September 09, 2008

Sony α900 - World’s first full-frame 24.6 megapixel DSLR

9th September 2008 - The α900 digital SLR from Sony sets a new benchmark for serious photo enthusiasts who demand the unrivalled quality and creative possibilities of full-frame imaging. The flagship of the α DSLR range features the industry’s first ever 24.6 effective megapixel full-frame CMOS sensor. Developed by Sony, this groundbreaking sensor’s ultra-high pixel count and large size – equivalent to a 35mm film frame – deliver extraordinary image detail and wide dynamic range.

The new-generation sensor captures flawless images with unprecedented fidelity, characterised by vibrant colours, ultra-real textures and subtle tonal gradations. Complementing the extremely high native resolution of the sensor, Exmor™ performs on-chip analogue/digital (A/D) signal conversion and two-stage noise reduction. This guarantees ultra-low noise image files that take advantage of the superb resolving power of high-precision α lenses.

Realising the immense creative potential of the 24.6 megapixel full-frame sensor, the new advanced dual BIONZ™ processors handle massive amounts of image data at extremely high speed. Powerful noise reduction algorithms are applied prior to RAW data conversion and then again during image processing, yielding flawless, detail packed images with an absolute minimum of noise. The dual BIONZ™ processors also underpin the camera’s razor-sharp shooting responses, allowing sustained 5fps continuous shooting at full 24.6 megapixel resolution.

Serious photo enthuasiasts will appreciate the ground-glass optical pentaprism viewfinder that offers exceptional brightness and a field of view covering 100% of the full-frame sensor's imaging area (approx.).

The camera’s uncompromising credentials are underlined by a fast, high-accuracy 9-point AF system to ensure fewer missed shots. It’s supplemented by 10 focus assist points to assist subject detection, improved out-of-focus detection to reduce focus hunting and a dedicated F2.8 sensor for enhanced AF accuracy with wide aperture lenses.

The a900 is also the world’s first full-frame camera to feature SteadyShot INSIDE™. This enhanced in-body optical stabilisation system delivers up to 4 steps of anti-shake correction with all compatible lenses*, opening up even greater creative possibilities when shooting handheld.

Shots can be evaluated critically on the 3.0-inch Xtra Fine LCD with an exceptionally high resolution (921k dot) that offers sharp, clear viewing – even outdoors or in bright ambient light. There’s a wide choice of index view options to simplify best-shot selection, plus a full-featured RGB histogram and shooting information display.

At the touch of a button, the LCD display switches to Quick Navi mode, allowing rapid on-the-fly adjustment of camera settings without disturbing your creative workflow.

A new Intelligent Preview function simulates the effect of White Balance, D Range Optimiser and exposure level on the LCD screen without actually taking a picture. By simple confirmation on the camera, all the new settings are applied to take the next picture. This simplifies precise control over the final image in complex setups.

Shots can also be viewed on a connected HD television. PhotoTV HD mode provides optimised still image viewing with breathtaking clarity and lifelike colours on compatible BRAVIA™ televisions. The HDMI terminal also give acces to HD picture viewing on any compatible TV.

Built for years of unstinting service in challenging environments, the α900 is ruggedly constructed from a high-tensile aluminium chassis with magnesium alloy body panels. Viewfinder, card slots, controls and other sensitive areas are protected from dust and moisture by rubber seals for worry-free shooting. The inside of the camera is also protected by an anti-dust system that safeguards the full-frame sensor from the effects of dust entering the body during lens exchange.

Allowing stable, comfortable handling in portrait or landscape orientations, the optional VG-C90AM Vertical Grip holds up to two high-capacity batteries for extended shooting time and all the major controls are available in vertical holding for easy operation. The grip has also been designed in same high quality material as the a900 with magnesium alloy and rubber parts.

There’s now wide range of compatible α lenses to fully realise the incredible imaging potential of the camera’s full-frame sensor.

The choice of premium G series optics by Sony is joined by the high-power 70-400mm F4-5.6 G SSM telephoto, featuring a High-torque Super Sonic wave Motor for fast, silent AF operation.

