June 20, 2008
New Sony α (ALPHA) HVL-F58AM Flagship Flash Unit
SAN DIEGO, Jun. 19, 2008 – Sony is expanding its a (alpha) system of accessories to include the new HVL-F58AM flash unit with exceptional features for versatile and flexible external lighting control.
Quick Shift Bounce and Expanded Versatility
This new flash features a new and innovative Quick Shift Bounce system. It offers more creative ways to achieve lighting, flash and bounce angles you may not have been able to experience before. The flash head can pivot 90 degrees left and right on a horizontal axis in addition to the conventional up and down vertical adjustment. With this system, the camera and flash unit can keep the same orientation regardless of portrait or landscape shooting. This gives a higher degree of flexibility when arranging the direction of light. For example, you can take full advantage of the flash unit’s built-in bounce card even during portrait shots since the flash head can maintain the same orientation as it would in the landscape position.
Enhanced Operability and Ease-of-Use
A powerful performer, the HVL-F58AM flash unit features a maximum guide number of 58 at 105mm and ISO 100. It recycles (or recharges) in as little as five seconds, approximately 55% faster than the predecessor HVL-F56AM model, so you are ready to capture the next shot. And because it features a quiet recycle charge, there’s no whine to distract you from your subject.
It also has a large, easy-to-read LCD screen that is about 13% larger than its predecessor’s. Its intuitive control layout makes it easy to control flash functions and configure the settings based on your shooting needs.
Wireless Auto Flash Control
This new flash has wireless auto flash control so you can remove the flash unit from the camera and easily light subjects from different angles. Photographers can create soft shadows to add depth to their images and avoid the strong shadows and hot spots that can occur with front lighting. The HVL-F58AM flash unit can also control the ratio of lighting from several off-camera flash units.
Up to three groups of flashes can be set up for optimal, complete control of lighting via a wireless connection. Flash output ratios can be adjusted automatically without having to do tedious exposure calculations. Additionally, you can fire a modeling flash to preview flash effects before taking the picture. Even with multiple units, the modeling flash fires according to the flash ratio you have set.
Advanced Features for Optimal DSLR Performance
One of the flash’s most advanced features is its sophisticated zoom control that automatically optimizes illumination angles that are suitable for either APS-C size or 35mm full frame sensors. This control reduces light “fall-off” at the periphery of images.
It also has an advanced white balance compensation system that gathers color temperature information, complimenting the white balance information reading of the camera. This achieves more accurate results when the main unit is in auto white balance mode.
Other features include: high-speed synchronization at shutter speeds of up to 1/4000 of a second, ADI flash metering, manual flash and zoom (six levels), multiple-flash, and a supplied mini-stand for greater wireless freedom.
Price and Availability
The HVL-F58AM flash unit will ship in September for about $500 at sonystyle.com, Sony Style® retail stores (www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Pre-orders begin online on Jun. 20 at www.sonystyle.com.
Posted by Webmaster at 04:39 PM | Comments (0)
April 27, 2008
Sony World Photography AwardsWinner Announced
Vanessa Winship from United Kingdom has been named Sony World Photography Awards Photographer of the Year, revealed at the VIP Gala Awards ceremony in Cannes. Her entry in the Portraiture category has beaten thousands of submissions to win the esteemed title, accompanied by a $25,000 cash prize.
The final decision was made just hours before the ceremony by the Honorary Board, some of the industry’s highest regarded members, including Nan Goldin, Bruce Davidson, Tom Stoddart, Elliott Erwitt and Martine Franck. Over the past weeks they have been deliberating upon the professional photographers’ shortlist, chosen by the World Photographic Academy, and had a final meeting the day of the Awards to agree their decision.
Vanessa Winship said, “Many, many thanks, and these are actually for the little girls of Eastern Turkey.”
Vanessa Winship received her award from Honorary Board Member Elliott Erwitt at the Palais des Festivals in front of an audience of 700 VIPs and industry leaders. The eleven professional category winners spanning eight countries also collected their awards and Arup Ghosh, the overall amateur winner was applauded by the audience though was unfortunately unable to attend the ceremony. Phil Stern was awarded the Legacy award for his outstanding contribution to the industry. He said on receiving the award, “It is very flattering to have been chosen to receive this award. May I thank everyone who made this decision, and long may the awards continue.”
The Awards ceremony is the finale in a series of events in Cannes over the last few days, based on the theme of ‘Legacy’. Focusing on the past, present and future of photography, this has included the Sony Legacy Exhibition, curated by Magnum Photos; a photography summit to discuss the latest industry issues; and ‘University Shoot Out’, a student initiative to support the future generation of photographers.
James Kennedy, General Manager Marketing Communications, Sony Digital Imaging Europe said, “The Awards really are a showcase for the photographic industry at its highest level. It has been wonderful to be part of an event that brings together such phenomenal talent.” Founder of World Photography Awards Scott Gray added, “This event is the culmination of what has been a fantastic first year for the Sony World Photography Awards. We thank everyone who entered and look forward to the second year already.”
Professional Category Winners
Abstract – Anita Cruz-Eberhard (UNITED STATES)
Advertising – Fabrizio Cestari (ITALY)
Architectural – Livia Corona (MEXICO)
Fashion – Valeska Achenbach & Isabela Pacini (GERMANY)
Music/Performance – Eduard Meltzer (SWITZERLAND)
Nature – Giacomo Brunelli (ITALY)
Nude – Natalie Bothur – (GERMANY)
Photojournalism/Documentary – Moises Saman (UNITED STATES)
Portraiture – Vanessa Winship (UNITED KINGDOM)
Science – Thomas Deerinck (UNITED STATES)
Sport – Robin Utrecht (NETHERLANDS)
Posted by Webmaster at 11:58 AM | Comments (0)
February 25, 2008
Sony Cyber-shot H50 Announced
Weybridge, 25th February 2008 - The feature-packed Cyber-shot H50 digital camera combines superlative imaging quality with extensive manual functions for precise creative control over your images. Compact and easy to handle, it features a tough, scratch resistant finish that enhances the camera’s premium feel.
The powerful Carl Zeiss Vario-Tessar 15x zoom lens makes the Cyber-shot H50 ideal for travel and other situations when you want crisp, clear close-ups without the penalty of carrying a big, bulky camera.
The large, high-contrast 3-inch Clear Photo LCD Plus screen tilts up or down, adding an extra dimension of creative freedom when framing shots at any angle. There’s also an electronic viewfinder that provides a convenient alternative to framing shots with the LCD screen.
Powered by Sony’s responsive BIONZ processor, Enhanced Face Detection can identify and focus on up to eight faces in a scene, automatically adjusting focus and exposure for clearer portraits. It’s complemented by Smile Shutter that detects a smiling face in the frame before automatically firing the shutter.
Ideal for action-packed moments, advanced Sports Shooting mode combines a very high shutter speed with continuous predictive autofocus to freeze fast-moving subjects with reduced shutter lag.
Sony’s Double Anti-Blur system captures more atmospheric, natural-looking images without flash when you’re indoors or short of natural light. A high sensitivity of up to ISO 3200 is teamed with Super SteadyShot optical image stabilisation for crisper handheld shots – an extra benefit at high zoom settings when camera shake is often a problem. The powerful BIONZ image processor now allows user control over noise reduction in three selectable steps to suit the creative needs of any scene.
Ideal for tricky backlit subjects and high-contrast scenes, the D-Range Optimiser (DRO) automatically processes scenes with strong highlights and dark shadow detail to ensure more natural, evenly exposed images. A new DRO Plus mode analyses individual regions of each image for even better results with less risk of lost high- and lowlight detail.
Extra creative control is provided with Bracket Shooting mode that captures three images with different exposure, white balance or colour mode settings. Photo enthusiasts will also appreciate a choice of five in-camera colour filter effects that offers increased control without the need to invest in glass filters.
After shooting, there’s a range of in-camera re-touching functions, including red-eye reduction and special filter effects. It’s an easy way to fine-tune images with no need for a PC or special software.
A range of fun playback functions adds an extra dimension to sharing photos with friends and family. Images can be viewed on screen as slideshows with a choice of musical accompaniments, and favourite music files can be imported from a linked PC. Super-size images can be viewed with incredible colour and detail on a connected HD television. Even better results can be enjoyed with new BRAVIA televisions that support PhotoTV HD for optimised still image viewing.
Supplied accessories include a remote control for shutter release and zooming plus Home, Menu and Control buttons. There’s also a range of optional accessories including wide-angle and telephoto conversion lenses, filters, batteries, travel chargers, sports packs and cases.
Availability
The Cyber-shot H50 digital camera will be available from the end of April.
Posted by Webmaster at 08:07 PM | Comments (0)
Sony W300 Digital Camera Announced
Weybridge, 25th February 2008 - It’s the toughest, most technically advanced Cyber-shot W Series camera yet. The slim, beautifully-styled W300 features a scratch resistant titanium coating that’s around five times tougher than anodised aluminium. Inside the pristine exterior, it’s crammed with latest-generation Sony technology to help everyone take better pictures.
An extremely high resolution of 13.6 effective megapixels assures detail-packed enlargements to A3 size and beyond. Optical performance is further assured by the top-quality Carl Zeiss Vario-Tessar lens with 3x optical zoom.
The W300 excels at capturing crisp, clear images in low light conditions where other cameras struggle. Maximum sensitivity is boosted to an incredible ISO 6400. Teamed with Sony’s original Clear RAW Noise Reduction and Super Steady Shot image stabilisation, this lets the W300 produce excellent results without a tripod in dimly-lit twilight scenes.
Also new to Cyber-shot, EX High-Speed Burst Mode allows high-speed shooting at up to five frames per second – great for fast moving sports.
Improved Face Detection technology adjusts exposure and skin tone for great-looking portraits. It now offers even faster tracking plus the ability to distinguish automatically between children and adults. Another Sony innovation, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame.
Also powered by the BIONZ image processor, the D-Range Optimiser adjusts exposure for natural-looking results with backlit scenes where there’s a risk of losing highlight and shadow detail.
The large, bright 2.7-inch Clear Photo LCD offers outstanding resolution (230k dot) and contrast for framing and viewing shots, even when you’re outdoors. There’s also an optical viewfinder that offers extra familiarity for compact camera users switching to digital.
An HD Output lets you enjoy your memories in super-size on any HD Ready display. HD ‘slide shows’ can be enjoyed with a choice of musical accompaniments and visual effects. Connecting the W300 to any PhotoTV HD compatible BRAVIA TV (via optional output adaptor cable) delivers even more incredible picture quality with extraordinary realism.
There’s a range of image management functions to keep track of your memories. A choice of in-camera retouching functions makes it easy to fine-tune images with no need for a PC.
