple turn of the electronic dials on the grip. To return to the Programmed AE mode, simply press the green button positioned next to the shutter release button.

Hyper Manual Function

When shooting in Manual mode, one push of the green button allows the user to instantly set the proper exposure for the subject.

Sensitivity-Priority Mode

The K20D features a unique Sensitivity-Priority (Sv) mode designed to automatically select the optimum combination of aperture and shutter speed for a user-selected sensitivity. The sensitivity can be shifted instantly in 1/2 or 1/3 steps by turning the electronic dial on the back panel.

Shutter/Aperture-Priority Mode

Taking full advantage of the unique capability of digital cameras, which permit automatic shift of sensitivity at any time, the Shutter/Aperture-Priority (TAv) mode automatically selects the most appropriate sensitivity for a user-selected shutter-speed/aperture combination. This mode allows users to experiment with a greater range of photographic expressions with greater ease.

Bright, Clear Viewfinder

Featuring a glass pentaprism, the K20D's viewfinder offers an approximately 95 percent field of view and an approximately 0.95X magnification for easy viewing of the subject and effortless confirmation of focus and composition. Coupled with the acclaimed Natural-Bright-Matte II focusing screen, it delivers a large, bright subject image.

Continuous Shooting at Approximately Three Images Per Second

To trace the movement of an active subject or capture a sequence of the subject's expressions, the K20D offers a continuous shooting mode that allows the photographer to capture as many as 38 images in succession (in JPEG recording format) at a maximum speed of approximately three images (frames) per second. When switched to the new high-speed advance mode, the user may capture up to approximately 115 images at the speed of approximately 21 images per second.*

* The image size is fixed at 1.6 megapixels in the Burst Shooting mode.

High-precision 11-point wide-frame AF

The K20D's sophisticated SAFOX VIII autofocus system features 11 sensor points (with nine cross-type sensors) to automatically focus on the subject with utmost precision, even when it is positioned off center. When the subject is captured in focus, the in-focus sensor point is automatically superimposed in red in the viewfinder for at-a-glance confirmation.

Powerful Rechargeable Batteries

The K20D features large capacity Lithium-ion rechargeable batteries, which can capture approximately 740 images* when fully charged. The dramatically improved battery capacity (over the previous K10D) is the result of a new energy saving design.

* Under testing condition prescribed by PENTAX, when using D-LI50 lithium-ion rechargeable batteries with no flash.

Additional features

· A PC Sync socket for shooting with studio lights. The camera remains weather and dust sealed even when the PC socket cap is removed.

· Choice of 16-segment multi-pattern metering, center-weighted metering and spot metering to accommodate various photographic applications

· Reliable, durable shutter unit assuring more than 100,000 shutter releases

· High-rigidity stainless-steel chassis

· 36 custom functions to personalize camera operations

· Universal-type X-sync socket

· RAW button for single-action image-file switching

· Digital Preview for verifying camera settings

· Optional Battery Grip (D-BG2) for extended shooting sessions

· Nine digital filters to add creative and artistic touches

· In-body RAW data development for image filing in JPEG and TIFF formats

· Compatibility with SDM equipped lenses for quiet, extra-smooth autofocus operation

· PENTAX PHOTO Laboratory 3, RAW data processing software, PENTAX PHOTO Browser 3, browser software and PENTAX REMOTE Assistant 3, camera control software, included on the accompanying CD-ROM

PENTAX K200D Digital SLR Fact Sheet

High Quality Image Sensor

The K200D combines a large, high-performance 23.5mm x 15.7mm CCD image sensor with the sophisticated PRIME (PENTAX Real Image Engine) as its imaging engine. With its approximately 10.2 effective megapixels, the K200D produces beautiful, fine-detailed images with subtle gradations and texture.

PENTAX Original Shake Reduction Mechanism

The K200D is equipped with the PENTAX-developed Shake Reduction mechanism, which reduces camera shake for sharp, blur-free images even under demanding shooting conditions, such as shooting with a telephoto lens, shooting in low light conditions or at night without supplementary flash illumination, or using extended exposures for sunset scenes. This innovative mechanism offers outstanding compensation equivalent to approximately 2.5 to 4 shutter-speed steps. In addition, the lighter image sensor unit and refined data-control algorithm offer improved image stabilization over previous models. PENTAX Shake Reduction is compatible with existing PENTAX interchangeable lenses.*

* Lenses compatible with this mechanism are: PENTAX K-, KA-, KAF- and KAF2-mount lenses, screw-mount lenses (with an adapter); and 645- and 67-system lenses (with an adapter). Some functions may not be applicable with certain lenses.

Versatile Auto Picture And Scene Modes

The PENTAX-developed Auto Picture mode automatically sets the most appropriate shooting mode (such as Portrait, Landscape and Macro) for a given subject or situation. Since the K200D not only sets an aperture and a shutter speed, but also adjusts white-balance, saturation, contrast and sharpness levels, the photographer can concentrate on image composition and shutter opportunity. The K200D also offers eight Scene modes for easy shooting. This include fun options such as sunset, food, pet, and museum modes.

Large 2.7 Inch Wide-view LCD Monitor

The K200D features a large 2.7 inch color LCD monitor with approximately 230,000 dots* resolution. The LCD's wide-view design allows the photographer to check the monitor image from approximately 160 degrees both vertically and horizontally making image sharing immediately after capture easy. It even offers digital zooming of playback images up to 20 times for easy confirmation of focus.

* One dot equals 3 pixels.

Dust-proof, Water-resistant Construction

The K200D features an extremely reliable water-resistant, dust-proof construction, with special seals applied to 60 different parts of the camera body, including the shutter release button and switches/levers/dials. This dependable body makes it possible to use the K200D in the rain or dusty locations without worries.

High-precision 11-point Wide-frame AF

The K200D's advanced SAFOX VIII autofocus system features 11 sensor points (with nine cross-type sensors) to automatically focus on the subject with utmost precision, even when it is positioned off center. When the subject is captured in focus, the in-focus sensor point is automatically superimposed in red in the viewfinder for at-a-glance confirmation.

Custom Image Function

The K200D is equipped with a new Custom Image function that lets the user select one of the six modes and adjust an image's processing to their preference by automatically adjusting tone, saturation, contrast, and sharpness. These modes include Natural, Bright, Portrait, Landscape, Vibrant, and B&W image modes. The photographer can make further fine-tuned adjustments to each setting. The effect on each of the primary colors is shown in a radar-type display on the LCD panel. The user can easily see the effect of their adjustments by using the digital preview option.

Comprehensive Dust Removal System With Prevention, Removal and Alerting Devices

The K200D features the user-friendly Dust Removal system to prevent dust from sticking to the surface of the CMOS image sensor (or low-pass filter). The PENTAX-original Super Protect (SP) coating, applied to the image sensor surface through vapor deposition of a fluorine compound, effectively prevents dust from sticking to the surface. In the next step, dust that may remain on the surface will be shaken off when the system shifts the image sensor at high speed. Finally, the dust that is shaken off the image sensor falls onto an adhesive strip positioned at the bottom of the unit, eliminating any possibility of the dust returning to the image sensor surface. This upgraded Dust Reduction system also offers a new Dust Alert function, which shows the user exactly where dust may be sticking to the sensor surface.

Auto Sensitivity Control Up to ISO 1600

The K200D's auto sensitivity control function automatically sets the optimum sensitivity up to ISO 1600, based on such data as the subject's brightness level and lens focal length. Since this function allows the user to use faster shutter speeds in poor lighting situations (such as indoor sports events and night scenes), this feature helps photographers effectively reduce camera shake and prevent blurred images. For specialized applications, sensitivity may be set manually from ISO 100 to ISO 1600.

Bright, Clear Viewfinder

Combining a lightweight penta-mirror prism with PENTAX-original finder optics and the acclaimed Natural-Bright-Matte focusing screen, the K200D's viewfinder delivers a large, bright image with an approximately 96-percent field of view and an approximately 0.85-times magnification.

Optional Battery Grip (D-BG3)

Along with this model, PENTAX developed a new battery grip as an optional accessory for exclusive use with the PENTAX K200D. Combined with the camera body batteries, this grip extends battery life and captures a larger number of images without battery changes. With an extra shutter-release button, preview lever and AE-lock button, the grip makes vertical-position shooting simple and effortless. The battery grip also features the same reliable dust-proof, water-resistant construction as the K200D camera body.

· Power source: Four AA-size (lithium, rechargeable Ni-MH, alkaline) batteries

· Dimensions: 133.5 (W) x 32.5 (H) x 76.5 (D) mm (excluding protrusions)

· Weight: 175g (without batteries)

· Ship in March 2008 for $129

Other features

· High-rigidity stainless-steel chassis

· Choice of 16-segment multi-pattern metering, center-weighted metering and spot metering to accommodate various photographic applications

· 22 custom functions to personalize camera operations

· Approximately 1,100 images can be taken when using AA size lithium batteries due to its energy saving design (4 Energizer Lithium batteries included with each camera)

· Compatibility with conventional SD and large-capacity SDHC memory cards

· Simultaneous recording of RAW- and JPEG-format images

· RAW button for single-action image-file switching

· Eight digital filters for creative and artistic expressions

· In-body development of recorded RAW-format images

· Compatibility with SDM equipped lenses for quiet, extra-smooth autofocus operation

· PENTAX PHOTO Laboratory 3, RAW data processing software and PENTAX PHOTO Browser 3, browser software, included on the accompanying CD-ROM

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Posted by Webmaster at 08:23 PM | Comments (0)

October 02, 2007

Pentax Optio A40 Announced

PENTAX Corporation is pleased to announce the PENTAX Optio A40, the latest model in the “Optio A“ series- PENTAX′s top class compact digital cameras that purse high image quality and high performance. The Optio A40 has an increased 12.0 effective megapixels and high image quality rivaling that of SLR cameras.