Also from Carl Zeiss, the Vario-Sonnar T* 16-35mm F2.8 ZA SSM is a fast, high-performance wide angle zoom that’s ideal for interiors, landscapes and challenging photo-reportage applications.

The complete α system is further strengthened by the new HVL-F58AM – a high-power flash (GN 58) featuring Sony’s innovative ‘Quick Shift Bounce’ system that offers even more creative control over lighting, flash and bounce angles. It’s unique ‘Quick Shift Bounce’ design make the flash head able to rotate instantly in portrait mode to keep the bounce direction for much more natural and beautiful subject lightning. For those using studio setups, Wireless Auto Flash Control also computes power ratios for up to three groups of flashes, simplifiying the management of complex lighting set-ups.

Availability
The α900 full-frame digital SLR will be available from October 2008.

Carl Zeiss Vario-Sonnar T* 16-35mm F2.8 ZA SSM and 70-400mm F4-5.6 G SSM lenses will be available from early 2009.

* Automatic crop factor is applied when DSLR-A900 is used with DT format lenses. Exposure accuracy is not guaranteed with DT lenses in certain shooting situations.

Key technical specifications
- Model: DSLR-A900
- Camera type: Digital SLR camera with interchangeable lenses
- Lens mount: Sony α mount, compatible with Minolta A-type bayonet mount (without DT le
- Lens Compatibility: Sony α Lens*1 and Konica Minolta α/MAXXUM/DYNAX Lens*1
- Image Sensor Type: "Exmor" CMOS Image Sensor
- Image Sensor Size: 35.9 X 24.0mm
- Effective Pixel Number: 24,610K pixels
- Anti-Dust: Charge protection coating on Low-Pass Filter and Image Sensor-Shift mechanism
- Recording media: Memory Stick Duo,Memory Stick PRO Duo,Memory Stick PRO-HG Duo, Compact Flash Type I, Type II (Microdrive),UDMA(Mode5) compliant
- Media slot: Memory Stick Duo/Compact Flash Dual slot
- Image format: JPEG,RAW(ARW2.1 Format),RAW+JPEG
- D-RangeOptimizer: off,Standard/ Advanced: Auto/Advanced: Level
- Image stabislisation: On system image Sensor-Shift mechanism
- Noise reduction: On/Off, available at shutter speeds longer than 1 second, High/Normal/Low/Off, available at the ISO set to 1600 or above
- Auto Focus system: TTL phase-detection system, CCD line sensors, 9 points + 10 assist focus points
- ISO sensivity: ISO 200 - 3200 equivalent, ISO numbers up from ISO100 to ISO6400 can be set as expanded ISO range.
- Flash system: External, Wireless control with HVL-F58AM, ADI flash / Pre-flash TTL metering
- Shutter: Electronically-controlled, vertical-traverse, focal-plane type
1/8000 second - 30 seconds speed range, bulb
- Continuous-advance rate: Hi:Approx.5 frames per second at maximum, Lo:Approx.3 frames per second
- LCD Monitor: 7.5 cm(3.0"), TFT Xtra Fine, 921 600(640x3(RGB)x480) dots
- Battery type: InfoLitium NP-FM500H,7.2V
- Battery life: Approx. 880 shots(CIPA measurement)
- Dimensions: Approx.156x117x82mm(6 1/8 x 4 5/8 x 3 1/4 inches)
- Weight: Approx. 850g (1 lb 14 oz)

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January 31, 2008

Sony Introduces A300 and A350 DSLR Cameras

SAN DIEGO, Jan. 30, 2008 – Sony is bringing live-view shooting to its digital SLR camera line with today’s (alpha) DSLR-A350 camera and 10.2-megapixelintroduction of a 14.2-megapixel α (alpha) DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users. They both offer Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems.

Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view.

Eliminating the focus delay of other systems, the new models are equally responsive whether using live view or optical viewfinder.

With its two sensor design, Quick AF Live View can even continuously focus-track the subject and provide live view during burst shooting, helping you capture that special moment.

Taking further advantage of Quick AF Live View is the models’ variable angle 2.7-inch Clear Photo LCD ™ screen. This makes it easy to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder.