The W300 is brilliantly simple to use, even if you’re new to digital photography. Intelligent Scene Recognition takes the guesswork out of selecting the right camera settings in a range of common shooting situations. First-time users will welcome the on-screen function guide and Easy Shooting mode that keeps things simple without compromising picture quality.
Cyber-shot W300 key features:
13.6 effective megapixels
Carl Zeiss 3x optical zoom lens
High-resolution (230k dot) 2.7-inch Clear Photo LCD
BIONZ processor powers Smile Shutter and Face Detection
Super Steady Shot
HD Output
Intelligent Scene Recognition
Available in: Titanium
Availability
The new Cyber-shot W300 will be available throughout Europe from End of April.
Posted by Webmaster at 08:03 PM | Comments (0)
January 31, 2008
Sony Introduces A300 and A350 DSLR Cameras
SAN DIEGO, Jan. 30, 2008 – Sony is bringing live-view shooting to its digital SLR camera line with today’s (alpha) DSLR-A350 camera and 10.2-megapixelintroduction of a 14.2-megapixel α (alpha) DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users. They both offer Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems.
Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view.
Eliminating the focus delay of other systems, the new models are equally responsive whether using live view or optical viewfinder.
With its two sensor design, Quick AF Live View can even continuously focus-track the subject and provide live view during burst shooting, helping you capture that special moment.
Taking further advantage of Quick AF Live View is the models’ variable angle 2.7-inch Clear Photo LCD ™ screen. This makes it easy to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder.
With Live View and an adjustable LCD, the cameras do not need to be in front of the user’s face, allowing parents, for example, to maintain eye-contact when photographing their children.
“Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “Quick AF Live View gives these new models a familiar shooting style without compromising speed – ideal for the growing market of first-time SLR users.”
Exceptional Image Quality
The new models produce images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ® processing engine. To aid shooting in low light, Super SteadyShot® image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, with every compatible Minolta Maxxum® and Sony α (alpha) lens (sold separately) attached to the camera.
High sensitivity operation at ISO 1600 and 3200 and very low noise are made possible by the user-selectable high-ISO noise reduction features. Sony’s D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations.
Powerful Performance, Easy to Use
The DSLR-A300 model can shoot about three continuous frames per second and the DSLR-A350 model can shoot up to two-and-a-half continuous frames per second, when using the optical viewfinder. Both are powered by the Bionz processing engine and supplied InfoLITHIUMTM battery for fast start-up times, quick response and long battery life – up to 730 shots per full charge when using the optical viewfinder and up to 410 shots per full charge in live-view mode.
Both models feature lighter, slimmer bodies for easy handling; an improved user interface; an automatic pop-up flash; a comfortable camera grip with an easily accessible mode dial; an anti-dust system to keep the CCD image sensor clean for spot-free pictures; and JPEG and RAW file format support. Both have a slot for CompactFlash™ Type I/II media cards.
An adaptor for Memory Stick Duo™ media cards is also available for the cameras and sold separately.
The new DSLR-A300 and DSLR-A350 cameras are compatible with a range of accessories, including the ergonomic Sony VG-B30AM vertical grip. Also available as an option is the new Sony HVL-F42AM flash unit. It offers advanced features such as automatic white balance adjustment with color temperature information, adjustable bounce angles, ADI metering and wireless remote operation to suit the needs of most photographers.
Price and Availability
The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 at the same time. Both models will be available at sonystyle.com, Sony Style® retail stores (www.sonystyle.com/retail ), military base exchanges, and authorized dealers nationwide. Pre-orders begin online today at www.sonystyle.com/dslr.
Posted by Webmaster at 08:44 PM | Comments (0)
January 07, 2008
Sony Unveils New Mainstream DSLR Camera
LAS VEGAS, Jan. 6, 2008 – Sony is advancing the digital SLR category for mainstream photographers with today’s introduction of the new α (alpha) DSLR-A200 camera. The DSLR-A200 model features upgrades influenced by the recently-introduced, enthusiast-class DSLR-A700 camera and replaces the former Sony DSLR-A100 model, which was Sony’s first in the DSLR class.
The new model is designed to be faster, lighter and easier to use. Upgraded features include a wider, 2.7-inch Clear Photo LCDTM screen for easy playback viewing; a more compact body and an easily-accessible mode dial; an easy-to-use function menu (camera function display); improved noise control for higher quality images; an auto focus speed 1.7x faster than the previous model; improved predictive control performance; quieter shutter sound; automatic pop-up flash; and a battery life indicator that displays the percentage of battery life remaining so you know exactly when to recharge.
As seen in all α (alpha) camera bodies, the DSLR-A200 camera incorporates Super SteadyShot® image stabilization in the body to allow shooting at shutter speeds of 2.5 to 3.5 steps slower than otherwise possible – a benefit realized with every compatible lens attached to the camera. Compatible lenses encompass all Minolta Maxxum® mount lenses, in addition to Sony a (alpha) lens lineup - including Carl Zeiss® lenses.
“With the DSLR-A200, we are helping consumers capture high-quality images with advanced technology that’s practical and easy to use,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “This model is an ideal step-up for point-and-shoot users who are looking for a camera that can capture virtually all of the photographs they want.”
High-Quality Images
With its 10.2-megapixel (effective) APS CCD image sensor, the DSLR-A200 camera continues to offer high-quality images by allowing more light to pass through to each pixel – increasing sensitivity, reducing noise, and providing greater detail.
Clean, reduced-noise signals are sent from the image sensor to Sony’s BIONZ™ processing engine, which processes data-rich picture information at high speeds and reduces picture noise in the RAW data stage before image JPEG conversion. The results are high-resolution, detailed images with rich tonal reproduction.
The DSLR-A200 model supports JPEG and RAW file format support. It has a slot for CompactFlash™ Type I/II media cards. An adaptor for Memory Stick Duo™ media cards is sold separately as an accessory.
Get The Photo Results You Want
In addition to Super SteadyShot image stabilization for virtually blur-free photos, the new model incorporates Sony’s D-Range Optimizer (DRO). It helps you capture well-exposed images, especially when shooting high-contrast or backlit scenes that often lead to loss of highlight and shadow detail. Sony’s DRO modifies the range from highlights to shadows, including gain and contrast, through its in-camera hardware processing to produce more natural, evenly exposed pictures. The camera’s image analysis technology studies the captured image data and instantly determines the best exposure and color tonality for the image before JPEG compression.
The BIONZ image processing engine powers the camera up immediately and the eye-start autofocus starts the focusing system before you even press the shutter. The camera can shoot up to three continuous frames per second at 10.2-megapixels at the finest JPEG compression level.
As seen in previous α (alpha) models, the new model carries a static-free anti-dust coating on the CCD filter which is gently vibrated to dislodge any dust that might have collected each time the camera is powered off.
Additionally, the DSLR-A200 camera’s supplied lithium ion battery offers up to 750 shots per full charge.
Bright and Easy Playback
The camera’s smaller, more compact body along with its wider, 2.7-inch Clear Photo LCD TM screen and a new on-screen navigation interface make it easier to carry and to use. The vibrant, easy-to-view screen features 230K-pixel resolution, an anti-reflection coating and glare-reducing layer assures vivid, accurate colors with a wide viewing angle, even in daylight. The on-screen navigation display shows camera settings and key shooting information in large, easy-to-read text. The display’s orientation automatically switches from landscape to portrait position when the camera is turned on its side.
Accessories Expand Creative Possibilities
Sony is providing a full line of accessories for the model, including flashes, rechargeable battery packs and several carrying cases. An interesting addition is the VG-B30AM ergonomic vertical grip equipped with the most essential controls for portrait orientation shooting. It also allows for the use of two InfoLITHIUM® batteries (sold separately) for up to 1,500 shots on a single, full charge.
The DSLR-A200K kit includes the camera body and a DT 18-70mm f3.5-5.6 3.9x zoom lens for about $700. The DSLR-A200W kit includes the camera body, the DT 18-70mm lens and a 75–300mm f4.5-5.6 lens for about $900. Both will ship in February and will be available at sonystyle.com, Sony Style® retail stores (www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Pre-orders begin online on Jan. 7 at www.sonystyle.com/dslr.
Posted by Webmaster at 07:20 PM | Comments (0)
November 01, 2007
Sony DSC T2 Digital Camera Announced
SAN DIEGO, Oct. 23, 2007 – It will be easy to keep this season’s holiday photos in one convenient location with Sony’s new mega-capacity Cyber-shot® DSC-T2 digital camera.
The 8-megapixel model features 4GB of internal memory and can store up to 40,000 VGA-quality photos or 1,000 8-megapixel pictures, eliminating the need to manage multiple media cards. And, you won’t spend hours trying to find your pictures on this camera.
The camera’s album folder makes it easy to organize and access thousands of photos in-camera. Images can be viewed in chronological order and displayed in a helpful calendar view. By installing the bundled Picture Motion Browser software, you can also view images by events like birthdays or Sunday BBQs.
Beloved photos can be selected and moved to the camera’s “favorites” folder for virtually instant retrieval, without having to navigate through hundreds of pictures. In favorites, photos can be arranged in six separate subfolders with a touch of a finger.
The “sharemark” folder can store those photos and videos deemed worthy for sharing beyond the camera onto the web.
The T2 model is pre-loaded with Sony PMB Portable software, a user-friendly application that automatically runs when the device is connected to a compatible PC via the supplied USB cable. The software lets you publish photos and videos directly to popular web sharing sites, such as Crackle™, Flickr™, Photobucket™, Shutterfly™ and YouTube™.
Holiday Snapshots Made Easy
Designed to be both powerful and stylish for the holidays, the camera has a new look with a compact silver body; black LCD frame; and a sliding lens cover available in blue, green, pink, white or black. The fashionable Sony LCS-TWE carrying case is also available in the same colors to match the camera.
Its touch-panel LCD screen replaces small buttons with on-screen icons and a user-friendly interface to make camera operation fast and simple. You can touch the screen to select the subject you want to focus on (shooting mode) and where you want to zoom in (playback mode).
Sony’s distinctive “smile shutter” function makes capturing informal portraits and family snapshots effortless. The function automatically detects and captures a person smiling without the need to press the shutter. If there are several people in the frame, you can select the primary subject for the camera to watch by touching the screen. A sequence of up to six smiling shots can be taken without the need to manually press the shutter.
Combined with such technologies as face detection, optical image stabilization and high sensitivity (ISO 3200), the camera is equipped to capture life-like holiday memories.
Photos As Holiday Entertainment
Photo viewing can be festive with the camera’s new scrapbooking feature, which allows you to choose up to 16 colorful designs to view photos on the camera’s anti-reflective screen. The unit also lets you add up to eight different creative effects to your photos, such as blurring and filter effects.