Major Features

12.0 effective megapixels for higher image quality and performance
The Optio A40 is PENTAX′s first digital camera with 12.0 effective megapixels, which enables for ultra high-definition images. It is newly equipped with a large, 1/1.7-inch CCD that has a wide light receiving area that is superior in tone reproduction. Through the incorporation of a new image engine that has excellent color reproducibility and smc PENTAX lens, which has a reputation as having high resolving power, the Optio A40 pursues even higher image quality and further enhanced performance.

Three anti-shake functions to suit any photography situation

1 - SR ( Shake Reduction ) mechanism
The SR mechanism is unique to PENTAX, and corrects camera shakes when photographing still images by shifting the image sensor ( CCD ) horizontally and vertically in relation to the amount of shaking that the high-accuracy gyro sensor detects. The shake reduction technology used in PENTAX′s digital SLR cameras is applied to the Optio A40 as well, and highly corrective effects that are equivalent to shutter speeds of approximately 2.5 to 3.5 steps can be achieved.

2 - Digital SR ( Shake Reduction ) *1
Digital SR ( Shake Reduction ) mode automatically adjusts sensitivity, to as high as the ultrahigh sensitivity of ISO 3200 according to the brightness of the subjet, and effectively reduces camera shakes and subject blurring when photographing still images. With fast shutter speeds, photography with reduced blurring is available.

3 - Movie SR ( Shake Reduction ) *2
The Movie SR function electronically reduces camera shakes exclusively during the shooting of movies. This function uses software to effectively correct distortions in images caused by camera shakes during the capturing of movies.

*1
Recording size is fixed at 5M ( 2592x1944 pixels ) when ”Digital SR” is selected
*2
When using ”Movie SR”, the field of view is narrower than that during normal recording

Face Recognition AF & AE function that photographs portrait more beautifully
The Optio A40 is equipped with a ”Face Recognition AF&AE” function *3 that automatically detects and focuses on faces. In addition, the Optio A40 also comes with new functions that apply face recognition technology, such as ”Natural Skin Tone” mode, which smoothly presents skin texture based on the detected information, and ”Half-length Portrait” mode *4 , which automatically takes a close-up photograph of the bust by trimming the people recognized in photo frame.

*3
This Camera′s ”Face Recognition AF&AE” function uses the Face Tracker face recognition technology from FotoNation.
*4
Recording size is fixed at 3M ( 2048x1536 pixels ) when ”Half-length Portrait” is selected

New ”Dynamic Range Adjustment” function to prevent white outs and black outs
The Optio A40 is newly equipped with a ”Dynamic Range Adjustment” to prevent white outs and black outs by correcting the tones for the highlighted areas or the shadowed areas of a subject with significant differences in contrast. When photographing people against the sun, it is possible to deposit subjects brightly while keeping the tones of the background.

Bright and easy-to view LCD monitor
This LCD monitor is a high intensity type equipped with an LCD booster that adjusts the brightness of screen, which users can easily check the screen even at the outdoors. With 2.5-inch and high resolution of approximately 232,000 pixels, it is easy to confirm picture compositions and the focus. Due to its wide viewing angle, the screen can also be easily viewed, since there is little change in brightness and colors even when looking at the monitor diagonally.

3X optical zoom and 6X digital zoom
The Optio A40 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 37-111mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes, through memorial photographs, to portraits. Such zooming power can also be combined with 6X digital zoom to achieve a total of approximately 17.9X zoom capability.

Video recording function enabling high-quality recording for long periods
The Optio A40 smoothly captures movies at 30fps (frames per second) at sizes up to 640x480 pixels with image quality rivaling camcorders. Since it employs the DivX® (MPEG-4) movie format *5 , the Optio A40 can record long, high-quality movies.

*5
The Optio A40 is DivX® certified. Movie playback is not supported on Macintosh operating system

Other features
Users can freely choose ”Shutter-Priority AE” mode and ”Manual Exposure” mode, depending on the effect they are aiming to achieve
An ”Intelligent zoom” function enables images to be magnified shooting, while maintaining the image quality of optical zoom
”Auto Picture” mode automatically determines the best settings for the shooting conditions
Mode palette provide quick access of 18 shooting modes and 15 playback modes
Approximately 21.0 MB of built-in-memory
Compatible with SD memory cards and SDHC memory cards
FotoNation′s red eye compensation function for flash shots
Includes the ACDSee for PENTAX 3.0 image viewer/image management software that support Windows Vista™
Support PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

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Posted by Webmaster at 10:32 PM | Comments (0)

Pentax Optio V10 Announced

PENTAX Corporation is pleased to announce the PENTAX Optio V10, a standard-class compact digital camera that is equipped with a large 3.0-inch LCD monitor for enhanced usability and easy viewing. The Optio V10 is balanced with features such as 8.0 effective megapixels, 3X optical zoom and easy operations, all in a slim, lightweight body.

Main Features

An ultra-slim body with a sophisticated texture
By using an exclusive slim battery and making the circuit board smaller, it is possible to realize an ultra-slim body of just 19mm even though featuring large LCD monitor. High quality aluminum alloy is also used for the outer cover, giving the camera a sophisticated texture.

Large, 3.0 inch easy viewable LCD monitor
The Optio V10 comes with a high resolution, a 3.0-inch LCD monitor with approximately 230,000 pixels that enables images and the text to be displayed largely and clearly. The LCD monitor has a wide viewing angle of 170 degrees from all directions, making it easy to confirm images, even when looking at the screen diagonally.

Digital SR ( Shake Reduction )
Digital SR ( Shake Reduction ) mode automatically adjusts sensitivity, to as high as the ultrahigh sensitivity of ISO 3200 according to the brightness of the subjects, and effectively reduces camera shakes and subject blurring when photographing still images. With fast shutter speeds, photography with reduced blurring is available.

“Face Recognition AF&AE” function that is convenient when photographing portrait

The Face Recognition AF&AE *1 function automatically detects and focuses on faces, regardless of where the people appear in the photo frame. So, it allows you to take beautiful photograph of people easily by letting the camera determine the focus and exposure.

*1
Available when the photography mode is “Portrait” and “Natural Skin Tone”, and the camera is directed at people from the front

Auto Picture mode automatically determines best mode for shooting conditions
The Auto Picture mode lets the camera automatically determines the shooting conditions for Landscape, Portrait, Night Scene, and Normal modes and choose the optimum settings for each subject. This function eliminates the necessity of making a number of individual settings.

3X optical zoom and 4X digital zoom
The Optio V10 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 36-108mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes, through memorial photographs, to portraits. Such zooming power can also be combined with 4X digital zoom to achieve a total of approximately 12X zoom capability.

High Resolution Images
The Optio V10's 8.0 effective megapixels and high performance PENTAX lens, which precisely captures images down to the finest details, realizes to delivers high resolution photos that look sharp even at large magnifications.

Others
Mode palette provides quick access to 16 shooting modes and 13 playback modes
Record movies with Movie SR ( Shake Reduction ) function can deliver high quality image rivaling camcorders
Auto-Macro mode allows for close-up photography as near as 10cm while in the normal focusing mode
Auto-tracking AF continuously focusing on a moving subject
Date imprint function for easier image categorizing
Calendar Display function allows image retrieval based on the capture mode
Approximately 52.1MB of built in memory
FotoNation's red-eye correction function for flash shots
Includes the ACDSee for PENTAX 3.0 image viewer/image management software that support Windows Vista™
Support PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

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Posted by Webmaster at 10:25 PM | Comments (0)

Pentax-DA 18-250mmF3.5-6.3ED AL [IF]

PENTAX Corporation is pleased to announce the marketing of the smc PENTAX-DA 18-250mmF3.5-6.3ED AL [IF] interchangeable zoom lens, designed for exclusive use with PENTAX digital SLR cameras. With its approximately 14-times zoom ratio covering from wide-angle to super-telephoto ranges, this versatile lens handles a great variety of applications without the need for lens changes.

Major Features

High zoom ratio
When mounted on a PENTAX digital SLR camera body, this zoom lens offers an approximately 14-times zoom ratio that covers the range from 27.5mm wide angle to 383mm super-telephoto in the 35mm format. Without the need for lens changes, it can be used for a wide variety of applications — ranging from such standard applications as landscape photography, snapshots and portrait at frequently used focal lengths, to specialized applications like sports and wildlife photography at the super-telephoto range.

Superb image description assured by extra-low dispersion ( ED ) and aspherical optical ( AL ) elements

Incorporating two extra-low dispersion ( ED ) and two aspherical ( AL ) optical elements in its optics, this lens effectively compensates for the adverse effects of various aberrations, assuring outstanding image description.

Digital SLR-exclusive design
This lens is exclusively designed for use with PENTAX digital SLR cameras, with its image circle perfectly proportioned to their image sensor size ( 23.5mm x 15.7mm ). Since the coating, curvature and position of all optical elements are optimized for the characteristics of digital images, it effectively minimizes annoying flare and ghost images in the resulting images.

Others
An extra-short minimum focusing distance of 0.45 meters over the entire zoom range
Inner-focus ( IF ) mechanism to avoid lens extension during focusing

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Posted by Webmaster at 10:18 PM | Comments (0)

September 17, 2007

Pentax Optio Z10 Camera Announced

PENTAX Corporation is pleased to announce the PENTAX Optio Z10, a compact digital camera equipped with a high-magnification 7X optical zoom lens that is convenient for various photography scenes.