With Live View and an adjustable LCD, the cameras do not need to be in front of the user’s face, allowing parents, for example, to maintain eye-contact when photographing their children.

“Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “Quick AF Live View gives these new models a familiar shooting style without compromising speed – ideal for the growing market of first-time SLR users.”

Exceptional Image Quality

The new models produce images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ® processing engine. To aid shooting in low light, Super SteadyShot® image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, with every compatible Minolta Maxxum® and Sony α (alpha) lens (sold separately) attached to the camera.

High sensitivity operation at ISO 1600 and 3200 and very low noise are made possible by the user-selectable high-ISO noise reduction features. Sony’s D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations.

Powerful Performance, Easy to Use

The DSLR-A300 model can shoot about three continuous frames per second and the DSLR-A350 model can shoot up to two-and-a-half continuous frames per second, when using the optical viewfinder. Both are powered by the Bionz processing engine and supplied InfoLITHIUMTM battery for fast start-up times, quick response and long battery life – up to 730 shots per full charge when using the optical viewfinder and up to 410 shots per full charge in live-view mode.

Both models feature lighter, slimmer bodies for easy handling; an improved user interface; an automatic pop-up flash; a comfortable camera grip with an easily accessible mode dial; an anti-dust system to keep the CCD image sensor clean for spot-free pictures; and JPEG and RAW file format support. Both have a slot for CompactFlash™ Type I/II media cards.

An adaptor for Memory Stick Duo™ media cards is also available for the cameras and sold separately.

The new DSLR-A300 and DSLR-A350 cameras are compatible with a range of accessories, including the ergonomic Sony VG-B30AM vertical grip. Also available as an option is the new Sony HVL-F42AM flash unit. It offers advanced features such as automatic white balance adjustment with color temperature information, adjustable bounce angles, ADI metering and wireless remote operation to suit the needs of most photographers.

Price and Availability

The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 at the same time. Both models will be available at sonystyle.com, Sony Style® retail stores (www.sonystyle.com/retail ), military base exchanges, and authorized dealers nationwide. Pre-orders begin online today at www.sonystyle.com/dslr.

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January 07, 2008

Sony Unveils New Mainstream DSLR Camera

LAS VEGAS, Jan. 6, 2008 – Sony is advancing the digital SLR category for mainstream photographers with today’s introduction of the new α (alpha) DSLR-A200 camera. The DSLR-A200 model features upgrades influenced by the recently-introduced, enthusiast-class DSLR-A700 camera and replaces the former Sony DSLR-A100 model, which was Sony’s first in the DSLR class.

The new model is designed to be faster, lighter and easier to use. Upgraded features include a wider, 2.7-inch Clear Photo LCDTM screen for easy playback viewing; a more compact body and an easily-accessible mode dial; an easy-to-use function menu (camera function display); improved noise control for higher quality images; an auto focus speed 1.7x faster than the previous model; improved predictive control performance; quieter shutter sound; automatic pop-up flash; and a battery life indicator that displays the percentage of battery life remaining so you know exactly when to recharge.

As seen in all α (alpha) camera bodies, the DSLR-A200 camera incorporates Super SteadyShot® image stabilization in the body to allow shooting at shutter speeds of 2.5 to 3.5 steps slower than otherwise possible – a benefit realized with every compatible lens attached to the camera. Compatible lenses encompass all Minolta Maxxum® mount lenses, in addition to Sony a (alpha) lens lineup - including Carl Zeiss® lenses.

“With the DSLR-A200, we are helping consumers capture high-quality images with advanced technology that’s practical and easy to use,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “This model is an ideal step-up for point-and-shoot users who are looking for a camera that can capture virtually all of the photographs they want.”

High-Quality Images

With its 10.2-megapixel (effective) APS CCD image sensor, the DSLR-A200 camera continues to offer high-quality images by allowing more light to pass through to each pixel – increasing sensitivity, reducing noise, and providing greater detail.

Clean, reduced-noise signals are sent from the image sensor to Sony’s BIONZ™ processing engine, which processes data-rich picture information at high speeds and reduces picture noise in the RAW data stage before image JPEG conversion. The results are high-resolution, detailed images with rich tonal reproduction.