For the ultimate in photo viewing, you can gather family and friends around a high-definition television set and enjoy memories in full 1080 HD resolution. The T2 camera can be connected to the TV set via HD component cable or an HD cradle (both sold separately). Equipped with a built-in slide show function, the camera lets you view photos, complete with dynamic transitions choreographed to your choice of programmed music clips or by adding your own.
The Cyber-shot DSC-T2 digital camera will ship in December for about $350. Additional accessories will include batteries, travel chargers, sports packs and cases. All can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail ), and at authorized regional dealers.
Posted by Webmaster at 03:56 PM | Comments (0)
September 07, 2007
Sony Announce DSLR-A700 camera
SAN DIEGO, Sept. 5, 2007 — Sony is expanding its a (Alpha) digital SLR system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.
The new model features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class DSLR cameras. Like Sony’s mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot® Inside image stabilization in the camera body and is compatible with most Minolta Maxxum® mount lenses in addition to Sony lenses.
“Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “We also expect that this new camera will re-define the post-capture experience with HDMI™ output for high-quality playback of images on high-definition televisions.”
Picture Quality
The camera’s new 12.2-megapixel Exmor™ CMOS sensor conducts analog-to-digital (A/D) signal conversion and dual noise reduction right on the sensor itself. Noise reduction is applied to analog signals before A/D conversion and the resulting digital signals are then subject to a second round of noise reduction.
According to Lubell, “These digital signals are virtually immune to external noise and interference.” Clean, noise-free digital signals are then sent to the newly developed BIONZ™ processing engine. Lubell said this engine has been optimized to process data-rich picture information at high speeds, and to reduce picture noise in the RAW data stage before final image compression and encoding. The results are high-resolution, detailed images with rich tonal reproduction.
Extraordinary Responsiveness
The A700 camera is engineered to be fast and ultra-responsive so as to become “a virtual extension of your own senses,” Lubell said, “capturing fleeting moments as you see them.”
A newly developed, auto-focus system features 11 wide-area sensors, including a center dual cross sensor comprised of two horizontal and two vertical line sensors for exceptional AF precision. An F2.8 line sensor leverages the brightness of fast aperture lenses for even greater precision. Lubell said that extraordinary focusing speed has been realized through improved algorithms and a high-torque focusing drive motor.
The large, bright, viewfinder uses a precision-ground optical glass pentaprism and a high refractive index eyepiece lens to provide 0.9x viewfinder magnification and 95 percent frame coverage. Manual focusing is aided by an interchangeable spherical acute matte focusing screen.
The camera has a high-performance vertical traverse shutter with a maximum shutter speed of 1/8,000th of a second to freeze fast-moving action. A high-power coreless motor charges the shutter and mirror mechanism, allowing continuous shooting at up to five frames per second. In JPEG fine or standard mode, continuous shooting is limited only by the capacity of the media card (sold separately), while up to 18 frames can be captured in RAW.
Expanded Creativity
The new camera features fourteen creative styles, including night view, autumn leaves or vivid, which can be selected to enhance images. These effects can then be fine-tuned by customizing contrast, sharpness, zone matching and other parameters.
Sony’s Dynamic Range Optimizer (DRO) function has been updated on this model so users can choose the desired level of detail recovered in areas of shadow. The advanced mode offers the option of five levels of user selectable correction. Additionally, DRO bracketing creates three images from a single capture with three different levels of DRO.
There is an extensive array of customization options to personalize the camera to match shooting styles. The unit’s quick navigation interface can be accessed instantly with the four-way multi-selector, and selected parameters can be adjusted directly by control dials.
Up to 28 camera settings can be stored in one of three user memories for instant recall. The unit’s custom function button can be assigned to 15 frequently-accessed functions.
With the supplied remote capture application, the camera can be controlled from a compatible PC via USB without even touching the camera, and files can be stored on the computer instead of the media card.
High-Quality Pictures on an HDTV
The A700 model features an HDMI output for connection to HDTV sets, putting a high-resolution spin on the conventional photo slideshow.
When connected to a Sony BRAVIA® LCD HD television, photos are optimized for viewing with the new “PhotoTV HD” mode. This mode brings the look of actual printed photography to the television, reproducing high-quality digital photos by fine-tuning such image parameters as sharpness, gradation and color specifically for photographs.
The exceptional viewing experience of this camera also extends to viewing photos on its 3-inch LCD screen. The screen’s size and ultra-sharp resolution (921K) makes it possible to check focus and image quality with much greater accuracy.
A Flexible System
The camera will be introduced with two new lenses, bringing Sony’s lens and teleconverter catalog up to 23 models. Supplied as a standard kit lens, the new DT 16-105 mm f.3.5 – 5.6 lens features a distinctive zoom range (35mm equivalency of 24 – 157.5 mm); compact, lightweight design; and internal focusing. The other addition is a powerful and compact high-magnification DT 18 – 250 mm f3.5 – 6.3 lens. Sony is also planning to introduce a specialty 70 -300 mm f4.5 – 5.6 SSM G telephoto lens featuring super sonic wave motor auto focus drive system for smooth auto focusing in Spring 2008.
Sony’s full line of accessories will also expand to include a new vertical grip. Equipped with buttons and switches for the most essential control functions, it offers the same ease of operation and handling as when shooting vertically. It houses two InfoLithium® batteries (sold separately), which will automatically switch to the second battery when the first one runs out. Remaining charges of both batteries are displayed on the camera’s LCD screen.
Memory That Keeps Up With The Camera
The model also features separate slots for Memory Stick Duo™ media cards compatible with the Memory Stick PRO-HG™ high-speed data transfer standard, as well as CompactFlash™ Type I/II media cards compatible with the new Ultra Direct Memory Access standard for up to 300x write speeds. Sony is also introducing new 300x high-speed CompactFlash™ memory cards, ideal for high-end photographers requiring fast write speeds. The new models, available in 2GB or 8GB capacity, expand Sony’s current line of CompactFlash cards that also include 66X and 133X speeds, with capacities ranging from 1GB to 4GB.
The camera body and DSLR-A700K kit will ship in October and the DSLR-A700P kit in November. All will be available at sonystyle.com, Sony Style retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide.
Posted by Webmaster at 09:49 PM | Comments (0)
August 22, 2007
New Sony Cyber Shot DSC H3 Camera
SAN DIEGO, Aug. 21, 2007.
For parents looking to capture and re-live their children’s back-to-school memories, Sony is introducing a super-zoom digital camera small enough to carry to any school activity. The new 8-megapixel Cyber-shot DSC-H3 camera has a powerful 10x optical zoom lens for those close-up shots you don’t want to miss, and yet features a super compact form so you can take the camera along anywhere.
The model features high-definition component output, putting a high-resolution spin on the family slideshow. By connecting the new camera to any HDTV set with Sony’s VMC-MHC1 high-definition component cable (sold separately), families can see their digital photos the same way they watch their favorite TV shows – in full 1080 HD resolution. The camera is equipped with a built-in slide show function so you can view photos, complete with transitions choreographed to your choice of programmed music clips or by adding your own.
When the camera is connected to a new Sony BRAVIA® television, photos are optimized for television viewing with Sony’s new “Photo TV HD” mode. This mode brings the look of actual printed photography to the television set, reproducing high-quality digital photos by fine-tuning image parameters, like sharpness, gradation and color specifically for photographs.
Designed to Capture Great Photos
The DSC-H3 model includes a variety of features to ensure parents can document their kids’ activities, from football games to dance recitals and spelling bees. To begin, the new camera features a powerful Carl Zeiss ® 10x optical zoom lens, which makes it ideal for capturing every expression when shooting little stars from the audience. It also includes a long-range flash that lights up subjects farther from the camera. For group shots, moms and dads will appreciate the model’s face detection technology. It identifies up to eight faces in the camera’s 2.5-inch LCD screen, and automatically adjusts for correctly exposed, sharp photos.
To capture every touchdown, the high-zoom camera also includes Sony’s advanced sports shooting mode, which combines high shutter speed shooting and intelligent continuous auto-focusing. The camera will quickly focus on fast-moving subjects by predicting where they will be in the frame. This technology also helps to reduce shutter lag -- the time it takes for the camera to focus and shoot.
To reduce chances of blurry photos, the H3 model incorporates Super Steady Shot® optical image stabilization that minimizes blur caused by camera shake. This is an important feature when shooting at slow shutter speeds at full zoom. The unit’s high sensitivity (up to ISO 3200) will also capture well-exposed, natural-looking photos, even in challenging low-light conditions.
Equipped with Sony’s Dynamic Range Optimizer, originally developed for the Alpha digital SLR system, the new camera can analyze captured image data, and instantly determine the best exposure and tonality of each picture before JPEG compression. Other helpful in-camera functions include red-eye correction and photo retouching effects with filters.
The Sony Cyber-Shot DSC-H3 camera will ship next month for about $300. Additional accessories will include wide and telephoto conversion lenses, filters, batteries, travel chargers, sports packs and cases. The VMC-HD1 high-definition component cable is currently available for about $40. All can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Aug. 23 at www.sonystyle.com.
Posted by Webmaster at 10:02 PM | Comments (0)
Latest Sony Cyber-Shot T-Series Cameras
SAN DIEGO, Aug. 21, 2007.
Memorable photos are at your fingertips with two new slim, yet powerful Sony Cyber-shot® T-series cameras. Both offer an intuitive touch screen that allows you to instantly select the subject you want to focus on (in shooting mode) and what you want to view or where you want to zoom (in playback mode). The cameras also feature a new smile shutter function, which helps capture the most important part of a photo – the smile.
The ultra-thin, 8-megapixel DSC-T200 model raises the bar with a 3.5-inch wide LCD touch-panel that controls all of the camera’s settings and a 5x Carl Zeiss® optical zoom lens. This model will be available in silver, black and red. The 8-megapixel DSC-T70 camera features a 3-inch wide LCD touch panel and a 3x Carl Zeiss optical zoom lens. It will be offered in silver, black, white and pink.
Photographing the High-Def Life
The only thing better than taking an amazing photo is sharing it with your closest friends. With the T200 and T70, you can view digital photos the same way you watch your favorite TV shows – in full 1080 high-definition resolution.
The new cameras can be connected to an HDTV set via HD component cable or an HD cradle (both sold separately). Both are equipped with a built-in slide show function so you can view photos, complete with dynamic transitions choreographed to your choice of programmed music clips or by adding your own.
Further, when these cameras are connected to a new Sony BRAVIA® HD television, photos are optimized for television viewing with Sony’s new “Photo TV HD” mode. This mode brings the look of actual printed photography to the television, reproducing high-quality digital photos by fine-tuning image parameters like sharpness, gradation and color specifically for photographs.