The Optio Z10 is equipped with 7X optical zoom lens, the highest magnification among current PENTAX compact digital camera models, built in a small and lightweight body of easy mobility. In addition, the Optio Z10 has a high resolution of 8.0 effective megapixels, and features shake reduction that allows stress-free telephoto photography, and face recognition with high-speed detection time. In all, the Optio Z10 is a model that everyone can easily enjoy photography with high magnification and high image quality.

Main Features

High magnification 7X optical zoom
The Optio Z10 includes a 7X optical zoom lens that covers focal lengths from 6.3 to 44.1mm ( equivalent to 38-266mm for 35mm format ) and features a refraction lens system so the lens never protrudes from the camera while zooming. This optical zoom covers a broad range, from wide-angle to telephoto zoom, and when used together with digital zoom, ultra high-magnification photography of up to approximately 35.7X is available.

High-speed “Face Recognition AF&AE” function of approximately 0.03 seconds
The Optio Z10 is equipped with the “Face Recognition AF&AE” function *1 that automatically adjusts the focuses and sets the exposure, so users can take the photos of people easily and beautifully, by letting the camera do the work. In addition, this function can detect the faces of up to 15 peoples at once, and the detection time has been reduced to approximately 0.03 seconds at minimum.

*1 Available when the picture mode is “Natural Skin Tone”, “Portrait”, or “Kid”, and the camera is directed at people from the front

Digital SR
Digital SR ( Shake Reduction ) mode reduces camera shakes and blurring of the subject when photographing still images. The sensitivity is adjusted automatically, to as high as the ultrahigh sensitivity of ISO 3200, to match the brightness of the subjects. This enables photography with fast shutter speeds, and images with less blurs can be obtained. In addition, an electronic shake reduction function corrects blurring in images during image playback.

Auto Picture mode automatically determines the best setting for the shooting conditions
The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Normal mode and choose the optimum settings for each subject. This function makes photography a lot easier for users since it eliminates the necessity of making a number of individual settings.

Easily viewable LCD monitor with a wide viewing angle
The Optio Z10 comes with a high resolution, a 2.5-inch LCD monitor with approximately 230,000 pixels that enables images and the text to be displayed largely and clearly. The LCD monitor has a wide viewing angle of 170 degrees from all directions, making it easy to confirm images, even when looking at the screen diagonally.

8.0 effective megapixels produces exceptionally fine-detailed photos
Optio Z10 delivers high resolution photos that look sharp even at large magnifications, thanks to its 8.0 effective megapixels and high performance PENTAX lens, which precisely captures images down to the finest details.

High quality recording with shake reduction function
The Optio Z10 smoothly captures movies at 30fps ( frames per second ) at sizes up to 640 x 480 pixels with image quality rivaling camcorders. In addition, Movie SR *2 ( Shake Reduction ) function that effectively corrects in images due to camera shakes through software, allowing for movies to be taken more easily and without hassles.

*2 Using the “Movie SR” function results in a narrower field of view than that during normal video recording

Other features
Digital wide function converts two images into approximately 28mm wide angle expression ( equivalent to 35mm format )
Mode palette provide quick access to 15 shooting modes and 15 playback modes
Data imprint function for easier image categorizing
Approximately 52.1 MB of built-in-memory
Compatible with SD memory cards and SDHC memory cards
FotoNation′s red-eye compensation function for flash shots
Includes the ACDsee for PENTAX 3.0 image viewer/image management software that supports Windows Vista
Support PictBridge, DPOF functions, Eixf Print, and PRINT Image Matching III

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Posted by Webmaster at 07:50 PM | Comments (0)

July 13, 2007

Pentax Optio M40

PENTAX Corporation is pleased to announce the PENTAX Optio M40, a standard-class compact digital camera that is easy to carry with ultra-slim and lightweight body. The Optio M40 is well-balanced with basic functions, and high resolution of 8.0 megepixels.

While the Optio M40 comes with an ultra-slim, metallic body of sophisticated sense, being equipped with enhanced basic functions such as 3X optical zoom, a large and easily viewable LCD monitor, and excellent operability, it also realizes much higher resolution. In addition, the Optio M40 also includes a face recognition function and an anti-shake function, for which there are high market needs, and has been created as a user-friendly model that can be broadly used by many people at various scenes.

Main Features

An ultra-slim body with a sophisticated texture

By using an exclusive slim battery and making the circuit board smaller, it is possible to realize an ultra-slim body of just 18mm. High quality aluminum alloy is also used for the outer cover, giving the camera a sophisticated texture.

8.0 effective megapixels produce exceptionally fine-detailed photos

Optio M40 delivers high-resolution photos that look sharp even at large magnifications thanks to its upgraded 8.0 effective megapixels, which precisely captures images down to the finest details.

Digital SR ( Shake Reduction )

A mode that reduces camera shakes and blurring of the subject when photographing still images. The sensitivity is adjusted automatically, to as high as the ultrahigh sensitivity of ISO3200, to match the brightness of the subjects. This enables for photography with fast shutter speeds, and images with less blurs can be obtained.

“Face Recognition AF & AE” function that is convenient when photographing portrait

The Optio M40 is equipped with a “Face Recognition AF & AE” function *1 that automatically detects and focuses on faces, regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically conducted so that the areas with faces are not darkened even if there is backlighting.

*1
Available when the photography mode is “Portrait”, or “Natural Skin Tone” and the camera is directed at people from the front

Diversity of flash photography possible

The Optio M40 is equipped with a powerful flash photography performance that enables for subjects in dark locations to be captured brightly and clearly at a distance of up to approximately 15.5m, due to a flash that uses a large amount of light and the ultra-sensitivity of “Digital SR”. It also comes with some functions such as “Soft Flash” function that prevents overexposure of people's skin, when photographing at close distances by controlling the amount of light emitted. These functions allow diverse flash photography.

Auto Picture mode automatically determines the best settings for the shooting conditions

The Auto Picture mode lets the camera automatically determines the shooting conditions for Landscape, Portrait, Night Scene, and Normal mode and choose the optimum settings for each subject. This PENTAX original function makes photography a lot easier for users since it eliminates the necessity of making a number of individual settings.

Variety of 16 different photography modes that can be selected according to the purpose

Specific sense and subjects can be photographed using one of the 16 different photography modes such as new “Natural Skin Tone”, “Flower”, “Sport”, “Pet”, and “Food” that are set with the optimum exposure, white balance, etc., depending on the scene or subject. Selection of photography mode is very simple thanks to the unique "Mode Palette" icon displayed on the monitor.

3X optical zoom and 4X digital zoom for a maximum of about 12X magnification

The Optio M40 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 36-108mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes, through memorial photographs, to portraits. Such zooming power can also be combined with 4X digital zoom to achieve a total of about12X zoom capability.

Large, easy-to-view 2.5-inch LCD monitor

Although the body of the camera is compact, the Optio M40 comes with a large, 2.5-inch monitor with an improved pixel number of approximately150,000 pixels. This enables for not only photography and playback to be done easily, but for settings and operations for the camera to be carried out easily as well, since the menu display is large and easy to view. The Optio M40 is also equipped with an “Economy mode” that promotes energy saving by dimming the backlight automatically after a certain period of time has passed.

Other features

Equipped with Movie SR ( Shake Reduction ) function, which enables movies to be delivered with high quality image rivaling camcorders
Auto-Macro mode allows for close-up photography as near as 10cm during the normal focusing mode
Auto-tracking AF continuously focusing on a moving subject
New Date Imprint function for easier images categorizing
World time function for 75 cities ( 28 times zones ) worldwide
Calendar Display function allows easier image retrieval based on the capture date
Approximately 21.9MB of built-in memory
FotoNation's red-eye compensation function for flash shots
Includes the ACDSee for PENTAX image viewer/image management software
Support PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

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Posted by Webmaster at 09:31 PM | Comments (0)

Pentax Optio E40 Camera

PENTAX Corporation is pleased to announce the PENTAX Optio E40 compact digital camera. This entry-level model accepts widely available AA batteries and is designed for simple and intuitive operation so that even beginners can enjoy photography effortlessly.

With the Optio E40, we have created a model that makes it easier than ever to enjoy high-resolution pictures with such new features as Face Recognition, handy for taking shots of people, and Shake Reduction, which reduces the effects of camera shake and subject blurring.

Main Features

“Face Recognition AF&AE” function that is convenient when photographing portraits

The Optio E40 newly features the Face Recognition AF & AE function *1 , which allows you to take beautiful pictures of people easily by letting the camera determine the focus and exposure. This “Face Recognition AF&AE” function *1 automatically detects and focuses on faces, regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically conducted so that the areas with faces are not darkened even if there is backlighting.

*1
Available when the photography mode is “Auto Picture”, “Program”, “Portrait”, and “Kids” and the camera is directed at people from the front.

Digital SR ( Shake Reduction )

A mode that reduces camera shakes and blurring of the subject when photographing still images. The sensitivity is adjusted automatically, to as high as the high sensitivity of ISO1000, to match the brightness of the subjects. This enables for photography with fast shutter speeds, and images with less blurs can be obtained.

Auto Picture mode automatically determines the best settings for the shooting conditions

The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Normal mode and choose the optimum settings for each subject. This PENTAX original function makes photography a lot easier for users since it eliminates the necessity of making a number of individual settings.

Compatibility with widely available AA batteries

Since the Optio E40 accepts widely available AA batteries, you can shoot with confidence when away from home or whenever you want. Furthermore, the camera has been designed specifically to use less power so that you can take approximately 240 photos when running on alkaline batteries.