The DSLR-A200 model supports JPEG and RAW file format support. It has a slot for CompactFlash™ Type I/II media cards. An adaptor for Memory Stick Duo™ media cards is sold separately as an accessory.

Get The Photo Results You Want

In addition to Super SteadyShot image stabilization for virtually blur-free photos, the new model incorporates Sony’s D-Range Optimizer (DRO). It helps you capture well-exposed images, especially when shooting high-contrast or backlit scenes that often lead to loss of highlight and shadow detail. Sony’s DRO modifies the range from highlights to shadows, including gain and contrast, through its in-camera hardware processing to produce more natural, evenly exposed pictures. The camera’s image analysis technology studies the captured image data and instantly determines the best exposure and color tonality for the image before JPEG compression.

The BIONZ image processing engine powers the camera up immediately and the eye-start autofocus starts the focusing system before you even press the shutter. The camera can shoot up to three continuous frames per second at 10.2-megapixels at the finest JPEG compression level.

As seen in previous α (alpha) models, the new model carries a static-free anti-dust coating on the CCD filter which is gently vibrated to dislodge any dust that might have collected each time the camera is powered off.

Additionally, the DSLR-A200 camera’s supplied lithium ion battery offers up to 750 shots per full charge.

Bright and Easy Playback

The camera’s smaller, more compact body along with its wider, 2.7-inch Clear Photo LCD TM screen and a new on-screen navigation interface make it easier to carry and to use. The vibrant, easy-to-view screen features 230K-pixel resolution, an anti-reflection coating and glare-reducing layer assures vivid, accurate colors with a wide viewing angle, even in daylight. The on-screen navigation display shows camera settings and key shooting information in large, easy-to-read text. The display’s orientation automatically switches from landscape to portrait position when the camera is turned on its side.

Accessories Expand Creative Possibilities

Sony is providing a full line of accessories for the model, including flashes, rechargeable battery packs and several carrying cases. An interesting addition is the VG-B30AM ergonomic vertical grip equipped with the most essential controls for portrait orientation shooting. It also allows for the use of two InfoLITHIUM® batteries (sold separately) for up to 1,500 shots on a single, full charge.

The DSLR-A200K kit includes the camera body and a DT 18-70mm f3.5-5.6 3.9x zoom lens for about $700. The DSLR-A200W kit includes the camera body, the DT 18-70mm lens and a 75–300mm f4.5-5.6 lens for about $900. Both will ship in February and will be available at sonystyle.com, Sony Style® retail stores (www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Pre-orders begin online on Jan. 7 at www.sonystyle.com/dslr.

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September 07, 2007

Sony Announce DSLR-A700 camera

SAN DIEGO, Sept. 5, 2007 — Sony is expanding its a (Alpha) digital SLR system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.

The new model features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class DSLR cameras. Like Sony’s mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot® Inside image stabilization in the camera body and is compatible with most Minolta Maxxum® mount lenses in addition to Sony lenses.

“Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “We also expect that this new camera will re-define the post-capture experience with HDMI™ output for high-quality playback of images on high-definition televisions.”

Picture Quality
The camera’s new 12.2-megapixel Exmor™ CMOS sensor conducts analog-to-digital (A/D) signal conversion and dual noise reduction right on the sensor itself. Noise reduction is applied to analog signals before A/D conversion and the resulting digital signals are then subject to a second round of noise reduction.

According to Lubell, “These digital signals are virtually immune to external noise and interference.” Clean, noise-free digital signals are then sent to the newly developed BIONZ™ processing engine. Lubell said this engine has been optimized to process data-rich picture information at high speeds, and to reduce picture noise in the RAW data stage before final image compression and encoding. The results are high-resolution, detailed images with rich tonal reproduction.

Extraordinary Responsiveness
The A700 camera is engineered to be fast and ultra-responsive so as to become “a virtual extension of your own senses,” Lubell said, “capturing fleeting moments as you see them.”

A newly developed, auto-focus system features 11 wide-area sensors, including a center dual cross sensor comprised of two horizontal and two vertical line sensors for exceptional AF precision. An F2.8 line sensor leverages the brightness of fast aperture lenses for even greater precision. Lubell said that extraordinary focusing speed has been realized through improved algorithms and a high-torque focusing drive motor.