Shoot Where and When the Smiles Happen
With the cameras’ new “smile shutter” function, which automatically detects and captures a person smiling, you’ll never miss a smile due to shutter lag or distractions. The function is turned on or off by pressing the shutter while in smile shutter scene mode. Combined with such other Sony innovations as face detection, image stabilization and a high sensitivity (ISO 3200) the T200 and T70 models are nearly foolproof.
Once an image is captured, the new T-series cameras can edit and enhance the image with the touch of a finger. The cameras offer a selection of designs or frames, and stamps to enhance the images, which can then be recorded in a format optimized for either 4x6-inch prints or HD photo viewing.
The cameras also allow multiple options for re-sizing photos like to a 4:3 ratio (ideal for emailing or blog postings) or a 16:9 aspect commonly used on most flat-screen televisions.
And for viewing images directly on the camera, T-series Clear Photo LCD screen provides a bright, clean-line look so photos look more natural, even in sunlight.
The Cyber-shot DSC-T200 and DSC-T70 digital cameras will ship in September for about $400 and $300, respectively. They can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Aug. 23 at www.sonystyle.com.
Posted by Webmaster at 09:55 PM | Comments (0)
March 03, 2007
New Sony DSC-H9 and DSC-H7 Digital Cameras
Las Vegas- February 27, 2007- Responding to the growing demand for super zoom digital cameras, Sony is introducing its new 8-megapixel DSC-H9 and DSC-H7 models. Designed to appeal to families with budding athletes in their broods, the cameras debut Sony’s new advanced sports shooting mode.
This mode combines high shutter speed shooting and intelligent continuous auto-focusing. The cameras can quickly focus on fast-moving subjects by predicting where those subjects will be in the frame. This predictive technology also helps to reduce shutter lag, the time it takes for the camera to focus and shoot.
Both cameras feature powerful Carl Zeiss® 15x optical zoom lenses for up-close shots of big plays on the field. You won’t miss the look of victory in your champion’s face with Sony’s new face detection technology. It can identify up to eight faces in the camera’s LCD frame, and automatically adjust white balance and flash as well as focus and exposure for correctly exposed, sharp photos.
The Big Game Is Even Bigger In High Definition
Half the fun is playing the game and the other half is re-living the experience by viewing and sharing your photos. Why huddle around the PC to look at pictures when you can impress family and friends with the visual impact of the game in the utmost clarity, color and detail on an HDTV set.
These new cameras feature high-definition outputs. Simply connect them to your HDTV with the Sony VMC-MHC1 high-definition component cable, sold separately, and turn photo viewing into an entertainment experience.
Shoot At The Speed of Life
Even if you’re not at full speed during the soccer match on Saturday morning, the H9 and H7 models will be. These new cameras can shoot up to 1/4000 of a second, a critical speed for capturing fast-moving sports and freezing the action.
Both cameras are powered by the Bionz™ processing engine, first used in Sony’s Alpha digital SLR camera system. This new circuitry speeds up response times and delivers the fast image processing speeds needed to produce color-rich, detailed pictures for true high-definition photo viewing.
Capturing fast action does not have to result in blurry photos. The H9 and H7 cameras incorporate Super Steady Shot® optical image stabilization to minimize blur caused by camera shake, an important feature when shooting at slow shutter speeds at full zoom. Their high sensitivity, up to ISO3200, also helps to fight blur resulting from fast-moving subjects.
The H9 camera takes fast-action shooting a step further. It sports a 3-inch, flip-up LCD screen so that you can shoot comfortably from nearly any position. You can hold the camera low to the ground for eye-level shots of kids, without having to contort yourself or crawl on the ground, or hold it high for shots of the crowd. The H7 camera has a non-articulating but large 2.5-inch LCD screen for easy sharing and viewing.
Capture The Mood
The H9 camera is the only Cyber-shot model in this year’s line to feature NightShot® technology. This feature allows you to take photographs in environments with virtually no light so you won’t miss the action, even at a late night game.
Both cameras’ high sensitivity (up to ISO 3200) will also help preserve the mood of your pictures by capturing well-exposed, natural-looking photos, even in challenging low-light conditions. You can shoot at higher shutter speeds to take in the maximum amount of light without using the flash. Picture noise, common to pictures shot at high ISO levels, is minimized by Sony's Clear RAW ™ noise reduction technology.
The Winning Finish
The H-series cameras incorporate selectable in-camera editing functions so you can spend more time on the field and less time behind a computer. Equipped with Sony’s Dynamic Range Optimizer, originally developed for the Alpha digital SLR system, the new cameras can analyze captured image data and instantly determine the best exposure and tonality of each picture before JPEG compression.
Other helpful in-camera functions include red-eye correction and photo retouching effects with filters. You can create fun and artistic photos with up to four filter selections, such as the partial color filter that can highlight your star athlete in color while the background of the photo is in black-and-white.
The DSC-H9 and DSC-H7 cameras will ship in April for about $480 and $400, respectively. The VMC-HD1 high-definition component cable will also be available in April for about $40. Additional accessories will include wide and telephoto conversion lenses, filters, batteries, travel chargers, sports packs and cases. All can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin on Feb. 28 at www.sonystyle.com/newcameras.
Posted by Webmaster at 02:35 PM | Comments (0)
New Sony Cyber-shot® W-series cameras
Las Vegas, February 27, 2007- Designed to make photo-viewing crystal clear, Sony today announced a new line of digital cameras featuring a high-definition component output. These new Cyber-shot® W-series cameras offer direct connection to an HDTV, which is ideal for integrating full 1080 HD photo-viewing into a home theater.
At the top of the line is the DSC-W200 camera, the most compact 12-megapixel camera in the industry. It is followed by the 8-megapixel DSC-W90 unit and the 7.2-megapixel DSC-W80 model. All sport Carl Zeiss® 3x optical zoom lenses; traditional, eye-level viewfinders; and large, 2.5-inch LCD screens wrapped in sleek metal bodies.
Seeing Is Believing in High Definition
“As HDTV becomes more pervasive in American households, it is only natural to want to view all of your content in high definition, including photos,” said Phil Lubell, director for digital cameras at Sony Electronics. "Our new cameras support a shift in customer behavior -- from viewing digital photos on a PC to having a full entertainment experience in the living room.”
Sony is offering three accessory options to begin enjoying high-definition photo viewing. The new cameras are compatible with the Sony VMC-MHC1 high-definition component cable for simple connection to an HDTV set.
The cameras can also be used with the new Sony CSS-HD1 high-definition Cyber-shot Station®, which comes with the component cable. You can connect the cameras to the station just one time, and it will also work as a charger for the camera.
For complete integration into your home theater system, there is the DSC-W80HDPR kit, which bundles a DSC-W80 camera and Sony’s DPP-FPHD1 printer package. This package consists of the VMC-MHC1 high-definition component cable, a Cyber-shot cradle, a remote commander, and a digital photo printer with high-definition component output.
This new printer lets you print photos on the spot in about 45 seconds. Designed to complement any living room, it comes in elegant black and can be positioned horizontally or vertically.
All of the new cameras feature a built-in slide show function. You can play back your images with pans, fades and wipe transitions set to your choice of music clips.
Reduce Your Chances of Taking Bad Photos
With these cameras, you can be more confident in your ability to take properly-exposed, sharp photos. All incorporate Sony’s new face detection technology, which can identify up to eight faces in the camera’s LCD frame, and automatically adjust white balance and flash as well as focus and exposure.
If you decide that the flower arrangement should be in the picture as well, the new multi-point auto focus (AF) feature can automatically determine the right focus of up to nine points in the camera frame, rather than focusing on what is in the middle of the frame.
You can easily knock out blurry photos, especially in challenging low-light conditions. The cameras incorporate Super Steady Shot® optical image stabilization to safeguard against blur caused by camera shake. Their high sensitivity (up to ISO3200) settings can help to fight blur associated with fast-moving subjects. Sony's Clear RAW ™ noise reduction technology will minimize picture noise common to images shot at high ISO levels.
Edit On The Fly
The new W-series models incorporate selectable in-camera editing functions that can save you from hours of post-editing time at the computer. Equipped with Sony’s Dynamic Range Optimizer, the cameras can analyze captured image data and instantly determine the best exposure and tonality of each picture before JPEG compression.
Other helpful in-camera functions include red-eye correction and retouching effects. You can create artistic photos with the soft edge filter that emphasizes a focused subject by blurring the background. The partial color filter highlights the subject by letting it remain in color while making the background black-and-white. Photos can be enhanced with the cross filter that adds four-point star effects to the light in an image, and enlivened with the fish-eye filter for an amusing fishbowl effect.
Shoot At The Speed of Life
All of the new cameras are powered by the Bionz™ processing engine, first used in Sony’s Alpha digital SLR camera system. This newly-added circuitry delivers the fast image processing speeds needed to produce color rich, detailed pictures for true high-definition photo viewing.
The Bionz engine also helps to speed up the cameras’ response times and extend battery life. On a full chare, the W90 camera can shoot up to 350 shots, the W80 model up to 340 shots and the W200 unit up to 270 shots.
The silver W200 camera will ship in May for about $400. The W90 camera will be available in March for about $300 in black and silver. The W80 model will be hit stores in March for about $250 in pink, white, black and silver. Options will include batteries, travel chargers, lenses, filters, sports packs and cases. The DSC-W80HDPR kit will be available for about $400 in April. All products can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin on Feb. 28 at www.sonystyle.com/newcameras.
Posted by Webmaster at 01:54 PM | Comments (0)
New Sony Cyber-shot T-series cameras
Las Vegas, February 27, 2007- Sony is introducing a line of slim and stylish Cyber-shot T-series cameras that are destined to be the fashionista crowd’s favorite party companion. The 8-megapixel DSC-T100 camera is a showstopper with the most powerful zoom and largest LCD screen in Sony’s T-series. With its Carl Zeiss® 5x optical zoom lens and 3-inch LCD screen, this model will debut in red, black and silver. The 8-megapixel DSC-T20 camera features a Carl Zeiss 3x optical zoom lens and a 2.5-inch LCD screen, and will hit the scene in pink, white, black and silver.
In colors to match your party gear and less than a half-inch thick, both cameras can easily slip into a clutch purse or the pocket of a jacket. They can be fashionably protected with four different styles of matching camera cases in colors such as pink, red, green, grey, crème, brown and black, which will be sold separately.
“There’s a generation of style-conscious, tech-savvy people who want the brands and products in their lives to reflect who they are,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “Our new T-series cameras can give these customers the form factor and advanced technologies they’re looking for.”
Let Sony Take You Higher
When it comes to entertaining, the living room is the hub. Sony’s new T-series cameras feature high-definition output so you can bring your photos to the party and take full advantage of the HD equipment already in your home. Once you have viewed photos in the utmost clarity, color and detail on an HDTV set, there’s no going back to huddling around a PC. And tech-savvy snappers know that standard-definition equipment can’t display the full glory of even a 2-megapixel picture.