Equipped with the Green mode for automated setup

The Optio E40 comes with the Green mode, which automates the camera setup when shooting still images, that allows even complete digital-camera beginners to enjoy picture-taking effortlessly. A single button press automatically sets the exposure, sensitivity, white balance, and other parameters according to the shooting conditions. This function is useful when asking someone else to take your picture or when you have simply lost track of the camera settings

8.1 effective megapixels produce exceptionally fine-detailed photos

Despite being an entry-level camera, the Optio E40 delivers high-resolution photos that look sharp even at large magnifications thanks to its 8.1 effective megapixel, which precisely captures images down to the finest detail.

3X optical zoom and 4X digital zoom for a maximum of about 12X magnification

The Optio E40 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 37.5-112.5mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes, through sightseeing photographs, to portraits. Such zooming power can also be combined with 4X digital zoom to achieve a total of about 12X zoom capability.

Other features

Recording movie size is up to 640 x 480 pixels with images quality of rivaling camcorders
Large, high-resolution 2.4-inch LCD monitor with approximately 110,000 pixels provides an easy-to-view display
Calendar Display function allows easier image retrieval based on the capture date
More convenient to carry thanks to the slim design, which features a lens design that fully retracts when the camera is off
Continuous shooting mode can record up to 16 consecutive images ( 640 x 480 pixels per image ) in a 2-second burst
Compatible with SDHC memory card in addition to conventional SD memory cards
Coming with about 10MB of built-in memory that allows internal image storage even when the memory card is full
New Panorama mode enables the camera to join the captured images into one picture
Frame composite function allows you to add a decorative frame around the image when shooting
Compatible with PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

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Posted by Webmaster at 09:23 PM | Comments (0)

June 28, 2007

Pentax Introduce the K100D Super

PENTAX Corporation is pleased to announce the release of the PENTAX K100D Super. This new standard-class digital SLR camera combines the acclaimed Shake Reduction (SR) system with an innovative Dust Removal (DR) system to assure optimum image quality.

The K100D Super is developed based on the PENTAX K100D lens-interchangeable digital SLR camera, first announced in May 2006 and well received by many users around the world. It incorporates the PENTAX-developed Dust Removal (DR) system, previously available only in the middle class model, to prevent adhesion of dust to the CCD surface and assure spotless images.

It also offers an array of advanced technologies, user-friendly features, and an easy-to-hold and easy-to-use design. By combining 6.1 effective megapixels, the K100D Super is designed to assure high-quality digital SLR photography to users of all levels from SLR beginners to experienced hobbyists -with minimum effort.

Major Features

PENTAX original Shake Reduction mechanism for sharp, blur-free images
The K100D Super is equipped with the PENTAX-developed Shake Reduction (SR) system, which effectively reduces camera shake for sharp, blur-free images even under such demanding shooting conditions as when using a telephoto lens, shooting in the dark or at night without supplementary flash illumination, or using extended exposures for sunset and night scenes. Using magnetic force, this SLR system shifts the camera's image sensor vertically and horizontally at the optimum speed to compensate for the amount of camera shake detected, assuring outstanding compensation effects ( equivalent to approximately 2 to 3.5 shutter steps ). Since this versatile system is compatible with all existing PENTAX interchangeable lenses, * it does not require special anti-shake lenses equipped with add-on optics or devices.

*
Compatible with K-, KA-, KAF-, KAF2-mount lenses without an adapter, and screw-mount, 645-system and 67-system lenses with an adaptor. Available functions may be limited with certain lenses.

Dust Removal system to keep dust off the CCD surface
The K100D Super features the PENTAX-developed Dust Removal (DR) system to prevent dust from sticking to the surface of the CCD image sensor ( or low-pass filter ). Applied to the CCD surface through a vapor deposition process of a fluorine compound, the PENTAX-original Super Protect (SP) coating effectively removes dust and stains from the surface. In the next step, dust that still remains on the surface will be shaken off when the SR system shifts the CCD at high speed. The dust that is shaken off the CCD will fall onto an adhesive sheet positioned at the bottom of the SR unit, eliminating any possibility of its returning to the CCD surface.

Auto sensitivity control up to 3200 standard output sensitivity
The K100D Super features an auto sensitivity control function, which automatically sets the optimum standard output sensitivity — up to 3200, which is the highest automatic setting in its class — based on such data as the subject's brightness level and the lens' focal length. Since this function allows the use of higher shutter speeds in poor lighting situations ( such as indoor sports events and night scenes ), it helps the photographer to effectively reduce camera shake and prevent blurred images. The user can preprogram a desired level, from ISO 200 to the super-high sensitivity of the ISO 3200.

Auto Picture Mode for effortless point-and-shoot SLR photography
The PENTAX-original Auto Picture mode automatically and instantly selects one of five Picture modes ( including Portrait, Landscape, and Macro ) to create the most appropriate visual effect for a given subject. Since the camera sets all primary parameters ( including shutter speed, aperture, white balance, saturation, contrast and sharpness ), the photographer can concentrate on picture composition and shutter opportunity.

11-point wide-frame AF to capture off-center subjects in crisp focus
The K100D Super's sophisticated SAFOX VIII autofocus system features 11 sensor points ( with nine cross-type sensors in the middle ) to automatically focus on the subject with utmost precision, even when it is positioned off center. The in-focus sensor point is automatically superimposed in red in the viewfinder for at-a-glance confirmation.

Large LCD monitor to facilitate image viewing and menu setting
The K100D Super features a large 2.5-inch color LCD monitor on its back panel. Its wide-view design allows the photographer to check the monitor image over 140 degrees vertically and horizontally, ensuring effortless image viewing even from a diagonal position. It provides 210,000 pixels for high-resolution image viewing, with a zoom display function that lets user magnify and image up to 12 times for easy confirmation of the focusing status and the subject's expressions. The large monitor size allows for large letters, digits and icons on the menu screens to facilitate menu confirmation and camera operations.

Bright, clear viewfinder
The K100D Super features a lightweight penta-mirror viewfinder, which combines PENTAX-original finder optics with a Natural-Bright-Matte II focusing screen to deliver a bright, clear subject image with a 0.85-times magnification and a 96-percent field of view.

True-to-life, rich-gradation images assured by 6.1 effective megapixels
The K100D features a large, high-performance 23.5mm x 15.7mm CCD as its image sensor, assuring the faithful reproduction of the desired photographic intention in the resulting images — from images with beautiful out-of-focus backgrounds to those with edge-to-edge sharpness. By combining 6.1 effective megapixels with a high-performance imaging engine and advanced image-processing technologies, the K100D is designed to produce beautiful, true-to-life images that are rich in gradation. What's more, it offers a choice of two finishing touches of " Natural " or " Bright " to create a distinctive atmosphere.

Compatibility with high-quality, high-capacity SDHC memory card
The K100D Super accepts not only the conventional SD memory card as its storage media, but also the newly standardized SDHC card, ** which allows the user to store a great number of large data files, such as RAW-format images.

**
SD High Capacity card, with a storage capacity exceeding 2 GB
Compatibility with SDM system for smoother, quieter autofocusing operation

The K100D Super's camera body is compatible with a new SDM system, which assures smoother, quieter autofocusing operation using a built in supersonic motor. When the lens equipped with SDM system is mounted on the PENTAX K100D Super camera body, the focus mode is automatically switched to SDM-assisted autofocusing.

Compact, lightweight body with optimum holding comfort
The K100D Super has been designed to be compact and lightweight for easy carrying and enhanced maneuverability. It also offers an easy-to-hold grip to assure a stable shooting position.

Other features
19 custom functions to personalize camera operations
Consecutive shooting of up to five frames at the speed of approximately 2.8 frames per second ( at BEST image quality in JPEG format )
Eight distinctive Scene modes to accommodate specific subjects/applications
Choice of two preview functions ( digital/optical )
Choice of 16-segment multi-pattern metering, center-weighted metering and spot metering to accommodate various photographic applications
Noise reduction mechanism to reduce digital noise during extended exposures
Dual power source ( two CR-V3 lithium batteries, or four AA-size batteries )
USB 2.0 ( HI-SPEED ) compatibility for speedy data transfer to PC
Five digital filters ( Black-and-white, Sepia, Slim, Soft and Brightness ) for easy editing of recorded images
PENTAX PHOTO Laboratory 3 RAW data and image processing software and PENTAX PHOTO Browser 3 image browser software included on the accompanying CD-ROM
Compatibility with PictBridge, DPOF, Exif Print and PRINT Image Matching III formats

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Posted by Webmaster at 08:15 PM | Comments (0)

May 31, 2007

HOYA and PENTAX Enter into an Agreement on Management Integration

As described below, today, HOYA CORPORATION (“HOYA”) and PENTAX Corporation (“PENTAX”) have entered into an agreement to effect their management integration (the “Management Integration”) by making PENTAX into a wholly-owned subsidiary of HOYA through a tender offer by HOYA to purchase all shares of PENTAX (the “Tender Offer”) to be followed by a share exchange or other appropriate business reorganization transaction.

As announced in the press release titled “HOYA and PENTAX Reach Basic Understanding for Management Integration” dated December 21, 2006, of HOYA and PENTAX, based on the recognition that they are “the best possible business partners”, HOYA and PENTAX entered into a Basic Agreement for Merger (the “Basic Agreement”) on that date. This shared common understanding has remained constant. Notwithstanding our announcement by press release (by PENTAX on April 10, 2007 and HOYA on April 23, 2007) of our decision to abandon the merger planned for October 1, 2007 under the Basic Agreement, we have continued iscussions on alternatives to the merger in order to achieve management integration and have consequently entered into this agreement.

Details of the Tender Offer and other related matters will be announced as soon as they become finalized.

1. Purpose of the Management Integration
HOYA and PENTAX aim to establish a solid management foundation by leveraging managerial resources of the two companies in a mutually complementary manner and to enhance corporate value by utilizing the two companies’ strength in optical and precision processing
technologies to develop appealing products and provide them to a broader customer base.