The large, bright, viewfinder uses a precision-ground optical glass pentaprism and a high refractive index eyepiece lens to provide 0.9x viewfinder magnification and 95 percent frame coverage. Manual focusing is aided by an interchangeable spherical acute matte focusing screen.

The camera has a high-performance vertical traverse shutter with a maximum shutter speed of 1/8,000th of a second to freeze fast-moving action. A high-power coreless motor charges the shutter and mirror mechanism, allowing continuous shooting at up to five frames per second. In JPEG fine or standard mode, continuous shooting is limited only by the capacity of the media card (sold separately), while up to 18 frames can be captured in RAW.

Expanded Creativity
The new camera features fourteen creative styles, including night view, autumn leaves or vivid, which can be selected to enhance images. These effects can then be fine-tuned by customizing contrast, sharpness, zone matching and other parameters.

Sony’s Dynamic Range Optimizer (DRO) function has been updated on this model so users can choose the desired level of detail recovered in areas of shadow. The advanced mode offers the option of five levels of user selectable correction. Additionally, DRO bracketing creates three images from a single capture with three different levels of DRO.

There is an extensive array of customization options to personalize the camera to match shooting styles. The unit’s quick navigation interface can be accessed instantly with the four-way multi-selector, and selected parameters can be adjusted directly by control dials.

Up to 28 camera settings can be stored in one of three user memories for instant recall. The unit’s custom function button can be assigned to 15 frequently-accessed functions.

With the supplied remote capture application, the camera can be controlled from a compatible PC via USB without even touching the camera, and files can be stored on the computer instead of the media card.

High-Quality Pictures on an HDTV
The A700 model features an HDMI output for connection to HDTV sets, putting a high-resolution spin on the conventional photo slideshow.

When connected to a Sony BRAVIA® LCD HD television, photos are optimized for viewing with the new “PhotoTV HD” mode. This mode brings the look of actual printed photography to the television, reproducing high-quality digital photos by fine-tuning such image parameters as sharpness, gradation and color specifically for photographs.

The exceptional viewing experience of this camera also extends to viewing photos on its 3-inch LCD screen. The screen’s size and ultra-sharp resolution (921K) makes it possible to check focus and image quality with much greater accuracy.

A Flexible System
The camera will be introduced with two new lenses, bringing Sony’s lens and teleconverter catalog up to 23 models. Supplied as a standard kit lens, the new DT 16-105 mm f.3.5 – 5.6 lens features a distinctive zoom range (35mm equivalency of 24 – 157.5 mm); compact, lightweight design; and internal focusing. The other addition is a powerful and compact high-magnification DT 18 – 250 mm f3.5 – 6.3 lens. Sony is also planning to introduce a specialty 70 -300 mm f4.5 – 5.6 SSM G telephoto lens featuring super sonic wave motor auto focus drive system for smooth auto focusing in Spring 2008.

Sony’s full line of accessories will also expand to include a new vertical grip. Equipped with buttons and switches for the most essential control functions, it offers the same ease of operation and handling as when shooting vertically. It houses two InfoLithium® batteries (sold separately), which will automatically switch to the second battery when the first one runs out. Remaining charges of both batteries are displayed on the camera’s LCD screen.

Memory That Keeps Up With The Camera
The model also features separate slots for Memory Stick Duo™ media cards compatible with the Memory Stick PRO-HG™ high-speed data transfer standard, as well as CompactFlash™ Type I/II media cards compatible with the new Ultra Direct Memory Access standard for up to 300x write speeds. Sony is also introducing new 300x high-speed CompactFlash™ memory cards, ideal for high-end photographers requiring fast write speeds. The new models, available in 2GB or 8GB capacity, expand Sony’s current line of CompactFlash cards that also include 66X and 133X speeds, with capacities ranging from 1GB to 4GB.

The camera body and DSLR-A700K kit will ship in October and the DSLR-A700P kit in November. All will be available at sonystyle.com, Sony Style retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide.

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