Sony’s new cameras have three accessory options for high-definition photo viewing. All are compatible with the Sony VMC-MHC1 HD component cable for simple connection to an HDTV set. They can also be connected to the new Sony CSS-HD1 high-definition Cyber-shot Station™ with a bundled component cable and a remote commander. Connect all your devices to the station just one time and it also works as a charger for the camera.
The complete high-definition photo viewing solution is the Sony DPP-FPHD1 package, which includes the high-definition component cable, a Cyber-shot cradle, a remote commander and a high-definition printer with component HD output. Designed to complement any living room, this new printer comes in elegant black and can be positioned horizontally or vertically. As you view your pictures, you can print the ones you want to hand out as party mementos, on the spot, in about 45 seconds.
All of the new cameras are equipped with a built-in slide show function. You can play back your images, complete with dynamic transitions choreographed to your choice of music clips.
Don’t Let Bad Photos Kill The Buzz
The party people will look fabulous in every shot with Sony’s new face detection technology. It can identify up to eight faces in the camera’s LCD frame, and automatically adjust white balance and flash as well as focus and exposure for sharp, clear photos.
Shooting in low light doesn’t have to result in blurry, grainy photos. Sony’s Super Steady Shot® optical image stabilization counters camera shake and stabilize images so you can easily shoot with longer exposure times. Armed with high light sensitivity (up to ISO 3200), you can also shoot at higher shutter speeds without using the cameras’ flash and spoiling the mood of the pictures. Sony’s Clear RAW ™ noise reduction technology will help reduce the picture noise common to low-light exposures.
Technology That Won’t Slow You Down
Sony’s new T-series cameras are powered by the Bionz™ processing engine, first used in Sony’s Alpha digital SLR camera system. Not only does this robust processing engine deliver the fast image processing speeds needed to produce color-rich, detailed pictures for true high-definition photo viewing, it also speeds up the cameras’ response times and extends battery life.
Slide their lens covers down and these cameras are ready to shoot in less than a second and prepared for the next shot in about a second. They’ll keep snapping for the duration of the party – on a full charge, up to 380 shots for the T100 camera and 340 shots for the T20 model.
You can edit PC-free with these cameras’ internal functions. Red-eye correction and dynamic range optimization to adjust under- or over-exposed areas can be performed without having to make a lot of adjustments to the camera. Photos can be retouched and enlivened on the spot with up to four filter selections, such as the fish-eye filter for an amusing fishbowl effect.
The T100 camera will ship in March for about $400, and the T20 will be available in April for about $330. Options will include batteries, travel chargers, lenses, filters, sports packs and cases. All models can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin on February 28 at www.sonystyle.com/newcameras.
Posted by Webmaster at 12:59 PM | Comments (0)
January 17, 2007
Sony Rings In The Year With New Digital Cameras
SAN DIEGO, Jan. 17, 2007 — Sony is ringing in the New Year with four additions to its Cyber-shot® digital camera line: the DSC-W55, DSC-W35, DSC-S700 and DSC-S650 models.
The slim, compact DSC-W55 and DSC-W35 models will sport 7.2-megapixel imagers and precision Carl Zeiss® Vario-Tessar lenses. They combine traditional, eye-level viewfinders with large LCD screens for easy framing and viewing of photos. The W55 camera will make a splash in Caribbean blue, pale pink, elegant black and sleek silver with a 2.5-inch LCD screen wrapped in a metal body, and the W35 camera will shimmer in silver with a two-inch screen.
The new DSC-S700 and DSC-S650 cameras will also feature 7.2-megapixel imagers, and will shine in classic silver. The former model will house a 2.4-inch LCD wrapped in a metal body and the latter a two-inch screen.
All four new models feature 3x optical zoom capability, blur-reduction technologies (ISO), and substantial internal memory for shooting without a media card. Their storage capacities can be expanded further with optional 8GB Memory Stick Duo ™ or Memory Stick PRO Duo™ flash media cards for the W-series models and 4 GB Duo media cards for the S-series models.
“Now that digital cameras are personal items, it’s common to have more than one camera per household,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “Our new models are solid performers that will be easy for novices to digital photography to use and at the same time meet the needs of more advanced users.”
Capture the Mood
High sensitivity is featured on all of the cameras to reduce the chances of taking blurry photos, especially in low light situations. With settings up to ISO1000, you can shoot at higher shutter speeds to capture the candles on a birthday cake or the city lights without using a flash.
On the W-series cameras, Sony's Clear RAW ™ noise reduction technology helps reduce picture noise common to low-light exposures. Sony’s AF Illuminator also facilitates these models’ ability to shoot well in low light. A special light is thrown on subjects before taking a shot so that the camera’s imager can better detect contrast. The end result is well-focused, clear pictures, even in low light.
Shoot At The Speed of Life
These new models feature quick start-up, fast shot-to-shot times, and long battery life – up to 380 shots on a full charge of the W55 and W35 cameras’ Lithium ion battery, and 460 shots on a full charge of the S700 and S650 models’ optional, rechargeable AA batteries. The cameras' sophisticated auto-exposure and auto-focus features work fast so you get the picture right the first time.
No More Guesswork
All models incorporate a function guide and resolution guide. When menu icons are selected, a simple text explanation is displayed on the LCD screen. This function guide is readily-accessible through a convenient mode dial. The resolution guide is helpful when deciding on the best resolution for prints. When you select the resolution in the menu, a pop-up screen provides the ideal print size for that particular setting.
In stores in February, the W55 model will be available for about $200, the W35 for about $180, and the S650 for about $150. The S700 ships in March for about $180. Options will include batteries, travel chargers, lenses, filters, sports packs, and cases. All models can be purchased online at Sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin on Jan. 23 at www.sonystyle.com/cameras2007.
Posted by Webmaster at 04:12 PM | Comments (0)
September 11, 2006
New Sony Cybershot DSC-T50 and DSC-N2 Cameras
SAN DIEGO, Sept. 10, 2006 — It’s easy to pocket your screen gems and dazzle audiences with Sony’s new Cyber-shot® DSC-T50 and DSC-N2 digital cameras, featuring three-inch touch-screen displays and built-in slide show capability. The new models’ extra-large screens with intuitive menu options allow for less physical buttons on the camera bodies, resulting in a sleeker design. They also incorporate Sony’s Clear Photo Plus LCD technology for higher resolution (230K), higher contrast and optimal viewing from various angles.
You can use your photos to craft dynamic, personal narratives with in-camera slide shows – complete with your own music and transition effects such as pans, wipes and fades.
“With digital photography, the social interaction that happens when people share their pictures has become as important as making great photographs,” said Phil Lubell, director of marketing for digital still cameras and photo printers at Sony Electronics. “Large, durable, scratch-resistant touch screens with enhanced photo-viewing capabilities are a means to ensuring that photo buffs get the maximum enjoyment out of using their cameras.”
High-Tech Features for Creative Sharing
The ultra-slim and stylish DSC-T50 model is the new top-of-the-line camera in the T-series. It is equipped with a seven-megapixel CCD imager, a Carl Zeiss® Vario Tessar® 3x optical zoom lens, and 56 MB of internal memory. This camera shines with its performance and looks, shipping in bold red, black and silver. With pictures stored on an optional four-gigabyte Memory Stick Duo™ or Memory Stick PRO Duo™ media cards, the camera can play back more than 1,100 high-resolution images in slide show mode.
The elegant DSC-N2 camera debuts in champagne gold and is a ten-megapixel powerhouse with an extending Carl Zeiss® Vario Tessar® 3x optical zoom lens. With its built-in photo album function, this model can be a photo diary in your pocket, loaded with up to 500 of your favorite images.
Every time you snap a picture, the DSC-N2 model will store a full-resolution image on the optional media card or in the camera’s 25 MB of internal memory. Additionally, it automatically resizes that same image in VGA resolution and stores it in a portion of the camera’s internal memory dedicated to pocket album. No matter how many pictures are offloaded from the media card, you can choose to protect the images you want to keep and, over time, you have a collection of your favorite shots in the camera.
Taking great photos with the DSC-T50 and DSC-N2 cameras will be as enjoyable as sharing them. With shutter lag reduced to milliseconds, you can snap away until the whole story is told. Sony’s Real Imaging Processor® circuitry delivers fast response times and helps to prolong the life of the cameras’ supplied Stamina® InfoLithium batteries -- up to 400 shots per full charge for the DSC-T50 model and 300 shots per full charge for the DSC-N2 camera.
Blur the Storylines, Never the Photos
These new models feature blur reduction technologies to help you get the shots you want, even in some of the most challenging conditions.
The Cyber-shot DSC-T50 camera offers Super SteadyShot® optical image stabilization to minimize blur caused by shaky hands. Both of the new models incorporate high light sensitivity, up to IS0 1000 for the DSC-T50 camera and IS0 1600 for the DSC-N2 model, to facilitate shooting without blur at faster shutter speeds– a necessity when capturing fast-moving subjects or taking photos in low-light environments.
Print and Share
You can spark your audience’s imaginations even further with one of Sony’s print and share solutions. Tell your story one snapshot at a time, from the convenience of your own home, with the Sony DPP-FP55 photo printer. Or, order multiple digital prints at www.imagestation.com, have them delivered to your home or pick them up at retail, and weave a yarn that’s sure to impress your family and friends.
The Cyber-shot DSC-T50 camera ships in October for about $500. Optional accessories include the HVL-RLS ring light, used for close-up shots, for about $100, NP-FR1 InfoLithium® battery, and LCJ-THA leather carrying case for about $40.
The DSC-N2 model also hits stores in October for about $450. Optional accessories include the MPK-NA marine pack for about $200, NP-FT1 InfoLithium® battery for about $50, and LCS-NA leather carrying case for about $50.
It will be available online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin on Sept. 12 at www.sonystyle.com/T50 and www.sonystyle.com/N2.
Posted by Webmaster at 10:26 PM | Comments (0)
August 02, 2006
Sony Cyber-Shot DSC-T10 Digital Camera
SAN DIEGO, Aug. 1, 2006 — Sony is launching a new color strategy with the introduction of its seven-megapixel Cyber-shot® DSC-T10 digital still camera. Premiering this summer in pink, white, black and silver, the new model upholds the standard for slim and stylish design.
“The number of digital still cameras per household is steadily increasing, up to three or four, which suggests that people are buying cameras to fulfill different needs,” said Phil Lubell, director of marketing for digital still cameras and photo printers at Sony Electronics. “Our new model is so stylish that it can be viewed as a fashion accessory.”
Not Just Another Pretty Face
The new T-series camera features double anti-blur protection to deliver great pictures, even in unfavorable lighting conditions, such as low-lit nightclubs or restaurants.