Following the Management Integration, based on our common core technological foundation in optics, imaging and materials, HOYA and PENTAX aim to optimize their business portfolios, focusing on the life care, optics, information technology, eye care and imaging systems areas. Expected stable revenues from the information technology and eye care areas will support the life care area in achieving strategic growth. In addition, vertical integration in the optics field will lead to qualitative structural reform and further strengthen competitiveness. Each of HOYA and PENTAX will continue to use its own brand after the management integration.

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Posted by Webmaster at 07:52 PM | Comments (0)

April 10, 2007

Pentax and Hoya Management Integration

At the extra-ordinary meeting of its Board of Directors held on April 10, 2007, PENTAX Corporation adopted following resolutions concerning the management integration with HOYA Corporation.

1. With regard to the current discussion concerning the merger of PENTAX Corporation and HOYA Corporation, it has been resolved that the merger shall be abandoned at this point in time due to conditions within the company as well as conditions outside the company including shareholders.

2. However, it has been resolved to continue discussions on management integration in a broader sense with HOYA Corporation, based on the December 21, 2006 basic understanding between HOYA Corporation and PENTAX Corporation.

Posted by Webmaster at 07:50 PM | Comments (0)

February 24, 2007

Pentax Delivers Two Digital SDM Zoom Lenses

GOLDEN, CO. (February 21, 2007)…PENTAX Imaging Company has announced a new series of high performance lenses – the smc PENTAX-DA* Series (pronounced PENTAX D.A. STAR SERIES). The first two lenses in the series are the smc PENTAX-DA* 16-50mm F2.8 ED AL[IF]SDM wide angle zoom and the smc PENTAX-DA* 50-135mm F2.8 ED [IF]SDM telephoto zoom. Previously announced in September 2006, the two interchangeable lenses are designed for exclusive use with PENTAX digital SLR cameras. The PENTAX-DA* Series delivers the highest level of optical quality and reflects the PENTAX commitment to delivering ultimate image quality in digital photography. Bringing together advanced optical technologies, including aspherical elements, special optical-glass elements and original lens coatings, these new interchangeable lenses are superior to any existing lens series in terms of contrast, clarity and edge-to-edge sharpness.

These PENTAX-DA* series lenses feature a tightly sealed, weather-resistant and dust-resistant construction to enhance durability for use in rain or dusty conditions making each a perfect companion for the weather-sealed PENTAX K10D digital SLR. The lenses also feature the PENTAX original Quick-Shift Focus System for instant switching to manual-focus operation and PENTAX-original SP (Super Protect) coating to repel dust, water and grease. A new SDM system has been incorporated for smoother, quieter autofocusing operation using a built-in supersonic motor.

These lenses feature the PENTAX KAF2 mount, which incorporates additional electrical contacts to drive a built-in supersonic motor used in autofocusing operation.

Both models will be featured along with the entire line of PENTAX digital compact and SLR cameras and lenses in Booth G151 at PMA 2007 in Las Vegas, Nevada from March 8 – 11, 2007. The smc PENTAX-DA* 16-50mm F2.8 ED AL[IF]SDM will ship in Spring 2007 priced at US 899.95. The smc PENTAX-DA* 50-135mm F2.8 ED [IF]SDM will ship at the same time for US $999.95.

Product images are available at: http://www.pentaxtech.com/Press/pressfiles.html

Posted by Webmaster at 10:05 AM | Comments (0)

Pentax Announce Optio A30 and Optio W30 Compact Digital Cameras

GOLDEN, CO. (February 21, 2007)…PENTAX Imaging Company has announced two compact digital cameras in advance of the Photo Marketing Association International Trade Show (PMA 2007). The PENTAX Optio A30 features 10.0 effective megapixels, a 1/1.8 inch CCD with a wide dynamic range for superior tones, an smc PENTAX zoom lens and an image processing engine that gives a rich color reproduction. The PENTAX original Shake Reduction (SR) technology in the A30 has been improved by adding both Digital and Movie SR for improved image capture in low-light settings and telephoto capture. A unique Face Recognition AF and AE function offers better results in photographs by automatically detecting faces, and then adjusting exposure and focus to properly capture portraits.

The Optio A30 is the sixth DivX Certified digital camera manufactured by PENTAX in the past 18 months. As a DivX Certified digital camera, the Optio A30 makes it easy for users to create their own media for both business and social purposes. With the push of a button, users can instantly record high-quality DivX video and discover simple playback on any of the 50 million DivX Certified consumer electronics devices available today. DivX also enhances the ease and quality of video clips posted to popular broadcast sites such as http://stage6.divx.com/.

PENTAX also announced the PENTAX Optio W30, the fifth model in the manufacturer's waterproof digital camera line. With an enhanced waterproof design, the Optio W30 performance capacity has more than doubled and now allows photographers to capture images underwater up to 10 feet for 2 hours. The generous 2.5 inch LCD monitor offers an LCD Bright Mode that can adjust the brightness of the screen as necessary for improved viewing in the sunlight. Ever the perfect camera for capturing adventure in the outdoors, the Optio W30 also features both Digital and Movie SR modes to reduce blur in both image and video capture. The Optio W30 also features the Face Recognition function and Macro Photography mode to allow image capture at under half an inch for stunning close-ups of photography subjects such as flowers, insects, jewelry and much more.

Both models will be featured along with the entire line of PENTAX digital compact and SLR cameras and lenses in Booth G151 at PMA 2007 in Las Vegas, Nevada from March 8 – 11, 2007. Priced at US $349.95, the Optio A30 will ship in late March 2007, while the Optio W30 will ship the same month for US $299.95.

Product images are available at: http://www.pentaxtech.com/Press/pressfiles.html

Posted by Webmaster at 09:59 AM | Comments (0)

January 22, 2007

Pentax Optio T30 and M30 Digital Cameras

GOLDEN, COLORADO (January 22, 2007)…PENTAX Imaging Company has announced two new compact digital cameras. The PENTAX Optio T30 is one of the thinnest digital cameras featuring a three inch LCD monitor. In addition, the Optio T30 features a touch display with a wide field of view for fun image capture and editing. This latest Optio also offers new functions such as Face Recognition Auto Focus and Auto Exposure to assure properly exposed portraits and a high ISO Digital Shake Reduction mode. The innovative touch panel on the Optio T30 allows image customization with drawing functions while a unique Mode Pallete includes Auto Picture mode to access camera settings.

PENTAX also announced the latest model in the PENTAX Optio M series. Sporting an ultra-slim body with a fresh, textured design, the affordable Optio M30 features Digital Shake Reduction, Face Recognition AF and AE, and an Auto-Macro function that enables close-up photography up to two inches away in Super Macro mode and less than four inches in Auto Macro mode.

Both cameras will be available in March. The PENTAX Optio T30 price will be US $349.95 and the Optio M30 will be US $199.95. The products will be displayed along with the full line of other PENTAX products in Booth G151 at the Las Vegas Convention Center during the Photo Marketing Association International Trade Show (PMA 2007) from March 8-11 in Las Vegas.

Product images are available at: http://www.pentaxtech.com/Press/pressfiles.html

OPTIO T30 FACTS

Excellent image quality
7.1 effective megapixel resolution delivers images with exceptional definition. The camera features the smc PENTAX lens to render clear, high-contrast images, while our unique lens coating helps eliminate ghosting and other artifacts. This image processing technology produces vivid colors and creates smooth tonal expressions at all brightness level.

Large LCD Monitor
The PENTAX Optio T30 is equipped with a high-resolution, oversized 3.0 inch LCD monitor with approximately 230,000 pixels that enables images and menu text to be prominently displayed. The monitor also offers a wide 170 degree viewing angle from all direction that makes it easy to view images from every direction.

Thinnest Body In 3.0 In LCD Class
With a new, thin, high-performance battery design, and the PENTAX Sliding Lens System,* the Optio T30 offers the thinnest compact bodies with a 3.0nch LCD touch-screen monitor and 3X optical zoom.

* A PENTAX proprietary lens system: The central lens group slides upward from the optical axis and the front and back lens groups slip under them. Housing the lens in two steps in the lens cylinder reduces overall lens thickness, thereby minimizing body width.

Face Recognition AF and AE Function
The Optio T30 is equipped with Face Recognition AF and AE function* that automatically detects and focuses on faces regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically adjusted so that the areas with faces are highlighted even if there is backlighting.

*Available when the photography mode is “Portrait” and the camera is directed at people from the front.

Digital Shake Reduction
The digital Shake Reduction mode helps reduce image blur by adjusting sensitivity automatically to as high as ISO 3200 to match the brightness of the subject. This enables photography with fast shutter speeds and less blur.

Movie Shake Reduction*
An electronic, software-based Shake Reduction function exclusively for capturing movies effectively corrects image distortion.

*In Movie Shake Reduction mode, the field of view is narrower than that during normal recording.

Touch-display control system
With just a touch, various functions may be entered directly on the Optio T30 touch-display LCD monitor.

My Drawing mode
The fun and easy-to-use My Drawing mode helps users customize shots with a stylus pen (included). Users may sketch and write notes directly on images displayed on the monitor or add stored or original illustrations to any image with the Stamp function.

Auto Picture mode
The Auto Picture mode allows the camera to automatically determine the best shooting conditions for Landscape, Portrait, Night Scene, and Program modes and choose the optimum settings for each subject. This PENTAX original function makes photography easier for new users.