It incorporates Super Steady Shot® optical image stabilization to reduce the chances of taking a blurry picture because of shaky hands. The camera automatically calculates the compensation needed to provide a clear, crisp image.
The model’s high light sensitivity, up to ISO 1000, minimizes blurriness when you need to shoot at faster shutter speeds because of low-light conditions or fast-moving subjects. By selecting the high sensitivity mode, you can shoot in available light for more natural exposure or in settings where flash is not permitted, such as museums.
The new camera does not scrimp on performance. It features a 3x Carl Zeiss Vario-Tessar® optical zoom lens, a large, 2.5-inch Clear Photo Plus LCD screen for higher resolution and optimal viewing at any angle, and a dynamic slide show feature with four selectable modes.
Powered by Sony’s Real Imaging Processor® circuit, the DSC-T10 model features a quick start-up, fast shot-to-shot times and long battery life -- up to 250 shots per charge using rechargeable NiMH batteries.
This camera is equipped with 56MB of internal memory so you can start shooting straight out of the box. Its capacity can be expanded with an optional Memory Stick Duo™ media card or Memory Stick PRO Duo™ card, now available in capacities up to four gigabytes.
Share The Fun
When you want the convenience of printing at home, connect the new Cyber-shot DSC-T10 camera to a Sony DPP-FP55 photo printer. Beyond basic prints, you can also create postcards or calendars using the printer’s supplied software.
When tens or even hundreds of pictures are desired, digital prints can be ordered online at www.imagestation.com, where you can create online photo and video albums or make customized photo gifts, ranging from coffee mugs and photo books to calendars and T-shirts.
The Cyber-shot DSC-T10 camera will be available in August for about $400 at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Optional accessories include the SPK-THC sports pack for about $100, MPK-THC marine pack for about $200, LCS-THC leather carrying case for about $50, and NP-FT1 InfoLithium® battery for about $60. Pre-orders will begin on Aug. 4 at www.sonystyle.com/T10.
Posted by Webmaster at 12:22 PM | Comments (0)
Sony’s GPS-CS1 GPS device
SAN DIEGO, Aug. 1, 2006 –Sony Electronics today announced a GPS device that puts your pictures on the map.
Using time and location recordings from Sony’s GPS-CS1 GPS device and the time stamp from a Sony digital still camera or camcorder, photo buffs can plot their digital images to a map and pinpoint exactly where they’ve been.
The 12-channel GPS unit is 3-½ inches long, weighs two ounces, and is sold with a carabineer to easily attach to a backpack or a belt loop.
“Whether you’re traveling to the Seven Wonders of the World, or just wondering where to buy your next house, our new GPS device can track your journey,” said David Johns, product manager for digital camera accessories at Sony Electronics. “Adding a geographic context to your digital images helps organize and make use of your photos in entirely new ways.”
To arrange your pictures geographically, import the logged data from the GPS device, using the supplied USB cable, and then download the digital images to a computer. The supplied GPS Image Tracker software synchronizes the images on your digital camera with the latitude, longitude and time readings from the GPS-CS1 device.
Once synchronized, your photos can become virtual push pins on an online map by activating the Picture Motion Browser software bundled with the latest Sony cameras and camcorders released after July. You can easily add new photos and coordinates to the mapping web site, courtesy of Google Maps, and showcase years of globe-trotting.
The GPS-CS1 GPS device will be available next month for about $150 at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide.
Posted by Webmaster at 12:10 PM | Comments (0)
May 11, 2006
Over 20 new Sony lenses to be introduced
Toru Katsumoto, Senior General Manager, Digital Imaging Business Group, Sony Corporation, has issued the following statement:
Ever since Sony and Konica Minolta began collaborating on a joint digital SLR camera project in July 2005, I have seen many similarities in our corporate cultures. Sony is renowned for its unceasing exploration of new avenues, while Konica Minolta has a long history of developing groundbreaking technologies, like the world's first auto-focus SLR camera and an exclusive anti-shake system. Leveraging our similarities and benefiting from our differences, we now merge our efforts in a shared commitment to the development of digital SLR cameras.
We believe an SLR camera should be a part of a larger culture, encompassing the entire product line of lenses and accessories, and not just the camera body itself. To successfully create this culture, it's not enough to offer a body and two or three lens options, which is why, starting this summer, we will launch more than 20 new lens models over the course of a year. Combined with the over 16 million compatible lenses that have been sold to date, we are bringing our entire camera culture toward an ever-expanding future for our customers.
Our goal is to become the shin'uchi, or headline performer, of digital SLR cameras. In the traditional Japanese art of rakugo storytelling, the shin'uchi is the performer recognized by everyone as the undisputed master of his craft. Personally, I feel this applies to Sony in three ways.
Firstly, although Sony is a newcomer to the field of SLR cameras, we are determined to win the trust and respect of users everywhere. This dedication will set us apart as one of the premier SLR camera makers.
Second, we consider it of utmost importance to show the same respect for the traditions of the SLR camera culture as is shown for traditional arts like rakugo. This means making no compromises in delivering the high level of performance customers have come to expect.
Finally, much as how the shin'uchi, the most artistically skilled and technically proficient of the performers, makes his appearance at the end of the show, we are entering the SLR camera stage later than other makers. This presents us with an ambitious target to shoot for, but we will demonstrate to our customers that it is a position we are worthy of.
Committed to the long-term development of the SLR camera culture
Entering the SLR camera market entails a long-term commitment to customers, and my resolve here is unwavering. While camera bodies may change in style or features with the passage of time, lenses are lasting assets. Our division is fully committed to expanding and developing our range of lenses and accessories. Moreover, throughout Sony we are fostering a new generation of SLR camera enthusiasts who are eager to further improve on our success.
The name [alpha] communicates a host of meanings. As the first letter of the Greek alphabet, it represents the highest level of quality, as well as a new beginning. This is precisely what [alpha] means to us, and what we hope it will mean to you.
This summer will see the global launch of [alpha], Sony's new digital SLR camera. I trust you are looking forward to it as much as I am.
Posted by Webmaster at 10:09 PM | Comments (0)
May 08, 2006
Sony introduces two ultra-compact PictureStation™ photo printers
SAN DIEGO, May 8, 2006 – For the thousands of photographers who take high quality photos, only to let them languish in cameras or PCs, Sony is introducing two ultra-compact PictureStation™ photo printers that are worthy of those precious memories and works of art.
Designed for portability and quick set-up, the new PictureStation DPP-FP55 photo printer can easily be brought to parties, family reunions or any photo-worthy event to take, preview and print your photos on site. The bright, built-in 2-inch display allows you to do more than print. You can zoom, crop, eliminate red-eye and adjust color contrast - without a computer - to create pictures truly worth printing and sharing.
“Our new PictureStation photo printers get your pictures out of your camera and into your hands quickly.” said James Neal, director of marketing for Sony Electronics' digital imaging products. “With the editing capabilities of the DPP-FP55 printer, you can stay home, save gas and still get affordable, photo-lab quality prints, virtually anywhere.”
For consumers who prefer to edit photos directly from their camera, Sony’s other new photo printer, the DPP-FP35 supports the PictBridge ™ standard, so images can be viewed and printed directly from a Cyber-Shot® or other PictBridge compatible digital camera. Connected via a USB cable, this PictureStation printer will also print digital photos from a personal computer.
All Sony PictureStation photo printers use dye-sublimation technology that ensures a continuous color tone for each print. This printing process produces 256 shades for each of three dye colors – cyan, magenta and yellow. Together, this creates 16.7 million distinct colors for each pixel. Once printed, each PictureStation print is sealed with SuperCoat 2 ™ laminate, a durable laminate coating that protects photos from fading as well as making them resistant to water, heat and fingerprints.
Making prints from the PictureStation DPP-FP55 and DPP-FP35 photo printers costs as little as $.29 per print. Sony offers several print packs of high-quality paper to fit most photo-printing needs. The SVM-F40, F80P and F120 print packs offer 4x6 high quality papers with snap off edges and SuperCoat lamination in quantities of 40, 80 and 120 sheets, respectively.
The DPP-FP55 printer will be available in July for about $150 and the DPP-FP35 model will be available in September for about $100. The SVM-F40P Print Pack is available for $25, the SVM-F80P Print Pack is available for $30, and the SVM-F120P Print Pack is available for $35. Both PictureStation models and the Print Packs will be sold online at sonystyle.com, at Sony Style stores (www.sonystyle.com/retail) located in high-end shopping malls throughout the country, and at authorized dealers nationwide.
Posted by Webmaster at 08:48 PM | Comments (0)
April 20, 2006
Sony marks entry into DSLR market with new symbolic sub brand
SAN DIEGO, April 19, 2006 — Sony has established a new brand name for its digital single lens reflex (D-SLR) cameras that will be launched worldwide this summer.
Meaning "beginning" and "essential," the symbol alpha embodies the spirit of Sony's approach to the D-SLR market. Under this sub-brand, Sony will produce a complete camera system of accessories and lenses to enhance the enjoyment of photography.
The Sony α™ mount system of cameras, lenses and accessories will integrate advanced electromechanical technologies that are key to D-SLR performance, the versatility of the well-established Maxxum® lens mount system, and Sony's renown in imaging devices and technologies. These include CCD and CMOS imaging sensors, as well as other image processing technologies, in addition to overall product miniaturization. People who have already made investments in many of Konica-Minolta's lenses and accessories will be able to take full advantage of Sony's new D-SLR cameras.
"We are expanding our product portfolio to build upon our leadership position in the digital imaging business," said James Neal, director of marketing for digital imaging products at Sony Electronics. "Our approach to D-SLR camera design and engineering will allow us to offer a new high-performance system for today's digital camera users, as well as welcome the millions of Konica-Minolta owners who have Maxxum interchangeable lenses that are currently in the market."
Sony is already handling support and repair service for existing Konica-Minolta digital and film cameras, as well as related lenses and accessories in the U.S. A dedicated call center and strong levels of web support have been established for these customers.
There is more information available about the new sub-brand at www.sony.com/dslr. Sony camera and related product support for Konica Minolta customers is also being offered at www.support.sony.com/EN/KM/service.html.
Posted by Webmaster at 01:33 PM | Comments (0)
April 06, 2006
Sony Cyber-shot DSC-T30 Announced
SAN DIEGO, April 5, 2006 — Sony is building up its arsenal of anti-blur, digital still cameras to help people who are out on the town win the fight against blur with the introduction of the new 7.2-megapixel Cyber-shot DSC-T30 model.
"When people are out having a good time, they don't want to spend it learning how to avoid taking blurry pictures," said James Neal, director of marketing for digital imaging products at Sony Electronics. "We've engineered our flagship T-series camera with intelligent, automatic features so people can spend more time having fun and less time understanding technology."
No More Buzz Kill
Everybody's feeling the vibe and you want a group shot before leaving dinner or the party. Don't make everyone pose and re-pose, smiling as if they're suffering from lock jaw, while you take shot after shot trying to get a good picture.
Equipped with double anti-blur protection, you can press the DSC-T30 model's Super Steady Shot® optical image stabilization and high-sensitivity mode buttons in seconds, and reduce the chance of taking a blurry picture the very first time - especially in low-light conditions.
The Super Steady Shot technology minimizes blur caused by shaky hands, while the new camera's high light sensitivity (ISO 1000) mode reduces blur resulting from shooting at faster shutter speeds. There's even added defense with Sony's Clear RAW™ noise reduction system, which kicks in to counter picture noise associated with high-sensitivity shooting.
These technologies make the camera ideal for shooting in low-light conditions, such as restaurants, bars and clubs. Combined with its stylish finish and svelte dimensions, the DSC-T30 camera is the perfect accessory for even the most discerning "fashionista."
Armed with features for optimal shooting and sharing, the new camera with its Carl Zeiss® Vario-Tessar® 3x optical zoom lens combines power, portability and distinctive playback. Its slide show with music function is ideal for viewing on the camera's three-inch, Clear Photo LCD Plus™ screen.
This is Sony's first T-series model to feature selectable color modes. Choose natural mode for subtle color variations or vivid mode for more intense colors, depending on how you want to preserve the mood from your night on the town.
Sony's ultra-fast Real Imaging Processor™ circuitry increases the camera's efficiency for quicker start-up, faster shot-to-shot times, higher-quality movie capture, and longer battery life. Its supplied InfoLithium® battery provides plenty of power - up to 420 shots per full charge. That's nearly double the performance of previous T-series models.
The camera has 58MB of internal memory, just in case you forget your memory card. Its capacity can be expanded up to two gigabytes, however, with an optional Memory Stick Duo™ media card.
The Cyber-shot DSC-T30 camera will be available next month for about $500 direct at SonyStyle.com, at Sony Style retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin online today at www.sony.com/T30.
The camera is supplied with an InfoLithium battery, battery charger, multi-connector cable, wrist strap and software CD-ROM. Optional accessories include a travel charger (BC-TR1, about $60), Cyber-shot Station (CSS-TNA, about $80), a marine pack (MPK-THC, about $200), and a genuine leather cover (LCJ-THA, about $40).
Posted by Webmaster at 09:07 PM | Comments (0)
February 27, 2006
Sony Cyber-Shot DSC-H5 and DSC-H2
ORLANDO, Fla., (PMA 2006, Booth #4150), Feb. 25, 2006 — Sony is expanding its high-zoom digital still camera line with two new Cyber-shot® models that are sure to zero in on the subjects you most desire.
Clad in black, the new DSC-H5 model has a 7.2-megapixel CCD imager and extra-large, three-inch LCD screen. It also shimmers in silver along with the stage-worthy DSC-H2 model, which has a six-megapixel imager and two-inch LCD. Both cameras flaunt Carl Zeiss® Vario-Tessar 12x optical zoom lenses and focal length ranges of 36 to 432 millimeters (35 mm equivalence).
"High-zoom cameras are one of the fastest-growing segments in the industry," said James Neal, director of digital imaging products at Sony Electronics. "They are powerful enough to get those hard-to-see distant shots, and have the easy-to-use functionality of point-and-shoot cameras.
Even without the steadiest of hands (or subjects), the cameras' anti-blur technologies ensure challenging shots can be executed with ease.
These new models incorporate Sony's Super SteadyShot® optical image stabilization to help reduce image blur caused by hand movement. Because these cameras feature high-light sensitivity settings up to IS0 1000, fast-moving cars and people along the boulevard can also be captured with considerably less blur and graininess. Sony's Clear RAW™ noise reduction technology minimizes picture noise, making it easier to shoot at faster shutter speeds.
These anti-blur technologies are an advantage when shooting in low-light conditions, such as outdoor shots in the evening or inside dark museums. These shots can be taken without a flash, resulting in naturally-exposed images that truly capture the drama and atmosphere of the moment. And, you can get as close as you want with the cameras' significant macro mode of three-quarters of an inch.
The new H-series cameras are substantial, without feeling bulky, and feature a comfortable grip with controls easily accessible by thumb.
You can count on detailed image previews using the H5 model's three-inch, high-resolution LCD screen, with a pixel count of 230K and Sony's Clear Photo LCD Plus™ technology. The LCD features high-quality color reproduction and displays pictures with vivid clarity.
Sony's ultra-fast Real Imaging Processor™ circuitry increases both models' battery efficiency for quicker start-up, faster shot-to-shot times, higher-quality movie capture, and longer battery life. The H5 camera delivers up to 340 shots on a single charge, while the H2 model offers 400 shots per charge.
The new cameras include auto-exposure and multi-point, auto-focus features along with pre-set scene modes customized for specific shooting conditions, all working silently in the background while you concentrate on the "center-stage" action. When greater creative control is needed, aperture/shutter priority and manual exposure modes are available options.
Both models have 32MB of internal memory, which can be expanded with an optional Memory Stick Duo™ media card or Memory Stick PRO Duo™ card, now available in capacities up to four gigabytes.
Make the most of your close-ups by producing high-quality prints. Simply connect these models to a Sony DPP-FP50 digital photo printer and produce lab-quality photos at home. You can even create postcards for all of your budding fans with the printer's supplied software.
With Sony's ImageStation® online photo service, you can expand your options to print tens or even hundreds of pictures, create online photo and video albums, or make customized gifts such as photo books and calendars.
The Cyber-shot DSC-H5 camera will be available in May for about $500 and the DSC-H2 model ships in April for about $400.
Posted by Webmaster at 08:37 PM | Comments (0)
Sony Cyber-Shot DSC-W100 and DSC-W70
ORLANDO, Fla. (PMA 2006, Booth #4150), Feb. 25, 2006 — Sony rounds out its new W-series line of digital still cameras with two top-end models packed with powerful features -- the Cyber-shot® DSC-W100 and DSC-W70. "Our W-series feature intelligent functions that work behind the scenes, said James Neal, director of digital imaging products at Sony Electronics. "Users can focus on those moments of inspiration that make great photographs without the hassle of worrying about camera settings." The DSC-W100 model packs in an eight-megapixel imaging sensor, and has a compact metal body with a stylized finish in black and silver. It features a manual exposure mode with extended control for up to 46 steps of adjustable shutter speeds (30 - 1/1000 sec.) and two steps of aperture control.
Both the DSC-W100 camera and the new seven-megapixel DSC-W70 model have an updated traditional camera style with their eye-level viewfinders and large 2.5-inch LCD screens.
They both incorporate precision Carl Zeiss® Vario-Tessar 3x optical zoom lenses; MPEG1 movie recording; high-light sensitivity settings; and a mode dial to quickly switch among photo, video, and preview.
The cameras' high light-sensitivity facilitates shooting at higher shutter speeds to capture fast-moving subjects with reduced blur. It also allows for shooting without a flash to capture more natural-looking images in low-light settings.
The DSC-W70 model has a maximum ISO setting of 1000, while the DSC-W100 model extends to IS0 1250 for even greater control. Sony's Clear RAW ™ imaging technology helps increase the cameras' ISO settings and, at the same time, reduces the chances of blurry or grainy pictures by keeping picture noise to a minimum.
These W-series models feature a new function guide and resolution guide. When menu icons are selected, such as a specific shooting function or scene mode, a simple text explanation is displayed on the LCD making it easier to maximize the camera's performance. This function guide can be turned off as you become more familiar with the camera.
The resolution guide is helpful when deciding on the best resolution for prints. When you select the resolution, a pop-up screen informs you of the ideal print size for that particular setting.
The cameras also feature auto-exposure and multi-point, auto-focus functions. Sony's multi-point auto-focus system can intelligently focus on the subject and avoid mistakenly focusing on the background by evaluating five separate focus areas of the frame.
According to Neal, "With this kind of intelligence working behind the scenes, pictures come out right the first time."
Sony's ultra-fast Real Imaging Processor™ circuit delivers quick start-up, fast shot-to-shot times, and long battery life. Both cameras snap up to 360 shots on a single full charge.
If you leave home without your memory cards, the W100 model features 64MB of internal memory while the W70 has 58MB so that you can keep on shooting. When you are ready to expand their capacity, optional Memory Stick Duo™ media cards can hold up to four gigabytes of data.
These high-resolution cameras are ideal for making high-quality prints. When you connect them to a Sony DPP-FP50 digital photo printer, you can create prints, postcards, or even calendars using the printer's supplied software.
With Sony's ImageStation® online photo service, you can expand your options to print tens or even hundreds of pictures, create online photo and video albums, or make customized gifts such as photo books and calendars with your own life as the creative inspiration.
The Cyber-shot DSC-W100 camera ships in April for about $350, and the DSC-W70 model will also be available in April for about $300. Both models are available in black and silver.
Posted by Webmaster at 08:30 PM | Comments (0)
January 04, 2006
Sony Cyber-shot DSC-S600
LAS VEGAS (CES Booth #14200), Jan. 4, 2006 — There is more to consider when purchasing a digital still camera than pixels and price. Sony's new Cyber-shot® DSC-S600 model offers that and more.
The new camera features six-megapixel resolution and a precision Carl Zeiss® Vario-Tessar lens with a 3x optical wide-angle (31 - 93 mm) zoom, which is much wider than other cameras in its class, so everyone is sure to be in the shot.
It has an advanced feature set engineered to deliver focused, properly exposed pictures in a snap.
"In addition to its impressive six megapixels, it's a camera with intelligence, helping you to capture every special moment without concern about complex camera settings," said James Neal, director of digital imaging products at Sony Electronics.
Sophisticated Controls for Better Pictures
For only about $200, the camera offers a combination of advanced features. It offers sophisticated auto exposure and focus controls that work transparently behind the scenes for a seamless camera experience. Sony's multi-pattern measuring function gauges incoming light by examining 49 points across the frame. With multi-point auto focus, the camera intelligently evaluates five different focus areas and selects the best focus setting for the subject instead of the background.
Sony goes even further by adding high-light sensitivity (up to IS0 1000) to the model, allowing for higher shutter speeds in low-light conditions and reducing the chance of blurred images. With higher sensitivity, you can shoot in available light for more natural exposure or in settings where flash is not permitted, such as museums.
When you do need flash photography, this same sensitivity actually increases the camera's flash effective range to 33 feet -- significantly greater than previous models in its class.