Additional features:
Auto-tracking AF continuously focuses on a moving subject

Compatible with new SDHC memory cards, in addition to conventional SD memory cards

Function (Fn) setting permits you to store frequently used settings and recall them from the panel with a single touch

Mode Palette provides quick access to 16 shooting modes and 12 playback modes

Deleted images recovery function that restores images erased accidentally

Memo pad function that enables the user to save handwritten memos and illustrations as images

Frame composite mode adds decorative frames to images when shooting or after shooting

Digital zooming provides up to 4X magnification

Approximately 19.9 MB of built-in memory

FotoNation's red-eye correction function for flash shots

Includes the ACDSee for PENTAX image viewer/image management software

Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

OPTIO M30 FACTS

High image quality
With a high resolution of 7.1 effective mega pixels and high-performance PENTAX lens, the Optio M30 realizes clear, high-quality images. The Optio M30 also features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 38-114mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes, through sightseeing photographs, to portraits.

Sleek, New, Textured Design
The Optio M series compact digital camera exterior has been redesigned. Powered by an exclusive ultra-thin battery and featuring a miniaturized circuit board, the M30 body is a slim 0.7 inches (18mm). A high-quality aluminum alloy texture gives the camera a sophisticated design.

Digital Shake Reduction
The Optio M30 features a Digital Shake Reduction mode to adjust the camera sensitivity to as high as ISO 3200 to match the brightness of the subject. Even in low-light conditions, this feature increases shutter speed to help reduce blurring and improves image flash image capture for subjects at a distance in dark locations.

Auto-macro function
The Optio M30 is equipped with a new Auto-Macro Ffunction that enables close-up photography up to a minimal distance of 4.0 inches (10 cm). The Auto-Macro function allows the camera to determine the distance from the subject, and even while in the normal focus mode, and automatically switche the focus range to macro mode.

Face Recognition AF and AE
The Optio M30 is equipped with a “Face Recognition AF & AE” function* that automatically detects and focuses on faces regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically conducted so that the areas with faces are not darkened even if there is backlighting.

* Available when the photography mode is “Portrait” and the camera is directed at people from the front.

Auto Picture mode automatically determines the best settings for the shooting conditions

The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Program modes and choose the optimum settings for each subject. This PENTAX original function makes photography a lot easier for users since it eliminates the necessity of making a number of individual settings.

High-Quality Movies with Shake Reduction Function
The Optio M30 captures smooth, high-quality movies at 30 fps (frames per second) at a resolution of 640 x 480 pixels, which is comparable to movies taken with a camcorder. This model also is equipped with a Movie Shake Reduction function*, which automatically corrects camera shakes, allowing for movies to be taken more easily and without hassles.

*Using the “Movie SR" function results in a narrower field of view than that during normal recording.

Additional Features:
Auto-tracking AF continuously focusing on a moving subject

Compatible with new SDHC memory cards, in addition to conventional SD memory cards

World time function for 75 cities (28 time zones) worldwide

Calendar Display function allows image retrieval based on the capture date

Mode Palette provides quick access to 15 shooting modes and 13 playback modes

Soft flash function avoids overexposure during close-up flash photography

Super-Macro mode allows close-up photography as near as 2.0 inches

Digital zooming provides up to 4X magnification

Approximately 21.9 MB of built-in memory

FotoNation's red-eye correction function for flash shots

Includes the ACDSee for PENTAX image viewer/image management software

Supports PictBridge, DPOF functions, Exif Print, and PRINT Image
Matching III

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January 03, 2007

Pentax Optio E30 Compact Digital Camera

GOLDEN, CO (January 3, 2007)….PENTAX Imaging Company introduced the PENTAX Optio E30 compact digital camera today in advance of the upcoming Consumer Electronics (CES) Trade Show in Las Vegas. Named for the easy-to-use line of PENTAX compact digital cameras, the Optio E30 offers 7.1 effective megapixels for exceptional high-resolution photography.

Featuring AA battery compatibility, the Optio E30 is a convenient travel companion that uses less power and captures up to approximately 200 photos with alkaline batteries or 760 shots with lithium AA batteries. A helpful Green mode allows new digital camera users to enjoy effortless picture-taking, while additional features include a large 2.4 inch LCD monitor, a 3X optical zoom, and 11 MB of built-in memory.

The PENTAX Optio E30 will be available in February 2007 for US $149.95 and will be displayed along with the full line of other PENTAX products in Booth 31577 in South Hall 3 at the Las Vegas Convention Center during CES 2007.

PENTAX OPTIO E30 FACT SHEET
7.1 effective megapixels for high quality image resolution

Compatibility with widely available AA batteries
Powered by AA batteries, the PENTAX Optio E30 is great for travel and is designed to use less power and allow up 200 photos from one set of alkaline batteries or 760 shots on a set of lithium AA batteries.

Green mode for automated setup
The Optio E30 Green mode automates camera setup when shooting still images. With a single touch, the camera sets the exposure, sensitivity, white balance, and other parameters according to the shooting conditions.

Mode Palette displays intuitive icons
The Mode Pallette selection of shooting and playback modes displays all 15 mode icons on the LCD monitor (including Landscape, Pet, and Food, and more) to expedite mode selection with straightforward display and guide function.

3X optical zoom and 4X digital zoom for a maximum of 12X magnification
The Optio E30 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 36-108mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes to portraits. This zooming power may be combined with 4X digital zoom to achieve a total of 12X zoom capability.

Large 2.4 inch LCD monitor
The Optio E30 features a large 2.4 inch LCD monitor despite its compact body dimensions. The monitor size make it easier to compose and play back images and permits easy operation.

Compatibility with the ImageLink printing system
The Optio E30 is compatible with the ImageLink printing system. By simply placing the Optio E30 on the printer's dock of ImageLink-compatible printers, users may print images without a PC.

Additional features:
Supports the new SDHC memory cards in addition to conventional SD memory cards
Approximately 11 MB of built-in memory
Built-in auto flash with red-eye reduction function
Records movie at sizes up to 640 ´ 480 pixels with image quality rivaling camcorders
Frame composite function allows you to add a decorative frame around the image when shooting
Compatible with PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

Posted by Webmaster at 08:25 PM | Comments (0)

December 21, 2006

Hoya and Pentax Reach Basic Understanding for Management Integration

[TOKYO December 21, 2006] HOYA CORPORATION (“HOYA”) and PENTAX Corporation (“PENTAX”) announced today that they have reached a basic understanding aimed at a management integration of the two companies, expected to be completed on October 1, 2007. The new company’s name will be HOYA PENTAX HD Corporation. Under a corporate center with strategic planning functions, the new company will realign the business areas of HOYA and PENTAX. HOYA and PENTAX have recognized that they are the best possible business partners to establish a solid business structure that draws on their respective strengths. Through this management integration, the planned new structure will allow the new company to swiftly allocate significant management resources to develop strategic business areas, aiming at accelerating future growth.

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September 14, 2006

Pentax Optio T20 Announced

GOLDEN, CO. (September 13, 2006) PENTAX Imaging Company announced the new PENTAX Optio T20 compact digital camera featuring an extremely slim body. Incorporating the PENTAX-developed Sliding Lens System and an impressive 3.0 inch, high-definition LCD monitor, the Optio T20 is the thinnest digital camera in this class. Featuring 7.0 megapixels and a 3X zoom, the latest model in the PENTAX T series allows users to select and confirm functions directly on the LCD monitor with just a touch or with a stylus. The 3.0 inch display allows users to easily view and decorate images with drawings, stamps, picture frames and more. With the 3.0 inch touch-display, the Optio T20 allows users to simply touch, shoot and enjoy.

Easy-to-share 3.0 inch oversized LCD monitor
The Optio T20 hosts a large 3.0 inch LCD monitor with 230,000 pixels for exceptional clarity and definition for reviewing images and menu text. With a wide viewing field, the screen remains easy-to-see when viewed from an angle or straight on. This is helpful when monitoring shots at low or high angles or when displaying images in a group setting. The Optio T20 features an extra-large 3.0 inch LCD monitor made possible by the PENTAX Sliding Lens System* and high-density mounting technology.

*PENTAX's proprietary lens system: The central lens group slides upward from the optical axis and the front and back lens groups slip under them. Housing the lens in two steps in the lens cylinder reduces overall lens thickness, thereby minimizing body depth.

Extremely slim body
With a slim body only 0.77 inch thick (19.5mm), the Optio T20 is the thinnest in this digital camera class.

Touch display makes operations simple and enjoyable
The Optio T20's touch display allows users to select and confirm functions by directly touching the LCD monitor. Easy operation of the screen allows users to access icons from the displayed menu with a simple touch.

Excellent image quality
Upgraded to 7.0 effective megapixel resolution, the Optio T20 delivers images with exceptional definition. The camera boasts an smc PENTAX lens for clear, high-contrast images, while the unique lens coating reduces ghosting and other artifacts. The Optio T20's superb image processing technology produces vivid colors and creates smooth tonal expressions at all brightness levels.

My Drawing mode for easy picture design
The Optio T20 comes with the My Drawing mode, which lets users customize their shots. With the enclosed stylus pen, users may create original pictures by writing directly on the image shown on the monitor or adding a stored illustration with the Stamp function. The camera also offers a function for storing favorite photos as original stamps to add to other images.

12 shooting modes cover a wide range of scenes
The Optio T20 features 12 versatile shooting modes such as Portrait, Landscape, Flower, and Night Scene. Just choose the mode matching the subject scene and the camera automatically optimizes the exposure, white balance, and other settings. Selecting the mode is easy with the touch display and the Mode Palette, which displays PENTAX mode icons on the LCD monitor.

High-quality movies with a built-in Movie editing function
The Optio T20 smoothly captures movies at 30 fps (frames per second) at sizes up to 640 ¢¥ 480 pixels, and a movie editing function may save a frame from a recorded movie as a still image.