Tools for Added Convenience
This compact, ultra-portable camera is ready to capture pictures whenever the moment strikes. Powered by Sony's Real Imaging Processor® circuit, this Cyber-shot model boasts a quick start-up, fast shot-to-shot times, and long battery life -- up to 460 shots per charge using rechargeable NiMH batteries.
The camera fits comfortably in your hand and has a large, two-inch LCD screen for easy viewing and image sharing.
For those moments when a simple still picture does not capture the entire mood, the DSC-S600 model captures 640x480 VGA-resolution MPEG video at 30 frames per second that is perfect for viewing on your television.
It is equipped with 32MB of internal memory so that you can start shooting as soon as the camera is out of the box. The camera's capacity can be easily expanded with an optional Memory Stick Duo™ media card or Memory Stick PRO Duo™ card, now available in capacities up to two gigabytes.
More Ways to Enjoy Cyber-Shot Cameras
The camera's image resolution is ideal for making high-quality prints. Simply connect the model to a Sony DPP-FP50 digital photo printer and print from the convenience of your own home. You can even create postcards or calendars using the printer's supplied software.
With Sony's ImageStation® online photo service, you can expand your options to print tens or even hundreds of pictures, create online photo and video albums, or make customized gifts from coffee mugs and photo books to calendars and T-shirts.
The Cyber-shot DSC-S600 camera is available now online at Sonystyle.com, at Sony Style retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin today at www.sony.com/S600
Posted by Webmaster at 07:37 PM | Comments (0)
November 01, 2005
Sony DSC T9 Digital Camera Announced
SAN DIEGO, Nov. 1, 2005 — Sony is stepping up the picture quality of ultra-slim digital still cameras with the introduction of its new Cyber-shot® DSC-T9 model, the first in this category to offer both Super Steady Shot® optical image stabilization and high light sensitivity.
With these Sony technologies, the new six-megapixel DSC-T9 delivers more detailed images with significantly less blur and graininess than typical point-and-shoot cameras. Optical image stabilization reduces image blur from hand movement, while high light sensitivity helps to lessen blurriness resulting from low-light conditions. The end effect is better-focused, expressive images that look more like the way you see them, imitating the human eye.
Sony is the first manufacturer to incorporate an advanced lens-shift optical image stabilizer into a camera with a folded-path lens system. This is what allows for a compact form; the lens does not have to extend from the body of the camera.
The model is equipped with a newly-developed lens-shift system with two gyro-sensors that detects hand movement, and automatically calculates the compensation needed to provide a clear, crisp image.
The new model's high light sensitivity (up to IS0 640) allows you to capture clearer pictures in available light, giving you the option to not use a flash, which sometimes creates unwanted glare or harsh highlights. As a result, images have greater atmosphere and more detail, even when reflective surfaces like glass and mirrors are in the pictures.
With a slim body less than one-inch wide, this compact powerhouse not only takes great pictures but also brings them to life with Sony's new Clear Photo Plus® LCD screen and slide show function. The 2.5-inch LCD features astonishing vividness and greatly improved color reproduction compared to previous models. It is the perfect screen to show off your pictures as a slide show, which the camera creates for you -- without having to use a PC.
You can select up to four themes, such as "Stylish" or "Active," to play back your images, complete with dynamic transitions choreographed to your choice of music clips. Depending on your PC configuration, you can also upload your own music with the supplied software.
The DSC-T9 camera offers mega resolution at six megapixels for high-quality images, a 3x Carl Zeiss Vario-Tessar® optical zoom lens, MPEG movie recording, and 58 MB of internal memory for storage and easy transfer to an optional Memory Stick® Duo or Memory Stick PRO Duo media card, now available in capacities up to two gigabytes.
Posted by Webmaster at 06:35 PM | Comments (0)
October 03, 2005
Sony Cyber-Shot DSC-N1 Digital Camera Announced
SAN DIEGO, October 3, 2005. Sony is adding more enjoyment and value to your digital photography with its new full-featured compact digital camera with built-in photo sharing functions that go beyond just picture taking.
About the size of a deck of playing cards, the stylish Cyber-shot® DSC-N1 camera is a high-performance, 8-megapixel model, with a large, 3-inch, touch-screen LCD, which is rare for a compact camera of this size. The new model features a new album function that automatically stores up to 500 of your favorite images in VGA resolution, and uses them to create dynamic slide shows with music and transition effects right in the camera.
"Since the introduction of compact cameras with large LCDs, people have increasingly been using their cameras to not only capture moments, but also share and show them immediately on the LCD screens," said James Neal, director of digital imaging products at Sony Electronics.
With its 8-megapixel Super HAD™ CCD, its resolution is extraordinary for a compact camera. The Carl Zeiss Vario Tessar® lens lets you capture images with the utmost sharpness and clarity.
Sony's Real Imaging Processor® LSI provides excellent color accuracy and fast response times. Its advanced power management system delivers up to 270 shots per charge (actual battery life depends on usage conditions). With shutter lag minimized to just nine milliseconds, you won't miss life's most important moments.
Moreover, the new N1 model offers excellent ISO sensitivity, which is of particular importance when shooting in low-light conditions. You can capture faster action at night with less blur or, in certain conditions, avoid using a flash altogether.
With an optional Memory Stick PRO Duo™ media card, shooting high-quality video is a breeze. MPEG-VX fine mode allows you to record MPEG video with 640x480 pixel resolution at 30 frames per second, up to the capacity of a compatible media card.
The Cyber-shot N1 digital camera will be available in mid-November for about $500 online at SonyStyle.com, at Sony Style retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin online today at www.sony.com/n1.
Posted by Webmaster at 09:39 AM | Comments (0)
September 08, 2005
Sony Cyber-Shot R1 10MP Camera Announced
SAN DIEGO, Sept. 8, 2005 - Sony intends to create a new benchmark in digital photography with the introduction of its high-end Cyber-shot® DSC-R1 camera. The Cyber-shot® R1 camera is the world's first integrated lens digital still camera to combine a professional-grade, 10.3-megapixel image sensor and the flexibility of live preview while shooting. With its ultra-wide Carl Zeiss Vario-Sonnar T* zoom lens (24mm - 120mm) and free-angle, two-inch LCD, the Cyber-shot R1 brings professional level imaging performance to mainstream consumers.
"The R1 represents a breakthrough in digital camera technology and construction," said James Neal, director for digital imaging products at Sony Electronics. "You can grab this camera and go, confident that you will be prepared for a wide range of shooting situations. Its many convenience features and exceptional performance can not easily be matched with a typical consumer-level digital SLR."
Photo enthusiasts know that image sensor size is one of the most important influences on picture quality. Professional-grade image sensors, sometimes referred to as advanced photo system (APS) or APS-class, are many times the size of compact sensors used in point-and-shoot cameras; large sensors deliver extraordinary resolution, high sensitivity to light, and lower image noise or graininess for exceptional pictures. At 10.3 megapixels, the R1's sensor offers one of the highest resolutions available in the APS class.
The camera's electronic viewfinder or two-inch LCD lets you evaluate scene conditions, such as exposure and how color is rendered before taking a shot. Because the R1 camera can preview electronically, using the image sensor itself in real-time, framing is always 100% accurate.
The R1's integrated Carl Zeiss Vario-Sonnar lens was carefully crafted to take full advantage of the resolution, clarity and color performance of its APS-class CMOS image sensor. Because of the sensor's live preview capability, there is no need for the camera to have a traditional "mirror and prism" construction common to digital SLRs. This allows a lens-to-sensor distance of as little as 2 mm, optimizing image quality and color accuracy.
The Cyber-shot R1 sports a two-inch, LCD screen that folds flat and swivels so you can shoot from nearly any position. This flexibility allows you to get the shots that other cameras miss. For example, you can hold the camera low - down to the ground - for eye-level view shots of kids and pets without having to bend yourself into a pretzel or crawling on the ground.
A 10.3-megapixel camera needs a fast processor. Sony harnessed the power of it Real Imaging Processor™ LSI to achieve fast response times, low power consumption and clear images.
The new camera features a one-second shot-to-shot time, three frame-per-second burst shooting, and a shutter release time of only 7.5 milliseconds. Because it consumes 70 percent less power than Sony's previous processing circuitry, the camera has a battery life of up to 500 shots per charge, which can vary according to use and camera settings.
For enhanced versatility, Cyber-shot R1 offers three different modes of color reproduction: Adobe RGB used for professional graphics and offset color printing, Standard sRGB for most computer-based uses, and Vivid sRGB for more intense primary colors.
Users will also enjoy the added convenience of storing images onto Memory Stick PRO™ media, as well as CompactFlash® Type I and Type II media or Microdrive® media. The camera supports both JPEG and RAW formats, which can then be manipulated on a PC using the supplied Sony Image Data Converter SR software.
The Cyber-shot R1 camera will be available in mid-November for about $1,000 online at SonyStyle.com, at Sony Style retail stores (www.sonystyle.com/retail), and at select authorized dealers nationwide. Pre-orders begin online today at http://www.sony.com/r1.
Posted by Webmaster at 09:57 PM | Comments (0)
August 01, 2005
New Sony Cyber-Shot DSC-T5
Like other cameras in Sony's T Series, this new model combines Carl Zeiss Vario-Tessar® optics with 5.1 megapixel resolution, a 3x optical zoom lens, a 2.5" Clear Photo LCD screen, 32 MB of internal memory for storage and easy transfer to an optional Memory Stick® media card, and increased battery life compared to previous T Series models, with up to 240 shots per charge.
The T5 has a vertical design: It features a lightweight, aluminum body available in four autumnal colors - red, champagne gold, silver and black - with a sliding matte silver lens cover.
The T5 also comes equipped with Sony's anti-reflective Clear Photo LCD screen, which significantly reduces unwanted glare in brightly-lit environments and delivers vivid color reproduction. The camera's large 2.5" screen is optimized for easy viewing and sharing of images with friends, even at wide angles - whenever, wherever.
Ten pre-set picture-taking modes also make it easier to get the perfect shot, without having to make any adjustments. Select "Magnifying Glass" for macro shooting up to 1 cm from your object or "High Speed Shutter" to catch fast-moving action like your mom's tennis match.
And don't worry about your battery keeping up with you; Sony's Real Imaging Processor power management system lets you shoot full resolution images in seconds. At 240 shots per charge, the Cyber-shot T5's InfoLithium® T series battery won't let you down.
With this new camera, you not only get the still image but the video too. With an optional Memory Stick PRO Duo™ media card, shooting high-quality video is simple. MPEG-VX fine mode lets you record MPEG video with 640x480 pixel resolution at 30 frames per second, up to the capacity of a compatible media card. A 1-gigabyte Sony Memory Stick card can hold up to 12 minutes of VGA-quality 640 x 480 MPEG video and 384, 5-megapixel JPEG Fine images.
Posted by Webmaster at 06:49 PM | Comments (0)