Additional Optio T20 features

Approximately 12 MB of internal memory; supports external SD memory cards

Frame composite mode adds decorative frames to images when shooting or after shooting

Function (Fn) setting permits you to store frequently used settings and recall them from the panel with a single touch

4X digital zoom function

Convenient image-rotation display for confirmation of shots (rotates images 90¨¬, 180¨¬, or 270¨¬)

Includes the ACDSee for PENTAX image viewer/image management software

USB 2.0 (hi-speed) compatible

PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III compatible

The Optio T20 digital camera will be available for $349.95 in October 2006.

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Pentax K10D Digital SLR Announced

GOLDEN, CO. (September 13, 2006)…PENTAX Imaging Company announced today the PENTAX K10D digital SLR camera with 10.2 effective megapixels and a host of advanced technologies including a PENTAX-developed Shake Reduction (SR) system and a weather- resistant body.

Designed to deliver high-quality digital images and responsive operation for advanced photo enthusiasts, the K10D features an array of PENTAX innovations in image capture and camera functionality.

The most significant features in the K10D include:

· A PENTAX-developed Shake Reduction (SR) system that effectively offers a 2.5 to 4 stop advantage for sharp, blur-free images even under difficult shooting conditions, such as macro and telephoto photography or low light settings without a flash. The SR mechanism is designed to minimize camera shake by oscillating the CCD image sensor vertically and horizontally at high speed using magnetic force, while adjusting the speed of oscillation in proportion to the amount of camera shake detected by built-in sensors. As a result, the system does not require special anti-shake lenses and can be used with more than 24 million PENTAX lenses produced since 1964.

· A newly-developed Pentax Real IMage Engine (PRIME) designed exclusively for PENTAX digital SLR cameras to produce well-balanced, true-to-life images. In order to meet the performance requirement in handling 10 megapixel data, PENTAX also incorporated a new high performance 22 bit A/D converter to quickly transfer images with accurate color tones and richer gradation from the CCD to the imaging engine.

· A new Dust Removal (DR) system incorporating PENTAX-original Special Protect (SP) coating to help keep the CCD surface dust-free, and a shift mechanism to shake dust off the CCD.

· A dependable dust-proof, weather-resistant body construction featuring 72 seals throughout the camera to allow photographers to continue shooting even in dusty or rainy environments.

*Lenses compatible with this mechanism are the PENTAX K-, KA-, KAF- and KAF2-mount lenses; screw-mount lenses (with an adapter); and 645- and 67-system lenses (with an adapter). Some functions may not be applicable with certain lenses.

“Advanced photographers will not find another 10 megapixel digital SLR that offers features such as a weather-resistant body, shake reduction, and great ergonomics, at any price, ” said Ned Bunnell, director of marketing, PENTAX Imaging Company. “With the K10D introduction, PENTAX is now able to offer digital SLRs for two important users − the first time SLR customer who can buy the K100D and now the K10D for the more advanced users.”

Along with the body, PENTAX announced a D-BG2 battery grip for exclusive use with the PENTAX K10D. This battery grip can be used in combination with the camera's rechargeable lithium-ion batteries to double the camera's battery life. With a vertical shutter-release button, preview lever, two control dials, AE-lock button and green button, the new battery grip makes vertical-position shooting simple and effortless. It also features the same dust-proof, weather-resistant construction as the K10D camera body.

PENTAX also announced the smc PENTAX-DA 70mm F2.4 Limited lens, designed for exclusive use with PENTAX digital SLR cameras and featuring an ultra-thin pancake design and uni-focal, medium-telephoto optics. With a medium-telephoto perspective, this new lens is ideal for many applications including portraiture and landscape. The high-performance optics ensure outstanding image quality, and provide distinctive visual expression. Materials used for this lens are selected for optimum holding comfort and operability, and the new lens is designed to be extremely thin and lightweight, for go-anywhere portability for casual, day-to-day snapshot photography.

The K10D body will ship by November 2006 for US $899.95, and as a kit with the DA 18-55mm lens for US $999.95. The D-BG2 Battery Grip will ship at the same time for less than US $190.00. The PENTAX DA 70mm lens will ship in October 2006 for less than US $600.00.

K10D Digital SLR FACT SHEET

High-quality image reproduction
The K10D features a large, high-performance 23.5mm x 15.7mm CCD with 10.2 effective megapixels as its image sensor, assuring the reproduction of true-to-life, rich-gradation images.

PENTAX-original Shake Reduction mechanism for blur-free images
The K10D is equipped with the exclusive, PENTAX-developed Shake Reduction (SR) system, which effectively reduces camera shake for sharp, blur-free images even under demanding shooting conditions, such as when using a telephoto lens, shooting in the dark or at night without supplementary flash illumination, or using extended exposures for sunset scenes. This innovative mechanism shifts the position of the CCD image sensor vertically and horizontally at high speed using magnetic force, while adjusting the shifting speed in proportion to the amount of camera shake detected by built-in sensors. It offers an outstanding compensation effect equivalent to 2.5 to 4 shutter-speed steps. As a result, it does not require special anti-shake lenses, and can be used with almost all existing PENTAX interchangeable lenses.*

* Lenses compatible with this mechanism are the PENTAX K-, KA-, KAF- and KAF2-mount lenses; screw-mount lenses (with an adapter); and 645- are 67-system lenses (with an adapter). Some functions may not be applicable with certain lenses.

Newly developed A/D converter for truthful image data conversion
The K10D incorporates a high-performance A/D converter, which faithfully converts the analog data collected by the CCD image sensor into digital data. With the highest resolving power (22 bits, or 4.2 million gradations) among all existing digital cameras, it offers a digital-conversion capacity 1,024 times greater than conventional 12-bit, 4,096-gradation A/D converters.

Newly designed PRIME imaging engine
The K10D incorporates the new PRIME (PENTAX Real Image Engine) as its imaging engine. Designed exclusively for PENTAX digital SLR cameras, this new imaging engine produces well-balanced, true-to-life images through efficient control of CCD signals, saturation, brightness, white balance, sharpness and contrast. Its new memory (DDR2: Double Data Rate 2) also serves to enhance speedy image processing and high-speed data transfer.

Dust Removal system to help keep the CCD surface dust-free
The K10D features the new Dust Removal (DR) system to prevent dust from sticking to the surface of the CCD image sensor (or low-pass filter). Applied to the CCD surface through a vapor deposition process of a fluorine compound, the PENTAX-original Special Protect (SP) coating effectively prevents dust and stains from adhering to the surface. In the next step, dust that still remains on the surface will be shaken off when the SR system shifts the CCD at high speed. The dust that is shaken off the CCD will fall onto an adhesive sheet positioned at the bottom of the SR unit, eliminating any possibility of its returning to the CCD surface.

Dust-proof, weather-resistant construction
The K10D boasts a reliable dust-proof, weather-resistant construction, with special seals applied to 72 different parts of the camera body, including the shutter release button and switches/levers/dials. This dependable body makes it possible to use the K10D in the rain or at dusty locations without worries.

Original exposure system for faithful reproduction of creative intentions

Hyper Program function
The K10D's Hyper Program function allows the user to instantly switch to the Shutter-Priority AE (Tv) mode or Aperture-Priority AE (Av) mode from the Program AE mode, with a simple turn of the electronic dials on the grip (one on the front for index-finger control, and the other on the back for thumb control). To return to the Program AE mode, simply press the green button positioned next to the shutter release button.

Hyper Manual function
When shooting in the Metered Manual mode, a single push of the green button allows the user to instantly set the proper exposure for the subject.

Sensitivity-Priority mode:
The K10D features a new Sensitivity-Priority AE (Sv) mode, which is designed to automatically select the optimum combination of aperture and shutter speed for user-selected sensitivity. The sensitivity can be shifted instantly (in 1/2 or 1/3 steps) by turning the electronic dial. Since this mode eliminates the need to recall a menu screen for sensitivity changes, the photographer can react more quickly to changing photographic conditions.

Shutter & Aperture-Priority mode:
Another exposure mode offered by the K10D is Shutter & Aperture-Priority AE (TAv) mode, which is designed to automatically select the most appropriate sensitivity for a user-selected shutter-speed & aperture combination.

Bright, clear viewfinder
Featuring a glass pentaprism, the K10D's viewfinder offers a 96-percent field of view and a 0.95-times magnification for easy viewing of the subject and effortless confirmation of focus and composition. Coupled with the acclaimed Natural-Bright-Matte II focusing screen, it delivers a large, bright subject image.

Auto sensitivity control up to ISO 1600
The K10D's auto sensitivity control function automatically sets the optimum sensitivity up to ISO 1600, based on such data as the subject's brightness level and the lens' focal length. Since this function allows the use of higher shutter speeds in poor lighting situations (such as indoor sports events and night scenes), it helps the photographer to effectively reduce camera shake and prevent blurred images. For specialized applications, the sensitivity can be set manually from ISO 100 to ISO 1600.

Continuous shooting at approximately 3 images per second
To trace the movement of an active subject or capture a sequence of the subject's expressions, the K10D offers a continuous shooting mode that allows the photographer to capture a series of images at a maximum speed of approximately 3 images per second. In the JPEG recording format, the user is allowed to take as many images in succession as wished, until the capacity of an SD memory card runs out, or in RAW mode up to 9 images at 3.0 fps.

Reliable shutter unit
The K10D's shutter unit is designed to withstand nearly 100,000 releases, while assuring high-precision operation over the entire shutter-speed range — up to a top speed of 1/4000 second. It also features a flash synchronization speed of 1/180 second for more versatile flash photography.

11-point wide-frame AF
The K10D's sophisticated SAFOX VIII autofocus system features 11 sensor points (with nine cross-type sensors positioned in the middle) to automatically focus on the subject with utmost precision, even when it is positioned off center. The in-focus sensor point is automatically superimposed in red in the viewfinder for at-a-glance confirmation.

Extra-large, wide-view LCD monitor
The K10D incorporates an extra-large 2.5 inch color LCD monitor on its back panel. Its wide-view design allows the photographer to check the monitor image from 140 degrees both vertically and horizontally, ensuring effortless image viewing even from a diagonal position. With approximately 210,000 pixels, it also offers digital zooming of playback images up to 20 times for easy confirmation of the image's focusing status and details.

Compatibility with supersonic motor-driven lenses
The K10D is designed to be compatible with supersonic motor-driven autofocus lenses (currently under development), which are expected to provide smoother, quieter autofocus operation than conventional lenses.

Additional features:
Choice of 16-segment multi-pattern metering, center-weighted metering and spot metering to accommodate various photographic applications
High-rigidity stainless-steel chassis
32 custom functions to personalize camera operations
Extended bracket function to capture three images of the same subject at different contrast, saturation, sharpness or white-balance levels
Compatibility with conventional SD memory cards and newly introduced SDHC memory cards
Choice of two preview functions (digital/optical)
Simultaneous recording of RAW and JPEG images
Manual fine adjustment of white balance
Day-by-day folders to simplify the arrangement and search of recorded images
Six built-in digital filters (Black-and-white, Sepia, Slim, Soft, Brightness and Color) for easy editing of recorded images

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August 08, 2006

Pentax announce Optio W20 Waterproof Digital Camera

GOLDEN, CO. (August 7, 2006) PENTAX Imaging Company has announced the new PENTAX Optio W20, a compact digital camera featuring excellent waterproof performance with a slim, flat body design.

The Optio W20 is the latest model in the PENTAX Optio W series of cameras that are capable of underwater photography without requiring a waterproof case or other accessories. The waterproof design of the Optio W20 meets the JIS Class 8 waterproof standard, enabling it to withstand up to 30 minutes of continuous operation at an underwater depth of up to five feet.

In addition, this model features a new Blur Reduction High ISO mode that selects ISO up to 1600, and an upgrade to 7.0 effective megapixels to offer improved image quality in a fun, easy-to-handle package. The PENTAX Optio W20 will ship in September 2006 for under $300US.

PENTAX Optio W20 FACT SHEET

Water and dust protection for worry-free use in all kinds of environments
The Optio W20 features a waterproof design that meets the JIS Class 8 waterproof standard, enabling it to withstand up to 30 minutes of continuous operation at an underwater depth up to five feet, without needing a waterproof case. The Optio W20 also meets the JIS Class 5 dustproof standard, and is ideal for use skiing, marine sports, fishing, and enjoying other outdoor events.

3X optical zoom lens and 7.0 effective megapixels deliver outstanding pictures
The Optio W20 includes a 3X optical zoom lens that covers focal lengths from 6.3 to 18.9 mm (equivalent to 38 to 114 mm for 35mm film) and features a “folding” optical system so the lens never protrudes from the camera while zooming. The 7.0 effective megapixels produces extremely high-quality prints with crisp detail even when the photo is greatly enlarged.

Macro photography at less than an inch
The Optio W20 can be used at less than an inch away from a subject for stunning close-up photography. Macro photography provides many exciting photo options that allow you to fill the photo frame with subjects such as flowers, insects, and jewelry.

2.5 inch LCD monitor with superb visibility even outdoors
The Optio W20 comes with a 2.5 inch LCD monitor that is easy to view even in sunny outdoor conditions. The LCD cover is finished with a non-glare coating and features adjustable LCD backlight strength. The camera also has a Power Saving mode that automatically dims the backlight to save battery power.

Optio W20 automatically adjusts ISO as high as 1600
The Optio W20 is equipped with a Blur Reduction High ISO mode, a new feature that lets you take photos at faster shutter speeds for sharper images even in dim lighting conditions such as night scenes and indoor sporting events. In this mode, the camera automatically adjusts the sensitivity to as high as ISO 1600 to match the brightness of the subject. The higher sensitivity permits faster shutter speeds that effectively reduce not just camera shake but also blurring caused by moving subjects.

Face Recognition AF & AE for beautiful one-step portraits
The camera includes Face Recognition AF & AE, which allows you to take bright, beautiful photos of people with perfectly focused faces free of shadows caused by backlighting. This useful function automatically detects the position of the subject's face anywhere in the photo frame and then adjusts the focus and optimizes the exposure for the detected position.

High-quality movies with an electronic anti-shake function
With the Optio W20, you can smoothly capture movies at 30 fps (frames per second) at sizes up to 640 x 480 pixels that rival those shot with camcorders. It also has additional features that make taking movies easier and more enjoyable, including the movie electronic anti-shake feature,* which automatically compensates for camera shake while taking movies, and the Mermaid Movie mode, which optimizes the settings for filming underwater.

*Using the movie anti-shake function results in a narrower field of view than during normal recording.

Auto-tracking AF continuously focuses on a moving subject
The auto-tracking AF feature of the Optio W20 continuously focuses on subjects such as kids and pets that move around unpredictably. Since the focus frame automatically follows the movement of the subject inside the photo frame, you can capture those instantaneous photo opportunities.

Supports the SDHC memory card for greater storage of high-quality images and longer movies

The Optio W20 supports two removable storage media: the conventional SD memory cards and new SDHC memory cards.*

*SD High Capacity; these memory cards have capacities in excess of 2 GB.

Digital filters add all kinds of fun expressions
A number of creative digital filter functions are built into the camera that you can use to customize your photos. In addition to a B&W filter, a Sepia filter, a Soft Focus filter, and six Color filters, there is a Fish-eye filter, which dramatically distorts the image so it appears to have been taken with a fish-eye lens. With these filters, you can obtain a rich assortment of digital effects without needing a computer.

Auto Picture mode automatically determines the best settings for the shooting conditions
The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Program modes and choose the optimum settings for each subject. This PENTAX original function simplifies shooting for users since it eliminates the necessity of making a number of individual settings.

Other features
Calendar display lets you choose photos by date
Mode Palette provides quick access to 25 shooting modes and 15 playback modes
Image Recovery function lets you retrieve accidentally erased picturesSoft flash function avoids overexposure during close-up flash photography
Digital zooming provides up to 4X magnification
FotoNation's red-eye compensation function for flash shots
Approximately 21.9 MB of built-in memory
Includes the ACDSee for PENTAX image viewer/image management software
Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

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July 25, 2006

Pentax Announce Optio S70

GOLDEN, CO. (July 24, 2006)…PENTAX Imaging Company has announced the PENTAX Optio S7 compact digital camera. The Optio S7 is the latest model in the PENTAX Optio S series, which is known for slim, stylish, full-featured digital camera bodies.

In addition to an upgrade to 7.0 effective megapixels, this model features an easy-to-use Blur Reduction High ISO mode to help reduce the effects of camera shake and subject blurring for sharper images even in dim lighting conditions such as night scenes and indoor sporting events. In this mode, the camera adjusts shutter speeds automatically to an ISO as high as 1600 to match the brightness of the subject. The higher sensitivities permit faster shutter speeds.

Also featured in this newest Optio digital is Face Recognition AF & AE, a function that simplifies portrait-taking by automatically detecting the position of the subject's face and adjusting the focus and exposure based on the detected position.

Other features of the PENTAX Optio S7 include a 3X optical zoom, a high resolution 2.5 inch LCD monitor, MPEG-4 DivX® Movie Mode, and 23MB internal memory. In addition, the Optio S7 is the first compact PENTAX digital camera to accept the new SDHC (Secure Digital High Capacity) memory cards in addition to SD memory cards. SDHC (also know as SD 2.0) is a FAT32-compliant format designed for capacities up to 4GB or more.

PENTAX Optio S7 Features and Facts

Stylish and slim compact body
The thin, compact Optio S7 body features an attractive design that is comfortable and convenient to carry for travel, special events and everyday photography. A 3X optical zoom lens housed in the slim, lightweight body features the PENTAX original Sliding Lens System* and high-density mounting technology.

*A PENTAX proprietary lens system which offsets the central lens groups from the optical lens axis and houses the lens in two steps in the lens cylinder for minimized overall body depth.

New Blur Reduction High ISO mode
The Optio S7 is equipped with a Blur Reduction mode,* a new feature that allows photography at faster shutter speeds for sharper images even in dim lighting conditions such as night scenes and indoor sporting events. In this mode, the camera automatically adjusts the sensitivity to as high as ISO 1600 to match the brightness of the subject. The higher sensitivities permit faster shutter speeds that effectively reduce not just camera shake but also blurring caused by moving subjects.

*The image recording size is fixed at 4 MB (2304 x 1728 pixels) when the Blur Reduction mode is selected.

Face Recognition AF & AE for beautiful one-step portraits
The camera includes the new Face Recognition AF & AE* function, which allows you to take bright, beautiful photos of people with perfectly focused faces free of shadows caused by exposing for the background or for the colors of clothing. This useful function automatically detects the position of the subject's anywhere in the photo frame and then adjusts the focus and optimizes the exposure for the detected position.

* This camera's Face Recognition AF & AE function uses the Face Tracker face-recognition technology from FotoNation.

Auto-tracking AF continuously focuses on a moving subject
The Optio S7 auto-tracking AF feature continuously focuses on subjects such as kids and pets that move around unpredictably. Since the focus frame automatically follows the movement of the subject inside the photo frame, you can be sure to capture those instantaneous photo opportunities.

High-quality movies with an anti-shake function
The Optio S7 captures movies at 30 fps (frames per second) at sizes up to 640 x 480 pixels with image quality rival